智能音频报告

1、#SmartAudioReport#SmartAudioReport /smartaudioMethodology#SmartAudioReportNational telephone survey of 1015 adults age 18 and olderConducted 12/31/2019 1/5/2020Tracking from previous telephone study in December 2018National online survey of adults age 18 and olderConducted 3/31/2010 4/1/2020, starti

2、ng 20 days after COVID-19 was declared a pandemic by the WHO on 3/11/2020815 smart speaker owners428 do not own smart speaker; use voice-operated assistants on at least one other device (Voice-users/no smart speaker)417 do not use voice-operated assistants at all (Non-voice users)Tracking from previ

3、ous online studies from Spring 2017 and Spring 2018Ethnographic interviews in Denver, Kansas City, OrlandoConducted in Feb 2020Total77Age 18-3475Age 35-5480Age 55+76Men75Women79Have children under 18 in household84% saying yesSpring 2020Base: Total U.S. Online population 18+#SmartAudioReportTotal U.

4、S. online population 18+Has your typical routine changed due to the outbreak of COVID-19?You are staying at home and not leaving to go out unless it is an emergency 41%#SmartAudioReportYou only go out to places you believe are safe and/or necessary 54%You are not changing your routine at all5%Total

5、U.S. online population 18+Since the outbreak of COVID-19, which best describes your daily routine?Spring 2020Base: Total U.S. Online population 18+49#SmartAudioReport261816Employed/Temporarily UnemployedSince the outbreak of COVID-19, which best describes your work routine?Spring 2020Base: Age 18+,

6、Full-time employed, part-time employed, or temporarily unemployed (61%)You are still required to work at your place of employmentYour job is essential and related to the response of COVID-19You are working from homeYour work has been eliminated, reduced, or postponed until further notice% giving res

7、ponseof U.S. population 18+ are working from home and say their routine changed due to COVID-1926%Spring 2020Base: Total U.S. Online population 18+24% of Americans 18+ own a Smart Speaker, or around 60 million peopleIn 2019, 21% of U.S. adults 18+ owned a smart speaker, or around 53 million peopleGo

8、ogle Home is a trademark of Google Inc.#SmartAudioReport78#SmartAudioReport41Any Amazon speakerAny Google speakerSmart speaker owners% owning type of smart speakerSpring 2020Base: Own a smart speakerSmart speaker ownersHow many smart speakers do you have in your home?52%#SmartAudioReport47%27%24%21%

9、29%Spring 2019Spring 2020Base: Own a smart speakerThree or moreOneTwoMean1.92.1More often 43%#SmartAudioReportAbout the same amount 40%Less often 17%Spring 2020Base: Own a smart speakerSmart speaker ownersCompared to the first month you owned your smart speaker, are you using your smart speaker?Smar

10、t speaker owners and smartphone voice usersHow often do you use the voice-operated personal assistant on your smartphone?19%#SmartAudioReport20%17%21%17%22%27%19%20%18%Spring 2019Spring 2020At least once per weekSeveral times per dayNearly every dayLess than once per monthNever/Phone doesnt have voi

11、ce-operated assistantSpring 2020Base: Own a smart speaker and own a smartphone37%#SmartAudioReport31%23%25%19%23%6%8%15%13%Spring 2019Spring 2020Smart speaker ownersHow do you listen to audio most often?Smart speakerAM/FMRadioSmartphone or tabletComputer or laptopOtherSpring 2020Base: Own a smart sp

12、eakerVoice Assistants#SmartAudioReport63#SmartAudioReport51242321199On any deviceOn a SmartphoneOn your TV/TV remoteIn your carOn a computer/laptopOn a tabletOn a household applianceTotal U.S. Online population 18+Do you currently ever use a voice-operated personal assistantSpring 2020Base: Total U.

13、S. Online population 18+% saying yes56%#SmartAudioReportSpring 2020Base: Use the voice assistant on smartphoneof those who use a voice assistant on a smartphonesay they keep the voice-operated personal assistant on their smartphone turned on all the timeVoice-operated assistant usersHow long have yo

14、u been using voice-operated assistants of any kind?Six months or less 18%#SmartAudioReportSix months to less than 1 year 17%1 year to less than 3 years39%3 years to less than 5 years18%5 years or more 8%Spring 2020Base: Ever use voice-operated personal assistantsVoice-operated assistant usersHow oft

15、en do you use voice commands?20%#SmartAudioReport25%26%27%25%22%29%26%December 31, 2019-January 5, 2020March 31-April 1, 2020At least once per weekSeveral times per dayAt least once per dayAt least once per monthSpring 2020Base: Ever use voice-operated personal assistantsUsing voice-operated persona

16、l assistants makes68your life easierVoice-operated personal assistant technology has65improved recentlyYou wouldnt want to go back to life without your voice-41operated assistants% agreeingSpring 2020Base: Smart speaker non-owners#SmartAudioReportVoice-operated assistant users agree:Smart Speaker No

17、n-Owners#SmartAudioReportThe Amazon Echo/Amazon Dot59Google Home devices48Facebook Portal31The Apple HomePod25Sonos One19The Harmon/Kardon Invoke15#SmartAudioReportSmart speaker non-ownersHave you ever heard of?Spring 2020Base: Smart speaker non-owners% saying yes66#SmartAudioReport655846Smart speak

18、er non-owners% saying this is a reason they do not own a smart speakerIt bothers you that voice-enabled smart speakers are always listeningYou worry that hackers could use voice- enabled smart speakers to get access to your home or personal informationYou do not trust the companies that make the sma

19、rt speakers to keep your information secureYou worry that voice-enabled speakers could allow the government to listen toyour private conversationsSpring 2020Base: Smart speaker non-owners5852485565575757Smart speaker ownersSmartphone voice users#SmartAudioReportAgree/Disagree: Smart speaker owners v

20、s. Smartphone voice users% agreeingYou worry that hackers could use your smart speaker / smartphone to get access to your home or personal informationIt bothers you that your smart speaker / smartphone is always listeningYou worry that your smart speaker / smartphone could allow the government to li

21、sten to your private conversationsYou trust the companies that make the smart speaker/smartphone to keep your information secureSpring 2020Base: Own a smart speaker/Smartphone voice usersSmart speaker non-ownersHow likely are you to purchase a voice-enabled speaker in the next six months?7%#SmartAud

22、ioReport14%27%38%66%48%Base: Own a smart speakerNot at all likelyVery likelySomewhat likelyAll smart speakernon-ownersSmart speaker non-owners who use voice commands46%#SmartAudioReportof smart speaker owners who own a smartphonesay they are using the voice-operated personal assistant on their smart

23、phone more since getting a smart speakerSpring 2020Base: Smart speaker owners who own a smartphoneIn a car or vehicle10On your phone10On your television8In home appliances6Other places4At your work place2#SmartAudioReportNon voice-users% interested in having voice assistant technologySpring 2020Base

24、: Non-voice users% saying yesHow are people using voice commands?#SmartAudioReport38#SmartAudioReport352523211911Trial and errorRecommendations from friends or familySearching your smart speaker appRecommendations from your smart speakerNews/tech sitesSmart speaker ownersHow do you discover new skil

25、ls or actions for your smart speakers?% saying yesCompanies advertising that they have a smart speaker skillEmails from the smart speaker brand, suchas Amazon, Google, or AppleSpring 2020Base: Own a smart speaker59%say the#SmartAudioReporttasks completed using a smartphone voice-operated assistant a

26、re mostlydifferent from the tasks completed using a smart speakerOwn a smart speaker and use voice assistant on smartphone:Spring 2020Base: Smart Speaker owners who use voice assistant on smartphoneSmart speaker owners vs. Smartphone voice users:In a typical week do you request your device to#SmartA

27、udioReportSpring 2020TaskSmart speaker ownersSmartphone voice usersDifferencePlay music85%51%+34Check the time62%40%+22Receive reminders42%21%+21Tell a joke or do something else funny44%25%+19Set a timer/alarm65%47%+18Get the weather74%58%+16Listen to an AM/FM radio station45%30%+15Play a game24%27%

28、-3Read short stories17%20%-3Order food18%24%-6Find restaurants or businesses in your area31%38%-7Get the traffic28%36%-8Make a phone call32%46%-14Read or respond to a text messageNot asked39%-Smartphone voice assistant users request#SmartAudioReport8.8different types of tasks on their smartphone in

29、a typical weekBase: Smartphone voice usersSpring 2020Smart speaker owners request10.8different types of tasks on their smart speaker in a typical weekBase: Smart speaker ownersSpring 2020Base: Own a smart speakerSmart speaker owners request9.4different types of tasks on their smart speaker in a typi

30、cal week2019:2020:Smart speaker owners request10.8different types of tasks on their smart speaker in a typical week55#SmartAudioReport45Smart speaker owners and smartphone voice users agree:% agreeingSpring 2020Base: Use voice-operated assistant technology on smartphone and on a smart speaker (82%)T

31、he voice assistant on your smart speaker is better than the voice assistant on your smartphoneThe voice assistant on your smartphone is better than the voice assistant on your smart speakerHow often does device misunderstand or mishear a request?11%#SmartAudioReport13%22%26%30%27%12%12%16%12%9%10%At

32、 least once per weekSeveral timesper dayAt least once per daySpring 2020SmartphoneBase: Use voice-operated personal assistant on smartphoneSmart speakerBase: Own a smart speakerAt least once per monthLess than once per monthNever69#SmartAudioReport61Spring 2019Spring 2020Smart speaker owners“You don

33、t know enough about your smart speaker to use all its features”% agreeingBase: Own a smart speakerSmart Speakers with Screens#SmartAudioReportSmart speaker ownersType of smart speaker ownedOwn smart speaker with screen only7%#SmartAudioReportOwn smart speaker without screen only63%Own smart speakers

34、 with and without screen30%Spring 2020Base: Smart speaker ownersSmart speaker owners% owning a smart speaker with a screen:31#SmartAudioReport37Spring 2019Spring 2020Spring 2019Base: Own a smart speaker69%#SmartAudioReport63%Spring 2019Spring 2020Base: Own a smart speakerOwn smart speakers with and

35、without screensOwn a smart speaker with a screen only4%27%7%30%Own a smart speaker without a screen onlySmart speaker ownersType of smart speaker ownedSmart speaker non-ownersHow likely are you to purchase a voice-enabled smart speaker that comes with a video screen in the next six months?8%#SmartAu

36、dioReport15%33%22%70%52%Smart speaker non-ownersVery likelySomewhat likelyNot at all likelySpring 2020Base: Smart speaker non-ownersSmart speaker non-owners, voice command users60#SmartAudioReport65Spring 2019Spring 2020Own a smart speaker with a screen% who agree: “You prefer your smart speaker wit

37、h a screen over a smart speaker without a screen”% agreeingBase: Own a smart speaker with a screen66#SmartAudioReport74Spring 2019Spring 2020% agreeingBase: Own a smart speaker with a screenOwn a smart speaker with a screen% who agree: “Having a screen on your smart speaker makes it easier to use”66

38、#SmartAudioReport68Spring 2019Spring 2020% agreeingBase: Own a smart speaker with a screenOwn a smart speaker with a screen% who agree: “The screen on your smart speaker has made it easier to discover new content”Smart speaker ownersHow often do you seek out new skills or actions to use on your smar

39、t speaker?21%#SmartAudioReport50%3%36%45%16%23%6%Spring 2020Base: Own a smart speakerFrequentlyOccasionallyRarelyNeverOwn a smart speaker without a screenOwn a smart speakerwith a screenCOVID-19 Related Behaviors#SmartAudioReport47#SmartAudioReport71Spring 2019Spring 2020Smart speaker owners with ch

40、ildren under 18 in household% who agree: “You want to buy another smart speaker to entertain children in more rooms of the house”Base: Smart speaker owners with children under 18 in household% saying “yes, applies to you”55#SmartAudioReport62Spring 2019Spring 2020Smart speaker owners% who ever liste

41、n to news on their smart speakerSpring 2020Base: Own a smart speakerSmart speaker ownersTime spent listening to news on smart speaker in a typical week30%#SmartAudioReport25%40%43%30%32%Spring 2019Spring 2020Less than one hour1 hour to less than 3 hours3 hours or moreBase: Own a smart speaker and li

42、sten to news programming on their smart speaker in a typical week7472624945448585716965635654423742403836Play musicGet the weatherAnswer a general questionSet a timer/alarmCheck the timeGet the newsListen to an AM/FM radio stationTell a joke or do something else funnyReceive reminders from your smar

43、t speakerGet a sports score or updateTop ten weekly smart speaker requests% that request item in typical weekSpring 2020Base: Smart speaker ownersSmart speaker owners,routine changed and workingfrom home due to COVID-19Smart speaker owners#SmartAudioReport62#SmartAudioReport65All smart speaker owner

44、s% who ever listen to news on their smart speakerSpring 2020Base: Own a smart speakerSmart speaker owners, routine changed and working from home due to COVID-19Smart speaker ownersCompared to before the COVID-19 outbreak, would you say you are using your smart speaker to listen to music and entertainment more, less or about the same?36%#SmartAudioReport52%33%18%55%39%58%71%9%9%9%11%Smart Speaker ownersAge 18-34Age 35-54Age 55+MoreSame amountLessSpring 2020Base: Own a smart speakerSmart speaker ownersCompared to before the COVID-19 outbreak, would yo