创新高职英语基础教程电子教案-U3

创新高职英语基础教程综合教案课程名称任课教师学院专业班级二〇二X年X月NO：01班级周次时间节次1情境名称（章节、单元或项目名称）Unit3Advertising教学任务（课题名称）Warm-upUnittask课时分配2periods(90minutes)教学目的TolearnthelanguagestyleofadvertisementsTounderstandfouradvertisements教学目标知识目标能力目标素质目标（含课程思政目标）TolearnthelanguagestyleofadvertisementsToknowthereadingstrategiesforguessingwordmeaningfromcontextTodistinguishdifferentkindsofadvertisements.Toestablishasenseofbusinessintegrity重点难点教学重点：TolearnthelanguagestyleofadvertisementsToknowsomereadingstrategiesforguessingwordmeaningfromcontext教学难点：Todistinguishdifferentkindsofadvertisements.难点化解：Toshowmoredifferentkindsofadvertisementsandreadingroupswithdiscussion.教学环境MultimediaClassroom教学用具MultimediaEquipment参考资料教学模式FlippedClassroom教学手段MultimediaEquipment教学内容（描述）教学设计ContentAnalysisAdvertising

is

a

media

communication.

There

are

two

key

characteristics

of

advertisements,

that

is

to

inform

and

to

persuade.

Advertisement

helps

to

inform

about

an

individual

(such

as

political

figure)

or

organization

(business

or

government),

so

as

to

build

up

a

strong

relationship

with

its

network

of

publicStudentsAnalysisSkillsBaseAnalysisStudentshaveacertainlanguagefoundationinseniorhighschool,buttherearegreatdifferencesinEnglishlearninginclass.LearningcharacteristicsAnalysisMoststudentsareeasytoacceptsound,pictureandvideoresourcesandarewillingtoacceptnewtechnologies,butarelackingofawarenessofindependentlearningaswellaslearningstrategies.LearningAbilityAnalysisStudents'Englishlearningabilityshouldberelativelyweak.Teachersshouldhelpstudentsbuildupself-confidencestepbystepfromwords,phrasestosentences.3.TeachingStrategiesFlippedClassroomTeachingModeandCLT(Communicativelanguageteaching)areadopted.教学过程教学环节（时间分配）教师活动（任务）学生活动（任务）备注组织教学（2分钟）Greetthestudents.Sayhitothestudents,andgiveaself-introductiontothestudents,checktheclassroomclean,checkstudentsnamecard.Getreadytohaveclass.导入（15分钟）Abriefintroductionofthiscourse(Toshowthepicture)Whatproductsissoldandwhatsellingpointisstressedonineachadvertisement?Whatisthelanguagestyleforadvertisement?Group-discussionandgiveopinions任务实施(50分钟）Task1Step1Theprimaryobjectiveofanyadvertisingstrategyistocommunicatetheidentityofanybrandtoitsexistingcustomers.Also,tobuildrelationshipswithnewcustomers.Studentsareaskedtoreadanddiscusscooperativelytounderstandthefouradvertisementsonpage44Teacherguidethestudentstoconcludethelanguagestyleofadvertisements.Sloganisoneofthemainelementsofadvertisinglanguagecombinedwithpictures.Tosumup,theadvertisinglanguagecomprisesthetextpartoftheadvertisementincombinationwiththevisual,pictorial,andacousticalportionsinanattempttopersuade,touch,andhaveemotionalimpactontheindividuals.Step2ToguidethestudentstowriteanappropriateEnglishjobadvertisement.Step3ToguidethestudentstodesignajobadvertisementforAQGcompany.MakeclearthefunctionofadvertisementsTohaveagroupdiscussionandgiveapresentation.Tohaveagroupdiscussionandgiveapresentation.TodesignajobadvertisementforAQGcompany.考核评价（8分钟）组织小组互评、教师点评。小组互评总结归纳（10分钟）thefunctionofadvertisementsthelanguagestyleofadvertisementsListencarefullyandtakenoteifpossible.作业布置（5分钟）HomeworkTofindsomeadvantagesanddisadvantagesofadvertisement.板书设计教学反思教研室主任审阅意见签名：年月日累计课时2课时NO：02班级周次时间节次2情境名称（章节、单元或项目名称）Unit3Advertising教学任务（课题名称）AdvertisingGoodorBad?课时分配2periods(90minutes)教学目的TomastersomekeywordsandphrasesTounderstandsomedifficultsentencesTounderstandthetext教学目标知识目标能力目标素质目标（含课程思政目标）TomastersomekeywordsandphrasesTounderstandthetextTohaveabilityforcriticalthinking学习公正评价事物重点难点教学重点：Tomastersomekeywordsandphrases教学难点：Tounderstandtheadvantagesanddisadvantagesofadvertisement.Tohaveabilityforcriticalthinking.难点化解：Toreadthetextandthenholdasmalldebateabouttheadvantagesanddisadvantagesofadvertisement教学环境MultimediaClassroom教学用具MultimediaEquipment参考资料教学模式FlippedClassroom教学手段MultimediaEquipment教学内容（描述）教学设计ContentAnalysisAdvertisingatitscoreisprimarilyeconomicphenomenon,whichhasasignificantimpactonthemarketplayersandeconomicagents,affectingbothproducersandconsumers.Thefunctionsofadvertisingasaneconomicinstrumentaretopromotethemarketrelationsofsupplyanddemand,whichisproducedbyprovidingaconsumeraudienceinformationmodelsmadeonthemarketoffers.Butfocusingontheadvantagesofadvertisingatthesametime,wecannotignorethedisadvantagesofadvertising.2. StudentsAnalysisSkillsBaseAnalysisStudentshaveacertainlanguagefoundationinseniorhighschool,buttherearegreatdifferencesinEnglishlearninginclass.LearningcharacteristicsAnalysisMoststudentsareeasytoacceptsound,pictureandvideoresourcesandarewillingtoacceptnewtechnologies,butarelackingofawarenessofindependentlearningaswellaslearningstrategies.LearningAbilityAnalysisStudents'Englishlearningabilityshouldberelativelyweak.Teachersshouldhelpstudentsbuildupself-confidencestepbystepfromwords,phrasestosentences.3.TeachingStrategiesFlippedClassroomTeachingMode,CLT(communicationlanguageteaching)areadopted.教学过程教学环节（时间分配）教师活动（任务）学生活动（任务）备注组织教学（2分钟）Greetthestudents.Checktheclassroomclean,checkstudents’namecard.Getreadytohaveclass.导入（10分钟）Askthestudentstolistadvantagesanddisadvantagesofadvertisement.Groupdiscussandgivethepresentation.任务实施（60分钟）Step1ListkeywordsandphrasesandgiveexamplesSuchas:appeal,conform,commercials,deliberately,violate,appealto,onone’stoes,onimpulseStep2ListsomedifficultsentencesandanalyzethemSuchas:Thismeansthattheadvertiseristotrytomakeyouthinkyouwantsomething-hissomethingwhetheryouneeditornot.这意味着广告商试图让你认为你想要什么东西——他的东西——不管你是否需要它。Adsthatpromisetoincreaseyourattractionifyouuseacertainproductareverycommon.TheadvertiserstrytomakeyoubelievethatyouwillbemorefashionableandpopularIyouchew,drink,wearorusetheirproduct.如果你使用某种产品，承诺增加你吸引力的广告是非常常见的。广告商试图让你相信，只要你嚼、喝、穿或使用他们的产品，你就会更时尚、更受欢迎。Step3UnderstandthedresscodeinChina.Checkthestatementsaretrueorfalseafterunderstandingthetext.Step4Doexercisesaboutthekeywordsandphraseson55Listencarefullyandtakenoteifpossible.Groupdiscussandgivethemainideaofeachdifficultsentences.Listencarefullyandtakenotesifpossible.Doexerciseson55andthengivethepresentation考核评价（5分钟）组织小组互评、教师点评。小组互评总结归纳（8分钟）SummarizeadvantagesanddisadvantagesofadvertisementsRepeattheusefulexpressionsListentoitcarefullyandtakenotesifpossible.作业布置（5分钟）HomeworkDotranslationexercises板书设计教学反思教研室主任审阅意见签名：年月日累计课时2课时NO：03班级周次时间节次2情境名称（章节、单元或项目名称）Unit3Advertising教学任务（课题名称）Grammar(Models)ListeningandspeakingWriting(Replytotheinvitationletter)Mini-PediaofChineseCulture(GoodFaith)课时分配2periods(90minutes)教学目的TomastertherulesofModelsTolearnsomelisteningstrategiesfordetailsaswellasmainideaTomasterthewritingrulesforreplyingtotheinvitationletterToknowthesayingaboutgoodfaithinChineseculture教学目标知识目标能力目标素质目标（含课程思政目标）TomastertherulesofModelsTomasterthewritingskillsforreplyingtotheinvitationletterTounderstandthesayingaboutgoodfaithinChinesecultureTohavesomepragmaticabilityTohavetheabilitytospreadChinesecultureinEnglish树立规则意识树立诚信意识树立文化自信重点难点教学重点：TolearnsomelisteningstrategiesfordetailsaswellasmainideaTomasterthewritingskillsforreplyingtotheinvitationletter教学难点：TounderstandthesayingaboutgoodfaithinChineseculture难点化解：TohaveagroupdiscussionaboutgoodfaithinwesterncountryandinChina,thencomparethem教学环境MultimediaClassroom教学用具MultimediaEquipment参考资料教学模式FlippedClassroom教学手段MultimediaEquipment教学内容（描述）教学设计ContentAnalysis1)Receivinganinvitationisalwayspleasant.Afterall,itmeansthatsomeonehasrememberedusandwouldappreciateourpresenceonanimportantoccasion.Itisgratifyingtoparticipateinthejoyofyoungspousesorinthebirthofababy.Ormaybewehavebeeninvitedtoabusinessconference,whichmeansthatweareappreciatedfromaprofessionalpointofview.Sometimes,however,notknowinghowtorespondtoaninvitationcouldgetusintotrouble,especiallyifwehavetodoitinalanguagewhichisnotourown.Maybewedonotknowhowtodistinguishbetweenaninformaltoneandamoreformal,distantone.Orperhapswedonotknowthemostappropriateexpressionsofpolitenessrequiredfortheoccasion.So,itisessentialforustomastersomeproperexpressionstoreplyingtotheinvitationletter.2)Goodfaithisoneoftheprincipleethicalstandardsoneshouldobserveinordertoestablishoneselfinsociety.Faithisthefoundationofapersoninsociety.TherearemanyfamoussayingsaboutgoodfaithintraditionalChineseculture.2. StudentsAnalysisSkillsBaseAnalysisStudentshaveacertainlanguagefoundationinseniorhighschool,buttherearegreatdifferencesinEnglishlearninginclass.LearningcharacteristicsAnalysisMoststudentsareeasytoacceptsound,pictureandvideoresourcesandarewillingtoacceptnewtechnologies,butarelackingofawarenessofindependentlearningaswellaslearningstrategies.LearningAbilityAnalysisStudents'Englishlearningabilityshouldberelativelyweak.Teachersshouldhelpstudentsbuildupself-confidencestepbystepfromwords,phrasestosentences.3.TeachingStrategiesFlippedClassroomTeachingMode,task-basedteachingmethodsareadopted教学过程教学环节（时间分配）教师活动（任务）学生活动（任务）备注组织教学（2分钟）Greetthestudents.Checktheclassroomclean,checkstudents’namecard.Getreadytohaveclass.复习与导入（10分钟）1.Guidethestudentstogivethepresentationabouttranslationexercises.2.AskthestudentstooverviewtheusageofModalsGroupdiscuss