国外精美的英文企业介绍及图标

MakethemostofnowWFA/ISA–GlobalConference

GraceMolenaarHeadofBrandDevelopment

TheVodafoneBrand–Creatingacultureofbrandengagement

//London,17/18October200715thPartnerMarketsConferenceWearecommittedtobuildingtheworld’smostvaluablecommunicationsbrandVision,2001‘TobetheWorldLeaderinMobileCommunications………….’London,17/18October200725thPartnerMarketsConferenceOurglobalbrandbuildingjourneystartedonly7yearsago,andhashadanumberofdistinctphasesBrand

Migration“Hello”“HowAreYou?”LaunchVodafonelive!launch‘MaketheMostofNow’LaunchOpCo‘HowareYou?’andVodafonelive!executionsOpCo‘HowareYou?’ExecutionsPre200120012002200320042005MTMONToneofVoice20062007London,17/18October200735thPartnerMarketsConferenceWehavealsobuiltthebrandbyunifyingwhatwasaproliferationofsubbrandsunderasinglebrandhierarchyProducts&ServicesInasinglebrandhierarchy,thereisonlyonebrand;everythingelseisinformationtohelpcustomersnavigate(thisdrovetheimplementationofourcurrentnamingstrategy)MasterBrandTheproliferationofsub-brandswashinderingourabilitytobuildVodafoneastheleadingbrandinourcategoryLondon,17/18October200745thPartnerMarketsConferenceAsaresultwehaveachievedtremendousgrowthinourbrandawarenessandpreferenceEvolutionofPreferenceforVodafoneBrandEvolutionofSpontaneousAwarenessforVodafoneBrandLondon,17/18October200755thPartnerMarketsConferenceOurbrandisbuiltonafoundationofanumberofstrategiccomponents,withtheMarketingFrameworkattheirheartMARKETINGFRAMEWORKBRANDEDCUSTOMEREXPERIENCEBRANDCOMMUNICATIONSBRANDVALUES&ENGAGEMENTLondon,17/18October200765thPartnerMarketsConferenceTheMarketingFrameworkisthecornerstoneofourBrandStrategyWhyarewehere?HelpingourcustomersmakethemostoftheirtimeWherearewegoing?Wewillbethecommunicationsleader

inanincreasinglyconnectedworldWhatdowedo?Creating&deliveringunbeatableexperiencesthrough……Howdowedoit?BeingRed,RockSolid,RestlessBYBYBYLondon,17/18October200775thPartnerMarketsConferenceWehaveputthebrandatthecentreoftheCustomerExperienceArunSarin,CEOVodafone“Abrandiswhatabranddoes.”“Themostvaluablebrandsintheworldarethosewherethecustomerknowsthey’regoingtogetagoodexperience”SirJohnBond,Chairman,VodafoneLondon,17/18October200785thPartnerMarketsConferenceWewantourcustomerstofeelappreciated,confidentandinspiredHelpingourcustomersmakethemostoftheirtimeRed RockSolid RestlessPassionateTrustworthyCreativeEmotionalDirectInspiringAppreciatedConfidentInspired...soourcustomersspendmoretimewithusWearebybeingtherefore

ourvoiceissoour

customersfeelLondon,17/18October200795thPartnerMarketsConference…..andwehavemadeacommitmenttocustomers

throughournewCustomerPromiseOurPromisetoyouWevalueyourtimemorethananyoneelse.That’swhy,whereveryouseeVodafone,youcanexpect:AnetworkyoucanrelyonwhenyouneeditExpert,friendlyhelpandadvice–youonlyhavetoaskonceWhenyou’reabroad,theservicesyouneedwillbeaseasytouseasathome,andyou’llknowwhatyouarepayingNewandinspiringsolutionstohelpyoumakethemostofyourtimeLondon,17/18October2007105thPartnerMarketsConferenceInthelast18monthswehavefurtherrefinedthebrandandcustomerexperience……London,17/18October2007115thPartnerMarketsConferenceBrandIdentity–Aunique,contemporaryandiconicidentitywhichgivesVodafonethestatureofaworld-classbrand

London,17/18October2007125thPartnerMarketsConferenceCommunications–alllocallyexecutedtoourBrandIdea,anewToneofVoiceandrefreshedBrandGuidelinesLondon,17/18October2007135thPartnerMarketsConferenceRetail–anewdesignbringingthebrandideatothecustomerexperienceLondon,17/18October2007145thPartnerMarketsConferenceSponsorship–drivingbrandawarenesswithactivationoftwonewpropertiesLondon,17/18October2007155thPartnerMarketsConferenceEn今ga示gi旁ng栋t最he虹e涂mp悬lo至ye成e麦–东dr押iv雄in躺g蹄th哭e钳br统an喂d吐id链ea惩i逝nt者er帜na丸ll的yLo揉nd稳on誓,导17犹/1越8育Oc升to姨be钻r伍20嫌07165t群h锐Pa批rt苗ne出r盼Ma财rk婶et土s典Co鼓nf政er臭en赔ceRe厅le丧va袖ntRe喝li缘瑞ab槐leEa济sy粘t角o忆us程eIn乎no云va块ti企veMo父bi裙le匙I跟nt惰er析ac板ti妹on蹈M咸an角ag楼em由en然t-楼B迟ri困ng碎in宪g纽奉th捉e战br乎an铃d杰id侨ea框t子o循ha那nd沸se乓t条ex丧pe久ri竹en像ceDi剃ff告er经en炊ti敞at题io确nst锹ra价te该gy罚:To脾m遭ak摊e菊th爹e邪mo墓st垂o它f汗cu驼st恒om统er董’s纯t扯im蠢e!Po瓜si迹ti套on脖in激gst望ra曾te库gy赌:Co宝st小S略av律in葬g葵in切E绝ur旧op傍eRe姐ve颠nu膀e梳Gr师ow免th鼠i旋n肯Em稻er匀gi邮ng吴M师ar晒ke斤tsGl湾ob国alst羽ra拣te蠢gy催:Fi良tt相in震g沉in锈to密o怒urSt依ra幸te遭gyAnin慨no承va约ti演ve渗H伏an们ds侦et夕b延as滩ed基S动el匠f耽Ca篇reap磨pl钥ic激at孙io规n,遮t桐ha斗t李wi革ll劈燕a稼ll铅ow律o父ur友c鸡us肠to督me呼rs冲t稠o缩慧ac尖ce废ssre令al宪t慨im景e跪se反lf迅c姻ar拆ese册rv袖ic奴es删d朗ir扬ec赴tl栽y化fr冈om韵t傲he缸ir套p舌ho局ne翼s.Aca羽pa暂bi谢li夏tyth招at亲e余na拍bl则esta巷il印or控edon点d醒ev侧ic蒙e拒se养lf热s另er姻vi浙ce夕a辩nd售C糠RM霞t竹ra决ns秀ac舱ti港on雄sIt亏w妨il完lra亮di光ca股ll通y森im派pr屑ov录e验th王e馒qu貌al涉it签y暗of淋u咬se劝r’源s粗In蚕te撕ra验ct身io巨nswi捎th耐t地he瓶ir跨p疤ro罩du启ct浪s祝an醉d蛋se冶rv侮ic橡es事,偷ma猪ki战ng伟t惑hi工ng艘s尽si浴mp肝le脖r贞an绍d文mo登re测e肥as芝il筋y树ac这ce母ss标ib摧leLo男nd靠on齿,共17疏/1扣8躺Oc舱to堆be削r械20吨07175t屯h抬Pa肤rt雅ne崖r湖Ma励rk棉et乔s析Co页nf晋er将en饰ceSo仰w避he叉re书a瓣re益w沾e猛on屯o潮ur爪b条ra坛nd努j饭ou合rn惩ey曾?Ourkeychallengeistobuildanemotionalbrandwithaclearroleinpeople’slivestoturncustomersintofans(andadvocates)Dr闸iv凭e楚aw榜ar焦en输es瓶san识dre似le装va扩nc花eDr饺iv歪e筋pr年ef之er阴en匪cean宣ddi谱ff甩er艰en念ti则at胳io架nBu言il捎d断re团ga库rdan蛮dmo劲me尽nt授umWe份a巡寿re考h成er夏e2001200520司10Lo辣nd筛on领,拣17抖/1叛8刮Oc抹to液be叨r我20喷07185t柱h锐Pa摆rt沉ne起r居Ma哑rk玻et荡s西Co赠nf嘴er资en担ceDi僻ff替er汤en贱ti挨at购io搜n例Dr拉iv己es抬P精ro忘fi眼tCh凯an主ge吉s猜in蜘O盒pe泰ra泼ti派ng名P档ro观fi闪t口19属93亲t晃o映19芹95脑M袖on赔o名br辉an初ds匀o线n面NY储SEHi桃ghLo炉wLo鸣wHi悟ghDI和FF颗ER善EN伏-TI知AT赔IO装NRE树LE论VA纲NC沉EMi份ss恳io督n订&畏Gr绳ow袭thDe他at饿hDe障cl脸in缴in参gDo嚷mi访na糠nc径eCO磨MM路ER径CI议AL畜B届RA察ND傅P翅OS绕IT困IO练NSo肿ur交ce棍:米Y&域R/St安er谅nS淘te泪wa稳rd20醋00+18%+289%+128%+2%-x%Lo辉nd践on熄,挤17乎/1会8票Oc沾to湿be涨r微20摔07195t兄h渣Pa示rt拉ne缘瑞r有Ma槽rk辫et卫s换Co朝nf誉er轻en请ceWe灵a矮re兆c顽ur握re蜜nt践ly总r脉an任ke愚d烤11thmo美st哄v票al秧ua碑bl裹e咳br火an蹦d甚in厉t忙he羽w棵or茄ldPr状og节re参ss普,暑20孕07Mo榨st嘉V胞al感ua巷bl筋e车25哀0口Gl殖ob饶al凯B净ra绕nd笑s皂20旅06Lo它nd案on键,妻17壳/1军8捎Oc泄to霞be登r站20割07205t斜h脚Pa毅rt怨ne纸r愿Ma朝rk衡et则s瞎Co抖nf农er蓬en厅ceEm浊pl遥oy津ee骆E辆ng非ag租em闹en惹t鉴Vi扁de雕oLo奔nd提on再,尽17袍/1艺8成Oc谁to倡be丛r括20托07215t择h诵Pa院rt匠ne腥r蒙Ma字rk乞et笋s览Co娃nf姨er窑en叙ceVo吗da势fo填ne评B旋ra申nd待S泼to拐ryLo迹nd搜on恨,趋17攀/1济8腾Oc绿to臣be枯r鸣20关07225t喉h短Pa丘rt剧ne绘r鹅Ma山rk嘱et敌s陪Co畏nf贩er更en促ceWh柳er误e宁ha伶ve忌w等e酿co皆me巩f史ro钢m?We忘h既av种e决ma卧de奖s贩ig羽ni愈fi慢ca蕉nt逝p挑ro吐gr从es或s分in承d羞el给iv慕er幼in屠g锈a咳wo饶rl赚d域cl矩as既s铺br挺an谊d储of巡寿b渣ot表h考gl喇ob快al瞧s填ta违tu川re偷a闹nd翅l内oc活al显r均el勒ev径an腰ce斩….似on雅o掀ur桶j猴ou夏rn掉ey崭f枣ro夺m胞a慎br徐an漆d扰th云at锻i途s昌kn哲ow书n,叠t情o付on只e蜻th微at吗i女s英lo矛ve示dWe悄k侵no盼w米wh井o记we抢w吓an顿t剧to狠a吹tt旅ra屑ct宜t惩o赶be焰p表ar棒t圾of仔o队ur拥c简om傻mu帖ni啄tyWe程h丢av番e僻a鉴di舞st恨in接ct晨iv融e拥id葡en开ti啄tyWe超a侨re孝g大et烛ti述ng熔a当g厨lo居ba挺l有un珠de动rs勿ta破nd潜in什g迁of遵t轻he释c喜ul问tu链ra屑l割nu弱an筝ce衡s剥of誉T虑im去e幕an四d钞ho恒w籍we拖c男an走u尚ni球qu际el晕y荐ta渐p吼in境to焰c纷us烤to晓me止rs骡d啊es见ir阴e邀to顺m返as坡te毯r惧it津t洽o修li何ve箭l它if细e币mo温re停f针ul削lyWe轨h怪av诱e肯a币cl塌ea哈r辉un蛇de取rs裳ta灵nd渡in话g进of滨o独ur呢p淋as窑t,夏a哨nd滔v匀is息io脏n铅of棒o耐ur坡f漏ut驻ur裙e旁th燃at寒h腿as倡h财el种pe棵d翁us艰d灰ef题in盯e烤ou奶r闲un盯iq译ue辉p盏er秋so坛na洋li怨tyWe翼a毛re称a躁ll妥i大nd稠iv容id亚ua叉ll脂y毙an逆d舒co桐ll镰ec健ti厚ve既ly馋m污ov史in框g攀to昼wa治rd侮s锯de尽li菊ve盆ri富ng授t梦hi堆s遣un债iq泥ue衫ly驴a疾nd格c辰on脚si援st婆en滔tl锹y借ev奴er馅y惹da东yLo裹nd廊on肢,眨17森/1天8追Oc崭to贩be忘r舍20听07235t届h脏Pa国rt狂ne听r泪Ma洋rk怎et乡丰s稻Co仿nf继er溜en同ceWh创er婆e施ar棕e浪we菜g蒸oi珍ng疲?Th惨is傻c月on傲ti葵nu浸in分g蓬br气an捏d京st缝or镇y虑wi顷ll宏b聪ec蛮om芝e队a泽to耕uc炎hs界to证ne殊f险or询a痛ll琴o恳f漠usIt低w怖il薄l影he穴lp笼u沸s森un雕de寻rs葛ta猎nd烧t至o来th钥e弊ne劝xt乡丰l器ev蛋el续o马f泊de茎pt盲hWh疫o既we腥a越reWh舌er雁e因we誓p邪la吊yWh猾at底w清e铜doOu命r炊Ra委ll电yi敢ng仁c牲rySo粉t爹ha乒t重we员c成an扑c撤on搂ti圣nu雹e址to荣d槐ee校pe节n明ou帐r厉un掉de拆rs紫ta为nd敢in妻g免of威o像ur史V挠od伟af板on扎e辜br盘an胡d…An裳d贺co禽nt炕in寸ue形t叔o响de零li置ve羽r净it彻a就s携on周e蹄co膀mp贤an概y.Lo绢nd狮on杏,亭17妹/1缓8美Oc昆to止be庄r蓬20羞07245t个h窑Pa匆rt掉ne饶r慢Ma喜rk棋et顿s龄Co李nf诸er绕en苗ceWhereweplayMarketDefinitionPositioningTargetCustomerInsightWhatwedoDifferentiationFunctionalBenefitsEmotionalBenefitsWhowearePersonalityValuesPhysiqueOurrallyingcryAmbitionPurposePromiseLo雨nd贸on园,畅17会/1鼻8寨Oc后to伐be调r却20变07255t案h艰Pa战rt串ne和r死Ma史rk侄et丸s司Co游nf煤er围en咽ceWhatwedoDifferentiation:AGreatCustomerExperienceFunctionalBenefits:Useful,Seamless,StimulatingEmotionalBenefit:Inspired(tousemytime)WhereweplayMarketDefinition:IntegratedCommunicationsProviderPositioningTarget:ProgressivesCustomerInsight:IliveforthislifeandtimeispreciousWhowearePersonality:ThePioneerValues:Red,Rocksolid&RestlessPhysique:RedwithinatechnicolorworldOurrallyingcryAmbition:CommunicationsleaderPurpose:Tohelppeoplemakethemostoftheirtimeinlife