市场调研协议模板-中英文对照

市场调研协议模板-中英文对照甲方（委托方）：-公司名称：[甲方公司全称]-法定代表人：[甲方代表姓名]-地址：[甲方公司地址]-联系方式：[甲方联系电话/邮箱]PartyA(Principal)：-CompanyName:[FullNameofPartyA'sCompany]-LegalRepresentative:[NameofPartyA'sRepresentative]-Address:[AddressofPartyA'sCompany]-ContactInformation:[PartyA'sContactPhoneNumber/Email]乙方（受托方）：-公司名称：[乙方公司全称]-法定代表人：[乙方代表姓名]-地址：[乙方公司地址]-联系方式：[乙方联系电话/邮箱]PartyB(Agent)：-CompanyName:[FullNameofPartyB'sCompany]-LegalRepresentative:[NameofPartyB'sRepresentative]-Address:[AddressofPartyB'sCompany]-ContactInformation:[PartyB'sContactPhoneNumber/Email]##二、协议背景甲方拟对[市场调研主题]进行深入调研，以便更好地了解市场动态、消费者需求、竞争对手情况等，为其制定相关决策提供依据。乙方在市场调研领域拥有丰富的经验和专业的团队，能够为甲方提供高质量的调研服务。双方经友好协商，达成以下市场调研协议。PartyAintendstoconductin-depthresearchon[MarketResearchTheme]inordertobetterunderstandmarketdynamics,consumerneeds,petitorsituations,etc.,andprovideabasisforitsdecision-making.PartyBhasrichexperienceandaprofessionalteaminthefieldofmarketresearchandcanprovidehigh-qualityresearchservicesforPartyA.Throughfriendlynegotiation,thetwopartieshavereachedthefollowingmarketresearchagreement.##三、调研服务内容（一）调研目标本次市场调研旨在实现以下具体目标：1.全面了解目标市场的规模、增长趋势及发展潜力。2.分析目标客户群体的特征、需求、购买行为和偏好。3.评估竞争对手的产品、服务、市场份额、营销策略等。4.识别市场机会和潜在威胁，为甲方的市场定位和战略规划提供参考。#(I)ResearchObjectivesThepurposeofthismarketresearchistoachievethefollowingspecificobjectives:1.Comprehensivelyunderstandthesize,growthtrend,anddevelopmentpotentialofthetargetmarket.2.Analyzethecharacteristics,needs,purchasingbehaviors,andpreferencesofthetargetcustomergroup.3.Evaluatetheproducts,services,marketshares,marketingstrategies,etc.ofpetitors.4.Identifymarketopportunitiesandpotentialthreats,andprovidereferencesforPartyA'smarketpositioningandstrategicplanning.（二）调研范围1.地域范围：涵盖[具体调研地域范围，如国内某几个城市或特定区域]。2.行业范围：聚焦于[相关行业名称]。3.调研对象：包括但不限于消费者、行业专家、经销商、供应商等。#(II)ResearchScope1.GeographicalScope:Cover[Specificgeographicalscope,suchasseveralcitiesoraspecificregioninthecountry].2.IndustryScope:Focuson[Nameoftherelevantindustry].3.ResearchObjects:Includebutarenotlimitedtoconsumers,industryexperts,distributors,suppliers,etc.（三）调研方法乙方将综合运用以下多种调研方法开展工作：1.问卷调查：设计科学合理的问卷，通过线上和线下相结合的方式，广泛收集目标群体的信息。2.访谈：对消费者、行业专家、企业高管等进行面对面访谈，深入了解其观点和意见。3.焦点小组讨论：组织相关人员进行小组讨论，激发思维碰撞，获取更丰富的信息。4.二手资料收集与分析：收集行业报告、统计数据、新闻资讯等二手资料，进行系统分析。5.观察法：在适当的场景下观察消费者的行为和反应。#(III)ResearchMethodsPartyBwillprehensivelyusethefollowingvariousresearchmethodstocarryoutthework:1.QuestionnaireSurvey:Designascientificandreasonablequestionnaireandwidelycollectinformationfromthetargetgroupthroughabinationofonlineandofflinemethods.2.Interview:Conductface-to-faceinterviewswithconsumers,industryexperts,corporateexecutives,etc.todeeplyunderstandtheirviewsandopinions.3.FocusGroupDiscussion:Organizerelevantpersonnelforgroupdiscussionstostimulatethinkingcollisionsandobtainricherinformation.4.SecondaryDataCollectionandAnalysis:Collectsecondarydatasuchasindustryreports,statisticaldata,newsinformation,etc.andconductsystematicanalysis.5.ObservationMethod:Observethebehaviorsandreactionsofconsumersinappropriatescenarios.（四）调研流程1.项目启动阶段-乙方组建项目团队，明确各成员职责。-双方共同制定详细的调研计划，包括调研时间表、调研方法、样本设计等。2.数据收集阶段-按照既定的调研方法开展数据收集工作。-乙方定期向甲方汇报数据收集进展情况，及时沟通解决遇到的问题。3.数据分析阶段-运用专业的数据分析工具和方法，对收集到的数据进行深入分析。-形成数据分析报告初稿，提交给甲方进行初步审核。4.报告撰写与审核阶段-根据甲方的反馈意见，乙方对数据分析报告进行修改完善，形成最终报告。-最终报告提交给甲方审核，甲方有权要求乙方进一步解释和说明报告中的内容。5.项目总结阶段-双方对整个调研项目进行总结，评估项目成果和效果。-乙方整理调研过程中的相关资料，归档保存。#(IV)ResearchProcess1.ProjectInitiationPhase-PartyBformsaprojectteamandclarifiestheresponsibilitiesofeachmember.-Thetwopartiesjointlyformulateadetailedresearchplan,includingresearchschedule,researchmethods,sampledesign,etc.2.DataCollectionPhase-Carryoutdatacollectionworkaccordingtotheestablishedresearchmethods.-PartyBregularlyreportstheprogressofdatacollectiontoPartyAandpromptlymunicatestosolveproblemsencountered.3.DataAnalysisPhase-Useprofessionaldataanalysistoolsandmethodstodeeplyanalyzethecollecteddata.-FormapreliminarydraftofthedataanalysisreportandsubmitittoPartyAforpreliminaryreview.4.ReportWritingandReviewPhase-AccordingtoPartyA'sfeedback,PartyBmodifiesandimprovesthedataanalysisreporttoformthefinalreport.-ThefinalreportissubmittedtoPartyAforreview,andPartyAhastherighttorequirePartyBtofurtherexplainandclarifythecontentinthereport.5.ProjectSummaryPhase-Thetwopartiessummarizetheentireresearchprojectandevaluatetheprojectresultsandeffects.-PartyBorganizesrelevantmaterialsduringtheresearchprocessandarchivesthemforpreservation.##四、双方权利与义务（一）甲方权利与义务1.权利-有权要求乙方按照本协议约定的内容和标准开展调研工作。-有权获取乙方提供的阶段性报告和最终报告，并提出意见和建议。-有权对调研过程和结果进行监督和评估。2.义务-向乙方提供与调研项目相关的背景资料、数据和信息，确保资料的真实性和完整性。-按照本协议约定的时间和方式向乙方支付调研费用。-协助乙方开展调研工作，如协调相关人员配合访谈、提供必要的场地等。#(I)RightsandObligationsofPartyA1.Rights-HavetherighttorequirePartyBtocarryoutresearchworkinaccordancewiththecontentandstandardsstipulatedinthisagreement.-HavetherighttoobtaintheinterimreportsandfinalreportsprovidedbyPartyBandputforwardopinionsandsuggestions.-Havetherighttosuperviseandevaluatetheresearchprocessandresults.2.Obligations-ProvidePartyBwithbackgroundinformation,data,andinformationrelatedtotheresearchproject,andensuretheauthenticityandintegrityofthematerials.-PaytheresearchfeestoPartyBinaccordancewiththetimeandmethodstipulatedinthisagreement.-AssistPartyBincarryingoutresearchwork,suchascoordinatingrelevantpersonneltocooperateininterviews,providingnecessaryvenues,etc.（二）乙方权利与义务1.权利-有权按照本协议约定获取调研费用。-根据调研工作的需要，有权要求甲方提供必要的支持和协助。2.义务-组建专业的调研团队，确保调研工作的质量和进度。-严格按照本协议约定的调研目标、范围、方法和流程开展工作，保证调研数据的真实性、准确性和客观性。-保守甲方的商业秘密和调研过程中涉及的敏感信息，不得向任何第三方泄露。-在规定的时间内完成调研工作，并向甲方提交高质量的调研报告。#(II)RightsandObligationsofPartyB1.Rights-Havetherighttoobtainresearchfeesinaccordancewiththeprovisionsofthisagreement.-HavetherighttorequirePartyAtoprovidenecessarysupportandassistanceaccordingtotheneedsoftheresearchwork.2.Obligations-Formaprofessionalresearchteamtoensurethequalityandprogressoftheresearchwork.-Carryoutworkstrictlyinaccordancewiththeresearchobjectives,scope,methods,andprocessesstipulatedinthisagreement,andensuretheauthenticity,accuracy,andobjectivityoftheresearchdata.-KeepthebusinesssecretsofPartyAandsensitiveinformationinvolvedintheresearchprocessconfidentialandshallnotdisclosethemtoanythirdparty.-Completetheresearchworkwithinthespecifiedtimeandsubmitahigh-qualityresearchreporttoPartyA.##五、调研费用及支付方式（一）调研费用本次市场调研项目的总费用为人民币[X]元（大写：[大写金额]）。该费用包含乙方为完成调研工作所发生的所有费用，如人员薪酬、调研工具费用、数据分析费用、报告撰写费用等，但不包括甲方根据乙方要求额外提供的支持和协助所产生的费用。#(I)ResearchFeesThetotalfeeforthismarketresearchprojectisRMB[X](inwords:[FullamountinChinesecharacters]).ThisfeeincludesallexpensesincurredbyPartyBtopletetheresearchwork,suchaspersonnelsalaries,researchtoolfees,dataanalysisfees,reportwritingfees,etc.,butdoesnotincludetheexpensesincurredbyPartyAforadditionalsupportandassistanceprovidedattherequestofPartyB.（二）支付方式1.合同签订后[X]个工作日内，甲方向乙方支付调研费用的[X]%作为预付款，即人民币[X]元。2.乙方完成数据收集阶段，并向甲方提交阶段性报告且经甲方审核通过后[X]个工作日内，甲方向乙方支付调研费用的[X]%，即人民币[X]元。3.乙方完成整个调研项目，向甲方提交最终报告且经甲方审核通过后[X]个工作日内，甲方向乙方支付剩余的调研费用，即人民币[X]元。乙方应在每次申请付款前向甲方提供合法有效的发票，否则甲方有权拒绝付款且不承担任何违约责任。#(II)PaymentMethod1.Within[X]workingdaysafterthesigningofthecontract,PartyApays[X]%oftheresearchfeestoPartyBasaprepayment,thatis,RMB[X]yuan.2.Within[X]workingdaysafterPartyBpletesthedatacollectionphase,submitstheinterimreporttoPartyAandpassesthereviewbyPartyA,PartyApays[X]%oftheresearchfeestoPartyB,thatis,RMB[X]yuan.3.Within[X]workingdaysafterPartyBpletestheentireresearchproject,submitsthefinalreporttoPartyAandpassesthereviewbyPartyA,PartyApaystheremainingresearchfeestoPartyB,thatis,RMB[X]yuan.PartyBshallprovidePartyAwithlegalandvalidinvoicesbeforeeachpaymentapplication.Otherwise,PartyAhastherighttorefusepaymentandshallnotbearanyliabilityforbreachofcontract.##六、知识产权归属1.乙方在履行本协议过程中所产生的调研成果（包括但不限于调研报告、数据分析图表、研究结论等）的知识产权归甲方所有。2.乙方应确保其在调研过程中使用的任何第三方资料、数据等已获得合法授权，不会因知识产权问题给甲方带来任何法律风险。如因乙方原因导致甲方遭受知识产权纠纷或法律责任，乙方应承担全部赔偿责任。1.TheintellectualpropertyrightsoftheresearchresultsgeneratedbyPartyBduringtheperformanceofthisagreement(includingbutnotlimitedtoresearchreports,dataanalysischarts,researchconclusions,etc.)shallbelongtoPartyA.2.PartyBshallensurethatanythird-partymaterials,data,etc.usedintheresearchprocesshaveobtainedlegalauthorizationandwillnotbringanylegalriskstoPartyAduetointellectualpropertyissues.IfPartyAsuffersfromintellectualpropertydisputesorlegalliabilitiesduetoPartyB'sreasons,PartyBshallbearallpensationresponsibilities.##七、保密条款1.双方应对在本协议履行过程中知悉的对方商业秘密、技术秘密、调研信息及其他敏感信息予以保密。未经对方书面同意，任何一方不得向任何第三方披露或使用上述信息。2.本条款的保密期限为自本协议生效之日起[X]年。1.Thetwopartiesshallkeepconfidentialthebusinesssecrets,technicalsecrets,researchinformation,andothersensitiveinformationoftheotherpartyknownduringtheperformanceofthisagreement.Withoutthepriorwrittenconsentoftheotherparty,neitherpartyshalldiscloseorusetheaboveinformationtoanythirdparty.2.Theconfidentialityperiodofthisclauseshallbe[X]yearsfromtheeffectivedateofthisagreement.##八、违约责任1.若甲方未按照本协议约定的时间和方式支付调研费用，每逾期一日，应按照未支付金额的[X]%向乙方支付违约金。逾期超过[X]日的，乙方有权暂停调研工作，并要求甲方支付已完成工作对应的费用及违约金。2.若乙方未按照本协议约定的调研目标、范围、方法和流程开展工作，导致调研结果不符合要求或未能按时完成调研工作，乙方应承担违约责任，负责免费重新开展调研工作或采取其他补救措施，并退还甲方已支付的不符合要求部分的费用。如因乙方原因给甲方造成损失的，乙方还应赔偿甲方因此遭受的全部损失。3.任何一方违反本协议的保密条款，应向对方支付违约金人民币[X]元，并赔偿对方因此遭受的全部损失。如违约行为给对方造成重大损失的，违约方还应承担相应的法律责任。1.IfPartyAfailstopaytheresearchfeesinaccordancewiththetimeandmethodstipulatedinthisagreement,foreachoverdueday,itshallpayliquidateddamagestoPartyBattherateof[X]%oftheunpaidamount.Iftheoverdueperiodexceeds[X]days,PartyBhastherighttosuspendtheresearchworkandrequirePartyAtopaythefeescorrespondingtothepletedworkandliquidateddamages.2.IfPartyBfailstocarryoutworkinaccordancewiththeresearchobjectives,scope,methods,andprocessesstipulatedinthisagreement,resultingintheresearchresultsnotmeetingtherequirementsorfailingtopletetheresearchworkontime,PartyBshallbeartheliabilityforbreachofcontract,beresponsibleforre-conductingtheresearchworkfreeofchargeortakingotherremedialmeasures,andrefundthefeesforthenon-conformingpartalreadypaidbyPartyA.IfPartyAsufferslossesduetoPartyB'sreasons,PartyBshallalsopensatePartyAforalllossessufferedthereby.3.Ifeitherpartyviolatestheconfidentialityclauseofthisagreement,itshallpayliquidateddamagesofRMB[X]yuantotheotherpartyandpensatetheotherpartyforalllossessufferedthereby.Ifthebreachofcontractcausessignificantlossestotheotherparty,thebreachingpartyshallalsobearthecorrespondinglegalliability.##九、协议变更与解除1.本协议的任何变更或补充需经双方书面协商一致，并签订书面协议。2.在履行本协议过程中，若一方提出解除协议，需提前[X]日书面通知对方，并经对方书面同意。因解除协议给对方造成损失的，提出解除方应承担相应的赔偿责任。1.Anychangeorsupplementtothisagreementshallrequirethewrittenagreementofbothpartiesthroughnegotiationandthesigningofawrittenagreement