台大消费者行为cb family

FamilyandHouseholdInfluences2002/05/221OverviewFamilyandHouseholdFamilyLifeCyclesHouseholdDecisionRolesChildrenandHouseholdConsumerBehavior2002/05/222TheImportanceofFamiliesandHouseholdsonConsumerBehaviorManyproductsarepurchasedbyafamilyunitIndividual’sbuyingdecisionsmaybeheavilyinfluencedbyotherfamilymembers2002/05/223WhatisFamilyFamily:agroupoftwoormorepersonsrelatedbyblood,marriage,oradoptionwhoresidetogetherNuclearfamily:

mother,father,andchild(ren)livingtogetherExtendedfamily:

nuclearfamily+relativesFamilyoforientation:

one’sbirthfamilyFamilyofProcreation:familyestablishedbymarriage2002/05/224WhatisHouseholdHousehold:

allpersons,bothrelatedandunrelated,whooccupyahousingunitNonfamilyhouseholdsinclude:peoplelivingalonePOSSLQs(PersonsofOppositeSexSharingLivingQuarters)FriendslivingtogetherSamesexcouples2002/05/225FamilyLifeCycleFamilylifecycle(FLC):theprocessoffamiliespassingthroughaseriesofstagesovertimeFLCisanimportantpredictoroffamilyorhouseholdspending2002/05/226YoungSinglesNewlyMarriedCouplesFullNestI,II,IIIMarried,NoKidsOlderSinglesEmptyNestI,IISolitarySurvivorRetiredSolitarySurvivorLifeStageActivitiesandBehaviors2002/05/227SomeCommonTransitionsMARRIEDCOUPLE;NOCHILDRENMARRIEDCOUPLE;CHILDRENMARRIEDCOUPLE;CHILDRENLEFTSINGLEPARENT;MINORCHILDRENECONSTITUTEDFAMILIES;POSSIBLENEWCHILDRENORONESFROMPRIORMARRIAGESINGLE;ALONEORWITHROOMMATES2002/05/228HouseholdDecisionRolesDECIDERBUYERUSERINFLUENCERINITIATOR/GATEKEEPERSWISS!2002/05/229TheFamilyMarketingModel

One Some AllConsumer MemberMembersMembersOneMemberSomeMembersAllMembersAPurchaseDecisionMaker451672389Source:RobertBoutilier,“PuttingtheFamily’sStrings,”AmericanDemographics(April1993),46.2002/05/2210RoleBehaviorSpousalrolesinfamilypurchasesAutonomic:anequalnumberofdecisionsismadebyeachspouse,buteachdecisionisindividuallymadebyonespouseortheotherHusbanddominant:thehusbandormalehousehold-headmakesamajorityofthedecisionsWifedominant:thewifeorfemalehousehold-headmakesmostdecisionsJoint:mostdecisionsmadebyboth2002/05/2211ChildrenandHouseholdConsumerBehaviorChildrenarespendingmoremoneyChildrenhavemoreinfluenceonpurchasedecisionforproductsfortheirownuseChildrenhavedirectinfluenceonspecificproductsandbrandsChildrenhaveindirectinfluenceontheirparent’’spurchasesChildrenaremakingfamilypurchases2002/05/2212HouseholdTypeDeterminetheNatureofChildren’sInfluenceAuthoritarianhousehold集集權家庭Neglectfulhousehold冷冷漠家庭庭Democratichousehold民民主家庭庭Permissivehousehold寬寬容家庭庭2002/05/22139、静静夜夜四四无无邻邻，，荒荒居居旧旧业业贫贫。。。。1月月-231月月-23Friday,January6,202310、雨中黄黄叶树，，灯下白白头人。。。00:24:5900:24:5900:241/6/202312:24:59AM11、以以我我独独沈沈久久，，愧愧君君相相见见频频。。。。1月月-2300:24:5900:24Jan-2306-Jan-2312、故人人江海海别，，几度度隔山山川。。。00:24:5900:24:5900:24Friday,January6,202313、乍见翻翻疑梦，，相悲各各问年。。。1月-231月-2300:24:5900:24:59January6,202314、他乡生白白发，旧国国见青山。。。06一月月202312:24:59上上午00:24:591月-2315、比不不了得得就不不比，，得不不到的的就不不要。。。。一月2312:25上上午1月-2300:25January6,202316、行行动动出出成成果果，，工工作作出出财财富富。。。。2023/1/60:25:0000:25:0006January202317、做前前，能能够环环视四四周；；做时时，你你只能能或者者最好好沿着着以脚脚为起起点的的射线线向前前。。。12:25:00上上午午12:25上上午00:25:001月-239、没没有有失失败败，，只只有有暂暂时时停停止止成成功功！！。。1月月-231月月-23Friday,January6,202310、很多事情努努力了未必有有结果，但是是不努力却什什么改变也没没有。。00:25:0000:25:0000:251/6/202312:25:00AM11、成功就就是日复复一日那那一点点点小小努努力的积积累。。。1月-2300:25:0000:25Jan-2306-Jan-2312、世间成事，，不求其绝对对圆满，留一一份不足，可可得无限完美美。。00:25:0000:25:0000:25Friday,January6,202313、不知知香积积寺，，数里里入云云峰。。。1月-231月-2300:25:0000:25:00January6,202314、意志坚坚强的人人能把世世界放在在手中像像泥块一一样任意意揉捏。。06一一月202312:25:00上上午00:25:001月-2315、楚楚塞塞三三湘湘接接，，荆荆门门九九派派通通。。。。。一月月2312:25上上午午1月月-2300:25January6,202316、少年十五二二十时，步行行夺得胡马骑骑。。2023/1/60:25:0000:25:0006January202317、空山新雨雨后，天气气晚来秋。。。12:25:00上上午12:25上午00:25:001月-239、杨柳散和风风，青山澹吾吾虑。。1月-231月-23Friday,January6,202310、阅读读一切切好书书如同同和过过去最最杰出出的人人谈话话。00:25:0000:25:0000:251/6/202312:25:00AM11、越是没没有本领领的就越越加自命命不凡。。1月-2300:25:0000:25Jan-2306-Jan-2312、越是无能能的人，越越喜欢挑剔剔别人的错错儿。00:25:0000:25:0000:25Friday,January6,202313、知知人人者者智智，，自自知知者者明明。。胜胜人人者者有有力力，，自自胜胜者者强强。。1月月-231月月-2300:25:0000:25:00January6,202314、意志坚强强的人能把把世界放在在手中像泥泥块一样任任意揉捏。。06一月月202312:25:00上上午00:25:001月-2315、最具挑战性性的挑战莫过过于提升自我我。。一月2312:25上上午1月-2300:25January6,202316、业业余余生生活活要要有有意意义义，，不不要要越越轨轨。。2023/1/60:25:0000:25:0006Jan