《商业伦理》 课件 刘白玉 Chapter 5 Consumer Ethics、Chapter 6 Employee Management Ethics

BusinessEthics商业伦理Chapter5ConsumerEthics新视界商务英语系列教材LearningObjectives1.Defineconsumerethics.2.Evaluatethelogicsystemofconsumerethicsconstruction.3.UnderstandthethoughtsofChineseconsumerethics.4.IdentifythethoughtsofWesternconsumerethics.5.DifferentiatetheChineseandWesternconsumerethics.6.Analyzetheecologicalethicsimplicationofgreenconsumption.目录01Mini-case02ConsumerEthics03CaseStudy04ChineseEthicalCultureCONTENTS05Exercises06ReferencesMini-caseNewPackageofSprite

Fromtheperspectiveoflowcarbon:Spritegivesupthegreenbottle.ThegreenbottleismadeofPETmaterial(fullname:polyethyleneterephthalate).Itisacommonlyusedresinmaterial.BecauseofthespecialsubstancescontainedinthegreenPETbottle,thegreenbottlecannotberecycledagain.It’sinterestingthatgreenisnotenvironmentallyfriendlyintheworldofPETbottles.

Byusingtransparentbottles,RECYCLEcanconverttherecycledemptybottlesintoPETflakes.Itcanbeusedtomanufacturenewbeveragebottlesandotherproducts,suchasfiberorfoodcontainers.Inthisway,thewholePETisrecycledandreusedtoformagoodbottle-to-bottleclosedloop.Mini-caseNewPackageofSprite

Coca-ColaannouncedthatfromAugust1,2022,allSpritebottlesintheUnitedStatesandCanadawilltransitiontotransparentpackaging.Coca-Colaestimatesthatitcanreduce20millionpounds(about9millionkilograms)ofnewplasticwastethisyearcomparedwith2019.Questions1.Whatisagreenbattle?2.Canyoutellyourclassmatesthesignificanceofeliminatinggreenbottles?ReferenceKeystotheQuestionsofMini-caseQuestion:Whatisagreenbottle?ThegreenbottleismadeofPETmaterial(fullname“polyethyleneterephthalate”).Itisacommonlyusedresinmaterial.BecauseofthespecialsubstancescontainedinthegreenPETbottle.Thegreenbottlecannotberecycledagain,soit’sinterestingthatgreenisnotenvironmentallyfriendlyintheworldofPETbottles.Byusingtransparentbottles,RECYCLEcanconverttherecycledemptybottlesintoPETflakes.Itcanbeusedtomanufacturenewbeveragebottlesandotherproducts,suchasfiberorfoodcontainers.Inthisway,thewholePETisrecycledandreusedtoformagoodbottle-to-bottleclosedloop.ReferenceKeystotheQuestionsofMini-caseQuestion:Canyoutellyourclassmatesthesignificanceofeliminatinggreenbottles?Coca-Colaestimatesthatitcanreduce20millionpounds(about9millionkilograms)ofnewplasticwastethisyearcomparedwith2019.ConsumerEthics1.WhatIsConsumerEthics?Consumerethics,alsoknownasconsumptionmorals,referstothesumofvalueorientation,ethicalprinciples,andmoralnormsthatguideandregulatepeople’sconsumptionactivitiesundertheinfluenceofsocialfashion.Itistheconcreteembodimentofsocialmoralprinciplesandnormsinthefieldofconsumption.Consumptionmoralsaremeanttounifyandadvocateforthriftandmoderateconsumption,teachhowtoconsumeinacivilizedandhealthyway,andestablishaconsumption

structurethatharmonizesmaterialandspiritualneeds.ConsumerEthics1.WhatIsConsumerEthics?Thebasicproblemofconsumerethicsistherelationshipbetweenmoralityandinterest.Therelationshipbetweenmoralityandinterestisabasicissueofethicsresearch.Asanewfieldofappliedethics,consumerethicsstudieshowpeopledealwiththerelationshipbetweenmoralityandinterestinconsumeractivities.Therearetwoaspects:oneishowtorealizethemorallegitimacyofconsumption;theotherishowtorealizetherationalityofconsumptionbenefits.ConsumerEthics2.TheLogicSystemofConsumerEthicsConstructionFirstly,basedontheanalysisoftheconsumptionpattern,socialeconomy,ecologicalenvironment,socialrelations,andthecurrentsituationofhumandevelopment,weputforwardthebasicdimensionsofthevaluechoiceofconsumptionethics,namely,economicdimension,ecologicaldimension,thesocialdimensionandhumanisticdimension.Secondly,fromtheperspectivesofdisciplinetheory,practice,andculture,itexploresthebasicprinciplesystemofcontemporaryconsumerethicsconstruction,includingtheprincipleofsustainableconsumption,theprincipleoffairconsumption,theprincipleofmoderateconsumption,theprincipleofharmoniousconsumptionandtheprincipleofsustainableconsumption.ConsumerEthics2.TheLogicSystemofConsumerEthicsConstructionThirdly,fromtheperspectiveofdisciplinaryintegration,itisnecessarytodiscusstherelationshipbetweenconsumerethicsandecologicalenvironment,consumerethicsandconsumerculture,andconsumerethicsandconsumereducation.ConsumerEthicsThePrincipleofEcologicalSuitabilityEcologicalsuitabilityoftheconsumptionideaisjustagoodexplanationofinterdependence,mutualrestrictionofhumanandnaturedeepconsciousness,anddialecticalrelations.Itisalsothesublationoftheexcessiveconsumerismcultureandexcessiveconsumptiongrowth,whichisasoundcriticismandnegationoftransfiniteexcess.Itisthebasicprincipleofhumanconsumptionactivitiesinthefutureecologicalcivilizationera.ConsumerEthicsPrincipleofHarmonyHarmonyreferstotheharmonyofhumanbeingsandtheharmonybetweenhumanbeingsandnature.Howpeopleseethemselves,howtodealwiththerelationshipbetweenthemselvesandothers,andhowtotreatnature.Theharmonyofhumanbeingsincludesthemutualharmonyofthemselves,whichreferstothediversificationofman’sconsumption.Consumptiondiversificationrequiresthediversificationofconsumptiondemand,thatis,thevariety,quality,andquantityofgoodsandservices,toadapttoconsumers’subjectiverequirementsandhobbiesthatareconducivetoplayingtheirpersonalitysothatpeoplehavemorefreedomtochooseconsumption.ConsumerEthicsPeople-orientedPrincipleWeadvocatetheprincipleof“people-oriented”consumerethics,not“ethnocentrism”becauseitmeetspeople’svariousneedsandmeetsnaturalneedsatthesametime,overcomingandavoidingpeople’salienationinthefieldofconsumption.Itreflectsthefriendlyandharmoniousrelationshipbetweenmanandnature,ratherthanman’sdesiretoconquernature.People’sconsumptionmode,consumptioncontent,andsocialsignificancemaybedifferentunderdifferentsocialforms.ConsumerEthics3.AnOverviewofChineseConsumptionEthicsFromtheoverallcontextofthedevelopmentofconsumptionthought,theChinesetraditionalconsumerethicshasbeenrunningthroughthemainlineof“advocatingthriftanddethroningextravagance.”

1)

LaoTzu:“SeeSimplicityandCherishSimplicity”and“BeSelflessandLustless”2)

Confucius:“CourtesyinFrugality”and“HappinessinPoverty”3)

Mencius:“TheBestWaytoCultivateOne’sHeartIstoHaveFewDesires”4)

Mozi:“ThriftLeadstoProsperity,andWantonnessLeadstoDeath”5)

HidingorDivulgingInformationConsumerEthics5)

Xunzi:“EconomizingonResources,ConsolidatingtheFoundation,EnrichingthePeopleandEnrichingtheCountry”6)

Guanzi:“PayEqualAttentiontoThriftandLuxury,andModerateExtravaganceIsEffective”7)

ZhuXi:“UnderstandtheLawsofNatureandReduceHumanDesires”8)

WeiYuan:“BanningLuxuryandAdvocatingThriftIstheSoundRuleofGoverningtheCountry”ConsumerEthics4.AnOverviewofWesternConsumptionEthicsFromtheperspectiveoforigin,WesternconsumptionthoughtscanbetracedbacktotheancientGreekperiodin300AD.Fromtheperspectiveofthedevelopmentprocess,thedevelopmentofWesternconsumptionthoughtismainlyaccompaniedbythedevelopmentoftheeconomy.1)AdamSmith:LuxuryIstheEnemyofthePublic,andThriftIstheBenefactorofSociety.2)MaxWeber:TheVirtueofAbstinenceIsanImportantSourceofCapitalAccumulation.3)WernerSambart:LuxuryGivesBirthtoCapitalism.ConsumerEthics4)Mandeville:ThriftIstheSin,ExtravaganceistheContribution.5)Keynes:ThriftIstheChiefCauseofEconomicDepressionandCrisis.ConsumerEthics5.AComparisonBetweenChineseandWesternConsumerEthics1)Fromthecharacteristicsofthedevelopingprocess,Chinesetraditionalethicshasbeenrunningthroughthemainlineofrespectingthriftanddethroningextravagance.AndintheWest,especiallyinmoderntimes,thedevelopmentsofconsumerethicshavebeenaccompaniedbythedebateonextravaganceandthrift,andluxuriousconsumptionbecamethemainstreamofsocietyseveraltimes.2)Fromtheperspectiveofhumannature,Westernconsumerethicsvaluesthepublicizingofhumannature.Chinesetraditionalconsumerethicsfocusesonmoraleducationandpersonalitycultivationofhumannature.ThethriftythoughtsinChinesetraditionalethicalcultureareprofoundanddeep-rooted.ThrifthasalwaysbeenthemainstreamconsumptionviewinChinesehistory.ConsumerEthics3)Fromtheperspectiveofanevaluationsystem,nomatterintheeconomicevaluationorethicalevaluationofconsumptionthoughts,Westernsocietypaysmoreattentiontotheeconomicevaluationofconsumption.However,traditionalChinesesocietypaysmoreattentiontoethicalevaluation.Westernconsumptiontheorypaysmoreattentiontotherelationshipbetweenconsumptionthoughtandeconomicdevelopment.Especiallyinmoderntimes,thecontentionabouttheconceptofconsumptioniscenteredonhowtopromotethedevelopmentoftheeconomy.Chinesetraditionalcultureisanethicalculture,sointheconsumptionevaluation,ethicalevaluationisalwaystheprioritypositioninconsumption.ConsumerEthics6.BusinessEthicsinGreenConsumption

Greenconsumptionisdefinedasonekindofconsumptiontoavoidtheuseofthefollowingproducts:productsthatendangerthehealthofconsumersorothersandharmtheenvironmentinproduction,use,ordisposal.Productsthatconsumedisproportionatelylargeamountsofresourcesduringproduction,useorabandonment;Productswithexcessiveredundantpackagingfeaturesorunnecessarywasteduetoshortproductlifeandotherreasons;productsmadefrommaterialsobtainedfromendangeredspeciesorenvironmentalresources,includingproductsthatabuseanimalsandneedlesslycatchthemindiscriminately;productsthatadverselyaffectothercountries,especiallydevelopingcountries.--GreenConsumptionGuideConsumerEthicsCharacteristicsofGreenConsumption

Themainfeatureofgreenconsumptionisthatpeoplenolongerconsumealotofresourcesandenergytogetcomfortableinlife,butconsciouslysaveresourcesandenergytoensurealastingandstablecomfortablelife.Firstly,greenconsumptionisanewecologicalconsumptionmode.Secondly,greenconsumptionisamoderateandhealthylifephilosophy.ConsumerEthicsEcologicalEthicsImplicationofGreenConsumption

Firstly,greenconsumptionisbasedonpeople’ssurvivalandhealth,payingattentiontoenvironmentalprotectionandresourceconservation,whichisconducivetoeliminatingbadconsumptionhabitsandprotectingpublicenvironmentalhealth.Greenconsumptionadvocatesregulatingpeople’sconsumptionbehaviorwiththepurposeofenvironmentalprotectionandhumanhealthandsurvival,opposesresourcewaste,advocates“resource-saving”and“environment-friendly”greenproducts,andfocusesontherecoveryandutilizationofresources,whichisapositiveandaneffectivemodeofprotectionfortheenvironment.Greenconsumptionalsoadvocatescivilizedconsumptionandharmlessconsumption,requiresthereductionandscientifictreatmentofhouseholdgarbage,andmakespeople’sconsumptionactivitiesnotharmfultonatureasmuchaspossible.ConsumerEthicsEcologicalEthicsImplicationofGreenConsumption

Secondly,greenconsumptionadvocatesthatdevelopmentisthegrowthofgreenGDP,whichisconducivetogivingplaytotheguidingroleofconsumptiondemand,promotingthetransformationofproductionandoperationmode,andrealizingthesustainabledevelopmentofsociety.Greenconsumptionisakindofhigh-levelrationalconsumptionwithecologicaleconomicethicsconsciousness.Inessence,itisakindofkindconsumptionthatisharmlesstotheenvironmentandhumanbeings.Itadvocatestheharmoniouscoexistencebetweenmanandnature,andthecoordinationbetweeneconomicdevelopmentandagoodecologicalenvironment,whichisconducivetothesustainabledevelopmentofsociety.ConsumerEthicsEcologicalEthicsImplicationofGreenConsumption

Thirdly,greenconsumptionadvocatesthatspiritishigherthanmaterial,whichisconducivetopeopleputtinganendtomaterialhedonismandotherconsumptionerrors,improvingthequalityoflife,andpromotingall-aroundhumandevelopment.Greenconsumptionpromotesthechangeofconsumptionfromquantityexpansiontoqualityimprovementbyguidingandregulatingconsumptionbehavior,promotingtheimprovementofconsumptionlevel,consumptionqualityandtherationalizationofconsumptionstructure,whichisconducivetotheestablishmentofascientific,civilizedandhealthywayoflifeandconsumption.ConsumerEthicsEcologicalEthicsImplicationofGreenConsumption

Fourthly,greenconsumptionhighlightsthefairnessofconsumption,whichisconducivetopromotingthefairnessandequalityofglobalintra-andinter-generationalconsumptionandreflectstheideaofgreaterhumanharmonyinabroadersense.Consumptionjusticereferstowhenconsumingnaturalresourcesandmaterialmaterials,consumersshouldfullyconsidertheconsumptionrightsandinterestsofotherconsumersandconsidertheimpactofconsumptionactivitiesonnature.Itincludesinter-generationalconsumptionjusticeandintra-generationalconsumptionjustice.Greenconsumptionrecognizesthatallpeople,allcountriesornationshaveequalrightsandfreedomtodevelopandutilizenaturalresources.ConsumerEthicsEcologicalEthicsImplicationofGreenConsumptionGreenconsumptionistherevolutionoftheconsumptionconcept,consumptionmode,andevensurvivalmode.Itreflectstheever-changingmoderncultureandfuturecivilization.Thedevelopmentofgreenconsumption,thecultivationofthegreenconsumptionconcept,thescientificandreasonableconsumptionconsciousnessofpeople,andtheformationofacivilizedandhealthyconsumptionmodearenotonlyconducivetothecultivationofpeople’sgoodmoralcharacter,elegantsentiment,andloftyspiritualrealm,butalsoconducivetothepromotionofconsumptioncivilization,andatthesametime,reflectthesocialcivilizationandprogress.CaseStudyGreenBeauty

Doyouknowaboutgreenmakeup?Atpresent,thereisnospecificlegalconceptaboutgreencosmetics.Butwecanrefertogreenproductsforinterpretationandunderstanding.Greenproductsmeetenvironmentalprotectionrequirementsinthewholelifecycle.Productsthatareharmlesstotheecologicalenvironmentandhumanhealthorhavelittleharm,lowresourceconsumptionandhighquality.Greencosmeticscanbetemporarilyunderstoodasaclassofcosmeticswithcertainrelevantstandardsthatadhereto

sustainabledevelopment.CaseStudyBeautyIndustryEntersaSustainableEra

The“green”low-carbonwindinthebeautyareaatthe4thChinaInternationalImportExpo,itistheepitomeoftheglobalbeautybrand’spracticeofthe“green”concept.Thewholeindustryismakingeffortsto“green”fromdifferentdimensionssuchascomposition,experiment,andpackaging.Throughclimatechangeresponse,productcarbonverification,sustainableprocurement,sustainablepackaging,andothermeans.Thebeautyindustryiscontinuingtoreducecarbonemissionsandstriveto

implementtheconceptofgreendevelopmentandlow_x0002_carbonoperation.CaseStudyAlthoughthereisnoclearstandardforgreencosmetics,moreandmorebeautyenterprisesbegintopracticegreendevelopment.Forexample,wedevelopedanduseddegradablematerials,carriedoutemptybottlerecycling,improvedtheutilizationrateofcosmeticspackagingmaterials,andadvocatedparticipationinnaturalpublicwelfareactivities.Thisencouragespeopletopurchaseproductswithastrongsenseofgreenenvironmentalprotectionandarewillingtotakemoresocialresponsibilities.Advocatesustainablebeautyproductstohelplow-carbonsustainabledevelopment.GreenBeautyComesintoPeople’sLife

Whetherbeautybrandspracticetheconceptof“sustainability,”ithasbecomeanimportantfactorinfluencingthepurchasedecisionsofyoungconsumers.BeautyeggmadeofplantCaseStudymaterials,lipstickwith“vegetarian”patentedingredientsinsteadofanimalingredients.Recyclablepackagingcontainers...suchproductsthatcombinebeautywith“green”areincreasinglypopularwithyoungpeople.Moreyoungcustomersareimpressedbythebrandconceptof“natural”and“sustainable”andintegratetheconceptofenvironmentalprotectionintodailylife.FutureDevelopmentofGreenCosmetics

Underthenationalstrategicbackgroundofthe“doublecarbon”goal,practicingsocialresponsibility,promotinggreendevelopment,anddevelopingsustainablecosmeticshavegraduallybecomethe“requiredcourses”forthedevelopmentofthecosmeticsindustry.Thecosmeticsbrandwithsafe,transparent,environment-friendly,andsustainableingredientswillbemoremoreandmorepopularwithconsumers.SustainablebeautyhasgraduallyCaseStudybecomeaninevitabletrend,toachievethedualcarbongoalsandcontributetolow-carbonlife.DiscussionQuestions1.Whataregreencosmetics?2.Whyisthegreenbeautyimportantinmodernbusiness?ReferenceKeytotheQuestionsofCaseStudy1.Whataregreencosmetics?Greencosmeticscanbetemporarilyunderstoodasaclassofcosmeticswithcertainrelevantstandardsthatadheretosustainabledevelopment.ReferenceKeytotheQuestionsofCaseStudy2.Whyisthegreenbeauty

important

in

modernbusiness

?Thebeautyindustryiscontinuingtoreducecarbonemissionsandstrivetoimplementtheconceptofgreendevelopmentandlow-carbonoperation.BasedontheGreenBeauty,suchproductsthatcombinebeautywith“green”areincreasinglypopularwithyoungpeople.Sustainablebeautyhasgraduallybecomeaninevitabletrend,toachievethedualcarbongoalsandcontributetolow-carbonlife.ChineseEthicalCulture:中国伦理文化1.一粥一饭，当思来之不易；半丝半缕，恒念物力维艰。（《朱子家训》）Aporridgearicewhenthinkingit’shard-won,andhalfsilkhalfwisp,constantlyconsideringmaterialresourcesaredifficult.(ADictionaryofAncientChineseProverbs)2.中国经济发展正在从以往过于依赖投资和出口拉动向更多依靠国内需求特别是消费需求拉动转变。（《人民日报》）China’seconomicdevelopmentisshiftingfromrelyingtoomuchoninvestmentandexportstorelyingmoreondomesticdemand,especiallyconsumptiondemand.(ThePeople’sDaily)Exercises1.Trueorfalse.1)TheconceptofconsumptionethicsinChinaoriginatedfromthemodernsociety.2)AdvocatingthriftanddethroningextravaganceistheimportantcontentofConfucianconsumptionethics.3)MaxWeberproclaimsthat“luxuryistheenemyofthepublic,andthriftisthebenefactorofsociety.”4)Nowadays,theabnormalconsumptionandbadconsumptionhabitsinthesocietyreflectunreasonableconsumptioncultures.5)Inmodernsociety,consumptionisacompletesetofsystemsandmoralityrelatedtothesocialvaluesystem.FFTTTExercises6)AmongthefivelevelsofMaslow’sdemand,thelowestlevelofneedis“self-realizationneed”.7)MostChinesepeoplehaveayearningformaterialconsumptionmorethanspiritualenjoyment.8)Inmodernsociety,advertisingisnotonlyakindofconsumptionculture,butalsoakindofconsumptionethics.9)Consumptionactivitiesshowahighdegreeofprivacy.10)Onlyexcessiveconsumptioncanleadtowaste.FFTTTExercises2.GivethefollowingdefinitionsforthenamesinEnglish.1)Thrift2)Luxury3)ConsumerCultureThriftreferstothehabitofsavingmoneyandspendingitcarefullysothatnoneiswasted.Luxuryreferstotheenjoymentofspecialandexpensivethings,particularlyfoodanddrink,clothesandsurroundings.Consumercultureisthesocialconsumptionactivitiesofvariousculturalcharacteristicsofthegeneralterms,involvingtheconsumptionphenomenonofculturalresearch,variousmaterialconsumptionandspiritualconsumptionactivitiesinreallife.

Exercises2.GivethefollowingdefinitionsforthenamesinEnglish.4)ConsumptionValue5)WastefulConsumptionConsumptionvalueistheoverallunderstanding,evaluation,andvaluejudgmentoftheconsumptionsubjectontheconsumptionobject,consumptionbehavior

mode,consumptionprocess,andconsumptiontrend,aswellastheideologicalnormsguidingconsumptionbehavior,formedtherefrom.Wastefulconsumptionreferstoconsumptionbehaviorsthatconsumemoreresources,butarenotconducivetopeople’sphysicalandmentalhealth,andgreatlyreducetheeconomicandsocialbenefits.Exercises3.TranslatethefollowingtermsintoChinese.1)TheEconomicFunctionofConsumerCulture2)TheEducationalFunctionofConsumerCulture3)MoralValueoftheHarmoniousSociety4)EthicalEmotion5)ConsumptionHarmony

消费文化的经济功能消费文化的教化功能和谐社会道德价值伦理情感消费和谐Exercises4.TranslatethefollowingtermsintoEnglish.1)消费教育2)知足常乐，安贫乐道3)过度消费4)消费异化5)节约型社会

ConsumptioneducationBeingcontentwithpovertyandthriftExcessiveconsumptionConsumptionalienationConservation-mindedsocietyExercises5.Answerthequestionsbriefly.1)WhatarethesimilaritiesbetweenChineseconsumptionethicsandWesternconsumptionethics?Therearetwopointsinsimilarity.First,nomatterinChinesetraditionalsocietyorWesternsociety,thethoughtofconsumptionethicshasnotformedasystembutisscatteredinvariousdoctrinesandviewpointsofthinkersindifferenthistoricalperiods.Evenuptomoderntimes,therehasnotreallybeenacompleteconsumerethicssystem.Second,thereisalwaysaphenomenonofcoexistenceofmutualopposition,mutualinfluence,andinterweavingamongvariousconsumptionconceptsineachera.Evenifmainstreamconsumptionthoughtispromotedbyvigorouslyreligiousandpoliticalforces,theexistenceofopposingconsumptionviewscannotbeerased.Exercises5.Answerthequestionsbriefly.2)WhatarethemajordifferencesbetweenChineseconsumptionethicsandWesternconsumptionethics?TherearethreedifferencesinconsumptionthoughtbetweenChinaandtheWest.First,theyaredifferentinthecharacteristicsofthedevelopingprocess.Chinesetraditionalethicshasbeenrunningthroughthemainlineofrespectingthriftanddethroningextravagance.AndintheWest,especiallyinmoderntimes,thedevelopmentsofconsumptionethicshavebeenaccompaniedbythedebateonextravaganceandthrift,andluxuriousconsumptionbecamethemainstreamofsocietyseveraltimes.Second,theyaredifferentinthefocusofhumannature.Westernconsumptionethicsvaluesthepublicizingofhumannature.Chinesetraditionalconsumptionethicsfocusesonmoraleducationandpersonalitycultivationofhumannature.ThethriftythoughtsinChinesetraditionalethicalExercises5.Answerthequestionsbriefly.2)WhatarethemajordifferencesbetweenChineseconsumptionethicsandWesternconsumptionethics?cultureareprofoundanddeep-rooted.ThrifthasalwaysbeenthemainstreamconsumptionviewinChinesehistory.Thethirddifferenceliesintheevaluationsystem.Nomatterintheeconomicevaluationorethicalevaluationofconsumptionthoughts,Westernsocietypaysmoreattentiontotheeconomicevaluationofconsumption.However,traditionalChinesesocietypaysmoreattentiontoethicalevaluation.Westernconsumptiontheorypaysmoreattentiontotherelationshipbetweenconsumptionthoughtandeconomicdevelopment.Especiallyinmoderntimes,thecontentionabouttheconceptofconsumptioniscenteredonhowtopromotethedevelopmentoftheeconomy.Chinesetraditionalcultureisanethicalculture,sointheconsumptionevaluation,ethicalevaluationisalwaystheprioritypositioninconsumption.Exercises5.Answerthequestionsbriefly.3)Whycanwesaythatcultureandconsumptionareinseparable?4)Whatpossiblemeasurescancommunitiesandnon-governmentalorganizationstaketoimproveconsumptioneducation?Inabroadsense,consumptionisculture,whileinanarrowsense,consumptionisaspecialculturedevelopedinthesociety.Inmodernsociety,consumptionisnolongeranarbitraryconsumptionbehaviorofindividuals,butacompletesetofsystemsandmoralityrelatedtothesocialvaluesystem.Theycansetupamateurconsumptioneducationschools,holdconsumptionclubs,andinviteenterprisesandmassmediatojointlyholdspecialcolumnsonconsumptionknowledge.Exercises5.Answerthequestionsbriefly.5)DiscussinsmallgroupsaboutChinesetraditionalconsumptionculture.Chinesetraditionalconsumptionethicsisalwaysfeaturedwithaconceptofbeingcontentwithpovertyandthrift.TheextravagantspendingstylehasalwaysbeendespisedbythevastmajorityofChinesepeople.Chinesetraditionalconsumptionculturenotonlyfollowsthepursuitofmaterialconsumption,butalsopaymoreattentiontotheconstructionofspiritualculture.Inthedailyconsumption,mostChinesepeoplehaveayearningforthespiritualenjoymentinmaterialconsumption.Ingeneral,Chineseconsumptionbehavioriscautiousandpractical,neithergiveupthepursuitofahappylife,nortakethematerial&pleasureasthepurposeoflife.Exercises6.Casestudy.Disney’sLowCarbonStrategy

Inrecentyears,environmentalprotectionhasattractedattentionfromallwalksoflife,andtheemissionofairpollutantsandotherpollutantshavereceivedmoreandmoreattention.Thissummer,Disneylaunchedaseriesofgreenpropagandacampaignsintheworld.Disneystore:Attheendof2020,Disneyannouncedtoreducetheuseofplasticpackaginginitsproducts.In2021,thelatestversionofPrincessseriesdollsinDisneystoreswillallbepackagedinpaper,makingDisney’sconceptofenvironmentalprotectionaccessibletomillionsofhouseholds.WaltDisneyWorld:OntheoccasionofChildren’sDay,WaltDisneyCo.,Ltd.andtheFoundationjointlylaunchedthe“IdleToysDonationPlan”publicwelfareactivity.ParentsExercises6.Casestudy.andchildr