商标设计的色彩心理学

商标设计的色彩心理学当我们设计自己的商标的时候人们怎么看待商标的色彩，这是值得我们考虑的很重要的事情。现在是时候去考虑这个问题：我想让我的商标传达什么情感？商标设计公司LogoChanel，Prada，MichaelKors之类的奢侈品商标。想传达四种情绪中的哪一种？你可以把它们写下来然后去看看人们面对不同颜色时会趋向何种情绪。需要注意的是，这只是商标设计过程中需要注意的众多因素中的一种而已。ThePsychologyofColorinLogoDesignWhendesigningalogoforyourbusiness,it'simportanttotakeintoaccountthewaypeopleinterpretcolor.It'stherighttimetoask,whatkindofemotiondoIwantmybrandtoconvey?ThisinfographicfromLogoCompany,alogodesignfirm,helpsclearlyillustratewhatemotionsareinvokedbycertaincolorsusingthelogosfromtopbrandsasanexample.Psychologistshavestudiedhowpeopleareaffectedbycolorsforyearsandfoundastrongcorrelationbetweencolorsandemotionalresponses,furtherdrivinghomethethatchoosingtherightcoloriscrucialindetermininghowyourbrandisviewed.Forexample,restaurantslikeMcDonalds,PizzaHut,KFC,Wendy'sandPopeyesuseintheirlogostostimulatehunger.Black,white,silverandgoldareoftenusedinthelogosofluxurybrandslikeChanel,Prada,MichaelKorsandotherstoenhancethefeelingofsophistication.Whenitcomestodesigningalogoforyourbusiness,letthisbeaguideforthedirectionofyourcolorpalette.Whatfouremotionsdoyouwishtoconveywhensomeonethinksofyourbrandorseesyourlogo?Writethesedownandseewheretheyfallinthiscolorwheelofemotions.Remember,thisisonlyoneofmanyaspectsofthelogodesignprocesstotakeintoaccount.Whatcolorsdoyouassociatewithcertainemotions?Giveusyourtakeinthecommentsbelow.重点词emotional[i'm uʃnl]interpret[in't :prit]stimulate['stimjuleit]emotion[i'm uʃn]convey[k n'vei]

adj.情绪的；易激动的；感动人的vt.说明；口译;vi. 解释；翻译vt.刺激；鼓舞，激励;vi. 起刺激作用；...n.情感；情绪vt.传达；运输；让与palette['pælit]n.调色板；颜料correlation[,kɔ:ri'leiʃn]n.[数]相关，关联；相互关系illustrate['il st