互联网商务模板之web设计中心用户UserCene

1UserCenteredDesign101AnExperienceDynamicstraining

WEBSEMINARWithFrankSpillers,MS

AboutYourSpeakerFrankSpillersMastersCognitiveScience10yearsUserCenteredDesignexperienceFounder,ExperienceDynamics-leadingUsabilityDesignResearchfirm2Agenda IsUserCenteredDesignabuzzword,atechnique,oramethodology?Whydoes"UCD"getsomuchattention?Howhasitchangedhowteamsapproachwebapplicationusabilityefforts?IsUCDrightforyou?1. UserCenteredDesign:EvolvingfromDot-ComtoWeb2.02. WhyUCD?(Development,Business,Designbenefits)3. Developmentprocess:UCDvs.Agilevs.Waterfall4. CaseStudies:UserCenteredDesignsuccessstories5. IsUCDrightforyou?:PlanningaUCDprocessforyourproduct6. Q&A5UserCenteredDesignUsinguseradvocacyasameanstoproductdevelopment…Groundingrequirementsanddesigndecisionmakinginobservedbehavioraldata.ForWebsites,portals,Intranets.Software,Webapplications.Embeddedormobiledevices,hardwareproducts.Forend-to-endexperiences.6Timeline*1997200820012004Alotofgoodpost-dotcomguessing…andheavysprinklesofusabilityandUCD…UCDmethodologyhasinfluencedeveryaspectofWebdesignanddevelopmentinthepast6years.*Note:Thistimelineisincompleteandisforillustrativepurposesonly.Sorryifweleftyouoff!7inaUCDprocessGettoknowtheusersAnalyzeusertasksandgoalsEstablishusabilityrequirementsPrototypesomedesignideasUsabilitytesttheconceptsRepeatasnecessary86BasicStepsUsabilityisnotUCDUsabilityisaresult,agoal,afield(UE,UX)UCDisamethodologyUsabilityisanoutcomeofUCDpractices9Let’smakeadistinctionInternationalStandardsOrgISO9241-11(1998)definesusabilityasanoutcome“Theextenttowhichaproductcanbeusedbyspecifieduserstoachievespecifiedgoalswitheffectiveness,efficiencyandsatisfactioninaspecifiedcontextofuse.”ISO13407(1999)definesHCDasanapproachHumancentreddesignprocessesforinteractivesystems“Human-centreddesignisanapproachtointeractivesystemdevelopmentthatfocusesspecificallyonmakingsystemsusable.Itisamulti-disciplinaryactivity…””10“Isitpossibletowinwithjustusability?”Yes,Ithinkso……butEnterpriselevelorganizationsneedaframeworktomanageUCDandadheretothepracticeofuserinvolvementalabehavioralresearch…Otherwisetechniquesgetshelved,filedawayormoveon(withbrightstars).1112WhydoesUCDoftenlookdiluted,dated,misplacedorweak?Differentreasons:UsabilityconsultantsorCentersofExcellenceliketoextend,expandandredefineItisusedfordifferentpurposes:marketing;PR;promotionalreasonsDifferentbackgrounds;differentdisciplinescometoUCDpracticeNotallstepsareorcanbefollowedUCDfollowsorganizationalbuy-intousability132.WhyUCD?(Development,Business,Designbenefits)ApproachestoDesignTechnologydrivenComponentfocusSystemdriven(usecases)ProductdefectviewofqualityFocusonsystemrobustnessUserCenteredDesigndrivenSolutionsfocus(real-world)ScenariodrivenTasksuccessviewofqualityFocusonUserInterfacerobustness14BusinesscaseforusabilityReducedevelopmentcostsReducesupportcostsReducedocumentationtimeReducemaintenancecostsIncreaseusersatisfactionIncreaseuserloyaltyIncreaseuseradoption15Web2.0casefor…(yourcasehere)MorecompellinguserexperienceFasterapplicationdevelopmentUsabilityfixesmoreelegantMoreflexibilityBettercontrolofpresentationlayer(UI)16173.Developmentprocess:UCDvs.Agilevs.WaterfallDevelopmentmethods:Waterfall:-3-6month+releases-Requirementsdefinitionupfront-Sequentialprocess-Usedheavilypre-Web-DelaytestingtoendAgile:-”XP”ExtremeProgramming-Reducethecostofchange-30dayreleases-Includeuserinvolvement-Testasyougoalong18UCD:-”GuerillaHCI”-Usertestingoften-Iterativebynature-Rapid(UI)designprototyping-Usertestanytime“Fittingusabilityin””toAgileMoveUCDdeliverablestoaquarterlymanagementcycleNewfeaturesandfunctionalitygainedfromfieldstudyandusabilitytestsshouldbereviewedandprioritizedateverynewmonthly

buildreviewmeeting19AgilecompeteswithUCDactivities(timeandattention)ClosepartnershipsarerequiredUCDteamneedstodebriefand‘‘bug-squash’featuresUsabilityfindingsshouldbecascadedintoAgilereviewcycles20IssueswithAgileFieldStudies=Quarterlyusabilitypriority(feedtoAgiledevprocess)UsabilityTesting=Monthlyusabilitypriority(dependingonwhatneedstested,mightbesmall,incremental)UsabilityReviews=Canfeedintothemorenarrow"insideamonth"cycles.21AgileandUCD224.CaseStudies:UserCenteredDesignsuccessstoriesManySuccessStories…23Designan““InformationAppliance”24ExoBoxBusinessObjectivesItisnotacomputerTargetisahomeenvironmentReducefear,increasemotivation25UserObjectivesSupportinterruptionsDon’tmakemefeelstupidReducefearoftechnologyQuick,Effective,Productive26ParentTeen/ChildGrandparentFriendShopper...UserAttributesE-mailisaprimemotivatorSurfingtheweb,tooFamiliarwithappliancesArefearfulofcomplextechnologyTheydon’twanttofeelstupidButdon’twanttobeleftbehind27TasksGetamessagePrepareamealGethelpwithhomework28293031UserCenteredDesignworksbetterwhenbusinessmodelsalignwithend-products.UCDtakesonmanyinterpretations-folkloresUsabilityeffortsarestifledbymanyfactorsManagerswhodon’t“getit”IA’sorUXfolkswhothinkthey“getit”butdon’t(ordon’tgetitenoughtoconvincetheirboss)32Distinction335.IsUCDrightforyou?:PlanningaUCDprocessforyourproductUsabilitytestingisagoodstartExpertreviewsarepoliticallylimitedFieldstudiesareeasilymisinterpretedOnceestablished,PersonaResearchisvitalEthnographyshouldbeembracedDevelopingpersonasisvaluable34PreparingyourorganizationUsabilityEducationResearchbaseddesignCredibility(businessteambuy-in)Integration(developmentprocess)BestpracticecaptureLeadership(andbudget)Expertise35Buildingmomentum…****36UCDmustevolvetomeetmarketconditions37Agile-friendly!386.Q&A39thankyou!ManagingwithUserCenteredDesignchecklistIncorporatingUCDintoyourproductlifecycle:HowUCDfitswithAgileComponentsofUCDTechniques:WhentouseandNOTtouseUserCenteredDesignGuidanceandAdvice:howyoucanlearnfrombestpracticeInsidertipsforpromotingUCDattheteamandmanagementlevelQ&ABesuretocatchUCD102onMarch21st2007($125charge)AboutExperienceDynamics:ExperienceDynamicsisaprofessionalusabilitydesignresearchfirm.ThroughitsUserCenteredDesignservices,ExperienceDynamicsassistsorganizationswithremovingthefrustrationandconfusionthatplaguesmostwebsiteandsoftwaredevelopmentprojects.CompaniesbenefitingfromExperienceDynamicsactionableusabilityrecommendationsincludeAutoNation,IBM,HewlettPackard,Intel,Verizon,Microsoft,FourSeasons,WashingtonMutual,BankOne,Target,LandRover,ProvidenceHealthSystemandKeyBank.AboutExperienceDynamicswebseminars:ExperienceDynamicsoffersarecurringsetofusabilitywebseminarsonhotusabilitytopics.Thewebseminarsprovideanoverviewandquickreviewofkeyissuesandopportunitiesrelatedtobestpracticesinusabilityresearch.TheseminarsarepresentedbyFrankSpillers,MS,arecognizedexpertinthefieldofusabilityengineeringanduserexperiencedesign.ExperienceDynamicsseminarsarecomplimentaryandareattendedbycompaniesincludingIntel,Citigroup,KeyBank,TheHartford,Fujitsu,Intuit,EMCCorp,Chase,USBank,Apple,A,BusinessObjects,MentorGraphics,GM,Toyotaandothers.9、静静夜夜四四无无邻邻，，荒荒居居旧旧业业贫贫。。。。1月月-231月月-23Thursday,January5,202310、雨中黄叶树树，灯下白头头人。。20:01:4520:01:4520:011/5/20238:01:45PM11、以我独独沈久，，愧君相相见频。。。1月-2320:01:4520:01Jan-2305-Jan-2312、故人江海别别，几度隔山山川。。20:01:4520:01:4520:01Thursday,January5,202313、乍乍见见翻翻疑疑梦梦，，相相悲悲各各问问年年。。。。1月月-231月月-2320:01:4520:01:45January5,202314、他乡乡生白白发，，旧国国见青青山。。。05一一月月20238:01:45下下午20:01:451月-2315、比不了得就就不比，得不不到的就不要要。。。一月238:01下下午1月-2320:01January5,202316、行行动动出出成成果果，，工工作作出出财财富富。。。。2023/1/520:01:4520:01:4505January202317、做前前，能能够环环视四四周；；做时时，你你只能能或者者最好好沿着着以脚脚为起起点的的射线线向前前。。。8:01:45下下午8:01下下午午20:01:451月-239、没有失失败，只只有暂时时停止成成功！。。1月-231月-23Thursday,January5,202310、很多事情努努力了未必有有结果，但是是不努力却什什么改变也没没有。。20:01:4520:01:4520:011/5/20238:01:45PM11、成功就就是日复复一日那那一点点点小小努努力的积积累。。。1月-2320:01:4520:01Jan-2305-Jan-2312、世间成事事，不求其其绝对圆满满，留一份份不足，可可得无限完完美。。20:01:4520:01:4520:01Thursday,January5,202313、不知知香积积寺，，数里里入云云峰。。。1月-231月-2320:01:4520:01:45January5,202314、意志坚坚强的人人能把世世界放在在手中像像泥块一一样任意意揉捏。。05一一月20238:01:45下午午20:01:451月-2315、楚楚塞塞三三湘湘接接，，荆荆门门九九派派通通。。。。。一月月238:01下下午午1月月-2320:01January5,202316、少年年十五五二十十时，，步行行夺得得胡马马骑。。。2023/1/520:01:4520:01:4505January202317、空空山山新新雨雨后