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©©2021NielsenConsumerLLC.AllRightsReserved.©2021NielsenConsumerLLC.AllRightsReserved.©2022©2021NielsenConsumerLLC.AllRightsReserved.ImageplaceholderImageplaceholder2口口口◆◆©2021NielsenConsumerLLC.AllRightsReserved.©©2021NielsenConsumerLLC.AllRightsReserved.©©2021NielsenConsumerLLC.AllRightsReserved.©2022NielsenConsumerLLC.AllRightsReserved.©2021©2021NielsenConsumerLLC.AllRightsReserved. ©2022NielsenConsumerLLC.AllRightsReserved. ©2022NielsenConsumerLLC.AllRightsReserved.4 ©2022NielsenConsumerLLC.AllRightsReserved.©2021NielsenConsumerLLC.AllRightsReserved. ©2022NielsenConsumerLLC.AllRightsReserved.©2021NielsenConsumerLLC.AllRightsReserved.64,81338,5277,0422,3600501Y21Y21YTD0201030204030501Y21Y21YTD0201030204030104Y21YTD05YTD当月新增本土确诊人数55%0%-15%5%--15%5%-5%-10%-15%6©2022Nielsen-15%6©2022NielsenConsumerLLC.AllRightsReserved.©2021NielsenConsumerLLC.AllRightsReserved.对比前年-8.9-8.17©2021NielsenConsumerLLC.AllRightsReserved.-5.2-5.2©©2022NielsenConsumerLLC.AllRightsReserved.护肤品即用型面膜护发素低端价格带其余价格带 ©2022NielsenConsumer护肤品即用型面膜护发素低端价格带其余价格带 ©2022NielsenConsumerLLC.AllRightsReserved.©2021NielsenConsumerLLC.AllRightsReserved.香皂(除菌)洗手液(除菌)沐浴液(除菌)洗面奶(氨基酸)牙膏(防敏感)洗发水(氨基酸)8©©2021NielsenConsumerLLC.AllRightsReserved.©2022NielsenConsumerLLC.AllRightsReserved. ©2022NielsenConsumerLLC.AllRightsReserved.©2021NielsenConsumerLLC.AllRightsReserved. ©2022NielsenConsumerLLC.AllRightsReserved.©2021NielsenConsumerLLC.AllRightsReserved.••••中腰部/小众品牌开架/大众品牌国际高端大牌中心化,货架化去中心化,内容化©2022NielsenConsumerLLC.AllRightsReserved.©2021NielsenConsumerLLC.AllRightsReserved.©2021NielsenConsumerLLC.AllRightsReserved.©©2022NielsenConsumerLLC.AllRightsReserved. ©2022NielsenConsumerLLC.AllRightsReserved.©2021NielsenConsumerLLC.AllRightsReserved. ©2022NielsenConsumerLLC.AllRightsReserved.©2021NielsenConsumerLLC.AllRightsReserved.00102030001020300©2021©2021NielsenConsumerLLC.AllRightsReserved.©©2022NielsenConsumerLLC.AllRightsReserved.©2022©2022NielsenConsumerLLC.AllRightsReserved.©2022NielsenConsumerLLC.AllRightsReserved.©2021©2021NielsenConsumerLLC.AllRightsReserved.©2021NielsenConsumerLLC.AllRightsReserved.©2022NielsenConsumerLLC.AllRightsReserved.©2021NielsenConsumerLLC.All©2021NielsenConsumerLLC.AllRightsReserved.3730302723272©©2022NielsenConsumerLLC.AllRightsReserved.©©2021NielsenConsumerLLC.AllRightsReserved.©©2021NielsenConsumerLLC.AllRightsReserved.©2022NielsenConsumerLLC.AllRightsReserved.销售额份额%销销售额份额%20©2021NielsenConsumerLLC.AllRightsReserved. ©©2021NielsenConsumerLLC.AllRightsReserved. ©2022NielsenConsumerLLC.AllRightsReserved.氨基酸VC酸 比度©2021NielsenConsumerLLC.AllRightsReserved.©2021NielsenConsumerLLC.AllRightsReserved.氨基酸VC酸 比度©2021NielsenConsumerLLC.AllRightsReserved.©2021NielsenConsumerLLC.AllRightsReserved.消费者关注的面部护肤品成分(2021)94949293799494929379147补水保湿酸白烟酰胺树精华祛痘消炎氧化类斑类油类敏类熟悉单一成分成分搭配©©2022NielsenConsumerLLC.AllRightsReserved.©2021NielsenConsumerLLC.AllRightsReserved.©2021NielsenConsumerLLC.AllRightsReserved.©2021NielsenConsumerLLC.AllRightsReserved.©2021NielsenConsumerLLC.AllRightsReserved.22©©2022NielsenConsumerLLC.AllRightsReserved.©2021©2021NielsenConsumerLLC.AllRightsReserved.23©2021NielsenConsumerLLC.23©2021NielsenConsumerLLC.AllRightsReserved.©©2022NielsenConsumerLLC.AllRightsReserved.✓✓✓✓✓✓✓✓✓✓✓✓✓24©2022NielsenConsumerLLC.AllRightsReserved.©2021NielsenConsumerLLC©2021NielsenConsumerLLC.AllRightsReserved.⚫⚫⚫⚫面部护理护肤品、洗面奶、洁面后调养水、即用型面膜洗发水、护发素、染发剂、头发定型产品头发护理牙膏、牙刷、漱口水口腔护理身体护理香皂浴液25MATMovingannualtotal

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