unit-9.Advertisement市公开课一等奖省赛课微课金奖课件

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Unit91/50advertisemententertaining给人娱乐informative提供有益信息persuasive有说服力costly昂贵deceitful欺诈instructive有教育意义interestingattractivetiresome使人厌烦unbelievable2/50漱口水广告,口气不好是不能被宽恕.基督教徒经常去向神父告解请求上帝宽恕,神父都被熏得坐那么远。3/50佳能相机防抖技术,如同将运动中被摄物体固定.4/50Askformore!渴望无限！Obeyyourthirst!服从你渴望！5/50Feelthenewspace!感受新境界！Let’smakethingsbetter!让我们做更加好！6/50

滴滴香浓,意犹未尽。Goodtothelastdrop.7/50

Justdoit.

只管去做。It’scomingtrue.一切皆有可能。8/50A:中国，瓷器故乡

B:预防污染

C:绿化中国，防沙种树

D:一个中国，祖国统一9/50Cherishyourlife!Don’tdriveafterdrinking!10/50这是来自福特（加拿大）一款最新创意广告，广告中所展出福特车型是完全由一群舞蹈演员用自己身体配合一些必要汽车零件组合而成。11/50冰住营养，锁定健康——冰冻食品广告12/50使用前后，天壤之别——调味品广告13/50轻松享“瘦”，猫钻鼠洞——dietPEPSI减肥广告14/50

TeachingAims:

Tomakestudentsawareoftheroleofadvertisinginourdailylife(advantagesanddisadvantages)Toapplywhattheyhavelearnttodesignaadvertisementforsomething

15/50Warmingup1)Doyoulikereadingorwatchingadvertisements?Canyouillustratesometypesofadvertising?Wherecanyoufindadvertisements?

16/50Typesofadvertising

TV/radionewspaper/magazinemail,billboardadvertising(路牌广告),billsandposters(海报),Internetadvertising,neonsign(霓虹灯招牌),showwindow(橱窗)advertising,Sandwichboard(挂在身上广告牌).17/50TheAdvantagesandDisadvantagesoftheAds.AdvantagesDisadvantagesincreasesalesandprofits

reducethepriceshelppeoplemaketherightdecision

makepeopleawareofsocialproblemsprovideinformation…annoyingmisleadpeopleorcheatthemofmoneytakeuptoomuchtimeandspaceonTVandinthenewspapersgivefalseorincorrectinformation…18/50英语广告语观赏1.StartAhead.(Rejoice)

成功之路，从头开始。（飘柔）2.Fresh-upwithSeven-up.(Seven-up)

提神醒脑，喝七喜。（七喜）3.Focusonlife.(Olympus)

瞄准生活。（奥林巴斯）4.Welead．Otherscopy．我们领先，他人仿效。（理光复印机）5.Thetasteisgreat.味道好极了。（雀巢咖啡）6.TakeToshiba,taketheworld.拥有东芝，拥有世界。（东芝电子）19/50NewWordsof1—3段1.advertise{→advertisementv.+ment→n.}{→advertisingv.+ing→n/adj.}{→advertiserv.+er→n.}2.thirst:n.→thirsty:adj.promote:v.→promotion:n.exhibit:v.→exhibition:n.post:v.→poster:n.fly:v.→flyer:n.Text(1—3段)1.wayofpromotion:促销伎俩；促销方式2.commercialbusiness:商业贸易派生词20/503.beusedto:

被用来；习惯于…Allmymoneywillbeusedtobuyacar.我全部钱将被用来买车。Areyouusedtolivinghere?你习惯在这里生活吗？4.thepublic:公众；民众Thepublicarerequestednottomakenoiseinthehospital.民众被要求不要在医院里喧哗。21/505.…saying“FashionShow….Saturday”,后置定语，修饰sign.6.walksb.:率领/陪某人走；walk+动物：赶着/牵着走Shewalkedmetomycar.她陪我走到我车旁。Iwalkmydogeveryeveningintheyard.每晚我在院子里遛狗。22/507.mean:意味着；意思是Whatdoyoumean?你什么意思？Doyoumeanme?你指是我吗？8.bring…totheattentionof:“使…引发…注意，使…成为…”Thenewsbringsthemattertotheattentionofoldpeople.这条新闻引发了老人注意。23/509.

bymeansof:经过；凭借Hegotpromotionbymeansofworkinghard.他经过努力工作取得了升职。10.makecommercials:做广告11.andsoon:等等；诸如这类Shespendsherdaydoinghousework,watchingTV,readingandsoon.她做家务、看电视、读书等度过一天。24/50Paragraph4—712.agreatdealof:大量；许多Hespendsagreatdealofmoneyontravels.他在旅游上花了大量钱。13.acommonwayofadvertising:常见广告方式14.…wherethecustomersnoticethem.定语从句，修饰places,where在从句中作地点状语。That’sthetownwherehewasborn.That’sthetownwhich/thathewasbornin.这就是他出生那个小镇。25/5015.forexample:比如16.moreorless:差不多；几乎；多多少少；Ittookmoreorlessawholedaytopaintthewall.刷墙用了几乎一天时间。Heismoreorlessinvolvedinthematter.他或多或少和这件事情相关。17.playarolein:起作用；担任角色Motherplaysanimportantroleinourfamily.母亲在我们家担当重担。26/5018.helpsbtodosth:帮助某人做某事Fatherhelpedmetomakeadecision.条件状语从句父亲帮助我做出决定。↑19.Theyhelptomakeusbelieve｛thatifwebuytheirproducts,wewillbehappier,healthier,moreattractive,morepopular,moresuccessful,etc.｝→宾语从句，

27/5020.infact:实际上Infact,Iforgotwhathadhappened.实际上，我忘记发生了什么。21.Whattheywantisjusttomakeuspaymoremoney.↓主语从句22.…｛thatwemakesurewhatisrealandwhatisfalseintheads.

｝

→主语从句↓宾语从句28/50Idon’tknowwhattodonext.我不知道接下来做什么。23.makesure:确保；确定Hemadesurethatthedoorwaslockedbeforeleaving.他确保离开前把门锁好。29/50ExercisesonTextbookonPage81I.选词填空。Thismuseum(博物馆)willbeopentothe___nextweek.public2)Readingpractice(练习)hasaverygood__onourEnglishstudy.effect3)Thedoorsinthisbuildingwill___white.bepainted4)Thispopstar__ontelevisioneverySunday.appears30/505)___youare,youmustdoyourbest.Wherever6)She___awhitesilkskirtfortheparty.selected7)Weshouldpaymore___tothenewwordsinthetextbook.attention8)Thenewclassroombuildingwhich___byayoungengineer(工程师)isthehighestbuildingonthecampus.wasdesigned31/50II.翻译短语。1.Iam___feelingalittlenervous(担心)aboutmyfuture.moreorless2.Itisagreed(同意)thatwomen____ineconomicdevelopment.(经济发展)playanimportantrole

3.Wehavelearntalotfromforeigncountries(外国)___foreignlanguages.bymeansof4.Thereisusually____snowinthemountainarea(山区)oftheNortheast.agreatdealof32/505.Isthatso?___,Iamnotquitesure.(确定)Infact6.Beforeyouleave,youhaveto___thatthelightsareturnedoff.(关掉)makesureWorkbookPage68.2.1)Hisnewrecord(统计；唱片)ismuchtoo___butpopular.commercial2)The____broadcastthenewsindetail.(详细地)radio3)Ican’tfinditthoughIhavelookedforit___.everywhere33/504)Weexpected(期盼)him,buthenever___.appeared(出现)5)Thehall(大厅)can___twohundredpeople.contain6)Whichplace(地方)intheworldwouldyou___asyourperfect(完美)home?select7)BritainandAmericasharea____language.common(一样；)8)Nobodytook___ofthedangerhere.notice34/509)Itis___thatoneshouldobeythelaw(恪遵法律).necessary10)Ifyouwanttosellyouroldsofa,whynotputan___inthelocalnewspaper?advertisement11)Keepsome____betweenyouandthecarahead.(前面)space35/5012)No___waspaidtohisadvice.(提议)attention（注意）36/50Ifafashionshow(时装秀)istobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,

thatisanadvertisement.彩色部分均为V-ing做定语。Advertisingisbringingproductsorservicestotheattentionofpotentialandcurrentcustomersbymeansofsendingbrochures…,showingposters…,makingradio,…andsoon.V-ing做bymeansof宾语。Grammar:V-ing37/503.…soputtingadsinnewspapersisacommonwayofadvertising.puttingads做主语。4.…becauseTVisbecomingmoreandmorepopular.becoming做表语38/50WorkbookPage69

3.Translation:readingroom:阅览室writingpaper:书写纸walkingstick:手杖buildingmaterials:建筑材料sleepingboy:睡觉男孩flyingkite:放飞风筝boilingwater:沸腾水fallingleaves:飘落树叶39/509)sleepingcar:卧铺车10)developingcountry:发展中国家11)burninghouse:着火房子12）swimmingpool:游泳池40/50

4.填空。1)Thegirlcamein,___theirparents.following(伴随状语)2）Thepooroldmandied,___nothingtohischildren.leaving(结果状语)3）____isbelieving.(眼见为实。)Seeing(主语)WorkbookPage6941/504）___thenews,theyalljumpedwithjoy.Hearing(伴随状语)5)___acrossthestreet,hesawaboyrunoutoftheshop.Walking(伴随状语)6)Icouldfeelthewind___onmyface.blowing(宾语补足语)7)Sometimesshewouldlistentohim___thepiano.playing(宾语补足语)42/508)____bikesismyjob.Repairing(主语)9)___theblackboardafterclassisyourduty.Cleaning(主语)10)Hewasfound____onthefloor.lying(主语补足语)43/50

ExercisesontextbookPage82

II.GrammarFocus.1.ThetwoactorsperformingonthestagearefromLiaoningProvince.正在舞台上演出两位演员来自辽宁省。(performing做定语）2.Whoisthegirlwalkingbytheriver?那个在河边散步女孩是谁？(walking短语作定语)44/503.Thechildrenplayingtheviolinwillgiveaperformancenextweek.拉小提琴孩子们下周有演出。（playingtheviolin做定语）4.Theoldladytalkingtothechildrenisafamousmusician.和孩子们谈话老太太是一位著名音乐家。（talkingtothechildren做定语）45/505.Isawagroupofpolicemencomingoutofagreenjeepandrunningtothebuilding.我看见一群警察从绿色吉普车里下来，跑向大楼。