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CONSUMERS&BRANDSMobile

payment:

PayPal

users

inAustriaConsumer

Insights

reportJune2024Consumer

Insights

GlobalsurveyIntroductionReport

overviewGlobalsurveymethodology(1)Design:OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofPayPalusers

inAustria:who

theyare;what

theylike;

whatthey

think;

andhowtoreachthem.

Itprovides

insightson

theirdemographics,lifestyle,

opinions,

and

marketing

touchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeAdditionally,thereport

allows

thereader

tobenchmark

PayPalusers

inAustria(’’brandusers’’)againstAustrianmobile

payment

usersingeneral(’’category

users’’),

and

theoverall

Austrianconsumer,labelled

as’’all

respondents’’

inthe

charts.Region:

56countriesNumberof

respondents:•

12,000+

forcountries

with

theextended

survey(including

Austria)•

2,000+

forthebasicsurveyThereport

isupdatedquarterly

andisbased

on

dataSample:

Internet

users,

aged18–64,quotasset

ongender

and

agefrom

theConsumer

InsightsGlobal

survey,

aninternational

survey

thatcovers

more

than15,000brandsacross

56

countries.Fieldwork:•

Continuousfrom

JanuarytoDecember•

Countries

thatreceive

theextended

survey

areupdatedfourtimesayear2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designConsumer

Insights

Global

as

of

June

2024Sources:CHAPTER

01Management

summary•

Brand

usage•

Key

insightsPayPal

is

the

second

most

used

mobile

payment

service

in

Austria

after

ApplePay

and

has

a

user

share

of

34%Management

summary:

brandusageand

competitionTop10

most

used

mobile

paymentservicesinAustriaApplePayPayPal53%34%Google

Pay18%16%BankCardMobil

/George

(ErsteBank)BankAustriaMobile

GeldbörseRaiPay

/ELBA-pay

(Raiffeisen)Bawag

P.S.K.

SmartpayBlueCode13%13%10%9%7%6%PaybackPayGarmin

Pay4Notes:"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

your

mobile

device

(e.g.,smartphone)?";

Multi

Pick;Base:

n=351

mobile

payment

usersConsumer

Insights

Global

as

of

June

2024Sources:The

share

of

mobile

payment

users

using

PayPal

grew

by3

percentage

pointssince

2021Management

summary:

brandusagetimelineTimeline

of

mobilepaymentusersusing

PayPal34%33%33%32%31%31%30%28%2022

Q22022

Q32022

Q42023

Q12023

Q22023

Q32023

Q42024

Q15Notes:"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

your

mobile

device

(e.g.,smartphone)?";

Multi

Pick;Base:

n=40

-

120

PayPalusers,

n=130

-

351

mobilepayment

usersSources:Consumer

Insights

Global

as

of

June

2024PayPal

users

in

AustriaManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsPayPalhasahigh

share

ofusers

thatarepartof

Generation

Zcompared

tothetotal

onlinepopulation.Success

and

career

advancement

arerelatively

important

to

PayPalusers.Itstands

out

that32%

ofPayPalusersthink

thattheycould

savealot

ofmoney

ifthey

took

financialadvice.LinkedInismore

popularamong

PayPalusers

thanthe

average

mobile

paymentuser.Sportsisarelatively

prevalent

interestof

PayPal

users.There

is

afairlyeven

splitofmale

andfemale

PayPalusers.26%

ofPayPalusers

areinnovators

orearly

adoptersof

new

products.PayPalusers

remember

seeing

adsinvideo

games

more

often

thanothermobile

payment

users.Cooking

or

baking

are

relatively

popularPayPalhasalarger

shareof

users

witha

hobbiesamong

PayPalusers.medium

household

income

than

otherArelatively

highshare

ofPayPalusersthink

thatcrime

isanissuethatneedstobeaddressed.mobile

payment

services.PayPalusers

aremore

likely

toliveinmedium-sized

towns

than

theaverageconsumer.6Sources:Consumer

Insights

Global

as

of

June

2024CHAPTER

02Demographic

profile•

Generations•

Gender•

Education•

Income•

Household

classification•

Typeofcommunity•

LGBTQ+PayPal

has

a

high

share

of

users

that

are

part

of

Generation

Z

compared

to

thetotal

online

populationDemographic

profile:

generationsAgeof

consumersinAustriaBrand

users31%42%22%6%Category

usersAllrespondents34%39%22%4%21%34%34%12%Generation

ZMillennialsGeneration

XBaby

Boomers8Notes:’’Howoldareyou?’’;

Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

or

other

points

ofsale

with

your

mobile

device

(e.g.,

smartphone)?";

Multi

Pick;

Base:

n=120

PayPalusers,n=351

mobile

payment

users,n=12,175

all

respondentsConsumer

Insights

Global

as

of

June

2024Sources:There

is

a

fairly

even

split

of

male

and

female

PayPal

usersDemographic

profile:

genderGenderofconsumersinAustriaBrand

users51%49%Category

usersAllrespondents53%47%50%50%MaleFemale9Notes:’’Whatis

yourgender?’’;

Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,restaurantsorotherpoints

ofsale

with

yourmobile

device

(e.g.,

smartphone)?";

Multi

Pick;Base:n=120PayPalusers,n=351

mobile

payment

users,n=12,175

all

respondentsConsumer

Insights

Global

as

of

June

2024Sources:41%

of

PayPal

users

have

a

college

degreeDemographic

profile:

educationConsumer’s

level

of

educationinAustria37%30%30%26%27%26%22%17%14%

14%12%11%9%8%6%2%

2%2%

2%1%0%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents10

Notes:Sources:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yourmobile

device

(e.g.,smartphone)?";

Multi

Pick;Base:n=120

PayPalusers,n=351

mobile

payment

users,n=12,175

all

respondentsConsumer

Insights

Global

as

of

June

2024PayPal

has

a

larger

share

of

users

with

a

medium

household

income

than

othermobile

payment

servicesDemographic

profile:

incomeShare

ofconsumersinAustriainthe

high,

middle,andlowthirdsof

monthlyhouseholdgross

incomeBrand

users37%36%27%26%Category

usersAllrespondents44%30%33%33%33%HighMiddleLow11

Notes:Sources:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

topay

in

stores,

restaurants

orother

points

ofsale

with

your

mobile

device

(e.g.,

smartphone)?";

Multi

Pick;

Base:

n=120

PayPalusers,n=351

mobile

payment

users,n=12,175

all

respondentsConsumer

Insights

Global

as

of

June

2024Compared

to

other

mobile

payment

users,

PayPal

users

are

relatively

likely

tolive

in

a

nuclear

familyDemographic

profile:

household

classificationType

of

householdsin

whichconsumersinAustrialive33%33%32%

32%28%23%22%16%

16%14%11%10%6%5%4%

4%Other4%3%2%2%2%SinglehouseholdCoupleSingleparenthouseholdPartnersandchildrenMulti-generationalfamilyTwo

or

morehouseholdrelated

adults

household

typesBrand

usersCategory

usersAllrespondents12

Notes:Sources:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yourmobile

device

(e.g.,

smartphone)?";

Multi

Pick;Base:

n=120

PayPalusers,

n=351

mobile

payment

users,

n=12,175

all

respondentsConsumer

Insights

Global

as

of

June

2024PayPal

users

are

more

likely

to

live

in

medium-sized

towns

than

the

averageconsumerDemographic

profile:

typeofcommunityCommunities

whereconsumersliveinAustria29%27%26%24%23%

23%23%22%18%18%15%14%14%13%11%Rural

communitySmall

townMedium-sized

townCategory

usersLarge

cityCitywithover

1million

inhabitantsBrand

usersAllrespondents13

Notes:Sources:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

yourmobile

device

(e.g.,

smartphone)?";

Multi

Pick;Base:

n=120

PayPalusers,n=351

mobile

payment

users,n=12,175

all

respondentsConsumer

Insights

Global

as

of

June

20247%

of

PayPal

users

consider

themselves

part

of

the

LGBTQ+

communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersinAustriaBrand

users7%7%85%87%8%Category

users7%Allrespondents

6%83%11%YesNoWould

rathernot

say14

Notes:Sources:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Which

ofthese

services

have

youused

in

the

past12

months

to

pay

in

stores,

restaurantsorotherpoints

ofsalewith

yourmobile

device

(e.g.,smartphone)?";

Multi

Pick;Base:n=120

PayPalusers,n=351

mobile

payment

users,n=12,175

all

respondentsConsumer

Insights

Global

as

of

June

2024CHAPTER

03Consumer

lifestyle•

Lifevalues•

Main

interests•

Hobbies

&leisure

activities•

Sportsactivities•

SportsfollowedSuccess

and

career

advancement

are

relatively

important

to

PayPal

usersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersinAustria58%57%53%40%39%43%38%42%42%40%35%33%33%28%19%28%

28%28%26%24%

21%19%23%21%

21%18%10%11%12%9%AhappyrelationshipSafety

andsecurityHavingagood

timeTobesuccessfulMaking

myown

decisions

respectable

lifeAnhonest

andLearningnew

thingsAdvancingmy

careerSocial

justiceTraditionsBrand

usersCategory

usersAllrespondents16

Notes:Sources:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

pointsofsalewith

yourmobile

device

(e.g.,

smartphone)?";

Multi

Pick;Base:n=120

PayPalusers,n=351

mobile

payment

users,n=12,175

all

respondentsConsumer

Insights

Global

as

of

June

2024Sports

is

a

relatively

prevalent

interest

of

PayPal

usersConsumer

lifestyle:

main

interestsTop10

interestsofPayPal

usersinAustria56%54%55%53%49%54%

54%48%54%51%46%50%44%37%38%42%41%39%38%

38%31%37%34%32%37%36%34%27%33%30%Food

&diningHealth

&fitnessMovies,TVshows&musicTravelSportsFinance&economyScience

&technologyCareer

&educationHome

&gardenFamily

&parentingBrand

usersCategory

usersAllrespondents17

Notes:Sources:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

your

mobile

device

(e.g.,smartphone)?";

MultiPick;Base:n=120

PayPalusers,n=351

mobile

payment

users,n=12,175

all

respondentsConsumer

Insights

Global

as

of

June

2024Cooking

or

baking

are

relatively

popular

hobbies

among

PayPal

usersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofPayPal

usersinAustria56%50%54%53%50%50%50%50%48%40%41%45%44%43%43%

43%38%43%42%38%38%38%

38%30%34%31%26%26%24%18%TravelingCooking/bakingOutdooractivitiesSocializingTech

/computersDoing

sportsandfitnessReadingVideo

gamingShoppingCars/vehiclesBrand

usersCategory

usersAllrespondents18

Notes:Sources:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Which

ofthese

serviceshave

you

used

in

the

past12

months

topay

in

stores,restaurantsorotherpoints

ofsalewith

yourmobile

device

(e.g.,

smartphone)?";Multi

Pick;Base:n=120

PayPalusers,n=351

mobile

payment

users,n=12,175

all

respondentsConsumer

Insights

Global

as

of

June

2024PayPal

users

are

more

likely

to

play

basketball

than

other

mobile

payment

usersConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofPayPal

usersinAustria37%34%32%26%21%24%24%24%23%18%23%23%22%22%21%18%15%

15%14%14%14%11%11%10%10%10%9%7%6%4%HikingRunning/joggingFitness,aerobics,

cardioCyclingSwimming/DivingDancingSoccerBasketballYoga

/pilatesTennisBrand

usersCategory

usersAllrespondents19

Notes:Sources:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

your

mobile

device

(e.g.,smartphone)?";

Multi

Pick;Base:n=68

PayPalusers,n=205

mobile

payment

users,n=6,948

all

respondentsConsumer

Insights

Global

as

of

June

2024PayPal

users

are

more

likely

to

follow

tennis

than

other

mobile

payment

usersConsumer

lifestyle:

sports

followedTop10

sports

followed

byPayPal

usersinAustria35%29%25%23%17%16%13%11%10%13%12%10%10%10%10%9%8%8%8%6%7%

7%5%5%5%5%5%4%4%3%SoccerTennisBasketballIceHockeyBoxingAmericanfootballMotorsportsCyclingMixedMartial

ArtsAthletics(track&

field)Brand

usersCategory

usersAllrespondents20

Notes:Sources:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yourmobile

device(e.g.,

smartphone)?";

Multi

Pick;Base:n=53

PayPalusers,n=130

mobile

payment

users,n=3,968

all

respondentsConsumer

Insights

Global

as

of

June

2024CHAPTER

04Consumer

attitudes•

Attitudestowards

personal

finances•

Innovation

adoption•

Challenges

facing

thecountry•

Politics21Itstands

out

that

32%

of

PayPal

users

think

that

they

could

save

a

lot

of

moneyif

they

took

financial

adviceConsumer

attitudes:financeAgreementwithstatements

towards

financeinAustria56%47%33%32%31%26%25%25%24%22%20%17%15%14%13%Icould

imaginedealing

Onlinefinancialserviceswith

my

financial

havemademe

confident

money

ifItook

advicetransactionsexclusively

abouthandling

my

own

from

afinancial

expertviamy

smartphone

financesIcould

savealot

ofNew

financialtopics,suchascrypto

andNFTs,fascinatemeIftheservice

is

good,I’mhappy

topayforaccount

administrationandtransactionsBrand

usersCategory

usersAllrespondents22

Notes:Sources:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yourmobile

device

(e.g.,

smartphone)?";

MultiPick;Base:n=120

PayPalusers,n=351

mobile

payment

users,n=2,028

all

respondentsConsumer

Insights

Global

as

of

June

202426%

of

PayPal

users

are

innovators

orearly

adopters

of

new

productsConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinAustria43%42%38%34%23%21%21%19%19%12%10%8%5%3%1%InnovatorsEarly

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards23

Notes:Sources:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"Which

ofthese

serviceshave

youused

in

the

past12

months

to

pay

in

stores,

restaurants

orotherpoints

ofsale

with

yourmobile

device

(e.g.,

smartphone)?";

Multi

Pick;Base:n=120

PayPalusers,n=351

mobile

payment

users,n=12,175

all

respondentsConsumer

Insights

Global

as

of

June

2024A

relatively

high

share

of

PayPal

users

think

that

crime

is

an

issue

that

needs

tobe

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

AustriaaccordingtoPayPal

users61%56%52%45%43%43%41%37%39%34%33%33%35%32%34%37%36%36%35%35%34%32%32%30%27%33%33%32%31%28%Rising

prices

Climatechange/inflation/Health

andsocial

securityHousingPovertyCrimeUnemploymentEconomicsituationEnvironmentImmigrationcost

of

livingBrand

usersCategory

usersAllrespondents24

Notes:Sources:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurantsorother

points

ofsale

with

yourmobile

device

(e.g.,smartphone)?";

Multi

Pick;Base:

n=120

PayPalusers,n=351

mobile

payment

users,n=12,175

all

respondentsConsumer

Insights

Global

as

of

June

2024PayPal

users

tend

to

have

moreleft

leaning

political

views

than

other

mobilepayment

usersConsumer

attitudes:politicsPolitical

attitudes

ofconsumersinAustriaBrand

users31%32%23%14%Category

usersAllrespondents24%33%21%19%22%22%21%38%LeftCenterRightPrefer

nottoanswer25

Notes:Sources:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Which

ofthese

serviceshave

youused

inthe

past

12

months

topay

in

stores,

restaurants

orother

points

ofsale

with

yourmobile

device

(e.g.,smartphone)?";

MultiPick;Base:

n=120

PayPalusers,n=351

mobile

payment

users,n=12,175

all

respondentsConsumer

Insights

Global

as

of

June

2024CHAPTER

05Marketing

touchpoints•

Social

media

usage•

Media

usagebychannel•

Digitaladvertising

touchpoints•

Non-digital

advertising

touchpointsLinkedIn

is

more

popular

among

PayPal

users

than

the

average

mobile

paymentuserMarketing

touchpoints:social

media

usageSocial

mediausageinAustriaby

brand79%74%70%68%67%67%62%61%56%50%48%28%27%25%25%25%23%23%10%21%17%12%19%18%13%

13%5%13%10%3%Facebook

Instagram

YouTubeTikTokLinkedInSnapchat

X(Twitter)

PinterestRedditXingBrand

usersCategory

usersAllrespondents27

Notes:Sources:’’Whatsocial

media

platforms

do

youuse

regularly?This

does

notinclude

instant

messengerssuch

as

WhatsApp.’’;

Multi

Pick;

"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yourmobile

device

(e.g.,

smartphone)?";

Multi

Pick;Base:n=24

PayPalusers,n=88

mobile

payment

users,n=3050

all

respondentsConsumer

Insights

Global

as

of

June

2024PayPal

users

tend

to

go

to

the

movies

more

often

than

mobile

payment

users

ingeneralMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersinAustriahave

been

using

inthepast4weeks83%80%76%73%76%

71%69%75%71%64%62%51%41%50%49%47%48%47%45%45%44%43%42%39%27%38%38%26%35%25%26%18%19%DigitalvideocontentTVRadioDigitalmusiccontentMagazinesMovies

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usersCategory

usersAllrespondents28

Notes:Sources:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

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youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

yourmobile

device

(e.g.,smartphone)?";

Multi

Pick;Base:n=120

PayPalusers,n=351

mobile

payment

users,n=12,175

all

respondentsConsumer

Insights

Global

as

of

June

2024PayPal

users

remember

seeing

ads

in

video

gamesmore

often

than

othermobile

payment

usersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswherePayPal

usersinAustriahavecome

across

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portalsOnlinestores

Search

engines

Social

media

Video

streaming

Video

gamesservicesMusicportalsWebsitesandappsof

brandsEditorialwebsitesandappsNewslettersBrand

usersCategory

usersAllrespondents29

Notes:Sources:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,restaurantsorotherpoints

ofsale

with

yourmobiledevice

(e.g.,

smartphone)?";

Multi

Pick;Base:

n=120

PayPalusers,

n=351

mobile

payment

users,n=12,175

all

respondentsConsumer

Insights

Global

as

of

June

2024PayPal

users

remember

ads

they

saw

in/at

the

movies/cinema

more

often

thanother

mobile

payment

usersMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinAustriahavecome

across

non-digital

advertisinginthepast4weeks52%49%47%44%44%43%43%42%42%

42%41%40%37%37%30%36%36%33%31%20%30%29%26%13%OnadvertisingspacesOntheradioOnTVDirectly

inthestoreBy

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the

goBrand

usersCategory

usersAllrespondents30

Notes:Sources:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

topay

in

stores,

restaurants

orother

points

ofs