event plan draft low risehof活动计划草案

HOFEVENTPLANSept.28th–Oct.14thOBJECTIVECONSUMERJOURNEY

·KEYPROGRAMMING·TIMELINE·RUN-OF-SHOW·EXHIBITIONSTORYLINE·FIFSCHEDULEDESIGN&VENUESERVICEWORKBACKSCHEDULECONTENTSHANGHAI(RICHARDTOFILLIN)OBJECTIVE&STRATEGYSHANGHAI9/28–10/14DATESLOCATIONWAITANYUAN,SHANGHAIFormerBritishConsulateGeneral

.17DaysHOFKEYPROGRAMMINGSHANGHAI9/28–10/14HALLOFGREATNESSRETAILPOPUPSTORE10/8–10/14MAINCOURTFLIGHTINVITATIONALFINALSSKILLSCHALLENGEWEAREJORDANCELEBRATIONMJMEDIA/INFLUENCEREVENTJORDANATHLETESLIVE-BROADCASTJORDANATHLETESMEDIAAVAILABILITYBRANDPARTY(MJ+JORDANATHLETES)HOFKEYPROGRAMMINGSHANGHAI09.30WED.10.01THU.10.02FRI..10.03SAT..10.04SUN..10.05MON.10.06TUES.10.07WED..EXHIBITION(OPENTOPUBLIC)LAUNCHEVENTONEONONEEXCLUSIVEEXPERIENCEKICKSLOUNGEWARMUPPARTYDATEDAILY:12:00–17:30NIGHT:18:00–21:00HOFTIMELINE(9.30-10.07)SHANGHAI10.08THU.10.09FRI.10.10SAT.10.11SUN.10.12MON.10.13TUES.10.14WED.DATESVENUEEXHIBITIONMAINCOURTEMPLOYEEDAYEMPLOYEEDAYLASTSHOTCOURTEMPLOYEEDAYFRIDAYNIGHTVIEWINGPARTYCONSUMERDAY/KOLDAYVIEWINGPARTYFIF/SKIILLCHALLENGEHOFTIMELINE(10.9-10.14)SHANGHAIWEEKENDEVENTDAYMEDIAINTERVIEWCLOSEDOPENOPENOPENOPENOPENOPENOPEN30THYEAREXHIBITION(7THEMES)+POP-UPRETAILHOFCONSUMERJOURNEYSHANGHAI9.30WED10.1THUR10.2FRI10.3SAT10.4SUN10.5MON10.6TUE10.7WEDOPENINGDAY1ON1EXCLUSIVEEXPERIENCE1ON1EXCLUSIVEEXPERIENCE1ON1EXCLUSIVEEXPERIENCEKICKSLOUNGEKICKSLOUNGEKICKSLOUNGEWARMUPPARTY10.8THUR10.9FRI10.10SAT10.11SUN10.12MON10.13TUE10.14WEDTHELASTSHOTCOURTLAUNCHDAYNIKEEMPLOYEEDAYCLOSEDOPENOPENOPENCLOSEDOPENOPENNBACHINAGAEMSZNBACHINAGAEMSHEVENTDAY30THYEAREXHIBITAION+THELASTSHOTCOURT+MAINCOURTMEDIADAYVIEWINGPARTYBRANDPARTY30THYEARCELEBRATIONHOFCONSUMERJOURNEYSHANGHAIFIFGAME&SKILLCHALLENAGEFIFGAME&SKILLCHALLENAGEFIFGAME&SKILLCHALLENAGEFIFGAME&SKILLCHALLENAGEFIFGAME&SKILLCHALLENAGEFIFGAME&SKILLCHALLENAGEFIFGAME&SKILLCHALLENAGEVIEWINGPARTYKICKSloungeKICKSloungeQSPRODUCTLANUCH9.30WED30THYEAREXHIBITIONOPENINGCEREMONY10.1THURONEONONEEXCLUSIVEEXPERIENCE10.2FRI10.3SAT10.4SUNKICKSLOUNGETHEME(TBD)10.5MONKICKSLOUNGETHEME(TBD)10.6TUEKICKSLOUNGETHEME(TBD)10.7WEDWARMUPPARTYFORTHELASTSHOTCOURT(LUCKY23)DAYTIMENIGHTTIMEHOFRUN-OF-SHOWSHANGHAITHEMETHEFIRSTSHOTTHEMEAJ1BEBANNEDTHEMEAJ3SLAMDUNKTHEMEAJ6THEFIRSTCHAMPIONTHEMEAJ7DREAMTEAMITHEMEAJ10I’MBACKTHEMEAJ14THELASTSHOT10.8THURHOFRUN-OF-SHOWSHANGHAITHELASTSHOTCOURTLANUCHNIKEEMPLOYEEDAY10.9FRIFIFGAMESKILLCHALLENGE10.10SAT10.11SUN10.12MONBRANDNIGHTAFTERPARTY10.13TUECONSUMERNIGHT10.14WEDVIEWINGPARTY(NBACHINAGAME)FRIDAYNIGHTSATERDAYNIGHTAFTERPARTYDAYTIMENIGHTTIMEVIEWINGPARTY(NBACHINAGAME)MEDIADAY(EXHIBITION)KOLDAY30THYEAREXHITION30THYEAREXHITIONTHELASTSHOTCOURTMAINCOURT30THYEAREXHITIONTHELASTSHOTCOURTMAINCOURTNIKEEMPLOYEEDAYNIKEEMPLOYEEDAY30THYEAREXHITIONMEDIADAY(MJVISIT)FIFGAMESKILLCHALLENGEOPENOPENOPENOPENOPENOPENOPENOPENOPENOPENOPENPRESHOWEXHIBITIONOPENSHOWEXHIBITIONCLOSEDDOORSOPENONLINEBOOKINGINFORCHECKAUDIENCEENTERLEADBYEXHIBITIONGUIDEREGISTRATIONANDCHECKINRECEIVE30THEXHIBITIONPACKAGEATHLETEGALLERYWALTERIOOSSGALLERY1MIN2MIN2MIN5MINHALLOFGREATNESSMJ’SPHOTOBOOTHPRODUCTTRIALPOP-UPRETAIL3MIN2MIN1MIN1MINWIPNOMALDAYAUDIENCERUN-OF-SHOWSHANGHAIEVENTDAYVIPRUN-OF-SHOWSHANGHAIPRESHOWEXHIBITIONOPENSHOWEXHIBITIONCLOSEDDOORSOPENONLINEBOOKINGINFORCHECKAUDIENCEENTERLEADBYEXHIBITIONGUIDESTARTTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCTBCWIPCONSUMERJOURNEYCONSUMERJOURNEY@EXHIBITION(09.30–10.07)LUCKY23ONEONONELUCKY23:VIPCONSUMERTRYOUTLASTSHOT;EXCLUSIVEEXPERENCE:ONEONONESERVICE;WARMING-UPPARTYFORLASTSHOTCOURT;KICKSLOUNGEEXHIBITIONHOF–CONSUMERJOURNEYSHANGHAICONSUMERJOURNEY@EXPERIENCE/MAINCOURT/LASTSHOTCOURT(10.08–10.14)EMPLOYEEDAYSKILLCHALLENGEVIEWINGPARTY/NBANIGHTFRIDAYNIGHTCONSUMERDAY/KOLCOMPETITIONSKILLCHALLENGEKOLCOMPETITIONLASTSHOTCOURTHOF–CONSUMERJOURNEYSHANGHAIEXHIBITIONSTORYLINE(09.30–10.07)AJ1BEBANNED10.02SLAM

DUNK10.03THEFIRSTSHOT10.01THEFIRSTNBACHAMPION10.04DREAMTEAMI10.05I’MBACK10.06THELASTSHOT10.07FLYINVITATIONFINALGROUPROUNDFINALFOURFINALGAME6TEAMS/2GROUP3GAMESEACHDAYBEST2TEAMSFROMTHEGROUP10/9 10/1010/1110/12SCHEDULEVENUE&DESIGNSHANGHAIYUANMINGYUANRD(EAST)NO.1ZHONGSHANRD(THEBUND)THEWAITANYUAN(EAST)BEIJINGRDEXHIBITION/RETAIL:HUANGPUSWIMMINGPOOLMAINCOURT:CULTURESQUARETHELASTSHOTCOURT:CHURCHRETAILOPTION:VENUE&DESIGN–OVERALLFLOORPLANSHANGHAI30THCELEBERATIONTHELASTSHOTCOURTMAINCOURTVENUE&DESIGNSHANGHAI30thEXHIBITIONOCT.1ST–OCT.14TH

12:00-17:301ON1EXCLUSIVEEXPERIENCEOCT.1ST–OCT.3RD

18:00-21:00KICKSLOUNGEOCT.4TH–OCT.6TH

18:00-21:00WARMUPPARTYOCT.7TH18:00-21:0030thEXHIBITIONSOFTLAUNCHOPENINGCEREMONYSEPT.30TH12:00-17:3018:00-21:00NIKEEMPLOYEEDAYOCT.8TH12:00-21:00VIEWINGPARTYOCT.11TH13:00-15:00NIKEEMPLOYEEDAYOCT.8TH12:00-21:00OPENTOPUBLICOCT.9TH–OCT.14TH

12:00-17:30EVENTDAYMEDIADAYOCT.12TH18:00-21:00THELASTSHOTCOURTPRE-LANUCHTOLUCKY23FANSOCT.7TH

18:00-21:00EVENTDAYMEDIADAYOCT.12TH12:00-15:00FIF/SKILLCHALLENGEOCT.9TH–OCT.12TH

12:00-18:00KOL/CONSUMERDAYOCT.13TH18:00-21:00VIEWINGPARTYOCT.14TH18:00-21:00NIKEEMPLOYEEDAYOCT.8TH12:00-21:00VENUE&DESIGN–EXHIBITION&POP-UPRETAILSHANGHAI30THCELEBERATIONTHELASTSHOTCOURTMAINCOURTVENUE&DESIGNSHANGHAI30thEXHIBITIONOCT.1ST–OCT.14TH

12:00-17:301ON1EXCLUSIVEEXPERIENCEOCT.1ST–OCT.3RD

18:00-21:00KICKSLOUNGEOCT.4TH–OCT.6TH

18:00-21:00WARMUPPARTYOCT.7TH18:00-21:0030thEXHIBITIONSOFTLAUNCHOPENINGCEREMONYSEPT.30TH12:00-17:3018:00-21:00NIKEEMPLOYEEDAYOCT.8TH12:00-21:00VIEWINGPARTYOCT.11TH13:00-15:00NIKEEMPLOYEEDAYOCT.8TH12:00-21:00OPENTOPUBLICOCT.9TH–OCT.14TH

12:00-17:30EVENTDAYMEDIADAYOCT.12TH18:00-21:00THELASTSHOTCOURTPRE-LANUCHTOLUCKY23FANSOCT.7TH

18:00-21:00EVENTDAYMEDIADAYOCT.12TH12:00-15:00FIF/SKILLCHALLENGEOCT.9TH–OCT.12TH

12:00-18:00KOL/CONSUMERDAYOCT.13TH18:00-21:00VIEWINGPARTYOCT.14TH18:00-21:00NIKEEMPLOYEEDAYOCT.8TH12:00-21:00VENUE&DESIGN–THELASTSHOTCOURTSHANGHAIVENUE&DESIGN–THELASTSHOTCOURTSHANGHAI30THCELEBERATIONTHELASTSHOTCOURTMAINCOURTVENUE&DESIGNSHANGHAI30thEXHIBITIONOCT.1ST–OCT.14TH

12:00-17:301ON1EXCLUSIVEEXPERIENCEOCT.1ST–OCT.3RD

18:00-21:00KICKSLOUNGEOCT.4TH–OCT.6TH

18:00-21:00WARMUPPARTYOCT.7TH18:00-21:0030thEXHIBITIONSOFTLAUNCHOPENINGCEREMONYSEPT.30TH12:00-17:3018:00-21:00NIKEEMPLOYEEDAYOCT.8TH12:00-21:00VIEWINGPARTYOCT.11TH13:00-15:00NIKEEMPLOYEEDAYOCT.8TH12:00-21:00OPENTOPUBLICOCT.9TH–OCT.14TH

12:00-17:30EVENTDAYMEDIADAYOCT.12TH18:00-21:00THELASTSHOTCOURTPRE-LANUCHTOLUCKY23FANSOCT.7TH

18:00-21:00EVENTDAYMEDIADAYOCT.12TH12:00-15:00FIF/SKILLCHALLENGEOCT.9TH–OCT.12TH

12:00-18:00KOL/CONSUMERDAYOCT.13TH18:00-21:00VIEWINGPARTYOCT.14TH18:00-21:00NIKEEMPLOYEEDAYOCT.8TH12:00-21:00VENUE&DESIGN–MAINCOURTSHANGHAIAround45mx28mVENUE&DESIGN–MAINCOURTSHANGHAICONSUMERPHOTOS’BACKDROPONLINEPRE-BOOKINGONEONONEEXCLUSIVEEXPERIENCEEXHIBITIONPACKAGEPHOTOBOOTHPRODUCTSTRIALRFIDBANDF&BETC.SERVICESHANGHAISERVICESHANGHAISERVICESHANGHAISERVICESHANGHAISERVICESHANGHAISERVICESHANGHAIWORKBACKSCHEDULESHANGHAIContentPersoninchargeJUL.AUG.SEP.OCT.Week1Week2Week3Week4Week1Week2Week3Week4Week1Week2Week32829301234567891011121314VenueRentBasicvenuerentsigncontractWISPARK

OOHrentoptionpresendWISPARK7.2

OOHrentdecideNIKE

7.6

OOHrentsigncontractWISPARK

7.15

WaitanyuanextravenuedecideNIKE

7.15

PublicSecurityPermit

RIM

DesignConsumerjourneybriefRichard、Nancy、Jonathan、James7.2

DesignbriefJames&WISPARK

7.6

VCJames

FirstdraftrenderingWISPARK

7.15

UpdaterenderingJames&WISPARK

RenderingconfirmedNIKE

FAWorksWISPARK

ProductionWISPARK

ActivationDailymaintainactivationplanJason&WISPARK

Productlaunchinpop-upstoreJason

EventdayplanRichard、Nancy、Jonathan