丰收节亲子稻田地产生活节-游园会-运动会活动策划方案

丰收派对FENGSHOUPAIDUI丰收中的稻田就是秋天最好的文案01AUTUMNISSUE01PAGE001e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40丰收稻谷黄，丰收忙e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40PARTONE活动概述PARTTWO活动宣传PARTTHREE活动亮点PARTFOUR活动细节01020403PARTONE活动概述/又是一年丰收时/e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40在春生、夏长、秋收、冬藏中，秋收无疑是最高潮，是所有期待的指向，也是最盛大的节日。中国人对“丰收”的感情是刻在基因里的，这个带着被阳光烘热的香气的词，不仅意味着物质的充裕，更意味着无可替代的安全感。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40活动背景活动概述活动主题：丰收派对活动时间：9月-10月活动地点：待定活动人员：报名客户、邀约媒体、新老业主等HUODONGGAISHU丰收，是最动人的色彩！e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40活动目的HUODONGMUDIe7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40借助秋季丰收主题活动，持续在市场发声，吸引目标客群，聚集人气。为项目宣传行成良好的舆论效应。通过一系列新颖有趣的活动，宣传品牌的知名度和美誉度，打造项目独特的文化，提升品牌的内在价值，从而促进销售量。感恩回馈客户，传达品牌的延续性和内涵性，为后续新项目的开展积蓄储能。PARTTWO活动宣传/又是一年丰收时/e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40HUODONGPUPAI宣传铺排e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40第一阶段：预热邀约微信、微博、小红书等媒体平台推送活动软文、主题海报、H5邀请函等第二阶段：活动进行摄影/摄像现场抓拍美好瞬间，记录温馨时刻，线上同步照片直播第三阶段：活动后宣后期媒体平台输出活动回顾软文、照片、视频等活动正式开始前一周，正式推送海报,温馨提醒客户安排时间前来参与e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40活动宣传/主题海报/活动前3天，推送H5邀请函，告知来宾活动前往地点和具体时间的同时，使其更有参与感和归属感，同时更加具有传播性。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40活动宣传/H5电子邀请函/活动进行时，摄影师同步上传实时照片，让来宾在活动过程中，能够随时在朋友圈转发活动照片，扩大活动影响力。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40活动宣传/照片直播/活动亮点/又是一年丰收时/e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40PARTTHREE活动亮点HUODONGLIaNGDIANe7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40#01探秋之乐丰收趣味运动会#02探秋之实焋糕手作土窑面包#02探秋之味丰收长桌宴e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEFA580E17E0662CFEDAA8B523805C8502F8097F2A1B850D425FF7195227813744A53FD6CF2B2B57D748A7B5042ABFF2AC338AA28342723E5B96AEA94EED6DE12D7C9D1D2A095B283E探秋之乐TANQIUZHILEe7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40探秋之乐/丰收趣味运动会/淘气的板栗甩板栗比赛，背上装满栗子的竹篓，使劲蹦跳把板栗抖出来。板栗呀,请你快点出来~e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40探秋之乐/丰收趣味运动会/就要“玉”见你剥玉米比赛，固定数量的玉米，看看谁能最快最完整的把玉米粒剥完！e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40探秋之乐/丰收趣味运动会/快到圈里来套圈游戏,将秋季应季的瓜果蔬菜作为套圈目标，一个也不想放过呢~e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40探秋之乐/丰收趣味运动会/力量的较量拔河比赛，干农活力量一定少不了，撸起袖子加油拔，大家加油~e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEFA580E17E0662CFEDAA8B523805C8502F8097F2A1B850D425FF7195227813744A53FD6CF2B2B57D748A7B5042ABFF2AC338AA28342723E5B96AEA94EED6DE12D7C9D1D2A095B283E探秋之实TANQIUZHISHI“春种一粒粟，秋收万颗子”，焋糕的制作过程，就像经过一番劳作之后丰收的滋味。它浓缩着无数人的工艺智慧、稻作文化与饮食习俗。（焋糕由糯米粉和粳米粉按一定比例混合，一般要经过淘米浸泡、磨粉溲粉、制陷装模、焋打熏蒸等过程）e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40探秋之实/焋糕手作/选用上等优质的面粉，使用果木烤制而成，绝对和家中电烤箱做出来的味道不一样。我们一起揉制面团、发酵、入窖、烤制、出窖。每一环节精心的劳动换来的是飘香满溢的面包~（每位参与者可获得自制面包一个）e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40探秋之实/土窑面包/e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEFA580E17E0662CFEDAA8B523805C8502F8097F2A1B850D425FF7195227813744A53FD6CF2B2B57D748A7B5042ABFF2AC338AA28342723E5B96AEA94EED6DE12D7C9D1D2A095B283E探秋之味TANQIUZHIWEI活动尾声，一桌充满秋日特色的丰收宴也即将开始，烛光与鲜花为这场欢聚增添不少浪漫色彩，新鲜的时令菜色作为主角最征服食客~e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40探秋之味/丰收长桌宴/活动细节/又是一年丰收时/e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40PARTFOURe7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40布置参考/活动签到区/用麦穗装饰签到墙e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40布置参考/蔬果堆头/放置应季瓜果蔬菜烘托丰收氛围。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40布置参考/活动留影墙&活动指示牌/利用稻草垛、麦穗、芦苇等元素。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40布置参考/氛围堆头&立体字/e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40布置参考/餐桌布置/以丰收黄为主基调进行餐桌布置。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40布置参考/其他布置/活动流程HUODONGLIUCHENe7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40时间内容14:00--14:30签到、留影互动14:30--14:40主持人开场&领导致辞14:40--16:20丰收趣味运动会16:20--17:10焋糕手作&土窑面包17:10--17:30自由活动时间17:30--19:30丰收长桌宴19:30--20:00集体合照，活动淡出活动礼品HUODONGLIPINe7d195