教学课件 实用商务英语写作(第二版)

1、BUSINESSBUSINESSwritingPracticalLectured by Shaoting Li , Guangzhou Open University This course is designed to help you learn and apply the principles of written communication in business and professional contexts. YOUR CAREER List three careers you could see yourself having in the future. For each

2、of the careers you listed, list the ways in which you will use writing for that career. Think about: Resumes Emails Fax, etc.What do people usually do when they apply for jobs? a letter of application a resume enclosed1双击输入要点BriefingUnderstand the basic structure of application lettersKnow how to wr

3、ite effective application lettersProduce your own application lettersModule 1 Job Application Task 1 Job Application Letter1双击输入要点 Or cover letters, are used by job seekers to introduce themselves and inform an employer of their availability and desire to be employed. The letter should be simple and

4、 terse in style.What Is Application Letter The Layout of the Application Letter Heading (Applicants contact details)Wang HuaNo.41 West Lujing Road / No.41 Lujing Rd. (W)Guangzhou, P.R. China, 510091(020) 83481415wanghuaThe Layout of the Application Letter (cont.) Date 5 January 2017 5 (th) (of) Janu

5、ary (,) 2017March 1, 2017 March (the) 1 (st), 2017The Layout of the Application Letter (cont.) Employer Contact Details Mr. Li Ming Manager of Human Resources Allen Investment Company No.169 East Huanshi Road Guangzhou, P.R. China, 510071The Layout of the Application Letter (cont.) Salutation Dear M

6、r/ Mrs/ Miss/ Ms. Last name（知道收信人姓名及性别） Dear Sir 或 Dear Madam（写给有具体职衔的人，或 Dear Human Resources Manager） Dear Sir or Madam（写给有具体职衔但不知其性别的人）The Layout of the Application Letter (cont.) Body Complimentary close (Your truly/ faithfully/ sincerely/ cordially) Signature Enclosure(s)1双击输入要点Question to pond

7、er:What points do we need to include in an application letter for a job?Your AL may determine whether or not you will be employed, therefore it must be written to help you make the best possible impression. The letter is successful if an interview is granted.Questions Often Asked By the Employer An

8、employer will probably pose these questions: Why is the applicant writing to me of all people? Do I need what s/he has to offer? What makes him/her stand out? Procedures For Writing a Letter of Application Begin the letter with selected words to get the readers attention and name the position for wh

9、ich youre applying Present the information that qualifies you to do the work Drive for the appropriate action in the closeCreative & Imaginative Opening Indicate that youre applying for a position Name the position for which youre applying Tell how you learned of the positionMiddle Paragraphs Inform

10、ationYou are likely to present facts from 3 background areas: Education Experience Personal detailsClose Drive For the Appropriate Action Ask for an interview, reference check or further correspondence. Give your phone number and/ or address (or e-mail address)1双击输入要点Read sample 1 & 2 and discuss th

11、e following questions with your peers:Do the letters have a clear introduction, body and conclusion?Do the letters provide specific examples numbers or comments that back up the applicants statements of competency?Do the letters focus on how the applicants skills/ education/ experience/ knowledge th

12、at can benefit the company? Focus on the subject seeking a job The structure should also be clear so that the reader can easily get your point. Features of Application Letters 4 Cs ClearnessAll the information included should be relevant to the job. Besides, use more short sentences than compound se

13、ntences.ConcisenessBe correct in your wording, and avoid spelling or punctuation errors.CorrectnessCourtesy (Politeness)Write in a proper tone. Show your respect to the receiver.Ways of Thinking Why are you writing? Conventional opening states the purpose of the letter, where and when you saw the va

14、cancy advertised etc.2. Useful to “set the scene” for the reader. Who are you? What are you doing now or have done recently?3. Why you can do the job! (Key skills, personal qualities, relevant experience, achievements, give evidence)4. Conventional close confirm what you want! Ask for interview or m

15、eeting?Resume Task 2Unit 1Briefing Format, Components & ContentThree Common Types Practical Business Writing Guidelines & Writing SkillsResume CV Practical Business Writing Curriculum Vitae the course of ones life来自于拉丁语，常简称CV，主要使用于英国、爱尔兰、新西兰和加拿大讲法语为主的地区，以及北美的学术界。多用于申请学术、教育、科研职位或申请奖学金等。Resume summary

16、 来自法语，也拼写为 resum或rsum，主要应用在美国和加拿大讲英语为主的地区。多用于申请企事业单位的专业性工作和白领职位等。 Practical Business Writing What is a resume? A summary of your experiences and skills relevant to the field of work youre entering An accomplishment driven marketing tool for individuals seeking employment Practical Business Writing T

17、he Purpose of a Resume The goal of any good resume is to show that you are a qualified candidate and a good match for the job The resume motivates employers to interview you Remember! Most employers spend 10-20 seconds scaning a resume. Keep your resume to one page! Practical Business Writing Types

18、of the ResumeChronological ResumeFunctional Resume Combination Resume Practical Business Writing Chronological Resume 时序型简历是最普通也是最直接的类型，即从你最近的经历开始，逆着时间顺序逐条列举个人信息。这种简历清晰，简洁，便于阅读。它适用于以下情况： 你的工作经历能很好地反映出相关工作技能不断提高 你有一段可靠的工作记录表明你获得不断的调动与提升 你最近担任的职务足以体现你的优势 Practical Business Writing Functional Resume 功能

19、型简历是一种不太常用但往往很有效的类型，它强调你的资历与能力，并对你的专长和优势加以一定的分析与说明。工作技能和专长是核心内容，它一般适用于以下情况： 你的部分工作经历及技能与求职目的无关 你只想突出哪些与应聘职务相关的内容 你是应届毕业生、退伍军人或你正想改行 你的工作经历有中断或存在特殊问题 Practical Business Writing Combination Resume 复合型简历是时间型和功能型简历的结合运用，你可以按时间顺序列举个人信息，同时突出你的成绩与优势。它最直接地体现你的求职目的，一般适用于： 你是应届毕业生、退伍军人或你正想改行 你曾有过事业的巅峰 你既想突出成绩

20、与能力，又想突出你的个人能力 Practical Business Writing What should be on a resume? Practical Business Writing Heading (Basic Indentification) Name Address Telephone / Cell phone number Fax number / E-mail address Practical Business Writing Job ObjectiveObjective/ Position wanted:A management position in a privat

21、e company with a special interest in project planning or evaluation. Practical Business Writing Education Begins with the highest level of educational achievement, include information such as universities attended, degrees earned, major, minors, grade point average, date of program completion, etc.

22、Mention courses related directly to the job applied for. Practical Business Writing A.A in Business English, Guangzhou Open University, Guangzhou, China, June 2017Concentration: Business and EnglishSelect Coursework: Computer Science, Business Law, Business Writing, Business English, Communication E

23、nglish Practical Business Writing Working Experience Paid or unpaid employment Internships Student organization Volunteerism Community serviceInclude positions related to the job youre seeking such as Practical Business Writing 2015-2016 Sales Associate, P&G CO., Ltd., Guangzhou, China Maintained kn

24、owledge of sales and promotions Greeted customers and ascertained customer wants or needs Answered questions regarding store merchandise Practical Business Writing Skills and Awards Computer Abilities Skillful in operating MS Frontpage, Win95/NT, HTML, Javascript, Project 98, Office 2003, etc. Pract

25、ical Business Writing Language Skills Have a good command of both spoken and written English Studied advanced level of Mandarin Passed CET-6 Good in communication with people and like a lot of outdoor activities, know how to tackle with people from all walks of life Practical Business Writing 2017 F

26、irst prize scholarship (awarded to top 1% students) Second prize in the 2016 English Skills Contest 2016 Outstanding student cadre at Guangzhou Open University Practical Business Writing References Choose professional references (employers and professors who know you and your work) Generally do not

27、include reference on your resume. It is enough to state that “References are available upon request.” Practical Business Writing Power WordsEmployers today want to concrete things about you, and what you produce. Most resume today are filled with empty generalizations, failing to be distinguished in

28、 any way from the crowd of respondents. By begining sentences with Action or Power Words, you are showing employers you are capable of tactical strategic thinking and have proven results. Practical Business Writing Practical Business Writing Here are some Power Words to get you started:acceleratedac

29、complishedachievedadaptedadministeredanalysedapprovedconceivedconductedcompletedevaluatedexpanded Practical Business Writing expeditedfacilitatedgeneratedimplementedimprovedincreasedinfluencesinitiatedinstructedinterpretedlaunchedledmaintainedmanagedmotivatedoperated Practical Business Writing origi

30、natedorganizedparticipatedperformedpinpointedproposedproficient inrecommendedreinforcedreinforcedrevampedscheduledsimplifiedstreamlinedsupervisedsurpassedtrainedutilizedBasic StandardsLet your objective reflect the job youre applying forDo not overcrowd your resume, allow for plenty of white spaceKe

31、ep the number of fonts you use to a minimum two at the most; use a font that is easy to read. Times New Roman works well. Practical Business Writing Make your name stand outDo not overuse capitalization, italics, underlines, or other emphasizing featuresMake sure your name, address, and a phone numb

32、er appear on your resume and all correspondence, preferably at the top of the pagePrint your resume on white or cream paper using a good-quality printerPrint on one side of the paper only Practical Business Writing Welcome to Practical Business Writing By Shaoting LiGuangzhou Open UniversityModule 2

33、 External Correspondence Task 1 Letters of Invitation01 Understand the format and content of invitation letters / cards02 How to write warm and appropriate invitation letters / cards03 How to accept or decline an invitation letterBriefing An invitation is a request to attend an event.What is an invi

34、tationTask 1 Letters of InvitationHow to invite peopleSending Mailed Invitations Sending Emailed Invitations Inviting Guests In Person Inviting Guests over the Phone Sending Social Media Invitations Task 1 Letters of InvitationWhat is an invitation letter in business context商务礼仪活动邀请函是活动主办方为了郑重邀请其合作伙

35、伴（投资人、材料供应方、营销渠道商、运输服务合作者、政府部门负责人、新闻媒体朋友等）参加其举行的礼仪活动（公司成立、周年庆典，或举行产品发布会或展览会等）而制发的书面函件。一般都需要秘书起草邀请函，并发到相关单位及个人。发函时，应给对方留出足够的时间，供对方考虑并作出安排。Task 1 Letters of InvitationWhat does an invitation consist of Requesting someones presence Stating the specific event Setting the time and place Task 1 Letters of

36、 InvitationCase Studies Whats the purpose of writing this invitation letter? What are the features of an effective invitation letter? What should be included in an invitation letter?Task 1 Letters of InvitationSample Analysis OpeningGive a warm, personal greetingTask 1 Letters of InvitationHow to te

37、nder invitation正式的邀请 You are cordially invited to We take great pleasure in inviting you to较为正式的邀请 I should like to invite you to You are invited to非正式的邀请 Please come to Would you like to come to?Task 1 Letters of Invitation2. FocusProvide information about the invitation in terms of “who, what, whe

38、re, when, why and how”Sample AnalysisTask 1 Letters of InvitationHow to offer detailed arrangement We are giving a luncheon at (place) at (time) on (date) to introduce (product). The presentation will take place at (place) at (time) on (date).Task 1 Letters of Invitation3. ClosingExpress the hope th

39、at the person to whom you are writing will be able to attendSample AnalysisTask 1 Letters of InvitationExpect to attend I hope you are not too busy to come. 期望你在百忙中光临。 We would be very delighted if you could honor us with your presence. 如能赏光我们将非常高兴。 Please confirm your participation at your earliest

40、 convenience. 是否参加，请早日告知。Task 1 Letters of Invitation It is nice to also include directions and expected attire Be sure to mail them a minimum of 3 weeks before said eventNotes Task 1 Letters of InvitationThe features of effective letters are briefness and warmth. The tone of these letters is genera

41、lly polite and semi-formal. It should has an element of persuasion, as the purpose of the letter is not merely to invite, but also to ensure the recipient agrees to attend the event.The features of an effective invitation letterTask 1 Letters of InvitationComplete the following chart with the inform

42、ation given in Sample 2 Host / Hostess Person(s) invited Social event The date and time Place ReasonTask 1 Letters of InvitationP.S. Bring the enclosed card and we will swap it for a free mini Gizmo.备注：请带上随函附注的小卡片，可以免费兑换一个微型Gizmo。Postscript （信末的）附言，再者，又及Task 1 Letters of InvitationCharacters of an i

43、nvitation card to be written in the third person to be placed in the middle of the card including: host/hostess; person invited; event; time and place R.S.V.P. = Please replyabbr. for rpondez sil vous platTask 1 Letters of InvitationFormat Invitation Card邀请人姓名request(s) the pleasure of被邀请人s companya

44、t（事件）on（日期）at（时间）in/at（地点） R.S.V.P.Tel: Task 1 Letters of InvitationThank you!Welcome to Practical Business WritingBy Shaoting Li, Guangzhou Open University Task 2 Congratulation LettersBy the end of this task, you are expected to learn about the format and contents of congratulation letters write s

45、incere, natural, warm and positive congratulation letters in appropriate tone The Definition of a Congratulation LetterA congratulation letter is a thoughtful way to deliver a congratulatory message to friends or business partners, commemorating accomplishments and achievements. When to congratulate

46、 Getting a new job An advancement or promotion Success in making a speech or presentation Opening a new business or office An achievement or a job well done Winning an award or receiving a scholarship or other honorHow to congratulateWrite the congratulation letter as soon as possible after the fort

47、unate event takes placeState in the beginning the specific occasion that has motivated you to write the letter Express praise and approval of the readers accomplishments and keep your congratulation letter simple and concise Be positive and dont include any negative comments or unhappy newsHow to co

48、ngratulate Edit your letter for correct structure, vocabulary, grammar and punctuationHow to congratulateCase Studies: Sample 1What motivates Ms Stewart to write the letter? What led to Mr. Whites success? submit v. 提交They submitted their reports to the Chancellor yesterday ethics n. 道德标准Theethicsof

49、hisprofessiondontpermithimtodothat. recommendable adj. 值得推荐的Theirplanisrecommendableinmanyways. dedication n. 献身精神Herdedicationto her work was admirable.Case Studies: Sample 2Where did Mr. Atkinson learn Belindas success? Whatre Mr. Atkinsons personal feelings toward Belindas work? attribute n. 归属；（

50、人或物的）品质，特征He has every attribute you could want and could play for any team. relentless adj. 不懈的，不间断的Relentlessin his pursuit of quality, his technical ability was remarkable. endeavor n./v. 努力，尽力Weendeavorto make our customers satisfied. Case Studies: Sample 3How does the writer express his willing

51、ness to help?Do you think the selection of words is formal? addition n. 增加物，附加This is a fine book; a worthyadditionto the Cambridge Encyclopedia series. regular n. 常客，老顾客I wasnt one of their regulars. hashtag n. 主题标签We created ahashtagfor the event. Let me be among the first to congratulate you on A

52、llow me to convey my congratulations on I was beside myself with joy when I heard about How to extend your congratulations I am pleased not only because its a big order, but also because I know how much time and effort you have put in developing a relationship with Far East Textile Company. You are

53、one in a million when it comes to innovative ideas, managerial skills and human relationships. I really enjoy working with you.Outline the readers accomplishmentsThere are few firms that can boast of the success you have achieved over such a relatively short period of time. A great deal of that succ

54、ess, in our opinion, must be directly attributed to your strong leadership and the sense of direction you provide.Outline the readers accomplishmentsThank you!By Shaoting Li, Guangzhou Open University Welcome to Practical Business Writing Unit 2Writing a thank-you letterAlways find good and praise i

55、t.We should always remember to respond to even the simplest favor, gift or entertainment with a thank-you letter. Everyone appreciates receiving kind words in the mail. External CorrespondenceOverview Definition A thank-you letter is written to express you gratitude for other peoples kindness, which

56、 is frequently employed in social intercourse. The thank-you letter can be used in many occasions to enhance personal and business relationships. Thank-You Letter Occasions For invitation & congratulation For hospitality For presents or contribution For suggestion & recommendation For support and as

57、sistance For product delivery For interview Thank-You LetterOverview How to write A thank-you letter still follows the format of the letters as mentioned before. As for the content, it usually begins with a statement of thanks for the occasion then describes the details, that is what you want to say

58、 about the kindness or the favor lastly ends by re-expressing the appreciationThe tone of the letter should remain sincere, friendly and courteous all along. Thank-You LetterOverview Sample 1 Comprehension Questions What did Mr. Germanian do for the campaign? What have been achieved in the campaign?

59、 How did Jackson repay Mr. Germanian for his kindly help? Thank-You Letter Sample 1 Sample Analysis Opening State the purpose of your letter Extend sincere expression of gratitude to the receiver Thank-You Letter Sample 1 Expressing Thanks Thank-You Letter thank sb. for sth. appreciate sth. （其后只能接“事

60、”作宾语，而不能接“人”作宾语，这与thank 的用法恰恰相反） be grateful to sb. for sth. express ones gratitude be indebted to sb. for sth. be obliged to sb. owe sb. Sample 1 Sample Analysis Focus Recall the happy minute/ event High praise of the past favor List the reason why you are grateful to the recipient Express your fee