商务英语写作1课件

商务英语写作___ChapterThreeInquiriesandRequests商务英语写作___Chapter1HowtodeliverDirectandRoutinemessages

Giveanygoodnewsandsummarizethemainpoints.Includingthedatepoliciesbegin,thepercentofadiscount,etc.Givedetails,clarification,background.Presentanynegativeelements-aspositivelyaspossible.Explainanyreaderbenefits.Useagoodwillending:positive,personal,andforward-looking.HowtodeliverDirectandRout2Imagingyouareworking…….AskForapricelistandabrochure.Askforasalesrepresentativetocallatyouroffice.Askforadviceregardingtheuseofthenewcomputernetwork.Askifabusinesspartnercouldmeetyouattheairport.Askifyoucouldbeexcusedfromaregularmeeting.Imagingyouareworking…….As31.AimsofInquireLettersAskforinformationAskforcooperationAskforquotationAskfordiscount1.AimsofInquireLettersAsk42.ThegeneralplanforinquireletterIftheletteristoanestablishedcustomer,sayhowmuchyouappreciatedoingbusinesswiththem.Iftheletteristoaprospectivecustomer,givealltherelevantinformationandexpressthehopeofbuildinggoodbusinessrelationships.2.Thegeneralplanforinquir5Beginwiththemajorpoints.Givethesupportingdetails.Endwithgoodwill2.ThegeneralplanforinquireletterBeginwiththemajorpoints.2.6Thefirstparagraphyoushouldaskthequestionsyouwishtohaveanswered.Ishouldappreciatefurtherdetailsabout…Ishouldliketoask….Woulditbepossibleif….Couldyougivemesomeideaabout….Couldyoupleasesendme…….1).TheOpeningThefirstparagraphyoushould72).TheBodyThebodyshouldincludethenecessaryexplanationofwhyyouwishtohavethisinformationandhowyouplantouseit.2).TheBodyThebodyshouldin8Endwithgoodwillwordsadaptedtoeachparticularsituation.Thankyouinadvanceforyourhelp.Thankyouverymuchforyourcooperation.Ishouldliketoexpressmyappreciationforyourassistance.Ilookforwardtohearingfromyousoon.Ilookforwardtoreceivingyourbrochure.见例Letterb,Sample3-43).TheClosingEndwithgoodwillwordsadapte9LetterAAnalyze:Wouldyou……表示委婉的语气Pleasequotesb……请提供……的报价Deliverytime交货时间Termsofpayment付款方式Discount折扣Placeorderswith与……订货Offerthebestprice报最优价格LetterAAnalyze:Wouldyou……10Dearsirs:Wearemanufacturesofenvironment–friendlyhybridcarandwearelookingforacompanytopresentusinyourcountry.WearewritingtoyouasyouareoneofthelargestandmostinfluentialsalesagentsofspecializedcarsintheUnitedStates.WehopetherebesomemutuallybeneficialBusinessopportunitiesavailable.Sincetheinceptionofourcompanyin1984,wehavemarketedourcarsonlyinJapan.However,nowweareconfidentthatourcarsareinternationallycompetitivein

Dearsirs:11termsofbothpriceandquality.WehavedecidedtopromotethemoverseasstartingintheU.S.Wewouldbemostgratefultoknowifyoumightbeinterestedinhandlingourlineofcars.Sothatyoucanlearnmoreaboutourcompanyandourcars,wehaveenclosedourlatestcatalog.Welookforwardtohearingfromyousoon.Verytrulyyours,termsofbothpriceandqualit12LetterAAnalyze:Environment-friendly环境保护的Confident自信地

confidentindoingsomethingCompetitive有竞争力的

competitiveedge

竞争力

competewith…

与…竞争Intermsof…就…来说LetterAAnalyze:Environment-13Exercises:我们正寻找一家公司作为我公司在美国的代理。WearelookingforacompanytoactasouragentintheU.S.我们已与日本重要的化学公司建立了良好的业务关系。WehaveestablishedsomegoodbusinessconnectionswithleadingJapanesechemicalcompanies.

Exercises:我们正寻找一家公司作为我公司在美国的代理14Exercises:随着童装市场的扩大，我公司的利润正大幅增加。Withtheexpansionofthemarketinchildren’sclothing,wearemakingalargeprofit.Exercises:随着童装市场的扩大，我公司的利润正大幅15Exercises:我们相信本公司的产品在价格和质量上都有竞争力。Webelieveourproductsarecompetitivebothinpriceandquality.我们对自己的产品充满信心。Wehaveeveryconfidenceinourproducts.Exercises:我们相信本公司的产品在价格和质量上都有竞16Exercises:我们通过东京公商会了解到了贵公司的情况。WelearnedofyourcompanythroughtheChamberofCommerceandIndustryinTokyo.我公司是东南亚地区最大的高尔夫设备销售代理商之一，我们想获得贵公司新产品的有关信息。OurcompanyisoneofthelargestsalesagentsforgolfequipmentinSouthEastAsiaandwewanttoobtainedinformationaboutyournewproducts.Exercises:我们通过东京公商会了解到了贵公司的情况。17Exercises:我们对贵公司新近开发的技术很感兴趣。Weareverymuchinterestedinyourrecently-developedtechnology.请寄来贵公司宣传手册及最新年度报表。Couldyoupleasesendusyourcompanybrochureandyourlatestannualreport.Exercises:我们对贵公司新近开发的技术很感兴趣。18Exercises:如果贵方对我公司的经营范围感兴趣的话，我们将非常高兴地给贵方寄去我公司的产品目录。Ifyouareinterestedinourlineofbusiness,wewouldsendyouourcompanycatalogwithpleasure.请提供100套贵公司产品目录中3号产品的报价。Pleasequoteusyourpricefor100unitsofitems5inyourcatalog.Exercises:如果贵方对我公司的经营范围感兴趣的话，我19Exercises:InterestedquotationspecificationsplaceexporterSightinquiryreferencediscountenterDearMr.Wu:Thelocalchamberofcommerceinformedusthatyouarethemajor____ofhighqualitysweaters.AswemainlydealinChinesetextilesinAustralia,weareespecially____inyourproductsandarelookingforapossiblebusinessrelationshipwithyou.Couldyousendusyour____onFOBbasisaswellastoindicateothertermslikepayment,delivery,quantitydiscountandproduct____.Ifyoupricesarefavorable,we’dliketo____alargeorderwithyou.Welookforwardtoyourearlyreply.Exercises:Interestedquotat20亲爱的先生：我公司从事游艇进口，并向日本销售。随信寄去我公司手册，以供参考。《海洋杂志》八月号的一篇文章引起了我们对贵公司的注意。我们了解到贵公司生产不同型号的游艇，我公司有望与贵公司建立合作关系，因此希望了解贵公司及产品的情况，请寄来贵公司产品目录，以便我们进一步研究合作的可能性。感谢贵公司的关注。Exercises:亲爱的先生：Exercises:21AskforInformationDearsir:Weareacompanythatimport