星巴克英文PPT介绍-Sindy

StarbucksLet’slookatsomepictures,

canyoufindsomethingincommon?Doyoulikecoffee?胡锦涛说：“星巴克咖啡店在中国发展得很快。假如我不是在办公室工作，我确定情愿去星巴克经营的咖啡店坐一坐。”HuJinTaosaid:"StarbuckscoffeeshopinChinaisdevelopingfast.IfI'mnotintheoffice,IamwillingtogotoStarbuckscoffeeshop."ContentsHistoryAdvertisementProductsMarketshareCompetitorsHistoryOriginatedfrom:Seattle(西雅图),in1971Originofthename:Starbuckswasnamedafterthenameofmate(大副)in《MobyDick》(《摩比·迪克》（MobyDick），又译作《白鲸记》).Starbuckloveddrinkingcoffee.Adding“S”attheendshowsthatthecompanyhopesthateveryonecanfallinlovewithcoffeeasStarbuckdoes.1971:Thefirststarbucksopened.1982:HowardSchultz(候活舒尔茨)joinedinstarbucks.1987:

HowardSchultztookover

Starbucks.1992:Starbucksexpandeditsbusinessallovertheworldandbecamepubliccompany(上市公司).

Now,Starbuckshasmorethan7500subbranches(分店)inover30countries.StarbucksinChina（thefirstopenedin1985)

Enjoying、leisure、comfortandinterestingareStarbucks’culture.ThisissimilarwithChinesetraditionalteahouses’.Advertisement

Anuniqueadvertisingstrategy–——word-of-mouthmarketing（口碑营销）.

Besidethecoffeeitself,whatelse?ComfortableEnvironmentComfortableEnvironmentWhatelseagain?GoodServiceSpokesmanGuess？Whoisspokemanofstarbucks?Whoisspokesmanofstarbucks?Backtoourquestion,whatistheanswer?Everyonecanbecomestarbucks'spokesman!LOGO2011199219711987199220111992Now,thegreenmermaid(绿色美人鱼)ofStarbucksandtheMoftheMcDonald'sarebothAmericanCulturesymbol.

SLOGANSLOGANTomaximizetheflavorofacoffeebeans.将每一粒咖啡豆的风味发挥到极致。Starbucks--------sharedtheplanet.星巴克与你共享家园。YouandStarbucks,itisbiggerthancoffee.星巴克与您，不止于咖啡。你不是在上班和回家的路上就是在去星巴克的路上。星巴克，一个属于您的第三空间，在这里邂逅你自己。PRODUCTSproductsDRINKFOODTEALet'slookatsomebeautifulpictures!经典咖啡——热饮系列Cappuccino卡布奇诺Latte拿铁焦糖玛奇朵CaramelMacchiato

美式咖啡CaféAmericano

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香草拿铁太妃榛果拿铁浓缩康宝蓝印度红茶ChaiTea英式红茶EnglishBreakfastTea原叶红茶拿铁抹茶拿铁GreenTeaLatte伯爵红茶EarlGreyTea咖啡和茶STARBUCK'sTEACAKEMarketshare全球分布CompetitorsLookatthechart,whoarethemaincompet