XXXX年月全国快速消费品品类经营回顾二

Confidential&ProprietaryCopyright©2010TheNielsenCompanyCross-categoryOverview

February2012

品类回顾

2012年02月

Copyright©2010TheNielsenCompany.Confidentialandproprietary.1MacroEconomyParametersQuarter120122Copyright©2010TheNielsenCompany.Confidentialandproprietary.GDPGrowthvs.YA％

国内生产总值对比去年同期增幅％Datasource:NationalStatisticsBureau(QuarterlyUpdate)数据来源：国家统计局（季度更新）GDPGrowthvs.YA％

国内生产总值对比去年同期增幅％Datasource:NationalStatisticsBureau(QuarterlyUpdate)数据来源：国家统计局（季度更新）NationalTotalRetailSalesofConsumerGoods

ValueGrowthvs.YA％

社会消费品零售销售总额对比去年同期增幅％Datasource:NationalStatisticsBureau(MonthlyUpdate)数据来源：国家统计局（月度更新）*Jan12数据未公布在国家统计局网站NationalCPI全国居民消费价格分类指数Datasource:NationalStatisticsBureau(MonthlyUpdate)数据来源：国家统计局（月度更新）ChinaConsumerConfidenceIndex

中国消费者信心指数Source:NielsenConsumerConfidenceSurvey(QuarterlyUpdate)数据来源：尼尔森消费者信心调查（季度更新）ChinaCCI,CPI,FMCGGrowthRatevs.YA

中国消费者信心指数，物价指数，快速消费品增长率Source:NielsenConsumerConfidenceSurvey,RetailMeasurement

(QuarterlyUpdate)数据来源：尼尔森消费者信心调查/零售研究（季度更新）3,106,5093,289,0143,401,083StoreCount(No.ofOutlets)MonthlyFMCGACV(BillionRMB)6%

3%9%

16%9%

1%0%

8%7%20%7%14%9%20%-1%46%ModernTrade现代渠道Grocery传统渠道Others其它61.465.779.0Grey:08vs.07Growth/Blue:09vs.08Growth灰色：09年对比08年增幅/蓝色：10年对比09年增幅TotalCity&TownRetailMarketDevelopment

全国零售市场发展ModernTradeDevelopmentbyStoreType

全国现代渠道不同店铺类型发展106,329115,415133,57227.729.733.9Minimarket小型市场Supermarket超级市场Hypermarket大卖场CVS便利店MT-StoreCount(No.ofOutlets)MT-MonthlyFMCGACV(BillionRMB)9%

16%10%

9%26%

3%5%

17%20%

19%7%

14%5%

9%18%

12%-2%

21%4%

26%Grey:08vs.07Growth/Blue:09vs.08Growth灰色：09年对比08年增幅/蓝色：10年对比09年增幅Copyright©©2010TheNielsenCompany.Confidentialandproprietary.11RetailIndex(PRS3)Cross-categoryOverviewFeb2012品类回回顾2012年02月ChinaCrossCategoryInformation56NielsendefinedCategories56尼尔尔森定义义品类Note:CategoriesinblueareBabyProducts注意：蓝蓝色标注注为婴儿儿产品Source:NielsenRetailIndex(MonthlyUpdate)数据来源源：尼尔尔森零售售跟踪调调查（月月度更新新）Food,Non-FoodMATValueGrowthRateinNationalTotal全全国国食品品类和非非食品类类MAT销售售额增长长率Food,Non-FoodQuarterlyValueGrowthRateinNationalTotal全全国国食品品类和非非食品类类季度度销售额额增长率率Food,Non-FoodMonthlyValueGrowthRateinNationalTotal全全国食食品类和和非食品品类月月度销售售额增长长率Food,Non-FoodBySuperGroupsMATVal.GrowthRateinNationalTotal全全国国食品品类和非非食品类类MAT销售售额增长长率Non-Food非食品Food食品Food,Non-FoodbySuperGroupsQuarterlyVal.GrowthRateinNational全全国国食品品类和非非食品类类季度度销售额额增长率率Food食品类Non-Food非食品类类QuarterlyQuarterlyFoodSuperGroupsMonthlyValueGrowthRateinNationalTotal全全国食食品类子子类月月度销售售额增长长率Non-FoodSuperGroupsMonthlyValueGrowthRateinNationalTotal全全国非非食品品类子类类月度度销售额额增长率率Val.MarketSizeisrankedbyMATDec10Data,Semi-annuallyUpdate销售额市市场规模模以10年12月滚动年年度数据据排序，，半年度度更新FoodMATVal/Vol/Avg.PriceGrowthRateinNatTotal全全国食食品类类MAT销售售额/销销售量/平均价价格增增长率Val.MarketSizeisrankedbyMATDec10Data,Semi-annuallyUpdate销售售额额市市场场规规模模以以10年12月滚滚动动年年度度数数据据排排序序，，半半年年度度更更新新Non-FoodMATVal/Vol/Avg.PriceGrowthRateinNatTotal全国国非非食食品品类类MAT销售售额额/销售售量量/平均均价价格格增增长长率率FoodMATValueGrowthRate食食品品类类MAT销销售售额额增增长长率率FoodMATValueGrowthRate食食品品类类MAT销销售售额额增增长长率率Non-FoodMATValueGrowthRate

非食食品类MAT销售额增增长率Non-FoodMATValueGrowthRate

非食食品类MAT销售额增增长率BabyProductsMATValueGrowthRate婴婴儿产品品MAT销销售额增长率率Feb2012ScanTrackHypermarketCross-categoryOverview品类回顾2012年02月Copyright©©2010TheNielsenCompany.Confidentialandproprietary.27AvailableScanTrackHyperServiceCities(18)with2Yrbackdataforthecategoriesonthefollowingpage北京Beijing杭州Hangzhou上海Shanghai无锡Wuxi成都Chengdu西安Xi’an广州Guangzhou重庆Chongqing哈尔滨Haerbin深圳Shenzhen沈阳Shenyang东莞Dongguan大连Dalian武汉Wuhan济南Jinan昆明Kunming天津Tianjin苏州SuzhouScanTrackCrossCategoryInformation

75NielsendefinedCategories75尼尔森定义义品类Food,Non-FoodMATValueGrowthRateinHypermarkets大卖场食食品类和非非食品类MAT销售额额增长率Food,Non-FoodWeeklyValueSalesinHypermarkets大大卖场食品品类和非食品品类周销售售额Food,Non-FoodBySuperGroupsMATVal.GrowthRateinHypermarkets

大卖卖场食品类类和非食品类类MAT销销售额增长率率Non-Food非食品Food食品5Food,Non-FoodQuarterlyValueGrowthRateinHypermarkets大大卖场食品品类和非食品品类季度销销售额增长率率Food,Non-FoodbySuperGroupsQuarterlyVal.GrowthRateinHypermarkets大大卖场食品品类和非食品品类季度销销售额增长率率Food食品类Non-Food非食品品类QuarterlyFoodSuperGroupsWe