模块ⅣUnit专题培训市公开课金奖市赛课一等奖课件

第1页第1页Unit1Advertising

第2页第2页第3页第3页复合句(四)定语从句(4)

◆典型背诵◆

1.Wehavefoundsuchrareanimalsasarelivinginthemountain.

2.Thesehousesaresoldatsuchalowpriceasweexpected.

3.Heisnotthesamemanasheusedtobe.

4.SomeofthebooksweregiftsthathegotfromhisChinesefriendsandstudents.

5.Chinaisnolongerthecountrythatitwas60yearsago.6.Asisafact，lighttravelsfasterthansound.

第4页第4页7.Themoontravelsroundtheearthonceeverymonth，as/whichisknowntoeverybody.

8.Itisknowntoeverybobythatthemoontravelsroundtheearthonceeverymonth.9.Whatisknowntoeverybodyisthatthemoontravelsroundtheearthonceeverymonth.第5页第5页◆趁热打铁◆

1.我从未听过像他讲那样故事。_________________________________________________________2.众所周知，台湾属于中国领土。________________________________________________________3.他没考及格，这是他没有预料到。_________________________________________________________4.他是个懒汉，没有些人想与他一起工作。______________________________________________________第6页第6页【答案】1.Ihaveneverheardsuchstoriesashetells.2.Aseveryoneknows，TaiwanbelongstoChina.3.Hefailedintheexam，whichhehadn'texpected.4.Heissolazyaman/suchalazymanasnobodywantstoworkwith.【名师点注】关系代词as既可引导限制性定语从句，也能够引导非限制性定语从句，as在从句中作主语、宾语或表语。引导限制性定语从句常见句式：such＋名词＋as...像……同样，像……之类；thesame＋名词＋as...和……同样。as引导非限制性定语从句时，既可在主句前，又可在主句后，有时还可插入主句中，而which引导非限制性定语从句只能置于主句之后。第7页第7页第8页第8页Ⅰ.重点词汇1．________vt.分享；分担2．________vt.宣传；推广；促销；推销3．________n．问题；议题4．________vi.迎合；有吸引力5．________vt.购买6．________adj.可买到；可取得7．________n．办法；路径8．________adj.新奇；别致；最初第9页第9页9．________adj.含有创造性10．________vi.&vt.(为……)做广告；登广告→__________n．广告→________n．登广告者11．________adj.劝导性；令人信服→________v．劝说→________adv.劝导性地；令人信服地12．________adj.难忘；无法忘掉→________adj.(反义词)13．________adv.很；非常；高地；高度地→__________adj.高→________n．高度；身高第10页第10页14．________adj.各种各样；多样→________n．(同一事物)不同种类；各种式样15．________n．媒介；媒体→________pl.(复数)16．________vt.确定；决定→________adj.决意；果断→________n．决心；确定17．________adj.便利；方便→________n．方便18．________adj.(为……而)打算(或设计)→________vt.计划→________n．计划；意图19．________vt.联络；连接→________n．联络；连接20．________vt.推荐→________n．推荐第11页第11页1．mote3.issue4.appeal5.purchase6.available7.approach8.original9.creative10.advertise；advertisement；advertiser11.persuasive；persuade；persuasively12.unforgettable；forgettable13.highly；high；height14.various；variety15.medium；media16.determine；determined；determination17.convenient；ended；intend；intention19.connect；connection20.recommend；recommendation第12页第12页Ⅱ.短语回顾1．beused________习惯于；适应2．beaware________知道；明白；意识到3．fall________上……当4．playtricks________欺骗；捉弄5．________a．..life过……生活6．________自杀7．tricksb.________doingsth.诱使某人做某事第13页第13页8．________重复9．besatisfied________对……感到满意10．up________到达11．appeal________迎合12．________组装13．bebored________对……感到厌倦14．beconcerned________对……关怀15．________传达第14页第14页1．to2.of3.for4.on5.lead6.commito8.overandoveragain9.with10.to11.to12.putsth.together13.with14.with15.getsth.across第15页第15页Ⅲ.佳句回顾1．__________anaddoesnotlie，itdoesnotmeanit________you________________.即使广告不撒谎，也并不意味着广告完全讲真话。2.Alloftheseads____________，andyoucanoften______________alotby____________theadvicetheygive.所有这些广告旨在有所帮助，你经常会从他们所予以提议中学到诸多。第16页第16页3．Itisimportanttoknowexactlythemessageyouwanttopeopleand____________youaretryingtogetthem____________.你得确切地知道你想传递给人们信息是什么，你又想让他们做什么，这很主要。4．Thewayyou__________advertiseshould________mainly________yourtargetaudienceandwhichkindsofads________thatparticulargroupbest.选择广告方式主要依据是目的观众，以及何种广告最能被这一特定群体所接受。第17页第17页5．________weareconsideringrepackagingourchocolatebaraswell.那就是为何我们也在考虑重新包装我们巧克力棒。第18页第18页1．Evenif；tells；thecompletetruth2.aremeanttobehelpful；learn；following3.sendto；what；todo4.chooseto；depend；on；reach5.That'swhy

第19页第19页第20页第20页1．sharevt.&vi.分享；分担；合用n．[C]一份；份额；股份第21页第21页【典型例句】①Ididsomeresearchonadvertisements，andhavesomeveryimportantinformationtoshare_withyou.(P2)我对广告作过调查，因此有些主要信息与你分享。②Iownthehouse，butweshare_the_bills.我拥有这所房子，但我们分担各项开支。③I'venotgotmyshare_ofthecakeyet.我尚未分得我那一份蛋糕。第22页第22页【即时应用】依据汉语提醒完毕下面小片段Ithinkgoodfriends(1)________(分享一切).SoIoften(2)________(和Jane分享)thetastyfoodmymotherbringsmeeveryweek.Wearefriendswho(3)________(同甘共苦)．【答案】(1)shareeverything(2)sharewithJane(3)share(in)happinessandsorrows第23页第23页2．promotevt.增进；增进第24页第24页【典型例句】①Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice.(P2)商业广告是人们为了促销产品或服务而花钱所做。②Hewas_promoted_toprofessorlastyear.去年他被提升为教援。第25页第25页【即时应用】依据汉语提醒完毕下面小片段(4)________(推销，宣传)thenewproduct，Mr.Greendevotedallhistimeandenergytomakingplansandorganizingvariousactivities.Asaresult，itiswidelyacceptedbythepublicanditssalehasbeenrising.Owingtohisgoodperformance，he(5)________(得到提拔)．Hewas(6)________(从主任升为副经理)．【答案】(4)Topromote(5)gotpromoted(6)promotedfromadirectortoavice­manager第26页第26页3．intendedadj.(为……而)打算(或设计)beintendedforsb./sth.为……而设计beintendedassth.作为……而设计beintendedtodo试图；打算做intendvt.打算；计划intend＋宾语(n.，v.­ing，to＋v.，that­clause)intendsb.todosth.打算让某人做某事第27页第27页第28页第28页【典型例句】①PSAsareoftenplacedforfree，andare_intended_toeducatepeopleabouthealth，safety，oranyotherissuewhichaffectspublicwelfare.(P2)公益广告经常免费登载，是指教育人们健康、安全或影响民众福利等方面问题。②Givethemsomewaterintended_fordrinking.给他们一些饮用水。③Thedictionaryis_intended_forchildren.这本字典是给小孩用。第29页第29页【即时应用】完毕句子(7)Idon't________tothisrubbishanylonger.我再也不想听这种无稽之谈了。(8)Theyintendthattheplan__________practicewithintheyear.他们主张在本年内实行该计划。第30页第30页(9)Phelpstookpartinthe29thBeijingOlympicGames__________winningeightgoldmedals.菲尔普斯带着要赢得八枚金牌目的参与了第29届北京奥运会。【答案】(7)intendtolisten(8)shouldbeputinto(9)withtheintentionof第31页第31页4．recommendvt.推荐；简介；提议recommendsb.sth.＝recommendsth.tosb.向某人推荐/简介……recommenddoingsth.提议做某事recommendsb.todosth./forsth.推荐/提议某人做某事recommendsb.as...推荐某人为……recommendsth.for...推荐某事物供某方面用

第32页第32页【典型例句】①Irecommend_thatwepurchase10copiesforthelibrary.(P9)我提议为图书馆买10本书。②Irecommendedhimfortheposition.我推荐他这个职位。③Ourteacherrecommended_buyingthisdictionary.老师推荐买这本字典。第33页第33页【温馨提醒】(1)recommend＋that­clause提议……(从句谓语用“should＋动词原形”，should能够省略)(2)Itis/wasrecommendedthat...有些人提议……另外suggest，request，demand，urge，propose，prefer，advise，insist，require，order，command等词所带宾语从句以及它们相应名词所带表语从句、同位语从句，再加上它们过去分词所在“Itis/was＋过去分词＋主语从句”等结构中谓语动词惯用shoulddo形式，should可省略。第34页第34页①Herecommendedthatmeasures(should)betakentoprotectthepandas.他提议采用办法保护大熊猫。②Sheshouldlistentothedoctor'srecommendationthatshe(should)stayinbed.她应当听医生提议，呆在床上。第35页第35页【即时应用】(10)Haveyougotanythingyoucan________asacureforatoothache?A．expect B．thinkC．insist D．recommend【解析】recommendsth.for固定搭配，意为“推荐某物作(某种用途)”。句意：你有无什么东西能够推荐来治疗牙疼？若选B项，应改为thinkof。【答案】D第36页第36页5．determinev．决定；决心；拟定第37页第37页【典型例句】①Inorderto_determineyouraudience，youwillneedtodoalittleresearch.(P18)为了拟定广告观众，我们要做调查。②Wemust_determinewhattodonext.我们必须决定下一步行动。③Wehaven't_determinedthedateforthemeeting.我们尚未拟定会议日期。第38页第38页【温馨提醒】determine和decide后接that从句时，从句中谓语动词惯用(should)＋v.形式。ShedeterminedthatnothingpreventherfromgoingtoworkinXinjiang.她决心不会让任何事情制止她去新疆工作。第39页第39页【即时应用】一句多译(11)我们决定早动身。①________________________________________②_________________________________________③_________________________________________④__________________________________________⑤__________________________________________⑥__________________________________________第40页第40页【答案】

①Weweredeterminedtostartearly.②Weweredeterminedonstartingearly.③Weweredeterminedthatwe(should)startearly.④Wedetermined/decidedtostartearly/thatweshouldstartearly.⑤Wemadeupourmindstostartearly/thatweshouldstartearly.⑥Itwasdecidedthatweshouldstartearly.第41页第41页6．approachn.靠近；迫近；走近；办法；环节；路径；通路vt.靠近；动手处理；找……商议vi.靠近attheapproachof在快到……时候makeanapproachto...对……进行探讨approachsb.on/aboutsth.与某人接洽/商议某事approachto...靠近；近似第42页第42页【典型例句】①Youmustdecidewhatapproachyouwanttouse.(P18)你得定下来使用什么办法。②Ilikeherapproach_totheproblem.我喜欢她处理这个问题办法。③Iapproachedhimaboutfillingthemanager'sjob.我找他商议，问他想不想担任经理。第43页第43页【即时应用】(12)Atthemeetingtheydiscussedthreedifferent________tothestudyofmathematics.A．approaches B．meansC．methods D．ways【解析】这四个选项都有“办法”含义。approach与介词to连用，其它三个多与of连用。【答案】A第44页第44页7．convenientadj.以便；适当

beconvenienttodosth.做某事以便It'sconvenient(forsb.)todosth.对某人来说做某事以便conveniencen．便利；以便atone's(own)convenience在某人以便时forconvenience为了以便起见fortheconvenienceofsb.为某人以便起见第45页第45页【典型例句】①It'sfashionable；it'sconvenient！(P16)这既潮流，又以便。②Abicycleisoftenfarmoreconvenientthanacarinbusycities.在热闹都市里骑自行车往往比坐汽车以便得多。

③Willitbe_convenient_foryoutostartworktomorrow?你明天开始工作以便吗？第46页第46页【即时应用】翻译句子(13)你早晨来以便吗？(convenient)_____________________________________________________(14)我们必须安排一个适当时间和地点来开会。(convenient)______________________________________________________【答案】(13)Willitbeconvenientforyoutocomeinthemorning?(14)Wemustarrangeaconvenienttimeandplaceforthemeeting.第47页第47页8．appealvi.迎合；有吸引力；呼吁；申诉；诉诸n．呼吁；感染力；上诉第48页第48页【典型例句】①Itisimportanttoalwaystrytoappeal_tothewaytheaudiencewillreact.(P18)总是努力迎合观众反应是很主要。②Thegovernmentisappealing_toeveryonenottowastewater.政府呼吁每个人都不要浪费水。③Entertainingprogrammeshavetoappeal_toallagesandsocialgroups.娱乐节目必须雅俗共赏，老少皆宜。第49页第49页【即时应用】完毕句子(15)Thepoliceare________thepublic________informationaboutthecrime.警方呼吁公众提供相关这宗犯罪活动信息。(16)She_________thehighcourtagainsthersentence.她不服判决向高等法院上诉。【答案】(15)appealingto；for(16)appealedto第50页第50页1．beawareof知道；明白；意识到【典型例句】①However，westillmustbe_aware_ofthemethodsusedinadvertisementstotryandsellusthings.(P2)但是，我们必须弄清为了试图向我们销售东西广告所使用办法。第51页第51页②Areyouaware_thatyouhavehurtherfeelings?你有无觉察到你已经伤害了她感情呢？③I_became_aware_howshemightfeel.我觉察到她会有如何感受。第52页第52页【温馨提醒】aware前面不能用very修饰，习惯用well，fully等词。第53页第53页【即时应用】(17)Nosoonerhadtheoldwomanboughttheyoungman'sjewelthanshebecameaware________.A．tobecheated B．cheatedC．cheating D．ofbeingcheated【答案】D第54页第54页2．getacross传输；使……了解；过马路【经典例句】①Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign.(P18)推出广告(战役)时，你有许多不同方式传输消息。②Themessagegot_acrossatlast.这信息终于被传开了。③Ourteacheristalented，butnotverygoodatgettinghisideasacross_tous.我们老师很有才，但他不善于把他观点向我们讲清楚。第55页第55页getaheadof比别人强；走在……前面getalong进行；进展；(勉强)生活下去；过下去getaround(消息)传开getdownto(doing)sth.开始认真做某事getintouchwith和……取得联系getoff下车；离开；动身；起飞；脱下；下班第56页第56页getover克服；挣脱某种情绪；从……恢复；痊愈getridof挣脱；除掉；处理掉getthrough做完；办完；通过(考试)；接通电话gettogether聚首；欢聚第57页第57页【即时应用】(18)—Whatpointareyoutryingto________？—Infact，Iwanttosaythatadvertisingisreallythemosteffectivemethodofpromotion.A．getaway B．getacrossC．getthrough D．getin【答案】B第58页第58页3．playtricks/atrickon开……玩笑；欺骗；捉弄【典型例句】①Notalladsplay_tricks_onusthough.(P3)然而，并非所有广告都给我们设陷阱。②Youarenotthefirstpersonto_be_tricked_out_ofyoursavings.你不是第一个受骗走存款人。③Hetricked_me_into_believingthathewassomebodyfamous.他诱使我相信他是个名人。第59页第59页playajoke/jokesonsb.戏弄某人；向某人开玩笑makefunofsb.取笑某人makeafoolof欺骗……tricksb.into(doing)sth.诱使某人(做)某事tricksb.outofsth.骗走某人某物；诈骗第60页第60页【即时应用】(19)Playingtricks________othersissomethingweshouldneverdo.A．into B．withC．on D．of【解析】固定短语，playtricksonsb.捉弄某人。【答案】C第61页第61页4．beusedto对……习认为常；习惯于；适应(to为介词)【典型例句】①Hehasbeen/got/become_used_totheclimatethere.他已经习惯了那里气候。②Afterthenewarrival，youwon'thavetimetogoclubbingasyouused_to_do.这次到达之后，你将不能像以前那样有时间去泡吧了。

③Computerscanbe_used_to_doalotofworknowadays.现在计算机可用来做许多事。第62页第62页usedtodosth.过去常常做某事(暗含现在不做了)，to为不定式符号beusedtodosth.被用来做某事beusedfor...被用来做……(表目)beusedas当作……被使用(表方式)第63页第63页usedto/wouldusedto和would都用来谈过去习惯。usedto能够指动作或状态，描述过去经常或连续行为，现已不再发生．would多指动作重复，并且would不强调与现在对比。Weusedtobefriends；now，weareenemies.我们曾经是朋友；现在，我们是敌人。Shewouldalwaysexerciseinthemorning.她总是在早上锻炼身体。第64页第64页【即时应用】用所给词适当形式填空(20)Thebluefilesareusedto________(store)olddocuments.(21)Weareusedto________(getup)earlyand________(sleep)early.(22)Weusedto________(gosailing)onthelakeinsummer，butnow，wehavenotime.【答案】(20)store(21)gettingup；sleeping(22)gosailing第65页第65页1．Iftheywanttobecomethemarketleader，thecompanymustensurethattheirproductis_of_high_quality.假如他们想成为市场份额最大占有者，公司必须确保他们具备好产品质量。第66页第66页【句式分析】beofhigh/good/top/poorquality质量高/好/上乘/差。①Sleepisofgreathelptorefreshment.睡眠对恢复精力很有帮助。②Thisisanimportantmatter.＝Thisisamatterofimportance.这是一件主要事。第67页第67页(1)of＋抽象名词(相称于该抽象名词所对应形容词形式)常在句中作表语、定语和宾补，用于说明某人或某事物含有性质。惯用名词有：use，importance，help，value，interest，benefit等。这些名词前可用great，no，little，some，any，notmuch等修饰，以表示不同程度。(2)of＋表示物质名词(＝bemadeof)多用来表示某物是由某种物质做成。(3)of＋thesame＋名词，用于be动词等之后时，可将of省略。第68页第68页【即时应用】完毕句子(23)Manythingstoday________.现在诸多东西都是塑料做。(24)HeandI________________.他和我同岁。(25)Theirsuggestionsare____________.他们提议很主要。【答案】(23)areofplastics(24)are(of)thesameage(25)ofgreatvalue第69页第69页2．Afteryouhavedecidedwhoyourtargetaudienceis，it_is_time_to_decidewhatyouwanttheaudiencetoknoworthinkabout.在你拟定了谁是你目的观众之后，就到了该去拟定你想让他们知道或考虑东西时候了。第70页第70页【句式分析】Itistime(forsb.)todosth.到了(某人)做某事时间了。此句式还能够改为：(1)Itistimeforsth.(2)Itis(high)timethatsb.shoulddo/didsth.第71页第71页①It'stimeforyoutobreakawaywithhim—hedoesn'tdeserveyourlove.你该和他分手了——他不值得你爱。②It'shightimeyougot/shouldgetridofyouroldwayofthinking.你这老脑筋也该换换了。第72页第72页【温馨提醒】(1)Itistimethat...后从句中，谓语动词惯用should＋动词原形或用v.­ed形式，should普通不能省略。(2)thefirsttime/everytime＋从句(某人)第一次/每次做某事时候。(3)It/This/Thatis/wasthefirst/second...time(that)＋从句是一个主要句型，其使用办法是：当前面be动词是is或willbe时，后面句子用现在完毕时；当前面be动词是was时，后面句子用过去完毕时。第73页第73页①It'stimethatweshouldgetdown/gotdowntobusiness.我们该干正事了。②Hebrokethereflectorofhiscarthefirsttimehedrove.他第一次开车，就把汽车反光镜给碰坏了。③Thiswasthefirsttimeshehadspokenbeforemanypeople，soshewasabitshy.这是她第一次当众发言，有些害羞。

第74页第74页【即时应用】一句多译(26)我们该吃晚饭了。①___________________________________________________②_____________________________________________________③_____________________________________________________【答案】①It'stimeforustohavesupper.②It'stimeforsupper.③It's(about/high)timewehadsupper.第75页第75页第76页第76页Ⅰ.单词拼写1．Mostcommercialadvertisementsarep________.2．Somesingersliketoorganizepublicitycampaignstop________theirnewalbums.3．E________inAmerica，heiskeepingondoingresearchinsteadoftakingexams.4．Ihateitwhenpeoplecriticizemeinthep________.5．TheTibetanRailwayisc________forTibettodevelop.第77页第77页6．Anadvertisementisofnouseunlessitreachesits________(观众)．7．Thesceneoftheaccidentis________(难忘)．8．Itis________(推荐)thatthistypeofMP6havemorefunctionsandbeworththeprice.9．Sharkswon'tattackpeopleiftheyhaveother________(选择)．10．Ifindfamouspeopledifficultto________(靠近)．第78页第78页【答案】1.mote3.Educated4.public5.convenient6.audience7.unforgettable8.recommended9.choices10.approach第79页第79页Ⅱ.选词填空fallfor；benotsatisfiedwith；dealwith；trick...into...；beboredwith；benotawareof；inorderto；beintendedfor；evenif；beconcernedwith1.________achievethenewgoal，wehaveadoptedanewmethodtoensurethesuccess.2．Ifyoudon'tknowhowto________it，youcanseekforhelpfromyourteacher.3．Youshouldbecleverandsmartenoughnotto________histricks.第80页第80页4．Thecoach________theresultandheisshoutingathisteamplayers.5．Theyaretotallylostinreadingthebookand________thenoisenearby.6．________yougetfullmarks，itdoesn'tmeanthatyouareperfect.7．Thiskindofexercise________thosewhowanttokeepfit.8．Don'ttryto________me________believingyourwords.第81页第81页9．We________thefinancialpro