新概念第三册第26课

1、Lesson 26 Wanted: a large biscuit tin 征购大饼干筒 No one can avoid being influenced by advertisements. 没有人能避免受广告的影响。双重否定（double negative）No kids can avoid being influenced by their parents. No one can avoidproblems, not even sages (n.先哲)or worthies (n. 杰出人物).Much as we may pride ourselves on our good tas

2、te, we are no longer free to choose the things we wants, for advertising exerts a subtle influence on us. 尽管我们可以自夸自己的鉴赏力如何敏锐，但我们已经无法独立自主地选购自己所需的东西了。这是因为广告在我们身上施加着一种潜移默化的影响。as 引导让步状语从句时，句子要采用倒装形式（ adj. / adv. / n. / v.提到as前面）for引导原因状语从句，交代为何“我们已经无法独立自主地选购自己所需的东西了”。1adj. + as + 主语+ 谓语Rich as he is, he

3、 is not happy.Single, highly-educated and well-paid as they may be, they are the ones who are left behind.也许这群单身女青年受过高等教育，领取高薪，但她们还是被剩下了。 2adv. (much ) + as + 从句Much as I like you, I will not marry you.Much as I hate to do it, I must stay home and study English.虽然我不愿意这么做，但我今晚必须呆在家里学习英语。3v. + as + 主语

4、 +谓语Try as they may, they will never succeed.即使他们很努力，但他们不会成功。Object as my parents may, I decide to do it.不管我父母怎样反对，我都决定要这样做。4. Boy as he was, he behaved like a girl. 他虽是个男孩，但举止却像个女孩。pride oneself on sth以为傲 = take pride in= be proud of Mary prides herself on her ability to remain calm when trouble su

5、ddenly happens玛丽为自己在遇到麻烦时仍能保持冷静的能力而感到自豪。He prided himself on his skills in negotiation他对自己的谈判本领很是得意。taste n. 味道；品位；审美good/ bad/ poor taste in clothes/ men/ women/ architectureHis taste in clothes is extremely good.他在服装上品位极好。He rejects the idea that his film is in bad taste.他拒绝接受那种认为他的电影品位低的观点。be fre

6、e to do sth随意做某事 ; 自由自在做某事During theholidayIcanbefreetodoeverythingIlike, such asswimming and reading.Iwanttobea swan,which canflyinthesky sothatIcanbefree enoughtodothethingIlike.俺期望变成一只天鹅，一只可以展翅高飞的天鹅，因为那样俺会很自由去做自己喜欢的事。exert：汉语中的施加都可用它exertpressureon 压力exertinfluenceonexertfascinationon 魔力，魅力Butit

7、turns out thatgenesfromMomandDaddo notalwaysexertthe same levelofinfluenceon thedevelopingfetus ( fits n. 胎儿).但是对于发育中的胎儿，来自母亲与父亲的基因并不总是施加同一水平的影响力。Shoe shopsexertapeculiarfascinationona great manyladies.鞋店对于很多女士来讲，具有一种很特殊的魅力ThemethodofGoogleistoexert asubtleinfluenceonyouthsminds.谷歌所追寻的方式是对青年思想起到潜移默化

8、的影响。In their efforts to persuade us to buy this or that （various）product, advertisers have made a close study of human nature and have classified all our little weaknesses.(l.3)做广告的人在力图劝说我们买下这种产品或那种产品之前，已经仔细地研究了人的本性，并把人的弱点进行了分类。in efforts to do 付出努力做. persuade sb to do说服某人做某事intheireffortstopersuade

9、ustobuythisorthatproduct 作目的状语and连接两个并列的谓宾成分advertiser n.做广告的人, 刊登广告者advertise v.做广告,登广告advertisementn.广告Meninthepost officeclassifymailaccording toplacesit is to go.邮局里的人员将信件按寄送地点分类。Sheglancedat theclassifiedadvertisements.她扫视了一下分类广告。Advertisers discovered years ago that all of us love to get somet

10、hing for nothing（for free）.做广告的人们多年前就发现我们大家都喜欢免费得到东西(不劳而获)。that引导宾语从句，交代discovered的内容。An advertisement which begins with the magic word FREE can rarely go wrong.凡是用“免费”这个神奇的词开头的广告很少会失败的。which引导定语从句，修饰advertisement。His secret hobby: performing magic tricks.他的秘密嗜好：表演魔术。magic n. 巫术；魔法；戏法magician n. 魔术师

11、，变戏法的人magical adj. 魔术的；有魔力的Andnow,bythemagicofsatellitetechnology, wecan takeyoulivetoSydney, Australia.现在，由于卫星技术的魔力，我们可以为你直播澳大利亚悉尼的实况。These days（Now）, advertisers not only offer free samples but free cars, free houses, and free trips around the world as well.目前，做广告的人不仅提供免费样品，而且还提供免费汽车，免费住房，免费周游世界。n

12、otonlybutaswell构成并列结构。Were giving away 2,000 free samples.我们正在赠送2000件免费样品。Theexhibitors atthetradefairpassed outfreesamplestostimulateinterest.参加交易会展览的厂商免费分发样品以引起人们的兴趣。They devise hundreds of competitions which will enable us to win huge sums of money. 他们设计数以百计的竞赛，竞赛中有人可赢得巨额奖金。which引导定语从句，修饰competit

13、ions。enablesb. todosth.“使某人能够做某事”。They devised proposals to deal with air pollution.他们构想出处理空气污染的方案。The researcherssayitshould bepossibletodeviseadrugordietthat would lowergrowthhormonelevels.（v.发明）研究者认为，应该有可能发明一种药或者饮食方式来降低生长激素水平。Radio and television have made it possible for advertisers to capture（c

14、atch） the attention of millions of people in this way. 电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。it在本句中充当的是形式宾语，真正的宾语位于其后tocapturethe attentionofmillionsofpeople。Thisadvertisementwillcapturetheattentionof TVaudiences.这则广告将会引起电视观众的注意。Yourresumemustcapturetheattentionofyour employer.您的简历必须吸引雇主的注意。During a radio pr

15、ogramme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. 有一次，在之声播放的节目里，一个生产饼干的公司请听众烘制饼干送到他们的工厂去。ofbiscuitmanufacturers作company的后置定语。tobakebiscuits作 listeners的宾语补足语。totheirfactory作them(指“饼干”)的宾语补足语。They bought the machine directly from themanuf

16、acturer.他们直接从厂商那里购买了这台机器。Allthegoodsarelabelled withtheaddressofthemanufacturer.所有商品均标明了生产厂家的地址。Retailersbuygoodsdirectlyfrom themanufacturerorfromawholesaler (hl,seln.批发商).零售商直接从制造商或从批发商那里购买商品。They offered to pay $10 a pound for the biggest biscuit baked by a listener.他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。of

17、fertopayfor的意思是“愿意为付”bakedbyalistener是过去分词短语，充当biscuit的后置定语。The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighed nearly 500 pounds.这次竞赛在听众中引起极其热烈的反响。不久，形状各异，大小不一的饼干陆续送到

18、工厂。一位女士用手推车运来一个饼干，重达500磅左右。tothiscompetition是介词短语，作后置定语，修饰response。arriveat的本意是“到达”，因为“饼干”是不会自己到达的，所以在此引申为“被送到”。onawheelbarrow是介词短语，作方式状语。Next to her is a wheelbarrow full of flowers for planting.在她身边的是一个装满要种的花的手推车。A little later, a man came along with a biscuit which occupied the whole boot of his

19、car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. 相隔不一会儿，一个男子也带来一个大饼干，那个饼干把汽车的行李箱挤得满满的。凡送来的饼干都仔细地称量。最重的一个达713磅。which引导定语从句，修饰biscuit，即“的饼干”。that引导定语从句，意为“的饼干”。weigh既可表示“重达”,也可用被动语态形式，表示“被称重”。本句是一个省略句，可还原为Thelargestbiscuitwas713pounds.She opened the boot of the

20、car and started to take out a bag of groceries.她打开汽车的行李箱，开始拿出一袋杂货。trunk n. 汽车车尾的行李箱Sittingbehindmeonthetrunkofmycarwasthebeautifulgirl, pointing towardthe moon.那个漂亮的女孩正坐在我身后的汽车行李箱上，指着月亮。It seemed certain that this would win the prize. 看来这个饼干获奖无疑了itseemedcertainthat是固定搭配，表示“确定无疑”。It为形式主语，真正的主语是that引导

21、的从句thatwouldwintheprize.即“已经是确定无疑的了”。But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2400 pounds.但就在竞赛截止时间将到之际，一辆卡车驶进了工厂，运来了一个特大无比、重达2,400磅的饼干。justbefore 强调时间即将截止。withatrulycolossalbiscuit 作方式状语。which引导定语从句，修饰biscuit。truly adv.非常强调co

22、lossal adj. 巨大的It had been baked by a college student who had used over 1000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients.它是由一个大学生烘制的，用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。who引导定语从句，修饰acollegestudent。Soifalloftheseingredientsarebasicallythe s

23、ame,why aresomeshampoosmore expensive?因此如果所有这些成分基本上都是相同的，为什么有些洗发水会更贵一些？He uses only the finestingredientsin his cooking.theingredientsof a saladtheingredientsin the soapHonesty is an essentialingredientof a successful marriage.It was so heavy that a crane had to be used to remove it from the lorry.

24、饼干份量太重了，用了一台起重机才把它从卡车上卸下。Driversofheavytruckscanpullinsix-figuresalaries,recruiterssay, whileexperiencedcraneoperatorscanearn hundreds of thousandsa year.招工人员说，重型卡车驾驶员在这里能挣六位数的工资，熟练的起重机操作员每年能挣几十万元。crane n.鹤 The manufacturers had to pay more money than they had anticipated, for they bought the biscui

25、t from the student for $24,000.饼干公司不得不付出比他们预计多得多的钱，因为为买下那学生烘制的饼干他们支付了24,000美元。Fewerhave comethanweanticipated.来的人较我们预料的少。This is worse than I anticipated.heanticipatedthefallinvaluebysellingearly.Ianticipatedhispunchbymovingoutofreach./programs/view/z27VDmYp5PI/?FR=LIAN#/programs/view/IAOFUBJmfxo/Co

26、mprehension questions1.Are we free to choose the things we want any longer? No, we aret. 2. What does advertising exert on us?A subtle influence. 3. Have advertisers made a close study of human nature?Yes, they have.4. What have they classified?All our little weaknesses.5. What do we all love to get

27、?Something for nothing.6. If the advertisement begins with the magic word FREE. What can happen?It can rarely go wrong. 7. What do advertisers offer nowadays as well as free samples?Free cars, free houses, free trips round the world. 8. What do they devise to enable us to win huge sums of money?Hundreds of competitions. 9. What did the biscuit manufacturers