商务英语阅读第一册上 Unit 6.ppt

1、Changes and Challenges in Life,Unit 6,Pre-reading Questions,How do you define changes in life? Give example to illustrate?,Changes are different choices you make at various stages of life.,Pre-reading Questions,How have you coped with the changes and challenges in your life?,Stand up to the changes

2、and challenges in your life and face the music?,Come to terms with / be reconciled to the failure?,Throw in the towel?,Pre-reading Questions,Listen to these people talking, what did they do with their life, and how did they feel about their decisions?,He went overseas for graduate school and is work

3、ing at a high-tech company. He missed his home very much.,He works at the neighborhood post office and has two children. He loves his family.,Shes the branch manager at the local grocery store. Shes proud of her new job.,She was in a few beauty contests, and she never won. She now has two children.

4、She hopes her daughter will become a model.,Pre-reading Questions,What are your attitudes towards changes and challenges in life?,Like changes and challenges,Change is a natural occurrence in life that no one can avoid. Changes are challenges, are chances! So we can jump at the opportunity to do som

5、ething new! We become stronger after conquering the challenges in life.,Change is a threat to our life which has already been under control. Change is bad. Were failing in some way if our lives are in confusion. So we must fix it and get it back to normal. Changes are challenges, are failures! I am

6、afraid of taking up the challenge and grappling with the plight.,Dont like changes and challenges,Pre-reading Expressions,Collocations that are possible to go with the target word “challenge”:,take up / meet / pick up the challenge,rise to the challenge of risk,look upon something as a challenge to

7、greater exertions.,The challenges of this new world have given impetus to changes.,He can always turn a challenge to advantage.,Pre-reading Expressions,Expressions that are likely to be used to talk about changes and challenges,jump at the opportunity to do something new,weather the storms of life,T

8、hey went through thick and thin.,When opportunity knocks, he simply takes it.,The abrupt change put him at the end of his tether.,Pre-reading Expressions,Expressions that are likely to be used to talk about different attitudes towards difficulties in life:,Resolve / grapple with / cope with / race w

9、ith the plight,Stand up to / live through difficulty,Come to terms with / be reconciled to the failure,He has the courage to face the music.,When faced with obstacles, he simply throws in the towel.,Changes and Challenges in Life Reading One,Unit 6,Background Information,Baby boom (生育高峰) and baby bu

10、st (生育低谷),Baby boom is the term applied to the period of time from January 1, 1946 to December 31, 1964 when there was a boom in the birth rate. This period of time saw over 77 million births occur. In part because of their sheer numbers, the generation born during this period has had a profound imp

11、act on society and the economy throughout all the stages of their lives. Baby bust is the term applied to the period of time from 1965 -1976. It refers to a sharp decrease in the number of babies born among a particular group of people. “Baby Busters is a term which is used interchangeably with Gene

12、ration X and 13th Generation to describe those people born between approximately 1964 and 1977.,Background Information,Wall street (华尔街),Wall street was named for a wall that protected Manhattan from enemies and warring Indians and now has become the center of business in the city of New York, ad ha

13、s come to be known as the financial center of the world. The massive bronze statue of a bull, the symbol of Wall Street, has long been a mascot (福神) for traders on Wall Street and is located at Wall Street and Broadway. This financial district also offers a wealth of fantastic sites such as the Chas

14、e Manhattan Bank and Plaza, the Marine Midland Bank (海丰银行）, the Chamber of Commerce and so on.,Background Information,leveraged buyout,The acquisition (收购，获取) of another company using a significant amount of borrowed money (bonds or loans) to meet the cost of acquisition. The purpose of leveraged bu

15、youts is to allow companies to make large acquisitions without having to commit a lot of capital.,杠杆收购是指这样一种产权组合形式，即收购方以目标公司的资产作抵押，向银行借入收购所需资金，收购成功后再发行债券偿还贷款，用目标公司的收益偿还债券本息。,Check your vocabulary,Match the words on the right with that on the left.,cachet unflattering skyrocket fickle indigo brisk st

16、urdy salvage rugged broker surge leverage diversify recoup aspiration empowerment,save sth from loss, fire, wreck, etc active, energetic often changing, not constant respect or admiration that sb gets because of reputation (price, ect) rise to a very high level making someone look less attractive or

17、 seem worse give variety to sth, vary the process of giving lawful power or authority to sb to act persons who buys and sells things for others, middleman deep blue dye obtained from plants get back what one has spent, lost ect; strong desire or amibition rough, uneven, rocky move forward in or like

18、 waves strong, solid, determined, firm action or power of a lever, power, influence,Reading One Check your comprehension,Answer the following questions with the information from the text.,1What does the title “Buttoning Up Profits” mean?,It means “securing profits.”(利益保卫战),2What did Levi do to salva

19、ge his investment on selling tents? And what were the results?,He cut his tent canvas into pants and sold them to the miners. The sales were brisk.,3When and why did blue become popular?,The blue jeans did not become popular until the 1960s. They became popular because the generation of baby boomers

20、 took blue jeans as a symbol against “materialistic” culture.,Reading One Check your comprehension,Answer the following questions with the information from the text.,4. Why did the sales of jeans begin to decline?,Because the number of the age group who wore the most jeans declined.,5. What was the

21、result of Haas leveraged buyout?,Haass leveraged buyout had more than justified the buyouts cost.,6. What problems do publicly traded companies usually have?,Publicly traded companies are usually under the control of Wall Street brokers who want to make immediate profits out of them and can hardly s

22、et the seemingly unprofitable long-term goals.,Reading One Check your comprehension,Answer the following questions with the information from the text.,7. What are the six long-term goals of Levis?,The six long-term goals are: communication, diversity, empowerment, ethical management, new behavior an

23、d recognition,Reading One Check your comprehension,Summarize three major challenges faced by Levis.,The sales of tents turned out to be unsatisfactory.,Made pants out of canvas to meet the needs of miners. The sales of pants were brisk.,Fewer people wore jeans and the profit of Levis dropped.,Recoup

24、ed its losses by diversifying. The company was in deeper financial trouble.,The company was in deep financial trouble and needed drastic changes.,Turned to the leveraged buyout. The firm paid off more of its debt than anticipated and the success continued to the 1990s.,Reading One Check your vocabul

25、ary,Paraphrase the following sentences with a special focus on the italicized parts.,As the baby boom generation grew older, its members like generations before them put on the weight that made jeans uncomfortable and unflattering. And like most other fashion statements, jeans eventually lost their

26、cachet.,Like their ancestors, the baby boom generation grew older and fatter, which made them in jeans less comfortable and attractive. Jeans, therefore, like most other fashion items, was not worth respect and admiration.,Reading One Check your vocabulary,Paraphrase the following sentences with a s

27、pecial focus on the italicized parts., Levis attempted to recoup its losses by diversifying., Levis tried to get back money that he has lost by making new products and offering new services. (or by making the range of products varied and different), Haass results at Levis Strauss have more than just

28、ified the buyouts cost.,Haass results at Levis Strauss proved that the buyouts cost was really worthwhile.,Reading One Check your vocabulary,Paraphrase the following sentences with a special focus on the italicized parts.,Levis managers credit the companys improved financial picture to the leveraged

29、 buyout., Levis managers attribute the companys improved financial success to the leveraged buyout.,Publicly traded companies are often at the mercy of Wall Street brokers projections of their short-term results.,Wall Street brokers often have complete power over the companies whose shares are owned

30、 by members of public. What these brokers aimed for was not the long-term goals but their short-term results.,Reading One Vocabulary,Try to find words or phrases in the text which are similar in meaning to the words and phrases listed in the box.,1. to make good use of something 2. to suddenly becom

31、e very successful 3. pleasing and attractive 4. very significant and noticeable 5. a fast increase or development 6. to attribute something good to something 7. having an extremely wide effect; far-reaching 8. under the control 9. not yielding profit or financial gain.,take advantage of,take off,app

32、ealing,drastic,boom,creditto,sweeping,at the mercy of,unprofitable,Reading One Check your vocabulary,Fill in the blanks with the words.,1. There was a _ resistance to the governments plan of raising the fee of bus tickets. 2. After years of efforts, he built up an _ in publishing field. 3. The local

33、 governments new policy has brought a _ of investment. 4. Though at the edge of bankruptcy, the manager of the company wont give up and is still making every effort to _ the situation.,sturdy,empire,surge,salvage,Reading One Check your vocabulary,Fill in the blanks with the words.,5. The weather her

34、e is so _ that you never know what it will be like the next minute. 6. Vendors were doing a _ trade in souvenirs. 7. He is unlikely to be send to the army to quell his nationalist _. 8. Production has dropped while prices and unemployment _.,fickle,brisk,aspiration,have skyrocketed,Reading One Check

35、 your vocabulary,Find proper words in Words in Focus to fill in the blanks.,1. They put up a _ defense of their proposal.,sturdy,2. Does television adequately reflect the ethnic and cultural _ of the country?,diversity,3. The world of popular music is notoriously _.,fickle,4. Housing prices have _ i

36、n recent months.,5. The amendment _ the president to declare an emergency for a wide range of reasons.,skyrocketed,empowered,6. Millions of years ago, changes in the Earths climate caused animal and plant life to _.,7. An unexpected _ in electrical power caused the computer to crash.,diversify,surge

37、,8. Her success in business had earned her a certain _ in society.,cachet,9. He has serious _ to a career in politics.,aspiration,10. _ of the wreck was made difficult by bad weather.,Salvage,11. Business is _ today.,brisk,Reading One Check your vocabulary,Translate the following sentences.,新法令授予警方可

38、在街上截停任何人的权利。,The new law empowered the police to stop anybody in the street.,她出了这件丢人的事以后还怎么能挽回名誉呢？,How can she salvage her reputation after the scandal?,我们从门票收入中赚回演出的费用。,We recouped the shows expenses from ticket sales.,摆在公司面前的道路不难选择：要么进行多种经营，要么破产。,The choice facing the company is simple: diversify

39、or go bankrupt.,Changes and Challenges in Life Reading Two,Unit 6,Background Information,Michael Jordan,Michael Jordan, the best known athlete in the world, is a leading scorer in the National Basketball Association (NBA), who led the Chicago Bulls to many NBA championships. He is, by far, and will

40、be for a time to come, the best basketball player in the history of the game.,Jordan was born in Brooklyn, New York, and raised in Wilmington, North Carolina. He was selected college player of,the year for the 1983-1984 season, and in 1984 he led the United States basketball team to a gold medal at

41、the Olympic Games in Los Angeles. In his NBA career, he won numerous titles for this excellent performance.,Reading Two,Decide whether each of them is true or false.,_ 1.Graduating from Air Force Academy implies job opportunities. _ 2. Michael Jordan has always been the best player throughout his li

42、fe till now. _ 3. According to Michael Jordan, the best way to realize ones goal is to approach it step by step. _ 4. Jordan kept a diary of his goals for each stage. _ 5. Michael Jordan built up his confidence through every tiny progress and success. _ 6. Michael Jordan rarely asked others question

43、s but tried to seek for answers himself.,T,F,T,F,T,F,Reading Two Check your vocabulary,Paraphrase the following sentences with a special focus on the italicized parts.,I never wanted to have that taste in my mouth, that hole in my stomach.,I never wanted to have that unpleasant feeling again.,Each t

44、ime I visualized where I wanted to be, what kind of player I wanted to become.,Each time, I imagined what goal I wanted to achieve, what kind of player I wanted to become.,I guess I approached it with the end in mind.,I think I bore my ultimate goal in mind and made efforts to get closer to it.,Read

45、ing Two Check your vocabulary,Paraphrase the following sentences with a special focus on the italicized parts.,Take those small steps. Otherwise youre opening yourself up to all kinds of frustration.,Do things step by step or else you are likely to get disappointed or frustrated from time to time.,A

46、ll those steps are like pieces of a puzzle. They all come together to form a picture.,All those small steps are indispensable parts in realizing ones ultimate goal.,Reading Two Check your vocabulary,Fill in the blanks with the words. (Across),The financial problem will be on the _ of tomorrows meeti

47、ng. It is impossible to predict the _ outcome of the experiment. She is one of the best players in the _ football team. They worked day and night to _ the design in order to win the competition.,agenda,ultimate,varsity,perfect,Reading Two Check your vocabulary,Fill in the blanks with the words. (Acr

48、oss),5. She _ the wedding day and saw herself walking down the aisle on her fathers arm. 6. He will cut the task to a _ size due to a lack of labor. 7. The government should be _ about the violent crime and take effective measures. 8. He always has his own way to _ problems.,visualized,manageable,re

49、alistic,approach,Changes and Challenges in Life Reading Three,Unit 6,Check your vocabulary,Match the words on the right with that on the left.,hive ludicrous avail wallow subsist immobilize payoff vociferous arbitrary mediocre venture astute overlook fraction blossom humiliate,make use of sth, take

50、advantage of sth; be of no use to sb prevent sth from moving or operating normally the result of a set of actions, or an explanation at the end of sth expressing opinions and complaints loudly and repeatedly box or other container for bees to live in causing laughter, ridiculous, absurd fail to see

51、or notice, ignore to remain in an unhappy emotional state without getting out of continue to stay alive, esp, with little food or money, exist produce flower, esp of a fruit not very good, second-rate based on personal opinion or impulse, not on reason small part, bit, or proportion of sth project o

52、r undertaking a commercial one which has risk clever and quick at seeing how to gain an advantage, shrewd make sb feel ashamed or disgraced, lower the dignity of sb,Reading Three Check your comprehension,Please write down the main idea of the following paragraphs.,Paragraph 1: Paragraph 2: Paragraph

53、 3,4,5:,We have to pay the price for the fear of failure.,Failure is defined by the author as an opinion,that a given act wasnt done satisfactorily.,Fear of failure causes you to choose the easy way out, have a false sense of safety and security, give you a good excuse for not trying, and to become

54、critical and ridiculer about others efforts of trying.,Reading Three Check your comprehension,Answer the following questions with the information from the text.,The purpose of this text is to _.,analyze fear of failure and give suggestions for combating it.,All of the following may be the consequenc

55、e of fear of failure except _,making people short-sighted.,Those who give in to fear of failure overlook the important point that _,failure is not a measure of success.,Reading Three Check your comprehension,Answer the following questions with the information from the text.,Which of the following su

56、ggestions is not given to combat fear of failure?,Avoid things you fear failure in to build up confidence.,By citing the example of young politicians, the author wants to show that _.,one can learn more from failure than success.,Reading Three Check your vocabulary,Paraphrase the following sentences

57、 with a special focus on the italicized parts.,Failure doesnt stop them because its totally off their map.,Failure will not set animals back because to them, it doesnt exist at all.,He doesnt wallow in self-pity or swear to subsist on tree bark for the rest of his life.,He doesnt immerse himself in

58、feeling sorry for himself or swear to spend the rest of his life living on tree bark.,Being ruled by fear of failure lets you take the easy way out.,Being haunted / governed by fear of failure, you avoid taking challenges and instead do what is the easiest.,Reading Three Check your vocabulary,Paraphrase the following sentences with a special focus on the italicized parts., you can scratch it off your list and tell yourself that success is impossible or not worthwhile.,You