创新大学英语综合教程U6电子教案

InnovationEnglishIntegratedCourseBook4UnitSixMadeinChinaObjectivesStudentswillbeableto:1.Graspthemainideaandstructureofthetext2.Acquirethekeylanguagepointsandgrammaticalstructuresinthetext;3.Participateinaseriesofreading,listening,speakingandwritingactivitiesrelatedtothethemeoftheunit.SuggestedTeachingStepsLead-inTextAWordStudySentenceStudyStructureStudyAfter-readingAdditionalMaterialsLead-inDirections:Pleasewatchthevideoclipandanswerthequestions.l.Whatexamplesaregiveninthevideoas“Made-in-China”?Tips:shovel,Huaweicellphone,high-speedrailway,supercomputer,sharedbikes,etc.2.Accordingtothevideo,whatdid“MadeinChina”usedtomean?Andwhatdoesitrepresentnowadays?Tips:“MadeinChina”usedtobeusedinapejorativesensetodenotelow-end,handmadeproducts,producedatmeagercostandsoldequallycheaply.However,today,“MadeinChina”isasymbolofhigh-qualityproductsatreasonableprices,demonstratingthecomprehensiveandpowerfulcapacityofChina’smanufacturingindustry.TextA:GoingGlobal:ChineseFirmsAbroadAmidthetorrentofclothes,electronicsandtoyssurgingoutofChinacomesalittlenoticedexport:internationalcompanies.Forcenturies,individualChinesehavesoughttheirfortunesabroad,creatingChinatownsaroundtheirrestaurantsandshops.Now,Chinesefirmsaregoingglobal,pushedbygovernmenteconomicpolicies,pulledbyuntappedmarketsandarmedwithbundlesofmoneyfromathrivingeconomybackhome.AutoplantsarepoppingupinLatinAmerica.AsprawlingcommoditybazaarpromisesaprovincialSwedishcitynewlife.AcarpartsdistributorissnappingupailingcompaniesintheU.S.RustBelt,aTVfactoryhumsinSouthAfricaandahigh-techfirmiscontractstorevampthePersianGulfsnetworks.JustastheearlierarrivalofJapanesecompanieschangedU.S.manufacturing,overtimeChinesecompaniescouldaffecthowtheirwesternrivalsapproachinnovation,competitionandbusinessitself.“Wenotonlyconsiderourselvespioneers,”saysSeanChen,whoat26isoverseeingtheconstructionofa$l00millionelectricalpartsplantandindustrialparkintheAmericansouth.“Wealsoconsiderourselvesexplorers.”Chenandhisfiancée,JoyChenmovedfromshanghaitoAtlantatosetupshopforGeneralProtechtGroupInc.,acompanycontrolledbyhisfather.Whilethegoalisprofit,SeanChenandhisfatherviewtheventurealmostasasocialexperiment—itsaim,hesaidthroughaninterpreter,istomarrythebestChineseandAmericanworkpractices.“IwanttohavetheefficiencyandexecutionnormallyshownbytheAmericanemployeesandthebrotherhoodthataChinesecompanynormallyshows,”SeanChensays.TheChinesecorporatepresenceisstillsmalloverseas,butitsgrowingfast:AccordingtoMilwardBrown’sBrandZChinaTopl00rankingin20l9,theChineseconsumerandcommercialdroneproducerhadaround80percentofbusinesspresenceoutsideofChina.ThetopfiveChinesebrandsbasedonoverseaspresencewereallfromtechnologyindustry,indicatingtherisingawarenessoftheChinesetechnologybrandsworldwide.IntheUnitedstatesandCanada,Chinesefirmsnowhaveabout3,500investmentprojects,comparedtol,500fiveyearsago,accordingtoanestimatebyMaryvilleUniversityprofessorDengPing.Largestateownedcompaniesjumpedahead;mediumandsmallprivatefirmsarecatchingup.TotalinvestmentintheU.S.isbetween$4billionand$7billion,Pingestimates.InEurope,Chineseacquisitionsacertainyearalonetotaled$563.3million,accordingtoresearchcompanyDealogic.OnewayofmeasuringthegrowthofChinesecompaniesisthroughtheFortuneGlobal500,anannualrankingoftheworldstop500companiesbyrevenue.In2008,only29Chinesecompaniesmadeitontothelist.Thesecompanieshadacombinedrevenueof$l.ltrillion,whichaccountedforjustfivepercentoftherevenuegeneratedbytheworlds500largestcompanies.Bycomparison,l24Chinesecompanieswithacombinedrevenueof$8.3trillionappearedonthelistin2020—representingnearlyaquarterofthe$33.3trillioninrevenuegeneratedbyall500companies.TheemergenceofmoreChinesefirmsontheGlobal500haspushedothercompaniesoffthelist.Japanwashometo64oftheworld’stop500companiesin2008,butthisnumberdroppedto53in2020.Foryears,theU.S.consistentlyproducedthemostcompaniesontheGlobal500.In2020,however,theU.S.fellbehindChinaforthefirsttime,with121U.S.companiesappearingonthelistcomparedtoChina’s124.Chinesebusinessesarenotjustestablishingofficesandfactoriesoverseas.Theyarealsodevelopingandsellingproductsundertheirownbrands,ratherthansimplysupplyingwesternfirmsinsearchofcheapmanufacturing.ThecompetitionmaymakeitharderforAmericanandEuropeanfirmstomilkearlyprofitsfromproductsbeforereducingpricesandreleasingthemtothemassmarket.Vulnerablesectorsincludehigh-definitionTVs,portableDVDplayers,medicaltechnology,andperhapsevencars,accordingtoPeterWilliamson,aprofessorofinternationalmanagementattheUniversityofCambridgewithextensiveChinaexperience.AttheDetroitAutoshowinJanuary,onemid-sizedSUVfromChinawithgoodiesincludingaleatherinteriorwaspricedatjust$14,000—lessthanhalfwhatmanycomparablecarscost.Chinesefirmscanusetheirlow-costmanufacturingadvantagetopileonadditionalfeatures.Andtheycandothatbylearningfromexperienceinwesternfirms,circumventingtheunwantedexpenseofproductdevelopment.Ifthequalityishighenough,thestrategycanbedevastating.“Itwillpulltopiecestheprofitmodelsoftheircompetitors,”Williamsonsays.“Itsaclassiccaseofattackingyourcompetitorwhereyouknowthey’rereluctanttorespond,becauseitsverycostly.”ThedynamicrecallshowJapaneseautomakersforcedtheirU.S.competitorstomakeoptionssuchaspowerwindowsandairconditioningstandard.UnliketheJapanese,whosel980sarrivalintheU.S.wasatfirstgreetedasathreat,ChinesebusinessesarebeingbystatesincludingMichigan,California,IllinoisandGeorgia.WordStudyamidprep.amongorsurroundedbythings在……中间，处于……之中e.g.Amidwarmapplause,thehonoredguestsmountedtherostrum.Welostourcompanionamidthestormandthedarkness.torrentn.(l)alargeamountofsth.thatcomessuddenlyandviolently洪流，狂潮e.g.Ashestartedtotalkseriously,heexplodedinatorrentofwords.WhenIaskedhimtomove,heunleashedatorrentofabuse.alargeamountofwatermovingveryquicklyandstronglyinaparticulardirection激流e.g.AfterfivedaysofheavyraintheTelleRiverwasaragingtorrent.Thedambrokeandanimpetuoustorrentofwatersweptawaythetown.Surgev.tosuddenlymoveveryquicklyinaparticulardirection涌出，汹涌e.g.Atseveninthemorning,largenumbersofworkerssurgeintothefactory.Theirfaces,litbythedancingflames,wouldsurgeupinmyimagination.n.(~of)suddenoccurrenceorincrease突然发生，激增e.g.Thestonehithisheadandhefeltasurgeofpain.Underthebigtreewassittinganoldfarmer.untappedadj.available:butasyetnotused未使用的，未开发的e.g.Thereismuchuntappedpotentialinthedomesticmarket.Untappedreservesofoilandmineralsarethoughttoliebeneaththedesert.bundlesof:collectionsofthingstiedorfastenedtogether成捆的，大量的e.g.TherearesomebundlesofoldmagazinesherethatIwanttothrowout.bundlen.acollectionofthingstiedorfastenedtogether捆，束，包e.g.Isawabundleoffirewoodonthefloor.bundlev.(~up/together)tomakeintoabundle;totieorfastentogether捆扎e.g.Couldyoubundleuptheseflowersforme?popup(1)toappearsuddenlyorunexpectedly突然出现e.g.Ipredictthatthissummerafriendwillpopupintoyourlife.Heseemstopopupinthemostunlikelyplaces.(2)(amenuorwindowonthecomputer)toappearsuddenlyonacomputerscreenwhileyouareusingit(电脑中菜单或窗口)弹出e.g.Click“Joingame”,andanotherwindowwillpopup.distributorn.acompanyorpersonthatsuppliesshopsandcompanieswithgoods经销商e.g.ThemeetingwiththeGermandistributorhasbeenadvancedfrom11:00to9:30.distributev.it.(~sth.to/amongsb.)tosharethingsamongagroupofpeople,especiallyinaplannedway分发，分配snapup:tobuysth.quickly,especiallybecauseitisverycheap抢购e.g.Ifthereareanybargainsgoing,shellsnapthemup.Isnappedupthecoatatthatcheapprice.snapv.tobreakwithasuddensharpnoise:ortomakesth.breakwithasuddensharpnoise(喀嚓)折断e.g.Suddenlythebranchthathewasstandingonsnappedoff.(2)toopenorclosesth.withasuddensharpnoise(啪地)关上(或打开)e.g.Hesnappeddownthelidofthebox.ailingadj.(1)(company,organization,oreconomy)havingalotofproblemsandnotbeingsuccessful(公司、组织或经济)境况不佳的e.g.Thegovernment’s2millionisthekissoflifefortheailingcottonindustry.Inthepresenteconomicdownturn,therearemanyailingcompanies.(2)illandnotlikelytogetbetter生病的e.g.Johnrosegloomilyasthetrainstopped:forhewasthinkingofhisailingmother.Theailingoldwomansaysnoisealwaysputsherout.humv.(1)beinastateofbusyactivity活跃e.g.Thestreetswerehummingwithlife.Thenewcoachmadethingshumwhenhetookchargeoftheteam.tomakealowcontinuoussound作嗡嗡声，哼唱e.g.Thebeeswerehumminginthegarden.n.alowcontinuoussound嗡嗡声e.g.Hecanhearthehumofthebeesinthegarden.Thehumofconversationdiedawayasthecurtainrose.revampv.tochangesth.inordertoimproveitandmakeitseemmoremodern修改，翻新e.g.ABCplanstorevamptheshowbeforenextseason.Manyoldercompaniesarerevampingtheirimage.manufacturingn.theprocessorbusinessofproducinggoodsinfactories制造业e.g.TheBritishmanufacturingindustryhasbeenailingforyears.Themanufacturingindustrywasaffectedbythefuelshortage.manufacturen.theprocessofmakinggoodsormaterialsusingmachines,usuallyinlargenumbersoramounts (大量)制造e.g.DuringworldwarII,steelsuppliesweremainlyusedinthemanufactureofweapons.v.tousemachinestomakegoodsormaterials,usuallyinlargenumbersoramounts(用机器)制造e.g.Thecarwasdesigned,developed,andmanufacturedincollaborationwithHonda.overtime(sth.happens)graduallyduringalongperiod久而久之，随着时间的流逝e.g.Studentsareencouragedtostudythewaylanguagechangesovertime.Thecolorofthecarpetwillnotfadeovertime.rivaln.aperson,group,ororganizationthatyoucompetewithinsport,business,afight,etc.竞争者，对手e.g.Thepartyleaderhasbeenreplacedbyhisrival.Hedidn’tyieldhimselftohisrival.v.tobeasgoodorimportantassb.orsth.else与……竞争，与……匹敌e.g.Shehaslivedinmanyplaces,butshesaysnothingcanrivalthebeautyoftheRockyMountains.executev.tocarryout,perform执(实、履)行，完成e.g.NeveroncedidIdoubtthatIwouldbeabletoexecutemyplan.Thecorporationexecutedaseriesoffinancialdeals.executionn.thecarryingoutorperformanceofapieceofwork,design,etc.(工作、计划等的)执行，实现，完成e.g.Wehavedecidedtoputtheplanintoexecution.Hisoriginalideawasgood,buthisexecutionoftheschemewaskv.togetasmuchmoneyorasmanyadvantagesasyoucanfromasituation,inaverydeterminedandsometimesdishonestway榨取，勒索e.g.Theirlandlordregularlymilksthemforextramoneybyclaimingfordamagetohisproperty.Hisillegaldealissteadilymilkingtheprofitfromthebusiness.cuttingedgeadj.atthelatestormostadvancedstageofdevelopment尖端的，前沿的e.g.Weshoulddevelopcuttingedgetechnologyinnationaldefense.Cloningisconsideredascuttingedgescientifictechnology.vulnerableadj.(~tosb./sth.)weakandeasilyhurtphysicallyoremotionally易受伤的，脆弱的e.g.Weworkmainlywiththeelderlyandothervulnerablegroups.Peoplewhoexerciselessseemmorevulnerabletoillness.sectorn.partorbranchofaparticularareaofactivity,especiallyofacountry’seconomy(国民经济)部门e.g.Allsectorsoftheeconomysufferfromafallintheexchangerate.ThedevelopmentofthefinancialsectorwillfacebothopportunitiesandseverechallengesafterChina’sentryintotheWTO.pileon:(1)toincreaseinquantityoramount堆积，增加e.g.Shepiledonmorecoalbeforethefirewentout.Givingupsmokingcanhelppileonthepounds.Shewillpileontheagonywhenshedescribeshervisittothedentist.(2)togetintoorontoavehiclequicklyorinadisorganizedway涌进e.g.Thebusstoppedandthewaitingcrowdpiledon.circumventvt.toavoidorgetroundaproblemorrulethatrestrictsyou,especiallyinacleverordishonestway设法避免，规避e.g.Thecompanyopenedanaccountabroad,inordertocircumventthetaxlaws.Ihadnointentionofviolatingorcircumventingsenaterules.dynamicn.aninteractivesystemorprocess,especiallyoneinvolvingcompetingorconflictingforces对抗性态势e.g.Theinterchangeofideasaidsanunderstandingoffamilydynamics.(2)forcethatproduceschange,action,oreffects产生变化、行动或影响的力量，动力e.g.Feminismisseenasadynamicofsocialchange.Sheregardsclassconflictasacentraldynamicofhistoricalchange.dynamicadj.(1)fullofenergyandnewideas有活力的e.g.TheAsia-PacificRegion,inthelongrun,willremaineconomicallythemostdynamicpartoftheworld.Sheisclearlyadynamicyoungwomanwithbigambitions.(2)continuouslymovingorchanging动态的，不断变化的e.g.Marketsaredynamicandacompanymustlearntoadapt.Inessence,competitiveforcesaredynamicandchangingallthetime.courtv.(1)totryhardtopleasesb.,especiallybecauseyouwantsth.fromthem极力讨好e.g.Politiciansarecourtingvotersbeforetheelection.Westernpoliticianscourtedtheleadersofthenewlyindependentstates.totrytowintheaffectionof向……求爱，追求e.g.HehasbeencourtingJaneforsixmonths.n.theplacewhereatrialisheld法庭e.g.Intheend,thematterwassettledoutofcourt.SentenceStudy1)(Para.1)Amidthetorrentofclothes,electronicsandtoyssurgingoutofChinacomesalittlenoticedexport:internationalcompanies:Amongthelargeamountsofclothes,electronicsandtoysbeingexported,therearealsomanyChinesecompaniesreachingoverseas,whichisnotknownbymanypeople.【译文】随服装、玩具和电子产品洪流一起涌出中国的，有一不起眼的输出：跨国公司。(Para.2)Forcenturies,individualChinesehavesoughttheirfortunesabroad…【译文】几个世纪以来，一个个中国人出国闯荡……3)(Para.2)Now,Chinesefirmsaregoingglobal,pushedbygovernmenteconomicpolicies,pulledbyuntappedmarketsandarmedwithbundlesofmoneyfromathrivingeconomybackhome:Pushedbygovernmenteconomicpolicies,pulledbyas-yet-unexploitedmarketsandprovidedwithlargeamountsofmoneyfromaprosperouseconomy,Chinesefirmsarenowgoingglobal.【译文】如今，在政府经济政策的推动和潜力市场的拉动下，在国内繁荣经济的大力资助下，中国企业正走向世界。4)(Para.3)AutoplantsarepoppingupinLatinAmerica:CarfactoriesaresuddenlybeingsetupinLatinAmerica.【译文】汽车工厂在拉丁美洲层出不穷。(Para.3)AcarpartsdistributorissnappingupailingcompaniesintheU.S.RustBelt:AbusinessthatsellsanddeliverscarpartsismakingquickpurchasesofstrugglingcompaniesintheU.S.RustBelt.【译文】汽车零件经销商在美国“锈带”抢购不景气的企业。6)(Para.3)…aTVfactoryhumsinSouthAfrica,andahigh-techfirmissigningcontractstorevampthePersianGulf’snetworks:…aTVfactoryisbusilyactiveinsouthAfrica:andahigh-techfirmisgettingcontractstoupgradethePersianGulf’stelecommunicationsnetworks.【译文】电视机厂家在南非奔忙；高科技公司在签署合同更新波斯湾的电信网络。7)(Papa.4)JustastheearlierarrivalofJapanesecompanieschangedU.S.manufacturing,overtimeChinesecompaniescouldaffecthowtheirWesternrivalsapproachinnovation,competitionandbusinessitself:SimilarlytohowU.S.manufacturinghasbeenchangedbythearrivalofJapanesecompaniessometimeago,Chinesecompaniescouldinfluencetheirwesternrivalsinintroducingnewideas,competitionandbusinessastimegoesby.【译文】正如日本企业的较早出现变革了美国的制造业，随时间推移，西方竞争者对待创新、竞争及业务本身，也会受中国企业影响。8)(Para.7)IwanttohavetheefficiencyandexecutionnormallyshownbytheAmericanemployeesandthebrotherhoodthataChinesecompanynormallyshows:IwanttocombinetheefficiencyandimplementationabilitieswhichareusuallyshownbyAmericanemployeeswiththekinshipwhichistypicallyshownbyChineseemployees.【译文】我想拥有美国员工常见的工作效率和执行力，及常见于中国企业的手足情谊。9)(Para.13)ThecompetitionmaymakeitharderforAmericanandEuropeanfirmstomilkearlyprofitsfromcuttingedgeproductsbeforereducingpricesandreleasingthemtothemassmarket:ThecompetitionmaymakeitharderforAmericanandEuropefirmstotakeadvantageofthelargeprofitsavailablefromnewhighlysophisticatedproductsbeforereducingpricesandpromotingtheseproductstothemassmarket.【译文】在尖端产品价格降低、面向大众市场前，美国和欧洲的公司可能因竞争而难以获取早期利润。10)(Para.13)Vulnerablesectorsincludehigh-definitionTVs,portableDVDplayers,medicaltechnology,andperhapsevencars:ThesectionsthatareliabletobeinfluencedincludehighdefinitionTVs,portableDVDplayers,medicaltechnology,andperhapsevencars.【译文】这些易受影响的产品包括高清电视、便携式DVD播放机、医疗技术、甚至汽车。11)(Para.15)Chinesefirmscanusetheirlowcostmanufacturingadvantagetopileonadditionalfeatures:Chinesefirmscanusetheiradvantageoflowproductioncoststoaddextrafeaturesandstillbecompetitiveonprice.【译文】中国企业可用其低成本制造优势来提升其他特色。12)(Para.15)Andtheycandothatbylearningfromexperienceinwesternfirms,circumventingtheunwantedexpenseofproductdevelopment:Andtheycandothatbylearningfromtheexperiencegainedworkinginwesternfirms,tryingtoavoidtheunwantedexpenseofproductdevelopment.【译文】他们可以通过借鉴西方公司的经验，规避产品开发的多余成本来做到这一点。13)(Para.17)ThedynamicrecallshowJapaneseautomakersforcedtheirU.S.competitorstomakeoptionssuchaspowerwindowsandairconditioningstandard:TherivalryremindsushowJapanesecarmakersdecisionsinfluencedtheirU.S.competitorstoincludepowerwindowsandairconditioningasstandard.【译文】这种对抗使我们想起日本汽车制造商如何迫使美国竞争对手就电动车窗和空调标准等作出选择。14)(Para.18)Un1iketheJapanese,whose1980sarrivalintheU.S.wasatfirstgreetedasathreat,ChinesebusinessesarebeingcourtedbystatesincludingMichigan,California,IllinoisandGeorgia:ThearrivalofJapanesebusinessesinthel980swasinitiallyregardedasathreat,butChinesebusinessesarebeingsoughtbyAmericanstatessuchasMichigan,California,IllinoisandGeorgia.【译文】日本企业最初在20世纪80年代抵达美国时，被视为威胁。和它们不同，中国企业受到密歇根、加利福尼亚、伊利诺伊和佐治亚等美国诸州的青睐。“Unlike”asapropositioncanbeplacedatthebeginningofasentencetoconveyasenseofcomparisonorcontrast.e.g.Unlikeme,myhusbandlikestostayinbed.UnlikethewinterinBeijing,whichisquitecold,thewinterinKunmingiswarmandcomfortable.StructureStudyDirections:Thetextcanbedividedintofourparts.Fillintheblankswithappropriatewordsfromthetextcompletethemainideaofeachpart.PartOneParas.1—3niescouldaffecttheirwesternrivalsandtheyChenisatypicalParas.8—11Paras.12—18Directions:Choosethebestanswerforeachquestion.l)WhichofthefollowingisNOTaChineseexports?A)Torrents.B)Electronics.C)Toys.D)Internationalcompanies.2)WhatareChinesefirmsthataregoingabroadstimulatedby?A)Asyetunexploitedmarkets.B)TheprosperouseconomyinChina.C)Governmenteconomicpolicies.D)Alloftheabove.3)WhatpercentageofbusinesspresenceoutsideofChinadidtheChineseconsumerandcommercialdroneproducerhavein20l9?A)8%.B)80%.C)18%.D)70%.4)WhichofthefollowingisnotincludedinthemanufacturedgoodsthatarevulnerabletocompetitionfromChineseinternationalcompanies,accordingtoPeterWilliamson?A)HighdefinitionTVs.B)PortableDVDplayers.C)Computertechnology.D)Cars.5)HowdoAmericanstates,suchasMichigan,California,IllinoisandGeorgiareacttoChinesebusinesses?A)TheyconsiderChinesebusinessesasathreat.B)TheywarmlywelcomeChinesebusinesses.C)TheyfirmlyresistChinesebusinesses.D)Theyareindifferent.After-readingKeytoExercises—VocabularyKeytoExercises—Structure1.1)UnlikethewinterinBeijing,whichisquitecold,thewinterinKunmingiswarmandcomfortable.2)Unlikemanyyoungsters,hedoesn’tliketochatonline.3)Unlikeothercellphonesthatvibrateinsteadofringing,thenewphonehasfivetinyspeakers.4)Unlikemostoftheworld’svolcanoes,therearesomethatarenotfoundattheboundariesofthegreatdriftingplates.5)UnlikeTVandfilm,dramadoesn’tallowyoutomakeanymistakes.2.Itrainedheavily,causingfloodinthatarea.2)Thefamousplayerwonchampionshipofthemen’ssinglesintheWorldTableTennisChampionship,beingmoreskillfulinbackhandsmash.3)Hisfatherdied,leavinghimalotofmoney.4)Theglassdoorshavetakentheplaceofthewoodenonesattheentrance,lettinginthenaturallightduringtheday.5)Islippedandfelldownontheglassyground,breakingmyarms.KeytoExercises—ClozeL2)M3)D4)N5)E6)G7)A8)H9)K10)JKeytoExercises—Translation最近，中国政府决定将其工业升级。中国现在涉足建造高速列车、远洋船舶、机器人，甚至飞机。中国造产品越来越受欢迎。这不仅有助于消除贫困，同时还为世界各地的人们提供就业机会。这是一件值得称赞的好事。下次你商店时，看一看你所购商品的出产国，很有可能是中国。After-readingActivitiesActivityOne:TalkingaboutPicturesDirections:Thankstointernationalbusiness,consumerscanhaveawideselectionofgoodsinthemarketplace.Doyouthinkyourlifehasbeensomewhatchangedbyinternationalbusiness?Arethefollowingbrandsfamiliartoyou?Talkaboutthemandhowtheyinfluenceyourlife.ActivityTwo:GroupWorkDirections:Internationalbusinessreferstoallcommercialtransactionsthattakeplacebetweennations.Withoutdoubt,theincreasedcompetitionbecauseoftheinternationaltradewillputdomesticbrandsatadisadvantage.Discusswithyourgroupmemberstheadvantagesanddisadvantagesbroughtbyinternationalbusinesstodomesticbrands,andpresentyourideasinclass.AdvantagesandDisadvantagesBroughtbyInternationalBusinesstoDomesticBrandsAdvantagesDisadvantagesActivityThree:TalkingaboutPicturesDirections:Readthefollowingpassageentitled“ChineseBrandsunderGlobalization”andvoiceyouropiniononthefutureofChinesebrandsininternationalmarkets.Takeonespecificbrandasanexampleandfillinthetablebelowtomakeaglobalbrandingstrategyforit.ChineseBrandsunderGlobalizationDespitethechallengesposedbythepandemicresurgence,ChinesetechheavyweightAlibabaGroupHoldingLtd.deliveredbetter-than-expectedfinancialresultsintheApril-Juneperiod,sayingitisdeterminedtocontinuouslyinvestintechnology,customerserviceandlogisticsoperationsforsustainableandlong-termgrowth.Thecompany'stotalrevenuestoodat205.56billionyuan(30.4billiondollars)forthequarterendingJune30,down1percentyear-on-yearcomparedwith205.74billionyuanayearago,beatinganalysts'expectations.Itsadjustednetincomefell30percentonayearlybasisto30.25billionyuan.“Duringthepastquarter,weactivelyadaptedtochangesinthemacroenvironmentandremainedfocusedonourlong-termstrategybycontinuingtostrengthenourcapabilitiesforcustomervaluecreation,"saidDanielZhang,chairmanandCEOofAlibabaGroup.FollowingarelativelyslowAprilandMay,thecompanysawsignsofrecoveryinJunealongwiththeresumptionofsupplychains,logisticsanddeliverycapacities,andregisteredpositivegrowthduringtheJune18onlineshoppingcarnival,ZhangsaidinanearningscallwithinvestorsonThursdaynight,addingthetrendofconsumptionrecoverycontinuedinJuly."WhatwehaveseeninChina'sretailmarketplaceisanoverallstrongandpositivesentimentfrommerchantstotakefulladvantageofourmarketplacesandavailabledigitaltoolstodrivetheirbusinessgrowth,especiallyduringdifficulttimes,"Zhangnoted.Zhanghighlightedthatthecompanyisconfidentinitsgrowthopportunitiesinthelongtermgivenitshigh-qualityconsumerbaseandtheresilienceofitsdiversifiedbusinessmodel.TobyXu,chieffinancialofficerofAlibaba,saidthecompanywillcontinuetofocuson"costoptimizationandcostcontrol"inthecomingquarters.XusaidAlibabaistryingtofindabalancebetweencontrollingcostsandcontinuingtomake"importantinvestments"intechnologyandothercoreareastobuilditscapacitiesforlong-termgrowth.DuringtheJunequarter,grossmerchandisevolume—ameasureofthetransactionsofgoods—fromAlibaba'scoree-commercebusiness,whichreferstoitsTaobaoandTmallplatforms,experiencedamid-single-digitpercentagedeclineyear-on-yearmainlyduetothepandemicresurgencethatresultedinsupplychainandlogisticsdisruptionsinAprilandmostofMay.PanHelin,co-directoroftheDigitalEconomyandFinancialInnovationResearchCenteratZhejiangUniversity'sInternationalBusinessSchool,saidAlibabashouldfurtherdiversifyitsbusinesslayoutbyprovidingdifferentiatedservicestargetingexistingvariedconsumergroups,andutilizecutting-edgedigitaltechnologiestobolsterthedigitaltransformationoftraditionalindustriesamidmountingcompetitionfromdomesticrivals.Cloudcomputingrevenue,itsmaingrowthdriverbesidese-commerce,rose10percentto17.69billionyuan,reflectingarecoveryinoverallnon-intemetindustriesdrivenbyfinancialservices,publicservicesandtelecommunicationsindustries.“Inthelongrun,Alibabahasshownstrongresiliencetochallengeandpressureinleveragingunderlyinginternettechnologiestoupgradeitsownbusinessscenarios,”saidChenDuan,directoroftheDigitalEconomyIntegrationInnovationDevelopmentCenterattheCentralUniversityofFinanceandEconomics,whileemphasizingthecompany'scloudbusinessisexpectedtobeakeygrowthengineandpivotapartfromitscoree-commerceunit.Notingthatcloudcomputinghasbeenincreasinglyappliedinthee-commercesegmenttohelpenterprisesenhanceoperationalefficiency,ChensaidmoreeffortsshouldbemadetomakefulluseoftheadvantagesofAlibabaCloudintechnologyandproductstoempowerthedigitalizationofmoremicro,smallandmedium-sizedenterprisesanddrivetheindustrialupgrade.BrandNameGlobalBrandingStrategy.5.AdditionalMaterialsActivityOneDirections:"MadeinChina"isalabelthatcanbefoundonmanyproductsthatfilltheshelvesofthestoresaroundtheworld.TaketheUnitedStatesforexample.GoodsproducedinChinahavegraduallybecomeanintegralpartoftheirmarketplace.Thefollowingstatementsgiveadescriptionofthissituation.Readthemandguesswhethertheyaretrueorfalse.Reference