必过05439商务英语阅读自学考试试题

1、.商务英语阅读 试卷课程代码 5439I. Translate the following words or expressions.Translate the following into Chinese. 1. C.P.I. 2. monopoly3. par value4. IPO 5. financial institution 6.income funds7. GNP 8.production line9. 10. board of directors 11. registered capital12. F.O B13. circulating fund 14.Clean Bill1

2、5.public relations16.red chips 17. bank account 18.government bond19.GDP 20. bill of exchange21. premium22. commission 23. durable goods 24. savings bond25.stock exchange 26.mutual fund27.market duct mix 29.Letters of Credit 30.income statement31. retailer 32. stock market 33. tangible duct line 35.

3、current assets36.installment37.H shares 38.inventory 39. common shares40. preference shares 41. net asset 42.bearer bond 43. stock certificate 44. promissory note 45. policy holder 46. insurance policy 47. middleman 48. publicity 49. mass selling 50. target returnB. Translate the following into Engl

4、ish. 51.信用证52. 营销组合53. 风险资本 54.普通股55. 索赔 56.资产57. 直销58.保险单59. 促销60.购买力 61.有限责任公司62.预算63.固定资产 64.证券交易所 65. 汇率66.物流67.佣金 68.折旧 69. 客户服务 70. 红利71. 面值72.市场细分73. 流动资产 74.公共关系75.净收入 76.合同77. 优先股78. 人寿保险 79.债券 80. 有限责任81.保险82. 净资产83. 退货 84.集装箱 85. 汇票86.期初存货87. 股东88. 离岸价 89. 电汇 90.债券持有者91. 电话销售 92. 垄断 93. 定

5、价 94. 盈亏平衡点 95. 购买力 96. 投资经纪人 97. 营销组合 98. 利率 99. 收入保险 100. 保险费II. Choose the best answer to fill in the blanks.1. The buying of products on which we have been pre-sole through advertising is called _.A. rational buying B. emotional buyingC. reflex buying D. impulse buying2. Which of the following i

6、s NOT a common form of payment in foreign business transactions?A. Cheque B. Cash C. Bank transfer D. A sight bill3. A clean bill is _.a spotless billa bill that is not accompanied by shipping documentsan unused billan invalid bill4. If competitors get together to raise or lower prices, this act is

7、_. A. price discrimination B. deceptive pricing C. resale price maintenance D. price fixing5. Which of the following belongs to Marketing Mix?A. Labor force B. Machines C. Materials D. Promotion6. What do you think is the strength of publicity?Being flexible B. Avoiding media costs C. Saving prepara

8、tion time D. Reaching a larger number of audiences 7. Which of the following can NOT be a feature of a bond?A、It has a certain denomination. B、It has a prefixed interest rate.C、It involves high risk. D、It has a prefixed maturity date.8. Which of the following is a legal tender?IOU cheques B、U.S. dol

9、lars C、Lumps of silver D、Bank deposits9. If you advertise a product, your main purpose of doing so is to _.earn more money for the advertising agencypromote sales of that productcompete with other firms that produce the same kind of productintroduce that producer to the public10. What do you think i

10、s the strength of personal selling?A. High efficiency B. Great flexibility A. documentary B. irrevocable C. dishonored D. confirmed 12. A dishonoured bill is _.one which the importer is ashamed ofone which the importer fails to pay on the due dateone which the drawer fails to payone which the export

11、er fails to clear13. In terms of safeness, a mortgage bond _ a debenture bond,A. is the same asB. is safer thanC. involves more risk thanD. is not as safe as14. What is an insurance policy?A government law on insurance.A written contract between the insurer and the insured.A piece of paper with the

12、insurers signature on it.A set of rules to regulate the insurance market.15. What can we say for certain about transportation and physical distribution?Transportation is the same thing as physical distribution.Transportation is not as important as physical distribution.Transportation is one of the c

13、omponents of physical distribution system.The term transportation is widely used to mean physical distribution.16. Customer relations should be responsible for all of the following EXCEPT _.A. the quality of product or serviceB. customer inquiries and complaintsC. finding new resources for the compa

14、nyD. attracting new customers 17. What is the major feature of a global marketing strategy?A. Uniformity B. Flexibility C. Localization D. Diversity18. What is meant by consideration in a contract?An item of considerable value given to the other party.An item of value given to the other party.Money

15、in exchange of goods.Careful thinking before signing a contract.19. Which of the following is NOT true?Packaging means more than the boxes, wrappings and other materials that go round the physical product.Packaging can change the quality of a product.Packaging can change a product in the minds of co

16、nsumers.Packaging can help to open larger markets.20. To be a wise customer, we must evaluate _ and choose to buy what is _.the price; the cheapestthe product quality; of top qualitythe total product offer; of the best value to usthe after-sale service; provided with the best after-sale service21. T

17、he most major function of money is _.A. a store of value B. the unit of account C. the medium of exchange D. a standard of deferred payment 22. _ points to the advantages of the advertisers product over competing products.A、Primary-demand advertising B、Comparative advertisingCDirect-action advertisi

18、ng D、Institutional advertising23. When a person insures something, the written agreement between the insurer and the insured is called _. A. insurance policy B. claim C. liability D. auto insurance24. A _ is backed only by the insurers promise to pay when the interest and principal are due.A、bearer

19、bond B、debenture bond C、mortgage bond D、corporate bond25. _ is stock with first claim on the corporations earnings and assets after the claims of bondholders.A、Preferred stock B、Stock exchange C、Common stock D、Stock certificates 26. In foreign trade, _ is the fastest method of sending money abroad.A

20、. sight billB. international money ordersC. bill of exchangeD. telegraphed transfer 27. _ is NOT considered as an action that could hurt competition and consumers.A. Price fixing B. Deceptive pricing C. Resale price maintenance D. Setting target return28. Marketers can communicate with large numbers

21、 of potential customers at the same time by _.A. personal sellingB. direct sellingC. mass sellingD. sending leaflets 29. A dishonored bill is _.A、one that is not accompanied by shipping documents. B、one that is not paid on the due date.C、one that must be paid at sight. D、one that cannot be cancelled

22、.30. We can get information about a companys assets and liabilities from _.A、an insurance policy B、an income statement C、a balance sheetD、a bill of exchange31. _ promotes the use of a particular brand among competing products.A. Comparative advertising B. Brand advertisingC. Primary-demand advertisi

23、ng D. Institutional advertising32. _ will pay a person money when he/she is unable to work.A. Income insurance B. Health care insurance C. Auto insurance D. Life insurance33. If the apples in a fruit store look very luscious, and you buy a dozen which actually is out of your expectation, we can say

24、this action is a kind of _.reflex buying B、impulse buyingC、neither impulse buying nor reflex buying D、installment buying34. In a bill of exchange, if it is saying 30 days after sight, that means the bill can be paid _.A. immediatelyB. within 30 days after it is drawn. C. within 30 days after it is p

25、resented D. regardless the date35. Which of the following does NOT belong to Marketing Mix?A. Placement B. Product C. Point-of-sale D. Promotion36. As a _, you are one of the owners of a company.stockholder B. bondholder C. vendor D. creditor37. The _ is reached when the money from the sales of prod

26、uct equals the total costs and expenses involved in producing and marketing it.A、equilibrium price B、balance sheet C、price fixing D、break-even point38. The share capital of a company is _.A、the money you share with others B、issued either by a business or by a governmentC、stock that permit owners to

27、share any profits or losses D、the total investment from all of the shareholders39. Which of the following can NOT be regarded as real property?A、Farm land B、Buildings on land C、The computer on a lecture desk D、Trees in a garden40. The _ is an accounting statement that summarizes a companys revenues,

28、 cost of goods sold, expenses, and net profit or loss over a period of time.A. balance sheet B. income statementC. premium statement D. insurance policy41.Another factor that affects the price of bonds is the credit rating of company or government unit issuing the bond.A. rating given to an individu

29、al or business firm as a credit risk, based on past records of debt repayment, financial status, etc.B. rating given to a company as to its sales powerC. assessment of a companys productionD. assessment of a companys money deposited in the bank.42.When interest payments are due on a bearer bond, its

30、 possessor clips a coupon from the bond and sends the coupon to the issuer for payment.A. a certificate or ticket entitling the holder to a specified right, as reduced purchase priceB. a detachable printed statement on a bond, specifying the interest due at a given timeC. a part of a printed adverti

31、sement as for use in ordering goods, samples, or literatureD. a form surrendered in order to obtain an article, service, or accommodation43.Since our receipts do not always match out expenditures, we generally keep some money in a checking account balance.A. payrollB. paymentC. incomeD. property44.S

32、everal attempts to unionize the work force have been defeated by margins as high as 3 to 1.A. edge or borderB. blank space on a pageC. difference between the buying and sellingD. difference in the amount of votes45. Buyers of these goods usually provide prospective suppliers with a description of th

33、e product or service and request that bids or price quotations be submitted.A. servicesB. ordersC. productsD. offers of prices46. Of the following, _ are normally NOT considered a kind of securities.A. mutual fund shares B. registered bonds C. common stocks D. savings accounts47. _ is the protection

34、 against economic loss provided by sharing the risk with others.A. Financial lossB. InsuranceC. PremiumD. Stock 48. _ are used by the consumer or household that buys them and come in a ready-to-use form that calls for no further industrial or commercial processing.A. Consumer goodsB. Convenience goo

35、dsC. Shopping goodsD. Durable goods49. The norms and expectations about the way people do things in a specific country are _.A. customsB. valuesC. modes of conductD. states of existence50. _ refers to promotion activities that stimulate interest, trial or purchase by final customers or others in the

36、 channel.A. AdvertisingB. Sales promotionC. PublicityD. Mass sellingIII. In this part, there aresome reading passages followed by 5 questions or unfinished statements each. For each of them there are four answers marked A, B, C and D. You should decide on the best one according to your understanding

37、. Passage OneBill Gates, the billionaire Microsoft chairman without a single earned university degree, is by his success raising new doubts about the worth of the business worlds favorite academic title: the MBA .The MBA, a 20th-century product, always has borne the mark of lowly commerce and greed

38、on the tree-lined campuses ruled by purer disciplines such as philosophy and literature.But even with the recession apparently cutting into the hiring of business school graduates, about 79,000 people are expected to receive MBAs in 1993. This is nearly 16 times the number of business graduates in 1

39、960, a testimony to the widespread assumption that the MBA is vital for young men and women who want to run companies some day.If you are going into the corporate world it is still a disadvantage not to have one, said Donald Morrison, professor of marketing and management science. But in the last fi

40、ve years or so, when someone says, Should I attempt to get an MBA, the answer a lot more is: It depends.The success of Bill Gates and other non-MBAs, such as the late Sam Walton of Wal-Mart Stores Inc., has helped inspire self-conscious debates on business school campuses over the worth of a busines

41、s degree and whether management skills can be taught.The Harvard Business Review printed a lively, fictional exchange of letters to dramatize complaints about business degree holders.The article called MBA hires extremely disappointing and said MBAs want to move up too fast, they dont understand pol

42、itics and people, and they arent able to function as part of a team until their third year. But by then, theyre out looking for other jobs.The problem, most participants in the debate acknowledge, is that the MBA has acquired an aura of future riches and power far beyond its actual importance and us

43、efulness.Enrollment in business schools exploded in the 1970s and 1980s and created the assumption that no one who pursued a business career could do without one. The growth was fueled by a backlash against the anti-business values of the 1960s and by the womens movement.Business people who have hir

44、ed or worked with MBAs say those with the degrees often know how to analyze systems but are not so skillful at motivating people. They dont get a lot of grounding in the people side of the business, said James Shaffer, vice-president and principal of the Towers Per-fin management consulting firm.1.A

45、ccording to Paragraph 2, what is the general attitude towards business on campuses dominated by purer disciplines?Scornful Appreciative.Envious.Realistic.2.It seems that the controversy over the value of MBA degrees has been fueled mainly by _.the complaints from various employersthe success of many

46、 non-MBAsthe criticism from the scientists of purer disciplinesthe poor performance of MBAs at work3.What is the major weakness of MBA holders according to The Harvard Business Review?They are usually serf-centered.They are aggressive and greedy.They keep complaining about their jobs.They are not go

47、od at dealing with people.4.From the passage we know that most MBAs _.can climb the corporate ladder fairly quicklyquit their jobs once they are familiar with their workmatesreceive salaries that do not match their professional trainingcherish unrealistic expectations about their future5.What is the

48、 passage mainly about?Why there is an increased enrollment in MBA programs.The necessity of reforming MBA programs in business schools.Doubts about the worth of holding an MBA degree.A debate held recently on university campuses.Passage TwoThe relationship between the home and market economies had g

49、one through two distinct stages. Early industrialization began the process of transferring some production processes from the home to the marketplace. Although the home economy could still produce these goods, the processes were laborious and the market economy was usually more efficient. Soon the m

50、ore important second stage was evident -the marketplace began producing goods and services that had never been produced by the home economy, and the home economy was unable to produce them . In the second stage, the question of whether the home economy was less efficient in producing these new goods

51、 and services was irrelevant; if the family were to enjoy these fruits of industrialization, they would have to be obtained in the marketplace. The traditional ways of taking care of these needs in the home such as in nursing the sick, became unacceptable . Just as the appearance of the automobile m

52、ade the use of the horse drawn carriage illegal and then impractical, and the appearance of television changed the radio from a source of entertainment to a source of background music, so most of the fruits of economic growth did not increase the options available to the home economy to either produ

53、ce the goods or services or purchase them in the market. Growth brought with it increased variety in consumer goods, but not increased flexibility for the home economy in obtaining these goods and services. Instead, economic growth brought with it increased consumer reliance on the marketplace. In o

54、rder to consume these new goods and services, the family had to enter the marketplace as wage earners and consumers. The neoclassical model that views the family as deciding whether to produce goods and services directly or to purchase them in the marketplace is basically a model of the first stage.

55、 It cannot accurately be applied to the second stage.6. The reason why many production processes were taken over by the marketplace was that _.it was a necessary step in the process of industrializationthey depended on electricity available only to the market economyit was troublesome to produce suc

56、h goods in the homethe marketplace was more efficient with respect to these processes7.It can be seen from the passage that in the second stage _.some traditional goods and services were not successful when provided by the home economythe market economy provided new goods and services never produced

57、 by the home economyproducing traditional foods at home became socially never produced by the home economywhether new goods and services were produced by the home economy became irrelevant8.During the second stage, if the family wanted to consume new goods and services, they had to enter the marketp

58、lace _.as wage earnersboth as manufacturers and consumersboth as workers and purchasers as customers9.Economic growth did not make it more flexible for the home economy to obtain the new goods and services because _.the family was not efficient in productionit was illegal for the home economy to pro

59、duce themit could not supply them by itselfthe market for these goods and services was limited10. The neoclassical model is basically a model of the first stage, because at this stage _.The family could rely either on the home economy or the marketplace for the needed goods and services.many product

60、ion processes were being transferred to the marketplaceconsumers relied more and more on the market economythe family could decide how to transfer production processes to the marketplacePassage ThreeAs is known to all, the organization and management of wages and salaries are very complicated. Gener