大学体验英语第二册Unit3课文A

UNIT3

（PassageA）

ADVERTISINGOct.21-25,2013Week8PresentationPassageA

TheAdCouncilataGlanceTextStructurePara1Para2-3Para4Para6-7Para5Testifiedby4ExamplesContentAwareness–Para1ContentAwareness–Para1Youmaynotimmediatelyknowusbyname,butyoudoknowus.For59years,theAdCouncilhascreated_________and_____________publicservicemessagesforournation.Ourslogansandcharactersaremorethan_____________—theyraiseawareness,inspireindividualstotakeaction,andsavelives.ThefollowingresultstestifytothepoweroftheAdCouncil’smessagestomake________and__________socialchange:timelycompellingmemorablelastingpositiveExamplesadoptedtotestifytothepoweroftheAdcouncil’smessages.Introducedin1985save75,ooolivesSince1972help300,000studentsThelowestfatalitiesthemostrecognizedsloganLaunchedin1944longest-running&famous95%77%70%15,935$1.4billion21%70%MakelastingandpositivesocialchangeContentAwareness–Para1ContentAwareness–Para1CampaignStartingyearTagline/MessagePublicissuesEffectsTheUnitedNegroCollegeFundCrashTestDummies,VinceandLarry1944Onlyyoucanpreventforestfires.NotsaidNotsaidTheSmokeyBearForestFirePrevention19721985FriendsDon’tLetFriendsDriveDrunkAmindisaterriblethingtowaste.NotsaidPreventingforestfiresPreventingdrunk

drivingFundingminoritycollegestudentsPromotingsafetybeltusageItsmessagereached95%ofadultsand77%ofkids.In1998,USexperiencedthelowestnumberofalcoholic-relatedfatalities.Ithasraised$1.4billionandhelpedover30,000minoritystudents.Safetybeltusagehasincreasedfrom21%to70%,saving75,000lives.ContentAwareness–Para1SmokeyBear'sCampaignisanefforttohelpeducatepeopleabouttheimportanceof___________accidental,human-causedwildfires.Thefocusofthecampaignwasonpromotingwildfireprevention,andSmokeyBearasateacher,asafriend,andastheguardianofourland.preventingContentAwareness–Para1VinceandLarry,thetwocrashtestdummies,weredevelopedbytheNationalAdCouncil

andNationalHighwayTrafficSafetyAdministrationandtheUnitedStatesDepartmentofTransportation.Theycamealivetotelleveryoneabout____________andwhathappenswhenyoudon’twearsafetybelts.safetybeltsContentAwareness–Para2Sincecreatingthecategoryofpublicserviceadvertisements(PSAs)in1942,theAdCouncilhasplayed____________________________inourchangingsociety.TheWarAdvertisingCouncil,aprivate,non-profitorganization,wasfoundedto______supportfor_____________________efforts.rallyv.(causeto)comeorbringtogetherforapurposeTheWarAdvertisingCouncil,whichwasnotestablishedbythegovernmentorforprofit,wasaimedatencouragingpeopletosupportWorldWarII.anincreasinglycriticalrolerallyWorldWarII-relatedContentAwareness–Para3ContentAwareness–Para3Warbondsaredebtsecurities(债券)i_________

byagovernmentforthepurposeoffi____________militaryoperationsduringtimesofwar.Warbondsge___________capitalforthegovernmentandmakeciv___________feelinvolvedintheirnationalmilitaries.issuedfinancinggenerateciviliansContentAwareness–Para3Victorygardens,alsocalledwargardensorfoodgardensfordefense,werevegetable,fruitandherbgardensplantedatprivateresidencesandpublicparksintheUnitedStates,duringWorldWarIandWorldWarIIto________thepressureonthepublic_______supplybroughtonbythe______effort.reducefoodwarContentAwareness–Para3LooselipssinkshipsisanAmericanEnglishidiommeaning"bewareofunguardedtalk".ThephraseoriginatedonpropagandapostersduringWorldWarII,whichwerepartofacampaigntoadviseservicemenandothercitizenstoavoidcarelesstalkconcerningsecureinformationthatmightbeofusetotheenemy.Thegistofthisparticularsloganwasthatoneshouldavoidspeakingofshipmovements,asthistalk(ifdirectedatoroverheardbycovertenemyagents)mightallowtheenemytointerceptanddestroytheships.ContentAwareness–Para3RosietheRiveterisaculturaliconoftheUnitedStates,representingtheAmericanwomenwhoworkedinfactoriesduringWorldWarII,manyof_______producedwarsupplies.These________sometimestookentirelynewjobsreplacingthe_______workerswhowereinthemilitary.RosietheRiveteriscommonlyusedasasymboloffeminismandwomen's_________power.whomwomenmaleeconomicContentAwareness–Para3AftertheWar,thePresidentaskedtheWarAdCounciltocontinueasa_____________________________________tohelpsolvethemost______________________oftheday._______,theAdCouncilwasborn.peacetimepublicserviceorganizationpressingsocialissuesHenceContentAwareness–Para4TheAdCouncil’smissionisto________aselectnumberofsignificantpublicissuesand__________actiononthoseissuesthroughcommunicationsprogramsthatmakeameasurabledifferenceinoursociety.Tothatend,theAdCouncil__________volunteertalentfromtheadvertisingandcommunicationsindustries,thefacilitiesofthemedia,andtheresourcesofthebusinessandnonprofitcommunitiesto_______awareness,_______understandingand_________action.identifystimulatemarshalscreatefostermotivatePSAcreatedbyAdcouncilCrimepreventiondrugabuseChildabuserecyclingAIDSCriticalissues???ContentAwareness–Para5Commitment2000ContentAwareness–Para5ContentAwareness–Para6S1.ForthepasttwoyearstheAdCouncilhasbeenfrequentlylistedasaTop25InternetAdvertiser,accordingtoNielsen/NetRatingsrankings,registeringapproximately11billionimpressionsin

2000.S2.Theorganization’swebsite,,featuresallofthecampaigns.TranslationContentAwareness–Para6S1.ForthepasttwoyearstheAdCouncilhasbeenfrequentlylistedasaTop25InternetAdvertiser,accordingtoNielsen/NetRatingsrankings,registeringapproximately11billionimpressionsin2000.S2.Theorganization’swebsite,,featuresallofthecampaigns..Translation根据尼尔森网络测评公司的排名，在过去的两年中，广告委员会在互联网广告商排名一般都在前25位，2000年的展现量约为110亿次。广告委员会在网站

上介绍了所有的这些公益主题。ContentAwareness–Para6S3.TheAdCouncil’spledgeistoremaincommittedandvigilantinestablishingafootholdforpublicserviceadvertisinginarapidlychangingmedialandscape.Translation广告委员会保证，要在这个瞬息万变的传媒世界，忠于职守，保持警觉，为公益广告建立一个立足之地。ContentAwareness–Para7General-to-SpecificPatternContentAwareness–General-SpecificContentAwareness__1 TheslogansandcharacterscreatedbytheAdCouncilaremeantforpeopletorememberthem.__2 SincetheAdCouncilbeganits“FriendsDon’tLetFriendsDriveDrunk”campaign,75000liveshavebeensaved.__3 “RosietheRiveter”wasacharacterintroducedbytheWarAdCounciltoencouragewomentojointhejobforce.__4 “Commitment2000”isacampaignthathelpsAmericanchildrentohaveabetterchanceofachievingtheirfullpotential.__5 IntheInternetage,theAdcouncilstillsucceedsinestablishingafootholdforpublicserviceadvertising.TFTTFLanguageFocusReadandcomplete:

Exercise4

Exer