Unit6TradeFairs市公开课一等奖省赛课微课金奖课件

Unit6

TradeFairs1/51【LearningObjectives】Afterfinishingthisunit,studentsshouldknowsomeusefulexpressionsusedattradefairs.knowsometechniquesinattendingtradefairs.knowhowtomakebusinesscards.

2/51Warm-up

Workinpairs.Discussthefollowingquestionswithyourpartner.DoyouknowwhenShanghaiWorldExpowasheld?What’sitstheme?

ItwasheldfromMay1toOctober31in.Itsthemeis“Bettercity,betterlife”.2.DidyougotoShanghaifortheExpo?Tellsomethinginterestingtoyourpartner.

Open-ended.

3/513.Theabove6picturesshowthepavilionsofdifferentcountries.Whichcountriesdotheybelongtorespectively,doyouknow?Writethemdownonthelineundereachpicture.PolandFranceSingapore4/51ChinaRussiaAmerica5/51Listening&Speaking

Task1:ListentothedialogueanddecideifthefollowingstatementsareTrue(T)orFalse(F).

NewWordsandExpressionsillustratev.说明；说明indetail详细地demonstratev.演示；示范feedbackn.反馈；反馈信息potentialadj.可能；潜在concentratev.集合；集中specificadj.明确；详细measurableadj.可测量；可衡量chanceofdoing/todosth做某事成功机会

6/51()1.JoyceaskedBriansomequestionsaboutexhibitingattradefairs.()2.Exhibitingattradefairscanhelppromoteproductsandservices.()3.Brianwasanexperiencedexhibitor,heknewhowtodemonstratenewproductsattradefairs.()4.Attendingtradefairsmayhelpbuildnewbusinesses,formanycustomersandsuppliersassembleinoneplace.()5.Learninghowtochoosetherighttradefairisveryimportantforanexhibitingbeginner.()6.Whenexhibitingatradefair,thehigheryousetyourgoals,themoreprofitsyouwillobtain.

FTFTTT7/51Task2:Listentothefollowingdialogueandcompleteitwiththemissinginformation.NewWordsandExpressions

standn.（用于陈列、展览等）摊位porcelainn.瓷；瓷器ancientadj.古代seriesn.一系列事物onhand现有；在手边enquiryn.询价；询盘homeandabroad国内外vasen.花瓶；装饰瓶

8/51Seller:Welcometoourstand.___________________________.Buyer:Thankyou.I’dliketohavealookattheporcelainyouareshowing.Whereareyoufrom?Seller:Thanksforyourinterestinourproducts.Theseareourbestproducts.OurcompanyisinJiangxiProvinceand____________________inmakingporcelain.Buyer:Isee.Thisonelooksreallynicewithatypically___________________.Seller:I’mgladyoulikeourproducts.Thisseriesisoneofourbestandmostpopularproducts,andwehaveonhandmanyenquiries_______________

_______.Hereisourcatalogue.Pleasetakealookatit.Pleasecomeinandtakewehavealonghistory

ancientChinesestyle

fromhomeandalookabroad

9/51Buyer:Ilikethosebigvaseswithmoreancientpaintings.Seller:Theyareourbestproducts.Wecanevenmakeporcelainaccordingtoyourdemand,________________.Buyer:Howabouttheprice?Seller:Ourpriceis_________________.Weofferyouourbestprices,atwhichwehavedonealotofbusinesswithothercustomers.Buyer:Great.Willyoubeherethisafternoon?Seller:Yes,ofcourse.Buyer:I’llbebackthisafternoon.Seller:Seeyouthisafternoon.Buyer:Seeyou.

especiallyinstyleverycompetitive

10/51SituationalDialogue

LiWeisawtheproductsfromMr.Roberts’companyatChinaImportandExportFair.Hewantedtoknowmoreabouttheproduct,sohemadesomeenquiries.Firstyouarerequiredtomatcheachquestionwithitscorrespondinganswer,andthenmakeadialoguebyusingthequestionsandanswers.Afterfinishingthedialoguepracticeitwithyourpartner.11/51Howabouttheproductselling?2.Howlonghaveyoubeeninthisbusiness?3.Couldyougivemeyourpricelistandcatalogues?4.Isitpossibleforyoutoofferanydiscount?5.Howlongdoesittakeyoutomakedelivery?6.Couldyougivemeyournamecardortelephonenumber?Wehavebeeninelectronicindustryforalmost10years.b.OurproductsaresellingverywellinChinesemarket.OurturnoveroflastyearwasRMB100million.c.Sure.Hereyouare.Ifyouwanttosetupbusinesscooperation,pleasecallme.d.OK.I’llgiveyouourup-to-datepricelistandcatalogues.e.Ifyourorderislarge,wemayconsidergivingsomediscounts.f.Thatdependsonthedistance,quantityandtypeofshipping.12/51PassageListentothepassage,andthenfillintheblankswiththemissingwords.NewWordsandExpressionsshowcasev.展示；陈列rivaln.竞争对手incontrastto与……形成对比representativen.代表；代理人thepress报界；新闻界classifyv.把……分类hybridn.混合物；合成物FrankfurtBookFair法兰克福图书展directoryn.商行目录attendeen.出席者13/51

Atradefairisanexhibitionorganizedsothatcompaniesinaspecificindustrycanshowcaseand______________________

________,service,studyactivitiesofrivalsandexaminerecentmarkettrendsandopportunities.Incontrasttoconsumerfairs,onlysometradefairsare_________________,whileotherscanonlybeattendedbycompanyrepresentatives(membersofthetrade,e.g.professionals)andmembersof_________,thereforetradeshowsareclassifiedaseither“Public”or“___________”.opentothepublic

demonstratetheirlatestproducts

TradeOnly

thepress

14/51Afewfairsarehybridsofthetwo;oneexampleistheFrankfurtBookFair,whichistrade-onlyforitsfirstthreedaysandopentothegeneralpublic___________________.Theyareheldonacontinuingbasisinvirtuallyallmarketsandnormallyattractcompanies____________________.Forexample,intheU.S.therearecurrentlyover2,500tradeshowsheldeveryyear,andseveralonlinedirectorieshavebeenestablishedtohelporganizers,attendees,andmarketers__________________

_______.fromaroundtheglobe

onitsfinaltwodays

identifyappropriateevents

15/51

LanguageFocus

Introductionattradefairs1.Nicetomeetyou.Mynameis…2.It’sagreathonortomeetyou.I’mTomBlack,SalesManagerof…3.MynameisLiGang,salesrepresentativeofABCCompany.Thisismycard.4.HowdoIaddressyou?5.Letmeintroducemyselftoyou.I’mJackSmith,GeneralManagerofRoyalPorcelainCompany.6.Ourcompanyisoneofthelargestmanufacturersinclothingindustry.7.Wemainlytradeinfoodanddrinks.8.Wehavebeeninelectronicindustryforalmost10years.16/51PromotingproductsOurproductsareofhighquality.Theyareverypopularwithhomecustomers.2.Thisvaseismadeofblueandwhiteporcelain.Itisdelicateandelegant.3.Irecommendthisarticle.I’msureyou’llbepleasedwithit.4.Thesmall-sizedlaptopadoptedthelatestelectronictechnology.17/515.Whynotplaceatrialordertosoundoutmarketpotential?6.Icanofferyouourlatestcatalogue,pricelistandspecificationfordetailedinformation.7.Ourproductsaredesignedespeciallyfortheelderly.8.Thisisournewestproduct.Itiscompactandeasytocarry.18/51Askingaboutpricesanddiscounts1.Howmuchisit?2.MayItakealookatyourpricelist?3.Couldyougivemesomeinformationaboutyourprices?4.Couldyougivemesomediscounts?5.Ifyoucangiveusadiscount,wemayplaceabigorder.6.Whatdiscountcanyouofferifwedoubletheorder?7.Wouldyouconsiderincreasingthediscounttohelpopenthemarketsincethisisanewproduct?19/51Farewell1.Goodbye.Takecare.2.Thankyouforyourvisiting.Pleasecallmeifyouwanttoknowmoreofus.3.Thankyouforcomingtoourpavilion.Ifyou’dliketoplaceanyorder,pleaseletmeknow.4.Seeyounexttime.20/51EasyTime

Enjoythefollowingsong.

AroundtheWorldAQUA21/51Reading

Lead-in

Workinpairs.Imagineyouaregoingtoattendalarge-scaledtradefair,whatpreparationsshouldyoumake?Ticktheonesyouthinknecessary.()1.Getsomeinformationaboutthefairandmakeyourvisitingplan.()2.Gettoknowindetailalltheexhibitors.√22/51()3.SearchontheInternettheexhibitorsyou’reinterestedinandgetmoreinformationaboutthem.()4.Takeenoughnamecardsandsendthemouttotheexhibitorsyoumaymakebusinesswith.()5.Takeplentyoffoodandwaterwithyou.()6.Takesomeprintedmaterialsaboutyourowncompany,sendingthemouttoyourtargetexhibitorswhennecessary.√√√23/51()7.Reserveyourticketandhotelinadvance.()8.Listentotheweatherforecast.()9.Collectonlynecessaryluggageandmakeyourbagaslightaspossible.()10.Makeaformforeveryexhibitorinwhichyoucanwritedowndetailedinformationofhim.√√√24/51ReadingFairsAttendingKnow-how25/51NewWordsandExpressionslarge-scaled/ˈlɑːdʒˈskeɪld/adj.大规模；大型exhausted/ɪgˈzɔːstɪd/adj.极其疲惫makeuseofsth/sb使用或利用某事物/某人layout/ˈleɪaut/n.布局；安排；设计route

/ruːt/n.路线；旅程fillout填写insole/ˈɪnsəul/n.鞋垫venue/ˈvenjuː/n.会场；聚集地点commute/kəˈmjuːt/v.往返往返于；乘车上下班category/ˈkætəgərɪ/n.种类；类别

26/51booth/buːð/n.货摊；摊位；小房间specify/ˈspesɪfaɪ/v.确切说明；明确要求appointment/əˈpɔɪntmənt/n.约会；预约arrangement/əˈreɪndʒmənt/n.安排；筹备showroom/ˈʃəurum/n.陈列室seminar/ˈsemɪnɑː/n.研讨会register/ˈredʒɪstə/v.登记；注册handout分发；散发carbonated/ˈkɑːbəneɪtɪd/adj.碳酸；碳化summarize/ˈsʌməraɪz/v.总结；概括figureout了解；弄明白file/faɪl/v.将某物归档followup采取深入行动；深入调查

27/51Notes

Whenpreparingluggage,besuretosaveroomformaterialscollectedwhenattendingfairs.收拾行李时候，一定要留出空间来存放出席展会时要带相关资料。2.Chooseahotelneartheexhibitionvenue,youcansavealotoftimecommutingandmakeiteasiertohaveenoughrest.选择距离会展场地较近酒店，这么能免去路途奔走，从而能够有足够休息时间。28/513.Further,preparequestionsyouneedtoaskanddesignaproductorserviceinformationcollectingformsoastoclearlyspecifythedifferencesbetweenexhibitors.另外，要准备好自己想问问题，而且设计一份产品或服务信息搜集表，方便明确说明各参展商之间详细差异。

soastodosth意思是“为了做某事”。Example:Ileftamessagesoastobesureofcontactingher.我留下了张条子方便与她取得联络。

29/514.Registerinadvanceandgettotheexhibitionvenue30minutesearlytosavetimeforqueuing.提前登记，并提早半小时抵达展会地点，以省去排队时间。

queue意思是“排队等候”。Example:Wequeuedforanhourbutdidn’tgetin.我们排队等候一小时也没进去。

30/515.Leavethevenue30minutesearlytoavoidwaitingforbusesortaxis.Filealltheinformationabouttheexhibitorsyougetforfuturecontacts.提前半小时离开会场，这么就无须花时间等公交车和出租车。将你在展会中获取全部参展商信息进行归档，以方便日后联络。

31/51ExercisesChoosethebestanswerforeachofthefollowingquestions.

What’sthepurposeofthefairlayoutplan?______A.Itcanhelpexhibitorsmakemoreprofits.B.Itservesasaguideforthevisitors.C.Itcantellforeignershowtogettothefair.D.Itcanhelpvisitorsfindtheproductstheywanttobuy.

B

32/512.Ifyouaretoattendatradefair,youshouldtakethefollowingthingsexcept______.A.alotofnamecardsB.comfortableshoesandclothesC.carbonateddrinksandbeerD.materialsrelatedtothefair

C

33/513.You’dbetterbookahotelclosetothefairvenuebecauseofthefollowingreasonsexceptthat______.A.ittakesalotoftimeforyoutogetthereifyoulivefarfromthevenueB.youmaynothaveagoodrestifyourhotelisfarfromthefairC.youcansavethelongdistancetravelingD.youcanmakemorebusinessfriends

D

34/514.Whichofthefollowingcansaveyourtimefillingoutforms?______A.Yourpensandnotebooks.B.Yourbusinesscards.C.Yourdocumentsaboutyourowncompany.D.Othervisitors.

B

35/515.Whichofthefollowingisnottrueaccordingtothepassage?______A.Whenattradefairsyoushouldtalkwiththetradeinsidersactively.B.Leavethefairvenue30minutesearly,sothatyoucanavoidwaitingbusesortaxis.C.Youshouldfollowupontheprintedmaterialsandsamplesyouacquiredatthefair.D.Youshouldavoidthecrowedbooths,althoughyou’reinterestedinthem.D36/51II.MatcheachwordinColumnAwithitscorrespondingexplanationinColumnB.ColumnA

ColumnB1.venue2.booth3.summarize4.category5.exhausted6.seminar7.file8.layoutanoccasionforexpertstodiscusssthb.verytiredc.thewaythatsthisarrangedd.classorgroupofthingse.placesthinafilef.aplacewherepeoplemeetforsthg.makeasummaryofsthh.asmallstallwheregoodsaresoldordisplayed37/51III.Fillintheblankswiththewordsorphrasesgivenbelow.Changetheformsifnecessary.specifyacquirearrangement handoutfigureout register followup filloutWithintwoweeksofarrivalallforeignershadto_______withthelocalpolice.2.Theystoodonthestreetcorner__________leafletsabouttheirnewproducts.3.Hehas________areputationofdishonestybecauseheoftentoldliestoothers.register

handingoutacquired

38/514.I’llmake____________foryoutobemetattheairport.5.Employeeswhohaveworkedforatleast5yearsinourcompanyhavethechancetobeelectedaschairmanby_________anapplicationform.6.Haveyou__________what’swrongwithyourcar?7.Theregulations_______thatyoumayuseadictionaryintheexamination.8.She___________thephonecallwithane-mailtoaskforthedetailedinformationofthespecificationofthisvase.followedup

arrangements

fillingout

figuredoutspecify39/51IV.TranslatethefollowingsentencesintoEnglish.

1.因为现在生产产品种类繁多，所以商品交易会都变得非常专业化了。

Tradefairshavebecomeextremelyspecializedbecauseofgreatvarietyofproductsnowmanufactured.

40/512.对中国出口商来说，商品交易会经常是推销产品、正确发觉用户怎样对待该产品最快速、最有效方式。

FortheChineseexporters,thetradefairisoftenthefastestandmosteffectivewaytopromoteaproductandtofindoutexactlywhatbuyersthinkofit.

41/513.即使这些商品交易会偶然允许普通公众进入，但基本上都是产业交易会。Thesetradefairsarebasicallyindustrialtradefairs,althoughtheyoccasionallypermitentrytothegeneralpublic.4.假如能够话，我会用几句话把争论关键点概括一下。(summarize)I’lljustsummarizethemainpointsoftheargumentinafewwordsifImay.42/515.你要很好地发挥你谈判技能，一定要取得此次谈判胜利。(makeuseof)Youneedtomakegooduseofyournegotiationskillsandmakesuretosucceedinnegotiating.

43/51WritingBusinessCard

Whendoingbusiness,peopletendtoexchangebusinesscardstoprovidepersonalinformationaswellasinformationabouttheircompanies.Theinformationonabusinesscardmostlyincludesone’sfullname,title,nameofthecompany,address,phonenumber,faxnumber,e-mailaddress,etc.44/51Besides,thecolorsandlogosonbusinesscardscanattracttheeyeandhelppeoplerememberthecards.Somepeopleusethereversesideofbusinesscardsformoreinformationabouttheircompanies.Thisi