英文广告语Advertisement

1、 Linguistic Features of Advertising English 广告英语的语言特征广告英语的语言特征 石丽梅石丽梅 10级商英四班级商英四班 10082304003广告英语的语言特征广告英语的语言特征研究背景研究背景课题方向课题方向论文要点论文要点结论结论研究背景 With the development of global economy, advertising has become a global form of communication, which is ubiquitous and can be seen everywhere in modern lif

2、e. To some extent, good advertisements are becoming more and more acceptable and playing a more influential role in our society. 研究背景 With the development of global economy, advertising has become a global form of communication, which is ubiquitous and can be seen everywhere in modern life. To some

3、extent, good advertisements are becoming more and more acceptable and playing a more influential role in our society. 课题方向 The thesis aims at making an analysis on the linguistic features of advertising English, it is hoped that this thesis will be of some help in composing advertising English work.

4、 In the economic-driven society, we can not only reach our purpose of making profits, but also improve our English level, especially for college students, by the study on the linguistic features of advertising English.论文要点 The whole thesis is divided into four parts, at the beginning of this thesis,

5、 we give a brief introduction of this thesis, the second part introduces the definition, functions and types of advertisements. Indeed, advertisement has penetrated into every corner of our life. While with the further advance of globalization, each country has a tighter link with the rest of the wo

6、rld in all aspects, especially in economy. Advertisement also plays a very important role in international world, and English is one of the most important international languages, so in the third part, the author gives a very detailed description of linguistic features of advertising English. The ad

7、vertisers must pay more attention to the linguistic features if he wants to make a high quality advertisement. To me, the past is black and white, but the future is always color. 对我而言，过去平淡无奇；而未来，却是绚烂缤纷 （轩尼诗酒） The taste is great. 味道好极了。 （雀巢咖啡） The choice of a new generation. 新一代的选择。 （百事可乐）foodGood to

8、 the last drop. 滴滴香浓，意犹未尽。（麦斯威尔咖啡）Obey your thirst. 服从你的渴望。（雪碧）Take time to indulge. 尽情享受吧！（雀巢冰激凌）Electronic products1The new digital era. 数码新时代。（索尼影碟机)We lead .Others copy. 我们领先，他人仿效。（理光复印机）Impossible made possible. 使不可能变为可能。 （佳能打印机）Feel the new space. 感受新境界。（三星电子)Intelligence everywhere. 智慧演绎，无处不在

9、。（摩托罗拉手机）Electronic products.2 We integrate, you communicate. 我们集大成，您超越自我。（三菱电工） Take TOSHIBA, take the world. 拥有东芝，拥有世界。（东芝电子） Lets make things better. 让我们做得更好。 （飞利浦电子） No business too small, no problem too big. 没有不做的小生意，没有解决不了的大问题。（IBM公司)Car The relentless pursuit of perfection. 不懈追求完美。（凌志轿车） Poet

10、ry in motion, dancing close to me. 动态的诗，向我舞近。（丰田汽车） Come to where the flavor is Marlboro Country.光临风韵之境万宝路世界。（万宝路香烟） Sports Just do it. 只管去做。（耐克） Anything is possible 一切皆有可能(李宁） Ask for more. 渴望无限。 （百事流行鞋） Keep moving 永不止步 （安踏）Structureimperative sentence (祈使句)。 1 Ask any one who owns one. （汽车广告语） 询

11、问一下有这种车的人吧。 2 Lay down your arms.（桌子广告语） 放下您的胳膊吧。 3 Please do not leave it too late. 事不宜迟。 Interrogative Sentences疑问句 1 Have you ever dreamed of ascending the steps of a great temple built to the gods? （旅行社广告）您是否梦想过登上为众神修建的宏伟庙宇的台阶？ 2 Can a tired, overworked voice command attention in class? 一个疲惫、过劳的

12、声音能吸引全班的注意力吗？ elliptical sentence省略句 在英语广告中，省略句比比皆是，甚至整篇广告都由省略句构成。 例 Serviced Greenfield sites aplenty. Ready for development. For sale. For manufacture. For business. For services. For leisure. A million square feet of ready-to-wear premise. Brand new business parks. Four-star conference facilities

13、. Backed by 14 years success in helping business to relocate, set-up, prosper, expand. comparative degree比较级 Today in business fast is no longer fast enough, even faster is still too slow to keep pace with the incredible demands placed on people and the computers they work with. Thats one reason why

14、 IBM developed P60/D. 60MHz 64-bit Pentium Chip computers so fast, so powerful, it makes todays conventional computers like they are moving at a snails space. Conclusion In a word, as time changes, advertising English will add new content, so that only a comprehensive analysis on the l i n g u i s t i c f e a t u r e s o