《信函格式》PPT课件

1、Essentials and Forms of Business Letter-writing 商业信函的组成部分和格式Layout of a Business Letter 商业信函的格式Three major formsIndented Form 缩格式Blocked Form 齐头式Modified Blocked Form 改良齐头式 St G angsgatan 143 Stockholm , 105 45 Sw eden Telex: 53892 SH E L E C SS O ur R eference N o. H /W T 008 Tel: 46-8-738-6000 You

2、r R eference N o. Fax: 46-8-738-6016 E -m ail: hw lee D ate: 30th M arch, 20- M essrs. W illiam & W arner 105 R oller R oad Sydney, A ustralia A ttention: M r. D onnason, M arketing D ept. D ear Sir, R e: Shipping A dvice of Freezers W ith reference to your order N o. F256 of February 5 for 1,00

3、0 sets of Freezers, w ere pleased to inform you that the goods have been loaded on board the s/s “Peace”, w hich is sailing for your port on A pril 1st. W eve sent a telex to the above effect this m orning. Please insure the goods as contracted and m ake preparation for taking the delivery. W e are

4、now m aking out the necessary docum ents for negotiation. W e assure you that our goods w ill be found satisfactory upon arrival at your port. W e also hope that w e can close m ore business w ith you in the future. Yours faithfully, T he E lectrolux C orp. H oris D e W olley H oris D e W olley (M a

5、nager) 缩格式例如日期靠右详细收信人和事由居中段首缩格结尾敬语和落款偏右 1 J&J Plaza New Brunswick, NJ 089333 U.S.A. Tel: 732-524-0400 Fax: 732-525-0622 E-m ail: carrie Date: 22nd July, 20- Soft Health Care Product Corp. Room 2301 Yili BLD, 35 Nanjing Road, Shanghai, China Attention: M r. Wang , Import Dept. Dear Sir, Re: SHAM

6、POO Weve received your letter of July 10th enquiring about our JOHNSONS Baby Shampoo With Natural Lavender, but unfortunately, the stock of this product is running low due to the heavy demand. But we will inform you as soon as the new supplies come up. We sell a wide variety of Babys Shampoo. All of

7、 them are made of the NO M ORE TEARS formula. For your reference, we enclose an illustrated catalogue of our shampoos and we hope you will find it interesting. We hope that we can close business to our mutual advantage in the future. Yours faithfully, Johnson & Johnson D o r i s F e r g o s o n

8、Doris Fergoson (M anager) 齐头式例如除信头外全部左对齐S A M S U N G E L E C T R O N I C S 3 1 0 T a e p y u n g -ro 2 -g a , C h u n g -g u S e o u l, 1 0 0 -1 0 2 , K o re a T e l: 8 2 -2 -3 7 0 6 -1 1 1 4 O u r R e fe re n c e N o . O D L -1 1 E -m a il: q s l s a m s u n g c o rp .c o m Y o u r R e fe re n c e

9、 N o . D a te : 2 3 rd D e c e m b e r, 2 0 - S h a n d o n g S c ie n c e & T e c h n o lo g y C o . L td . 2 1 /F B rig h t P la z a 1 3 8 J in n i R o a d , J in a n S h a n d o n g , C h in a A tte n tio n : M r. Z h o u J u n , Im p o rt D e p t. D e a r S ir, R e : O u r O ffe r fo r P D A

10、 T y p e III-H T h a n k y o u fo r y o u r in te re s t in o u r la te s t P e rs o n a l D ig ita l A s s is ta n t T y p e III-H . A s re q u e s te d , w e o ffe r y o u 5 0 0 s e ts o f P D A a t U S D 1 4 0 p e r s e t F O B In c h o n fo r s h ip m e n t in F e b ru a ry, 2 0 -. W e re q u ir

11、e p a y m e n t b y L /C . B e c a u s e th e re is a n in c re a s in g d e m a n d fo r th is p ro d u c t, o u r p ric e is n o n -n e g o tia b le . W e lo o k fo rw a rd to y o u r re p ly. Y o u rs tru ly, S a m s u n g E le c tro n ic s L a v is K im L a v is K im (M a n a g e r) 改良齐头式例如案号和日期

12、靠右落款偏右Parts of a Business Letter 信件组成部分Essential Parts 必要部分1. The letterhead 信头2. The date line 日期3. The inside name and address 收信人称号地址4. The salutation 称谓5. The body of the letter 信文6. The complimentary close 结尾敬语7. The signature 落款Optional Parts 附加部分8. The attention line 详细收信人9. The subject line

13、事由10. The reference notation 案号11. The enclosure 附件12. The carbon copy notation 抄送13. The postscript 附言1.China National Cereals, Oils and Foodstuffs Imp & Exp Corp.8 Jianguomen Nei DajieBeijing 10005, ChinaTelephone: 86-10-6526-8888Fax: 86-10-6527-6028: carlcofco2.Our Ref. Your Ref. Date: 15th N

14、ovember, 20-3.Messrs H. Ronald & Co. 556 Eastcheap London, E.C. 3, England8.Attention: Import Dept.4.Dear Sirs,9.Aquatic Products 5.We thank you for your enquiry of 5 November. In compliance with your request, we are sending you herewith a copy of our illustrated catalogue and a quotation sheet

15、for your reference. All prices are subject to our confirmation for our aquatic products have been selling well this season. Therefore, we would suggest that you advise us by a fax in case of interest. We await your early favorable reply. 6.Yours truly, 7. China National Cereals, Oils and Foodstuffs

16、Imp & Exp Corp. Sig. _ (Manager)10.QS/AN11.Enclosures12.cc our Shanghai Branch Office13.P.S. We require payment by L/C for a total value not exceeding USD50,000.信函组成部分例如组成部分分项例如1. China National Cereals, Oils & Foodstuffs Imp & Exp Corp.8 Jianguomen Nei DajieBeijing 10005, ChinaTelephone

17、: 86-10-6526-8888Fax: 86-10-6527-6028: carlcofco2. Our Ref. Your Ref. Date: 15th November, 20-信头日期3.Messrs H. Ronald & Co. 556 Eastcheap London, E.C. 3, England8.Attention: Import Dept.4.Dear Sirs,9.Aquatic Products收信人称号和地址详细收信人称谓事由5. We thank you for your enquiry of 5 November. In compliance wi

18、th your request, we are sending you herewith a copy of our illustrated catalogue and a quotation sheet for your reference. All prices are subject to our confirmation for our aquatic products have been selling well this season. Therefore, we would suggest that you advise us by a fax in case of intere

19、st. We await your early favorable reply. 6. Yours truly, 7. China National Cereals, Oils and Foodstuffs Imp & Exp Corp. Sig. _ (Manager)结尾敬语信文落款10. QS/AN11. Enclosures12. cc our Shanghai Branch Office13. P.S. We require payment by L/C for a total value not exceeding USD50,000.案号附件抄送附言各部分写法信头和收信人

20、称号、地址 英语：称号在上，地址在下 地址先小后大 中文：称号在上，地址在下 地址先大后小称号、地址A UK address: Air Environmental MechanicalEquipment Limited2076 West Main StreetDevon, EX14 0RAU.K. 公司称号门牌号街道城市国家中文称号、地址举例苏州大学东吴商学院中国江苏省苏州市沧浪区东环路62号单位称号地址由大到小中国地址称号用英文写Sinochem Jiangsu Import and Export CorporationJiangsu International Business Mansi

21、on,50 Zhonghua Road, Nanjing210001, P.R. China 单位称号门牌号大楼称号街道城市国家日期位置：美式：在信头和收信人称号地址之间英式：通常在收信人称号地址之下 均可以齐头，也可以靠右写法：美式：月-日-年英式：日-月-年美式日期举例Interstate Products, Inc. 511 Interstate Court Sarasota, FL 34240 USA Date: April 4, 20- Shandong Foreign Trade (Holdings) Corporation Limited 51,TAIPING ROAD QING

22、DAO, 266001 CHINA 日期英式日期举例OFFICE SYSTEMS PTY. LTD. 124 Oak Street Tel (61-2)419 3209 Chatswood Fax (61-2)419 4011 England E-mail .uk Aqueous Technologies 291 Caxton Street Sante Fe U.S.A 18 November, 20- Dear Sir or Madam, 日期日期写法本卷须知 “月份最好用文字，如： 1.2nd May, 20- 2.2 May, 20- 3.2 May 20- (Comma can be

23、omitted) 4.September 21st, 20- 5.September 21,20- 防止月份用数字，如 11/12/20-称谓 位置： 必需齐头 写法： 对男士正规：Dear Sir, 或Dear Sirs,或Gentlemen: 对女士正规：Dear Madam, 或Dear Mesdames, 对关系亲密的商业同伴：Dear Jack,词首字母全大写，用逗号或不用标点符号Gentlemen后用冒号结尾敬语 位置： 齐头式靠左对齐，缩格式偏右 正规场所下常用： 1.Yours faithfully, 2.Yours truly, 3.Faithfully yours, 4.T

24、ruly yours,第二个单词小写，用逗号或不用标点符号称谓与结尾敬语的对应关系Salutation Close Occasion Dear Sir(s) Dear Sir or Madam (Mmes) Yours faithfully Faithfully yours Standard and formal closure Gentlemen Ladies/Gentlemen Yours (very) truly Very truly yours Used by Americans Dear Mr. Malone Yours sincerely/ Sincerely Best wishes (U.K.) Best regards/ Regards (U.S.) Less formal and between persons known to each other 落款Yours