邂逅·新嘉年华 长安福特南区3-5月促销活动-中英文

1、邂逅新嘉年华EncounterNew Fiesta长安福特南区3-5月促销活动March-May Promotion Events for Southern Region,Changan Ford2009年2月25日Feb. 25th, 2009思朗提呈Presented by Seeland活动管理Event management 活动思考Event Idea活动概述Event Overview主目录Master Catalog活动思考Events Idea 在一级城市广州的时尚Club进行推广，直面目标消费群体Launch promotion events in Fashion Club

2、in Guangzhou, a first-tier city and directly face the target consumer group. 面向目标消费群体的推广与展厅活动双线进行，目标明确Launch promotion and showroom event facing target consumer group separately, with a clear objective.一I 新嘉年华轰动上市，增加公众曝光率是首要需求The New Fiesta is grandly launched and increasing public coverage is the p

3、riority demand 二II1结合各展厅周末活动延续上市声势，将促销效果最大化Extend the momentum of launching by combining weekend events at each showroom to maximize the promotion effect.2以新嘉年华为主的全车系品牌推广与销售Promotion and Sales of Full Car Series with New Fiesta as Priority 活动管理Event Management活动思考Event Idea活动概述Event Overview主目录Maste

4、r Catalog活动概述Event Overview一级城市: 艳遇嘉年华First-Tier City: Splendid Encounter with Fiesta12 选取广州高端时尚、人气旺盛的Club合作进行活动，向展厅内试驾和订车客户派发Club消费券并邀约其参与Club活动，并在Club现场进行布置和穿插抽奖活动，全面提升嘉年华人气指数 Choose high-end, fashionable and popular Clubs in Guangzhou to cooperate in events, distribute Club consumption ticket to

5、customers that have a trial driving and make an order in the showroom and invite them to join in the club events; and arrange and interlude Luck Draw on site at Club to fully promote the popularity index of Fiesta. 展厅活动: 嘉年华精彩周末系列活动showroom Events: Happy Weekend of Fiesta serial events 3-5月份在长安福特南区展

6、厅内进行系列周末活动及订车客户幸运抽奖，每月一主题，每月一惊喜，促使嘉年华及全车系车型被更多的客户全面了解，最终促成销售的提升 From March to May, serial weekend events and lucky draw for customers making orders will be launched in showroom in South Region for Changan Ford, with one theme and one surprise every month, facilitating Fiesta and full series of model

7、s to be fully understood by more customers and finally promoting increase in sales. 切中目标消费群体，吸引客户到店 Focus on target consumer group and attract customers to stores 回馈保有客户，展现产品信息 Reward promising customers and present product information 提升成交量 Promote Turnover活动目的Purpose 一级城市- 艳遇嘉年华：First-Tier City-Sp

8、lendid Encounter with Fiesta 展厅活动- 嘉年华精彩周末系列活动 showroom Events: Happy Weekend of Fiesta serial events 增加到店率 Increase attendance rate 丰富销售形式 Enrich sales modes 回馈保有客户 Reward promising customers 提升成交量 Increase turnover活动简介Event Overview 长安福特3-5月份区域促销活动将按活动目的分出两类推广形式，在广州与南区全部经销商展厅执行。Changan Fords regio

9、nal promotion events from March to May will adopt two modes by events purposes, which will be implemented in all distributors showrooms in Guangzhou and Southern Region.活动形式How活动场地Where 广州-时尚酒吧Club / 南区经销商展厅内部Guangzhou-Fashion Bar Club / Inside distributors showrooms in Southern Region 活动时间When 广州-3

10、月底至5月初 / 展厅-3月至5月每个周末Guangzhou-Late March to Early May/showroom: every weekend from March to May线上支持Online Support 全程配合当地媒体宣传预热、跟踪拍摄及后续报道Coordinate local media in warming and tracking shooting of promotion as well as follow-on coverage展厅showrooms 电影展播 / 节能课堂 / 节能考卷 / 周末派对（游戏与表演） 等Film Show/Course on

11、 Energy Saving/Exam on Energy Saving/Weekend Party (Games & Performance)广州Guangzhou酒吧现场主题布置 / 抽奖 / 向试驾订车客户赠送酒吧消费券 等On-site theme arrangement at Bar/Luck Draw/Gift Bars tickets to customers having a trial drive and making an order 活动规划Planning 广州与南区全体经销商展厅双线同时进行活动，经销商配合展厅活动 All distributors showrooms

12、 in both Guangzhou and Southern Region launch events separately at the same time, with distributors coordinating in events of showrooms.活动管理Events Management 活动思考Events Idea活动概述Events Overview主目录Master Catalog嘉年华精彩周末系列活动Fiestas Happy Weekend Serial Events艳遇嘉年华Splendid Encounter with Fiesta活动管理Events

13、 Management艳遇嘉年华Splendid Encounter with Fiesta活动简介时间When地点Where对象Who形式How2009年3月底-5月初 周末Weekends from late March to early May, 2009广州时尚人气酒吧 / ClubGuangzhou Fashion Popular Bar Club展厅试驾与订车客户 / 酒吧客户Customers having a trial drive and making orders/bar customers酒吧内嘉年华主题布置和广告片段音乐播放 / 经销商向客户派发消费券邀约 / 幸运抽奖

14、Fiesta theme arrangement and advertisement clip music playing in bars/distributors distributing consumption ticket and invitation/Luck Draw线上Online地方媒体配合前期预热及后续报道Coordination of local media in pre-phase warming and follow-on coverage主题布置Theme Arrangement现场播放嘉年华广告片与主题音乐，撩动客户感官Play advertisement film

15、and theme music of Fiesta to make customers high“幸运嘉年华”抽奖令客户深刻记忆长安福特，感受诚意Lucky Fiesta lotto drawing enables customers to have a deep impression on Changan Ford and feel his sincerity.配合经销商向试驾和订车客户派发消费券，刺激销售Coordinate distributors to distribute consumption tickets to customers having a trial drive an

16、d making orders, so as to stimulate sales.以嘉年华广告风格进行酒吧主题布置，渲染品牌氛围Carry out Bar Theme Arrangement with advertisement style of Fiesta to highlight the brand atmosphere动感炫音Dynamic Music邂逅幸运Encountering Lucky促进成交Make a Deal 活动亮点Highlights艳遇嘉年华Splendid Encounter with Fiesta展厅邀约Invitation from showrooms 每

17、位凭券消费的客户除可参与抽奖以外，更可获得艳遇纪念礼品一份 Besides participating in Luck Draw, each customer consuming with the ticket can be presented a commemoration gift. 客户凭消费券可到酒吧活动现场充抵消费额，尽情享受艳遇之夜 Customers can deduct the consumption amount with the consumption tickets on the site of bar events, to fully enjoy the splendi

18、d night. 经销商向展厅内试驾和订车的客户派发不同额度的酒吧活动当晚消费券，吸引客户参加活动，促成购买 Distributors distribute consumption tickets of different amount for Bar events on the current night to customers having a trial drive and making orders in the showrooms. 艳遇嘉年华Splendid Encounter with Fiesta 主题布置Theme Arrangement 循环播放嘉年华主题音乐，配合现场时

19、尚梦幻气氛，充分显现嘉年华的强大魅力 Play the Fiestas theme music in cycle, together with the fashionable and fantastic atmosphere, to fully demonstrate the robust charm of Fiesta. 循环播放嘉年华电视广告，向目标消费群体柔性灌输产品信息 Play TV advertisement of Fiesta in cycle to softly instill production information into target consumer group.

20、 依照嘉年华系列VI进行现场布置设计，突显嘉年华时尚和惊艳的产品特色，吸引目标客户眼球 Carry out site arrangement and design based on Fiesta Series VI, highlight the fashionable and breathtaking product features of Fiesta and attract target customers attention.艳遇嘉年华Splendid Encounter with Fiesta幸运嘉年华及问卷调查Lucky Fiesta and Questionnaire 客户完成调查

21、和领奖后，可撕下问卷副联获取嘉年华官网地址和经销商联系方式等信息，方便到展厅购车 After questionnaire and awards acceptance, the copy of the questionnaire can be tear out to get information including Fiesta website and contact information with the distributors, for the ease of further purchase of car. 所有得奖客户在现场领奖，领奖前需填写5道关于长安福特的调查题目并附上联系方式

22、，以此收集客户资料，同时派发嘉年华宣传资料 All prizewinners accept the awards on the site. Prior to award acceptance, a 5-question questionnaire about Changan Ford shall be filled , with contact information attached, so as to collect customer information, while dispatching promotion information about Fiesta. 活动当晚进场消费的客户

23、均可获得抽奖券一张和嘉年华宣传资料一份，参加“幸运嘉年华”抽奖活动 Any customer coming to the bar and consuming at the night of events can be awarded a lotto and a copy of promotion information for Fiesta to participate in Lucky Fiesta luck draw.艳遇嘉年华Splendid Encounter with Fiesta礼品建议Recommended Gifts一等奖: 精品FORD红酒杯1对 First Prize: a

24、 pair of top-quality FORD Wine Glasses二等奖: 软塑精印FORD Uno游戏牌1副Second Prize: 1 set of Soft Plastic Fine-Printed FORD Uno Game Cards艳遇纪念奖: 丝绒FORD 套1个Memorial Prize for Encounter:1 Velvet Ford Phone bag. 三等奖: 精品防风FORD金属打火机1个Third Prize: 1 Top-Quality Wind-Proof FORD Metal Lighter 注：图片仅为参考，最终礼品以实物为准Note:

25、the images are only for reference. The actual final gifts are standard. 艳遇嘉年华Splendid Encounter with Fiesta嘉年华精彩周末系列活动Fiestas Happy Weekend Serial Events艳遇嘉年华Splendid Encounter with Fiesta活动管理Events Management经销商展厅活动 Distributors Showroom Events试驾有礼Gift for Trial Drive2009年3月10日至5月31日，欢庆福特家族又添新成员，到经

26、销商展厅参加试驾活动的客户，有机会获得一份精美的试驾礼物。 From Mar.10th to May 31st, 2009, a new member is added to the Happy Ford Family. Any customers having a trial drive in any distributors showroom will have a chance to obtain a exquisite gift for trial drive.配合促销活动，延续促销效果Coordinate Promotion Events; Sustain Promotion Eff

27、ects幸运抽奖Luck Draw2009年3月10日至5月31日，订车的客户更有机会在5月底通过幸运抽奖的机会赢取精美的礼品；礼品将分成三个档次向客户发放。From March 10th to May 31st, 2009, customers making orders also have a chance to win exquisite gifts by Lucky Draw at the end of May. These gifts will be distributed to customers by three levels.精彩周末Happy Weekend2009年3月至5

28、月，每月皆有不一样的展厅主题布置和活动，让客户每个周末都能从展厅满载欢乐，体验长安福特全车系动人魅力From March to May, 2009, there will be a different showroom theme arrangement and events every month, allowing customers every weekend to experience the breathtaking charm of full series of Changan Ford in the showrooms full of happiness. 经销商展厅活动Dist

29、ributors Showroom Events3-5月份展厅布置主题Showroom Arrangement Theme from March -May经销商展厅活动Distributor Showroom Events3月份展厅布置Showroom Arrangement for March 3月份展厅布置将于原有的展厅背景板、吊旗、横幅和易拉宝等延展物料的基础上，加入一个统一的立体展示物灵动魔方，从而突出销售主题和规整展厅统一氛围。 Based on the existing extending materials including showroom background board,

30、 lifting flags, banners and easy-full banner, a uniform 3D exhibit, Smart Pyraminx will be added into the showroom arrangement for March, thus highlighting the sales theme and create a uniform atmosphere for the showroom.经销商展厅活动Distributors Showroom Events3月份展厅布置:灵动魔方Showroom Arrangement for March:

31、Smart Pyraminx 源自俄罗斯方块千变万化随心而动的游戏味道，以紫色和黑色表现出神秘感觉，恰如其分地展现出邂逅嘉年华的惊艳与快乐。 The breathtaking charm and happiness of “Encounter Fiesta” is most appropriately demonstrated with the game taste of ever-changing sourcing from Tetris and the mysterious feeling shown by purple and black.经销商展厅活动Distributors Show

32、room Events3月份 “精彩周末”展厅活动March Happy Weekend Showroom Events时间When地点Where对象Who形式How2009年3月份周六、周日Saturdays and Sundays in March, 2009长安福特南区各城市经销商展厅Distributors showrooms in cities in Southern of Changan Ford 邀约保有客户、意向客户及自由到店客户Invitation for promising, intention customers and free visitors to store奥斯卡

33、经典电影展播 / 展厅内自助晚餐 / 订车抽奖Oscar Classic Movie Show/ Buffet Dinner in showroom/Luck Draw for ordering 主题Theme当经典遇上经典 长安福特奥斯卡电影嘉年华When Classic meets ClassicChangan Ford Oscar Movie Fiesta经销商展厅活动Distributors Showroom Events3月份“精彩周末”展厅活动March Happy Weekend Showroom Events执行概要Executive Summary 建议每周播放不同风格的奥斯

34、卡电影，如艺术类、科幻类、卡通类等 It is recommended to play Oscar movies of different styles every week, including art movies, science fiction movies and cartoon movies. 建议于每个活动日晚餐后播放1部影片 It is recommended to play a movie after supper every event day. 建议每个周六和周日提供丰盛的自助晚餐款待到店客户 It is recommended to provide rich buffe

35、t supper to customers to the store every Saturday and Sunday. 建议最后一个周日邀约尽量多的客户到场进行现场抽奖活动，带动全场热闹气氛 It is recommended to invite as many customers as possible to participate in the on-site Luck Draw events at the last Sunday to drive the lively atmosphere of the whole site.电影展播活动时间表Timeline of Movie Sh

36、ow销售 / 邀约客户陆续到店Sales/customers invited come to the store successivley 9:00-17:0017:00-18:30自助晚餐 / 抽奖Buffet Supper /Luck Draw电影展播Movie Show18:30-20:00经销商展厅活动Distributors Showroom Events经销商展厅活动Distributors Showroom Events4月份 “精彩周末”展厅活动April Happy Weekend Showroom Events时间When地点Where对象Who形式How2009年4月份周

37、六、周日Saturdays and Sundays in April, 2009长安福特南区各城市经销商展厅Distributors showrooms in cities in Southern of Changan Ford邀约保有客户、意向客户及自由到店客户Invitation for promising, intention customers and free visitors to store节能节油驾驶技巧培训 / 节能考卷 / 订车抽奖 等Training on energy/fuel saving driving skills/exam on energy saving/lu

38、ck draw for ordering主题Theme环保福特，绿色地球 长安福特节能周末课堂Environment-Friendly Ford, Green EarthChangan Ford Weekend Classroom on Energy Saving经销商展厅活动Distributors Showroom Events4月份“精彩周末”展厅活动April Happy Weekend Showroom Events执行概要Executive Summary 建议邀约保有客户、意向客户和随机自由到店客户参加专业培训，学习节能驾驶技巧 It is recommended to invi

39、te promising and intention customers and free visitors to the store to participate professional trainings and learn skills on fuel-saving skills. 建议培训结束后向每位客户发放“节能考卷”，反馈客户的培训效果，并向完成考卷的客户发放小礼品（经销商提供） It is recommended to distribute “Exam on Energy Saving” to each customers after training, to reflect

40、the customers training performance and present a small gift (provided by distributors) to customers completing the exam. 建议每个周末邀请专业节油驾驶教练对客户进行节油培训 It is recommended to provide customers trainings on fuel saving by inviting qualified trainers for fuel-saving driving 建议最后一个周日邀约尽量多的客户到场进行现场抽奖活动，带动全场热闹气

41、氛 It is recommended to invite as many customers as possible to participate in the on-site Luck Draw events at the last Sunday to drive the lively atmosphere of the whole site.节能驾驶课堂时间表Timeline for Energy-Saving Driving Classroom11:00-13:00茶点招待客户Receipt of Customers by refreshments 销售 / 邀约客户到店Sales/c

42、ustomers collected arrive 9:00-12:0014:30-14:45休息Break节能驾驶课堂Energy-Saving Driving Classroom13:00-14:3015:15-15:30公布答案与成绩 / 抽奖Release of answers and performance/Luck Draw 节能考卷Exam on Energy Saving14:45-15:15经销商展厅活动Distributors Showroom Events经销商展厅活动Distributors Showroom Events5月份 “精彩周末”展厅活动May Happy

43、Weekend Showroom Events时间When地点Where对象Who形式How2009年5月份周六、周日Saturdays and Sundays in May, 2009长安福特南区各城市经销商展厅Distributors showrooms in cities in Southern of Changan Ford邀约保有客户、意向客户及自由到店客户Invitation for promising, intention customers and free visitors to store趣味摊位游戏 / 创意动感表演 / 订车抽奖 / 烤肉 等Interesting sh

44、owroom games/creative dynamic performance /Luck Draw for ordering/Barbecue 主题Theme周末合家欢，精彩嘉年华 长安福特欢乐派对Weekend Union, Wonderful FiestaChangan Ford Happy Party 经销商展厅活动Distributors Showroom Events5月份“精彩周末”展厅活动May Happy Weekend Showroom Events执行概要Executive Summary 摊位游戏建议 Recommendations for Showroom Gam

45、es 飞镖游戏: 客户手持多个飞镖射向目标，量多者胜 Dart: Customers hold several darts and throws them toward a target. The one with the most darts on is the winner. 彩绘游戏: 3位客户同时蒙眼为嘉年华绘上车身彩绘，现场观众即时评选优胜者 Color painting: three customers draw a color painting on a Fiesta at the same time by masking the eyes and the onsite audi

46、ences choose a winner in real time. 毽子游戏: 2位客户组队，轮流踢毽子，看哪对的毽子持续不落地的时间最长为胜 Shuttlecock kicking: two customers, as a ground kick the shuttlecock alternatively. The group having the longest time of preventing the shuttlecock from falling wins. 游戏礼品由经销商按实际情况自行提供 Gifts for these games are provided by the

47、 distributors based on actual conditions.经销商展厅活动Distributors Showroom Events5月份“精彩周末”展厅活动May Happy Weekend Showroom Events执行概要Executive Summary 表演建议 Recommendations for Performance 街舞Breaking表演 Hip-hop Breaking Performance 建议最后一个周日邀约尽量多的客户到场进行现场抽奖活动，带动全场热闹气氛 It is recommended to invite as many custo

48、mers as possible to participate in the on-site Luck Draw events at the last Sunday to drive the lively atmosphere of the whole site. 互动魔术表演 Interactive Magic Show 建议展厅现场设置烤肉摊位和自助餐点，供客户品尝美食，尽享欢乐时光，提升客户好感度，促成购买行为 It is recommended to set up booths for barbecue and buffet dinner on the site of the show

49、room, for customers to taste delicious dishes, enjoy happy time, promote customers favorable sense and facilitate act of purchase.欢乐派对时间表Timeline of Happy Party12:00-13:30烤肉、自助午餐等招待客户Receipt of customers by barbecue and buffet dinner 邀约客户到店 / 销售 / 游戏摊位开放Invited customers arrive/sales/game booths open11:00-12:0014:00-15:30销售 / 游戏摊位开放Sales/Game booths open舞台表演 / 抽奖Stage performance