西北工业大学硕士英语综合教程2课件(unit1)市公开课一等奖省名师优质课赛课一等奖课件

Book2Unit1Human-basedStrategyTextASuccessfulOrganizationsPutPeopleFirstQuitContents12345BackgroundInformation&CulturalNotesLead-inTextStructuresSentenceLearningTextAQuitNewWords&ExpressionsKeytoExercises6W.L.Gore&Associates

Ben&Jerry’homemade

LincolnElectric

Starbucks

coffee

accessories

Espresso

Seattle’s

Pike

PlaceMarket

Howard

ShultzSouthwestAirlinesBackgroundInformation&CulturalNotesHomeW.L.Gore&Associates

“Fortune”100bestcompaniestoworkfor,,knownforGORE-TEX®fabricsFoundedin1958,W.L.Gore&Associates,Inc.isaprivately-heldcompanyheadquarteredinNewark,Delaware,USA.Formorethan50years,Gorehasbuiltaworldwidereputationforethicsandintegrityinitsdealingswithcustomers,suppliers,andemployees,andfortakingalong-termviewwhenassessingbusinesssituations.BackgroundInformation&CulturalNotesBackHomeSouthwestAirlinesCo.isanAmericanlow-costairlinebasedinDallas,Texas.SouthwestisthelargestairlineintheUnitedStates,basedupondomesticpassengerscarried,asofJune30,(-06-30).Southwestoperatesmorethan3,400flightsaday,asofMarch,utilizingafleetof552aircraft.BackgroundInformation&CulturalNotesBackHome

Ben&Jerry’sisanAmericanicecreamcompany,adivisionoftheBritish-DutchUnileverconglomerate,thatmanufacturesicecream,frozenyogurt,sorbet,andicecreamnoveltyproducts,manufacturedbyBen&Jerry’sHomemadeHoldings,Inc.,headquarteredinSouthBurlington,Vermont,UnitedStates,withthemainfactoryinWaterbury.Itisbestknownasanicecreambrand,foundedin1978inBurlington,Vermont.BackgroundInformation&CulturalNotesBackHomeAbranchattheUnitedSquareShoppingMallinSingapore

LincolnElectricisanAmericanmultinationalandaleadingglobalmanufacturerofwelding(焊接)products,arcweldingequipments,weldingconsumables,plasmaandoxy-fuelcuttingequipmentsandroboticweldingsystems.GloballyheadquarteredinCleveland,Ohio,UnitedStates,LincolnElectrichasaworldwidenetworkofdistributors（批发商）andsalesofficescoveringmorethan160countries.Thecompanyreportedover$2billionsalesinalone,withsalesfromNorthAmericaaccountingto50%ofit.Lincolnhasover8500+employeesgloballyand3000intheUnitedStatesalone.BackgroundInformation&CulturalNotesInJune,LincolninstalledthelargestwindturbineinOhioandoneofthelargestinNorthAmerica.At443feet,ithasacapacityof2.5Megawatt.

BackHomeBackgroundInformation&CulturalNotesStarbucksCorporationisaninternationalcoffeeandcoffeehousechainbasedinSeattle,Washington.Starbucksisthelargestcoffeehousecompanyintheworld,with18,887storesin55countries,includingover12,500intheUnitedStates,over1,200inCanadaandover700intheUnitedKingdom.Starbuckssellsdripbrewedcoffee,espresso-basedhotdrinks,otherhotandcolddrinks,coffeebeans,salads,hotandcoldsandwiches,pastries,snacks,anditemssuchasmugsandtumblers.ThroughtheStarbucksEntertainmentdivisionandHearMusicbrand,thecompanyalsomarketsbooks,music,andfilm.Manyofthecompany'sproductsareseasonalorspecifictothelocalityofthestore.Starbucks-brandicecreamandcoffeearealsoofferedatgrocerystores.BackHomecoffeeaccessoriesBackgroundInformation&CulturalNotesBackHomecoffee

grinderhomecoffeeroastercupsandmugsthermosesCarafesAirpotsEspresso

SpoonsEspressoisaconcentratedbeveragebrewedbyforcingasmallamountofnearlyboilingwaterunderpressurethroughfinelygroundcoffee.Espressooftenhasathickerconsistencythancoffeebrewedbyothermethods,ahigherconcentrationofsuspendedanddissolvedsolids,andcrema(foam).Asaresultofthepressurizedbrewingprocesstheflavorsandchemicalsinatypicalcupofcoffeeareveryconcentrated.Espressoisthebaseforotherdrinks,suchasalatte,cappuccino,macchiato,mocha,orAmericano.Espressohasmorecaffeineperunitvolumethanmostbeverages,buttheusualservingsizeissmaller—a30ml(1USfluidounce)shotofespressohas40to75mgofcaffeine,whichisabouthalfthecaffeineofastandard240ml(8USfluidounces)cupofdrip-brewedcoffee.BackgroundInformation&CulturalNotesBackHomeBackgroundInformation&CulturalNotesBackHomeSeattle’sPikePlaceMarket:aSeattleiconandthenation‘soldestcontinuouslyoperatingfarmersmarket,celebrateditscentennial（一百周年）onAugust17,.Accordingtothestatistics,thePikePlaceMarketisthetoptouristattractioninSeattle

HowardSchultz(bornJuly19,1953)isanAmericanbusinessmagnate（巨头）.HeisthebestknownasthechairmanandCEOofStarbucksandaformerowneroftheSeattleSupersonics.Schultzco-foundedMaveron,aninvestmentgroup,in1998withDanLevitan.In,ForbesmagazinerankedSchultzasthe354thrichestpersonintheUnitedStates,withanetworthof$1.1billion.

BackgroundInformation&CulturalNotesBackHomeLead-in

Ifyouwereamanagerofacompany,whatkindofmanagingstrategywillyouadopt?Peoplefirstorprofitfirst?

Question1HomeLead-inPleasefirstseetheStarbucks’rankingin100BestCompaniestoWorkFor

byFORTUNE.Question2WhyisStarbuckssoattractivetoworkers?HomeToBeContinuedLead-inQuestion2:WhyisStarbuckssoattractivetoworkers?HomeBackLead-inQuestion3Whatshouldapeople-firstcompanydotokeepitsemployees?HomeToBeContinuedLead-inAnall-importantproblemofmodernbusinessisthatorganizationstreatpeoplewithanindustrialeramentalitythatviewsthemaswhateconomistscall“factorsofproduction.”Thatmachine-likemetaphornolongerfits,ifiteverdid.Whatisneededisaframeworkthatconceptualizesbusinessesinamorehumanisticwaybyplacingthegreatestemphasisonpeople….Gonearethedayswhenemployees,thankfultohaveanyjobatall,wouldtolerateadverseworkingconditionsorrudemanagersinexchangeforapaycheck.Thefundamentalshiftsbroughtonbypeople-empoweringtechnologies,aswellaschangesinculturalnormsaboutwork,requireorganizationstoplacelessemphasisoncontrolandamoresincereemphasisonpeople.“LeadershipandthePerformanceofPeopleinOrganizations:EnrichingEmployeesandConnectingPeople”(Won-jooYunandFrankMulhern,Nov.).HomeTextStructureⅠ.Introduction(Para.1)Ⅱ.Theimportanceof“people-first”strategies.(Para.2)Ⅲ.Fourpracticesdifferentiatepeople-firstorganizations.(Para.3)1).Theyvalueculturediversity.2).Theyarefamilyfriendly.3).Theyinvestinemployeetraining.4).People-firstorganizationsempowertheiremployees.HomeSuccessfulcompaniespursue“people-first”Strategies.TextStructureⅣ.ExampleofStarbucks’

“people-first”strategies(Para.4-22)1).Starbuck’sachievement (Para.5-7)2).Itshistoricalbackground (Para.8-10)3).EmployeededicationofStarbucks (Para.11-14)4).EmployeetrainingofStarbucks

(Para.15-16)5).Itsgenerousbenefitsandemployeeinvolvement (Para.17-18)6).CommunicationofStarbucks (Para.19-20)7).ConclusiondrawnfromStarbucks (Para.21-22)HomeSentenceStudyTheseemployeesarewillingtoputforththeextraeffort–todowhateverisnecessarytoseethattheirjobsaredoneproperlyandcompletely.(Para.4，Line2)putforth:bringtobear,exert.提出；发表；作出Theseemployeesarewillingtoexerttheirextraefforttotheirjobs,andtryeverymeanstoensuretheirjobsareaccomplishedcompletely.1Home这些员工愿意做出更大努力——全力以赴，准确彻底地干好自己工作。SentenceStudySinceitsinception,ithasbeentheStarbucksemployeeswhohavehelpeddrivethesuccessofthecompany.

(Para.8,Line1)Inception:thebeginningofsomething起初Sincethebeginning,itwasStarbucksemployeeswhomadethecompanybecomesuccessful.

2Home从企业创建伊始到现在，星巴克员工一直都是企业成功主要推进者。SentenceStudyAfewmonthslater,thecontinuedsuccessoftheIlGiornaleconceptledtoIlGiornaleacquiringtheassetsofStarbucksin1978withthebackingofthelocalinvestors.(Para.9,Line6)Afewmonthslater,becauseofthesuccessofIlGiornale

(foundedbySchultz),andwiththesupportofitslocalinvestors,IlGiornaleboughtStarbucksin1978.3Home几个月后，每日咖啡厅再次成功，并在当地投资者支持下，于1987年买下了星巴克全部股份。

SentenceStudy

assets：1）有价值人或物;2）资产,财产

1.

Heisagreatassettoourcompany.他是我们企业宝贵人才。2.Thebankhasassetsofmorethan￡1billion.该行有十亿多英镑资产。backing:theactofprovidingapprovalandsupport

.支持SentenceStudyAtthestorelevel,Starbuckshasbeensuccessfulinbuckingthenormatmostretailserviceenvironmentswhereemployeeturnoverishighandcompetenceorenthusiasmiswaning.

(Para.12,Line1)Atthestorelevel,Starbuckshassucceededinresistingthestandardsetbythegeneralretailenvironments.Atthattime,mostretailcompanieswerehavingaworkforcewhichhadahighamountoftransactionbutalowabilityandinterestintheirworkandcompany.

4Home在店面层次，星巴克成功地抑制了在多数零售店普遍存在员工流动率高、工作能力低或工作热情弱等问题。

Buck:

抵抗，反对；norm:

标准；wane:

衰退astutecompetitiveemulatemarketablededicationencompassignitionattributeturnoverimpetusaccommodateskyrocket

NewWordsputforthonthegoicingonthecake

InteractwithExpressionsNewWords&ExpressionsHomeastute

[ə'stju:t]

a.1.敏锐,精明,机敏2.狡猾,阴谋多端NewWords&Expressions1.astute1.恰好在价格下跌前脱手,真是精明之举。

Itisanastutemovetoselljustbeforepricegodown.

2.

他自小就不喜欢念书，但对做生意一事，却是灵巧。

Heneverlikedtostudywhenhewasyoung,buthewasastuteinbusiness.Back3.

精明商人知道怎样感情投资。Astutesalesmenknowhowtoinvestemotionally.

competitive

adj.竞争；比赛；求胜心切NewWords&Epetitive竞争心强人喜欢赢讨厌输。

Acompetitivepersonlovestowinandhatestolose.

BackToBeContinuedCompete

[kəm'pi:t]

vi.

NewWords&Expressions我们能与最好队竞争。Wecancompetewiththebestteams.

Back1.竞争;反抗;比赛[(+with/against/for)]2.(事物)媲美,比得上[(+with)]这些水彩画在表示能力方面比不上那些。

Thesepaintingscan’tcompeteinexpressivepowerwiththoseones.

Competition

[,kɔmpi'tiʃən]n.

1.竞争,角逐[U][(+with/between/for)]年轻人想进一流大学竞争是很激烈。

Competitionamongyouthstoenterthebestcollegesisintense.2.比赛,竞赛;赛会[C][+to-v]我参加了象棋比赛名列第三。Ienteredachesscompetitionandfinishedthird.emulate

[‘emjuleit,’emjulit] vt.仿真；模仿；尽力赶上；同…竞争 n.仿真；仿效[过去式emulated过去分词emulated现在分词emulating]NewWords&Expressions3.emulate1.男孩子通常模仿父亲。Itiscustomaryforboystoemulatetheirfathers.2.

想要马上提升品质最正确方法之一就是去寻找出色典范来加以仿效。Oneofthebestwaystoelevateyourcharacterimmediatelyistofindworthyrolemodelstoemulate.Backmarketable['mɑ:kitəbl]adj.市场；可销售；有销路NewWords&Expressions4.marketable1.使商品适销对路，是商家基本经营术。Makinggoodsreadilymarketableisthebusinessmen’sfundamentaltechniqueofoperation.

2.

我认为我有很强销售能力，您会很感兴趣。IfeelIhavestrongmarketableskillsinwhichyouwouldbeinterested.

Backputforth

提出；发表；启航；（植物等）长出；放出NewWords&Expressions5.putforth

1.这位科学家提出了进化论新理论。Thescientistputforththenewtheoryofevolution.

2.

很快以前市政当局公布了一套新交通规则。Themunicipalauthoritiesputforthanewsetoftrafficregulationssometimeago.Backencompass

[in'kʌmpəs]vt.包含；包围，围绕；完成NewWords&Expressions6.encompass1.敌人包围了这个城市。Theenemyencompassedthecity.2.

我计划包含了各种可能。Myplanencompasseseverypossibility.

Back3.种族和睦应该拥有三要素：相互尊重、社会生活协调、良好社会治安环境。

Racialharmonyshouldencompassthreemainfactors:mutualrespect,socialharmonyandgoodpublicsecurity.

dedication

[‘dedɪ‘keɪʃən]n.贡献,献身；献身精神；题词,献词

dedicatevt.1.贡献;贡献;把…贡献给;把(时间、精力等)用于;2.（在书、音乐或作品前部）题献辞NewWords&Expressions6.dedication

BackIadmireherdedicationtothejob.我佩服她对工作专心致志。2.Hededicatedhimselftoconservingournaturalresources.他把一生精力用于保护我们自然资源。ignition

[iɡ'niʃən]n.点火，点燃；着火，燃烧；点火开关，点火装置NewWords&Expressions7.ignition

1.森林起火是由雷电引发。Theignitionoftheforestwascausedbylightning.

2.

他汽车抛了锚，点火系统出了毛病。Hiscarbrokedown;somethinghadhappenedtotheignition.Back3.

哪届点火仪式给你留下印象最深？Whichignitionceremonygaveyouadeeperimpression?attribute[ə'tribju:t,'ætribju:t]n.属性；特质vt.归属；把…归于[过去式attributed过去分词attributed现在分词attributing]NewWords&Expressions8.attribute

1.他认为自己之所以身体好是因为运动。Heattributedhisgoodhealthtoexercise.

2.

耐心是一个有成绩教师最主要特点之一。Patienceisoneofthemostimportantattributeofasuccessfulteacher.

Back3.

评价家们认为公众与电影有很大因果影响。Manycritics,however,attributeafarmorecausalinfluencetofilminrelationtoaudiences.

turnover['tə:n,əuvə]n.翻覆；营业额；流通量；半圆卷饼；[篮球]失误NewWords&Expressions9.turnover

1.这产品成交量很高,天天可出三批货。Thisproducthasafastturnover,threeshipmentsgoingoutperday.

2.

该店营业额为每七天五十万元。Theshophasaturnoverof500,000dollarsaweek.

Back3.

市场营销行业人员流动性通常比较高。Staffturnoverisoftenhighinmarketingbusinesses.impetus[‘impitəs]n.动力；促进；冲力[复数impetuses]

NewWords&Expressions10.impetus1.总统计划深入推进了工业发展。Thepresident'splangavefreshimpetustoindustry.

2.

改革动力首先来自科学技术。Impetusforreformcamefirstinscienceandtechnology.

Back3.

当前冲突可能会给和谈提供新推进力。Thepresentconflictmayprovidefreshimpetusforpeacetalk.accommodate[ə‘kɔmədeit]vt.容纳；使适应；供给；调解vi.适应；调解[(+to)]

[过去式accommodated过去分词accommodated现在分词accommodating]NewWords&Expressions11.accommodate

1.你必须适应改变了形势。Youwillhavetoaccommodateyourselftothechangedsituation.

2.

你得调整你欲望，以使其适应新生活水准。Youhavetoaccommodateyourdesirestoanewstandardofliving.

Back3.

洪灾避难所能够容纳100-300个人家。Floodshelterscanaccommodate100-300families.spotlight[‘spɔtlait]vt.聚光照明；使公众注意NewWords&Expressions12.spotlight1.夜里棒球场被聚光灯照得通明。Atnightthebaseballfieldisspotlighted.

2.

这篇文章突出报导了残疾人困难。Thearticlespotlightsthedifficultiesofthehandicapped.

Back3.本周引人瞩目是时装界。Thisweekthespotlightisontheworldoffashion.

n.聚光灯；反光灯；公众注意中心

4.

注意力真像聚光灯吗？Isattentionreallylikeaspotlight?[过去式spotlit或-lighted过去分词spotlit或-lighted现在分词spotlighting]onthego

忙个不停，四处奔走NewWords&Expressions13.onthego

1.营业突然激增使我们忙个不停。Asuddenrushofbusinesskeepsusonthego.

2.

我这星期忙得不可开交，没时间放松。I’vebeenonthegoallweekandhavenotimetorelax.Back3.

索尼公布一款无线电子书阅读器，能够使用户随时下载电子书。Sonyhaslaunchedawirelesse-readerwhichallowsuserstodownloadelectronicbooksonthego.Interactwith

1.与…相互作用,与…相互影响;2.与…相互配合NewWords&Expressions13.Interactwith

1.

和消费者互动，挑战并奖励他们。

BackInteractwiththeconsumers,challengeandrewardthem.

2.

经济学家也研究人们之间相互影响。

Economistsalsostudyhowpeopleinteractwithoneanother.3.警察劝罪犯与警方合作。

Thepolicemanadvisedthecriminaltointeractwiththepolice.

icingonthecake

锦上添花icing['aisiŋ]n.结冰；糖衣；酥皮NewWords&Expressions14.

icingonthecake

1.您送来结婚贺礼堪称锦上添花。

Yourweddingpresentwastheicingonthecake.

2.

除了执行我们原来计划，再说服经理接收我们新计划，那真是锦上添花。Gettingthemanagertoacceptournewplansinadditiontoimplementingouroriginaloneswasreallytheicingonthecake.

Back3.

另外，这项材料也能抵抗寒霜与除冰盐侵蚀。Thematerialisalsoresistanttofrostandde-icingsalt.

skyrocket

[‘skai,rɔkit]

n.流星烟火；冲天火箭/vi.飞涨，突然高升/vt.使…猛然上涨NewWords&Expressions15.skyrocket1.不进行医疗改革，你们保险费和自付费用就会暴涨

。Ifwedonotreformhealthcare,yourpremiumsandout-of-pocketcostswillcontinuetoskyrocket.

2.

近几十年，尽管人们生活有了惊人改变，但必须认可，学费日益飞涨依然是学生们面临最大问题之一。Inrecentdecades,people’sliveshavegreatchanges,butitshouldbeadmittedthatstudentsarestillfacingwithskyrocketoftuitionfee.Back3.

只有在加拿大气温将飙升至29摄氏度。OnlyinCanadawillthetemperatureskyrocketto29degreesCelsius.

HomeKeytoExercises1.ReadingComprehensiona.Choosethesentencesthatbestexpressthemeaningofthestatementfromthetext.(1) B(2) C (3) A (4) A (5) BHomeKeytoExercises(1)theyvalueculturaldiversity;theyarefamilyfriendly;theyinvestinemployeetraining;theyempowertheiremployees.(2)theiremployees;HowardSchultz(3)culturalandtechnicalaspects;coffeeknowledge,productexpertise,customerserviceandinterpersonalskills.(4)fullhealthanddentalcoverage,vacation,andparticipationinthecompany-widestockplancalledBeanStock.(5)self-managedworkteams;cross-functionalteamsb.Fillintheblankswiththeinformationyouhavelearnedinthetext.HomeKeytoExercises2.VocabularyFillintheblankswiththecorrectformofthewordsorphrasesyouhavelearnedinthetext.

astute (2)ignite (3)enthusiasm (4)turnover (5)transaction (6)interactwith(7)comeintocontactwith (8)empower (9)superior (10)dropout

HomeKeytoExercises2.VocabularyB (2)D (3)A (4)C (5)B (6)A (7)D (8)B (9)C (10)Ab.

Choosethewordorphrasethatisclosestinmeaningtotheunderlinedone.

HomeKeytoExercises3.Clozechooseanappropriatewordfromthefollowinglisttofillineachofthefollowingblanks.Eachwordcanbeusedonlyonce.Changetheformwherenecessary.(1)motivated (2)selecting (3)retain (4)relied (5)Differentiated(6)recruited (7)adaptability (8)prospective(9)require (10)efficiently (11)comprehensive(12)challenge(13)survived (14)rate (15)tripled (16)generous(17)financial (18)reveal (19)premium (20)moraleHomeKeytoExercises4.Translation

a.ChinesetoEnglish:TranslatethefollowingsentencesintoEnglish.(2)UponreturningtoEngland,heemployedthefavorablemediaattentionasalaunchingpasforhisforayintopolitics.

(1)Thefascinationgeneratedbyexplorationwillinspireouryoungpeopletostudymath,scienceandengineering,andcreateanewgenerationofinnovationandpioneers.

HomeToBeContinuedKeytoExercises4.Translation

a.ChinesetoEnglish:TranslatethefollowingsentencesintoEnglish.(3)Owningtothenatureofeverygrowingbusiness,youwillneedtobeonthegoconstantly,andalsobeonthegopreparedtoworkshiftwork,includingnightsandweekends.

Home(4)InAustralia,gasolinepriceshaveretreated,althoughfallshavebeenlimitedbecauseoftheweaknessoftheAustraliandollaragainstitsAmericancounterpart.

ToBeContinuedKeytoExercises4.Translation

a.ChinesetoEnglishTranslatethefollowingsentencesintoEnglish.(6)China’saccessiontotheWTOcanpromotenotonlythedevelopmentofChineseeconomy,butalsothatoftheworldeconomyandwillinjectnewimpetusintotheprogressofAsianeconomyandworldeconomy.

(5)TheAsianeconomyhaspresentedapositivetrend.Somecountrieshaveovercometheimpactofthefinancialcrisisandreviveddevelopment.Asiahasonceagainbecomethespotlightofglobaleconomicgrowth.

HomeToBeContinuedKeytoExercises4.Translation

a.ChinesetoEnglishTranslatethefollowingsentencesintoEnglish.(7)Thegrowingquantityofinformation,couplewiththedevelopmentoftechnologies,enablethestorageanddeliveryofmoreinformationwithgreaterspeedtomorelocationthanhaseverbeenpossiblebefore.

Home(8)Thefutureissomethingwhicheveryonereachesattherateofsixtyminutesanhour,whateverhedoes,whoeverheis.KeytoExercises4.Translation

a.ChinesetoEnglishTranslatethefollowingparagraphintoEnglish.Itisactuallyprettynatural,andalmostunavoidable,formanagerstoformexpectationsoftheirworkers.Researchhasfoundthatinanorganization,ourexpectationsofotherscanbetieddirectlytoproductivity,profitability,andyes–motivation!Ifyouhavehighexpectationsofyouremployees,youwillpossessapowerfulandeffectivetoolforimprovingperformanceandmotivationwithinyourorganization.Performanceisoftenamatterofexpectations.HomeToBeContinuedKeytoExercises4.Translation

a.ChinesetoEnglishTranslatethefollowingparagraphintoEnglish.Managersandsupervisorsformexpectationsofothers,whichtheninfluencehowtheyinteractwiththosepeople.Ifyoudon’texpectmuchfromyouremployees,theywillsensethatandperformpoorly.Why?Becauseyourexpectationsofthemaffecttheirdesiretodowell.Thepointisthatpeoplenaturallytrytoliveuptoourexpectationsofthem,orlivedowntothem,whateverthecasemaybe.Soexpectthebestfromyouremployeesanddon’tbesurprisedifthat’sexactlywhatyouget!

HomeKeytoExercises4.Translation

b.EnglishtoChineseTranslatethefollowingparagraphintoChinese.哪些做法才能区分以人为本企业呢?我们最少能够列出四条：第一，它们重视文化多样性。他们依据年纪、性