外贸函电-项目一

Module1UnderstandingBusinessLettersandE-mailsinInternationalTrade

Learningobjectives:FamiliarwiththebasicknowledgeofbusinessletterMasterthelayoutsandstructureofabusinessE-mailGraspenvelopaddressingPart1BusinessLetterTheStructureofbusinessletters标准部分

信头Letterhead

日期Date

封内名称及地址Insidenameandaddress

称呼Salutation

正文Body结束敬语

Complimentaryclose

签名

Signature特别部分信函编号Reference主送Attentionline

标题/事由

Subjectline/Caption续页Multipleletterheading附件说明Enclosurenotation

抄送Carboncopynotation补述PostscriptBasicComponents1、Letterhead（信头）Content:Writer’sname,address,faxnumber,emailaddressandsoonFunction:ToofferessentialinformationofwriterLocation:Attheheadofthelettere.g:ElectronicsLtd.56NanjingStreet,Dalian,ChinaTelax:63458

2、Date日期Location:BelowtheLetterhead英式与美式之分e.g：中文2014年10月20日美式Oct20,2014或Oct202014英式20thOct,2014或20Oct20143、Insidenameandaddress（封内名称及地址）Content:thenameoftherecipientjobtitleofthepersonthedepartrmentnamesuiteorroomnumberstreetaddresscity,stateandpostcode(ifnecessary)destinatincountryFunction:ToofferessentialinformationofthereceiverLocation:Belowthedatelinefor4-6rowse.g:Mrs.GeorgeAllenThePrincipalNewTeaCompany52FruitdaleStreetFife,Scotland4、Salutation称呼英式DearSirs,美式DearSirs：

Gentlemen

:女性单数DearMadamorMadam复数DearMesdamesDearMr./Mrs.Smith也可用头衔、职位、职称、学位等加形式DearDr.White,DearProf.Zoe,商业函件常用DearSirs公事函件：DearSir适用对一般机关团体负责人Sir适用对政府高级官员还可用Tothosewhomaybeconcerned5、Body正文行与行单倍行距段与段双倍行距Structure:Theopeningsentences开头Core中心部分Theclosingsentences结束语Theclosingsentences结束语例如：用分词短语开始Awaitingyourgoodnews,weare.Lookingforwardtoyourearlyreply,weremain.用完整句子Weawaityourgoodnews.Wehoprtoreceiveyourearlyreply.6、Complimentaryclose结束敬语最正式的：Respectfully，Respectfullyyours,Veryrespectfully正式的：Yourstruly,Verytrulyyours,Yoursfaithfully,Faithfullyyours普通式：Yourssincerely,Sincerelyyours,Verysincerelyyours简略式：Cordiallyyours,Cordially7、Signature签名Usuallyprintedthesigner’snameandpositionaswellOptionalParts1、Reference信函编号YourReference:YL320OurReference:ZF/DB003信件口授者和秘书姓名首字母组成2、Attentionline：主送简写为：Attn发给特定的人或部门处理e.g：Attention：SalesManagerFortheattentionof：ProductionDepartmentAttn：MrLiu3、Subjectline/Caption：标题/事由在正文前对信的主题有大致的介绍、了解。位于称呼与正文之间，常在称呼下方两行处。为了突出，可下划线或者全部大写。e.gSubject:colourfulTVsetRe:EstabishimportandexportrelationshipTVPRICE4、Multipleletterheading：续页应在首页最后一行的右边写上：tobecontinued续页上应注明收信人名称或所在机构、页码和日期e.gMrDaiPage4Oct14,20145、Enclosurenotation：附件说明一份：Enclosure或Encl.多份：e.gEnclosure2：1.OriginCertificate2.B/L6、Carboncopynotation：抄送在信末附件下方注明C.C.或c.c.若有两人以上，则按姓名的字母顺序排列bcc=blindcarboncopy暗送7、Postscript：补述仅仅为了引起对方的注意FormatsofabusinessletterFull-blockform齐头式Semi-blockform半齐头式Indentedform缩行式1、Full-blockform齐头式要求将信头、收信人的姓名、信内地址等以及正文（包括每段起行）、结束语和签名均靠左边齐头对齐格式：LetterHeadDateInsideAdd.ReferenceLineSalutation************************************************************************************************************************。*************************************************************************************************。ComplementaryCloseSignature2、Semi-blockform半齐头式日期、结束敬语和签名右边对齐，其余部分以及正文（包括每段起行）均靠左边齐头对齐格式：LetterHeadDateInsideAdd.ReferenceLineSalutation************************************************************************************************************************。*************************************************************************************************。ComplementaryCloseSignature

3、Indentedform缩行式日期、结束敬语和签名右边对齐，其余部分以及正文均靠左边齐头对齐，但是正文的每段文字的首行向右缩进4-5个空格。格式:LetterHeadDateInsideAdd.ReferenceLineSalutationXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX。XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX