Insurance Agency Business Plan Template保险代理业务计划模板

1、 HYPERLINK /www.FASTBusinessPInsurance Agency Business Plan TemplatePAGE PAGE 31HYPERLINK /www.FASTBusinessPSample Business PlanforInsurance Agency Convenience Insurance 19221 North I-45 The Woodlands, TX (Creation Date)Use and Reprint Rights for Your FAST Business Plan TemplateThis sample insurance

2、 agency business plan has been written to assist you in creating your company specific business plan. You are free to edit and use the material within your organization. However, please do not distribute this document online or elsewhere publically without explicit permission from us.Table of Conten

3、ts TOC o 1-3 h z u HYPERLINK l _Toc3404872551.0Executive Summary PAGEREF _Toc340487255 h 4HYPERLINK l _Toc3404872561.1Business Objectives PAGEREF _Toc340487256 h 4HYPERLINK l _Toc3404872571.2Mission Statement PAGEREF _Toc340487257 h 4HYPERLINK l _Toc3404872581.3Guiding Principles PAGEREF _Toc3404872

4、58 h 4HYPERLINK l _Toc3404872591.4Keys to Success PAGEREF _Toc340487259 h 5HYPERLINK l _Toc3404872602.0Company Description PAGEREF _Toc340487260 h 7HYPERLINK l _Toc3404872612.1Ownership PAGEREF _Toc340487261 h 7HYPERLINK l _Toc3404872622.2Legal Form PAGEREF _Toc340487262 h 8HYPERLINK l _Toc340487263

5、2.3Start-Up Summary PAGEREF _Toc340487263 h 8HYPERLINK l _Toc3404872642.4Location and Facilities PAGEREF _Toc340487264 h 9HYPERLINK l _Toc3404872653.0Products PAGEREF _Toc340487265 h 9HYPERLINK l _Toc3404872663.1Products/Services Descriptions PAGEREF _Toc340487266 h 9HYPERLINK l _Toc3404872673.2Comp

6、etitive Comparison PAGEREF _Toc340487267 h 10HYPERLINK l _Toc3404872683.3Product/Service Sourcing PAGEREF _Toc340487268 h 10HYPERLINK l _Toc3404872693.4Inventory Management PAGEREF _Toc340487269 h 11HYPERLINK l _Toc3404872703.5Warehousing and Fulfillment PAGEREF _Toc340487270 h 11HYPERLINK l _Toc340

7、4872713.6Future Products/Services PAGEREF _Toc340487271 h 11HYPERLINK l _Toc3404872724.0Market Analysis PAGEREF _Toc340487272 h 11HYPERLINK l _Toc3404872734.1Industry Analysis PAGEREF _Toc340487273 h 11HYPERLINK l _Toc3404872744.1.1Market Size PAGEREF _Toc340487274 h 12HYPERLINK l _Toc3404872754.1.2

8、Industry Participants PAGEREF _Toc340487275 h 12HYPERLINK l _Toc3404872764.1.3Main Competitors PAGEREF _Toc340487276 h 12HYPERLINK l _Toc3404872774.1.4Market Segments PAGEREF _Toc340487277 h 14HYPERLINK l _Toc3404872784.2Market Tests PAGEREF _Toc340487278 h 15HYPERLINK l _Toc3404872794.3Target Marke

9、t Segment Strategy PAGEREF _Toc340487279 h 15HYPERLINK l _Toc3404872804.3.1Market Needs PAGEREF _Toc340487280 h 16HYPERLINK l _Toc3404872814.3.2Market Trends PAGEREF _Toc340487281 h 16HYPERLINK l _Toc3404872824.3.3Market Growth PAGEREF _Toc340487282 h 16HYPERLINK l _Toc3404872834.4Positioning PAGERE

10、F _Toc340487283 h 16HYPERLINK l _Toc3404872845.0Marketing Strategy and Implementation PAGEREF _Toc340487284 h 16HYPERLINK l _Toc3404872855.1SWOT Analysis PAGEREF _Toc340487285 h 16HYPERLINK l _Toc3404872865.1.1Strengths PAGEREF _Toc340487286 h 16HYPERLINK l _Toc3404872875.1.2Weaknesses PAGEREF _Toc3

11、40487287 h 17HYPERLINK l _Toc3404872885.1.3Opportunities PAGEREF _Toc340487288 h 17HYPERLINK l _Toc3404872895.1.4Threats PAGEREF _Toc340487289 h 17HYPERLINK l _Toc3404872905.2Strategy Pyramid PAGEREF _Toc340487290 h 17HYPERLINK l _Toc3404872915.3Unique Selling Proposition (USP) PAGEREF _Toc340487291

12、 h 18HYPERLINK l _Toc3404872925.4Competitive Edge PAGEREF _Toc340487292 h 18HYPERLINK l _Toc3404872935.5Marketing Strategy and Positioning PAGEREF _Toc340487293 h 18HYPERLINK l _Toc3404872945.5.1Positioning Statement PAGEREF _Toc340487294 h 18HYPERLINK l _Toc3404872955.5.2Pricing Strategy PAGEREF _T

13、oc340487295 h 18HYPERLINK l _Toc3404872965.5.3Promotion and Advertising Strategy PAGEREF _Toc340487296 h 19HYPERLINK l _Toc3404872975.5.4Website PAGEREF _Toc340487297 h 19HYPERLINK l _Toc3404872985.5.5Marketing Programs PAGEREF _Toc340487298 h 19HYPERLINK l _Toc3404872995.6Sales Strategy PAGEREF _To

14、c340487299 h 20HYPERLINK l _Toc3404873005.6.1Sales Forecast PAGEREF _Toc340487300 h 20HYPERLINK l _Toc3404873015.6.2Sales Programs PAGEREF _Toc340487301 h 21HYPERLINK l _Toc3404873025.7Legal PAGEREF _Toc340487302 h 21HYPERLINK l _Toc3404873035.8Milestones PAGEREF _Toc340487303 h 21HYPERLINK l _Toc34

15、04873045.9Exit Strategy PAGEREF _Toc340487304 h 22HYPERLINK l _Toc3404873056.0Organization and Management PAGEREF _Toc340487305 h 22HYPERLINK l _Toc3404873066.1Organizational Structure PAGEREF _Toc340487306 h 22HYPERLINK l _Toc3404873076.2Management Team PAGEREF _Toc340487307 h 22HYPERLINK l _Toc340

16、4873086.3Management Team Gaps PAGEREF _Toc340487308 h 22HYPERLINK l _Toc3404873096.4Personnel Plan PAGEREF _Toc340487309 h 22HYPERLINK l _Toc3404873106.5Board of Directors PAGEREF _Toc340487310 h 23HYPERLINK l _Toc3404873117.0Financial Plan PAGEREF _Toc340487311 h 23HYPERLINK l _Toc3404873127.1Impor

17、tant Assumptions PAGEREF _Toc340487312 h 23HYPERLINK l _Toc3404873137.2Start-Up Costs PAGEREF _Toc340487313 h 24HYPERLINK l _Toc3404873147.3Source and Use of Funds PAGEREF _Toc340487314 h 25HYPERLINK l _Toc3404873157.4Break-Even Analysis PAGEREF _Toc340487315 h 25HYPERLINK l _Toc3404873167.5Projecti

18、ons PAGEREF _Toc340487316 h 26HYPERLINK l _Toc3404873177.5.1Projected Profit and Loss PAGEREF _Toc340487317 h 26HYPERLINK l _Toc3404873187.5.2Projected Cash Flow PAGEREF _Toc340487318 h 27HYPERLINK l _Toc3404873197.5.3Projected Balance Sheet PAGEREF _Toc340487319 h 29HYPERLINK l _Toc3404873207.6Busi

19、ness Ratios PAGEREF _Toc340487320 h 30Executive SummaryConvenient Insurance (“Convenient Insurance”) will be the newest and brightest independent insurance agency to The Woodlands, (Northern Houston), Texas. The owners Greg and Maria Bell have a combined 20 years experience and previously operated a

20、 captive insurance agency in downtown Houston. Desiring to offer a broader depth of products to better serve their clients needs, the Bells have closed their Houston office and are opening a new office closer to their home and neighbors in the master planned community known as the Woodlands. The Bel

21、ls came up with the name Convenient Insurance not just because of its location closer to their home, but also because this independent agency will offer convenience unparalleled to even the closest competitors. Convenient Insurance can meet clients insurance needs at their home, place of business, o

22、r online. And with the latest technology available, customers can utilize the latest apps to setup reminders, make payments or view policies. Convenient Insurance is a member of The Independent Insurance Agents of Texas (“IIAT”) a proud member of the Trusted Choice Insurance Carriers. This affiliati

23、on with over 100 carriers covers virtually any and every life situation and life stage. What really sets Convenient Insurance apart from its competitors are its people. The owners, Greg and Maria Bell are both Certified Financial Planners (“CFPs”). This designation is a professional certification ma

24、rk for financial planners. CFP candidates must meet education, examination, experience, and ethics requirements. At Convenient Insurance, all customers will be required to take a needs based test to determine what, if any, insurance products are needed. Customers can rest assured that they will purc

25、hase only products that truly meet their needs and are legitimately warranted. Business ObjectivesConvenient Insurance believes that in order to provide the broadest (and best!) selection of insurance services the company must continue to grow. In order to grow the business, Convenient Insurance mus

26、t meet the following objectives:Increase revenues 10% annually thus capturing market shareAttain direct appointments (explained in Section 3.3) by Year 4 thus reducing annual expense. Reduced expenses in turn can allow for increased cash flow. Mission StatementConvenience Insurance wants to raise th

27、e bar in the insurance industry by providing excellence and the utilizing the highest principles and standards to every aspect of the business. Convenient Insurance wants to empower its clients, employees and community and urge them to employ these practices as well. Because when we all do our perso

28、nal best, the payoff is always a win/win. Guiding PrinciplesConvenient Insurance believes in honesty, integrity and transparency in an industry that is not known for these merits. Convenient Insurance believes:Honesty is the best policy. Convenient Insurance agents / staff will operate in a fair and

29、 equitable manner. For example, if a family that recently had a baby came into the office and wanted to buy that “new college savings account for baby which is also a life insurance policy”, Convenient Insurance would not sell this product because other products are much more cost efficient and spec

30、ifically designed for saving for college. A life insurance policy is a life insurance policy. Period. Always be Consistent. Most agents chant the mantra “ABC” short for “Always Be Closing”. At Convenient Insurance, they believe in “Always Be Consistent”. Consistency in life is a good habit and one C

31、onvenient Insurance believes in. Consistency at Convenient Insurance means that each person/business is treated individually, with the greatest attention to detail. A satisfied customer is a happy person and in turn makes this world a little bit better place. (Also a happy customer will hopefully ge

32、nerate annual repeat business and referrals).A commitment to people. Without Convenient Insurances staff well there is no Convenient Insurance. Convenient Insurance will work closely to hand select its team. All members will receive ongoing education which not only benefits the business but helps th

33、em grow as individuals as well. Convenient Insurance believes this holds true with its customers, vendors, and its community and Convenient Insurance will be just as passionate and committed to them as well. Keys to SuccessEveryone is familiar with the Golden Rule: Treat others how you would want to

34、 be treated. At Convenient Insurance, they take this one step further - - Treat others better than you would treat yourself! Convenient Insurance wants to be known as the agency of choice, with a vast selection of products designed to meet every need, delivered by trained professionals, selling only

35、 need-based products, in a technologically savvy environment. In order to accomplish these, Convenient Insurance believes the following are the Keys to Success:Committed to its clients. By keeping a membership/affiliation with Trusted Choice, by providing professional service, keeping a great credit

36、 rating, and by meeting/exceeding the annual hurdles required to continue to keep the Trusted Choice affiliation. The 100+ carriers provide options to meet every client insurance needs.A commitment to its staff. Convenient Insurance will offer continuing education classes beginning in month 6 and co

37、ntinuing semi-annually to all employees. Providing tools and training ensures employees are knowledgeable and promotes personal and professional best.Investment in technology. Todays insurance agencies rely more and more on cutting edge technology to meet all their servicing requirements and elimina

38、te human error and / or paper waste. Convenient Insurance is committed to keeping current with technology and has an ongoing technology expense line item built into its budget.Company DescriptionConvenient Insurance is a local independent insurance agency specializing in personal and commercial insu

39、rance offerings. Convenient Insurance gets to know their clients based on the details the clients are willing to share so then Convenient Insurance can offer target insurance coverages that fit their specific needs. Convenient Insurance is dedicated to creating strong relationships with its customer

40、s, insurance carriers, and employees. As an independent agent, Convenient Insurance can partner with the best insurance carriers and provide more than one option. Convenient Insurance can tailor a program to fit clients needs by placing them with one insurance carrier that covers all their needs, or

41、 place coverage with separate carriers. Its all about options.Convenient Insurance will be conveniently located in The Woodlands, Texas, in suburban north Houston along the I-45 corridor. Convenient Insurance clients will have the option to select from big city insurance options without the hassles

42、associated with driving to downtown Houston. The Texas economy is robust and the local Woodlands market rife with new businesses, established businesses, strong demographics, and an excellent local target market with unmet insurance needs.OwnershipGreg and Maria Bell, husband and wife team, bring a

43、combined 20+ years experience to the business. Greg, a graduate of UT, began his career at Mutual of Texas, where he first worked as a claims analyst at the call center in Dallas, moving into the Plan Administration Department then out in the field, selling health insurance, disability, dental and v

44、ision insurance to local businesses. At the end of his first year selling, he was recognized as the top salesman for the Southwest region. Greg continued his successful sales career and opened a Mutual of Texas (captive office) in 2010. Greg closed this office in 2011 because of the limited offering

45、s and began steps required to open an independent agency.Maria Bell, a graduate of Texas A&M, was a top producer for State Barn, selling home, life and auto for over twelve years. Both Greg and Maria are designated (“CFP”) Certified Financial Planners. This designation is a HYPERLINK /wiki/Professio

46、nal_certification o Professional certificationprofessional certification mark for HYPERLINK /wiki/Financial_planner o Financial plannerfinancial planners conferred by the HYPERLINK /wiki/Certified_Financial_Planner_Board_of_Standards o Certified Financial Planner Board of StandardsCertified Financia

47、l Planner Board of Standards. CFP candidates must meet education, examination, experience and ethics requirements, and pay an ongoing certification fee. The owners of Convenient Insurance are excited to have this designation and know this standard of excellence will set them apart from their traditi

48、onal insurance competitors. Together, the couple has a vast network in the greater Houston area, and realized that over time, as independents, they could provide a greater selection of offerings to their customers better meet their needs. Legal FormConvenient Insurance will be organized as a Limited

49、 Liability Company (LLC) formed in the State of Texas. Convenient Insurance chose this type of entity because they will have the legal protection of a corporation, but can enjoy the lower tax treatment as if they were in a partnership.Start-Up SummaryPrior to opening the doors of Convenient Insuranc

50、e for business the Bells had several tasks to accomplish many of these Milestones will be addressed later in this business plan. Legal costs: Initially, the company had to file for LLC status with the State of Texas and obtain their Tax ID number. Convenient Insurance is a member of the Independent

51、Insurance Agents of Texas (“IIAT”). As members, now are affiliated with the coveted “Trusted Choice” logo (stamp of approval) and partnerships with over 100 insurance carriers nationwide. Licenses: Convenient Insurance had to obtain State of Texas business license plus their Insurance Agency License

52、.Purchased Insurance: surety bond ($300) and Errors and Omissions (“E&O”) coverage ($3,000).Purchased agency management software. The software has a cost of $4,000 (for start-up agencies) and monthly fees of $250. This system will allow for digital entries and avoid costly duplication / moving paper

53、. This startup expense is by far one of the most crucial in this line of business. Rent and security deposit.Pior to opening for business, Convenient Insurance must still do the following:Purchase Office computers, printers, file serversPurchase Office FurnitureMeet Staffing Requirements: Hire Admin

54、istrative Personnel and Sales AssociatesProvide Continuing Education Convenient Insurance will also have working capital requirements as well as operating expenses and overheadOver the last two months, the owners have come out of pocket approximately $50,000 covering the sunk costs associated with e

55、stablishing an office. The owners are currently seeking lender financing to provide the remainder of funding required to start the business. The owners are requesting two credit facilities: a $100,000 commercial term loan to cover costs associated with purchasing furnishings, computers and costs ass

56、ociated with building the initial book of business. The estimated costs are $140,000 and the loan will be fully collateralized by all UCC filings on furniture, fixtures and assets. The owners are requesting a 5 year fully amortizing loan. The second credit facility will be utilized to meet liquidity

57、 and operating capital needs. This $17,300 note will be secured by UCC filing on all assets and receivables. The loan will have a 3 year term and will be fully amortizing. The owners will personally guaranty each business loan. Location and FacilitiesConvenient Insurances office is located near the

58、heart of the thriving master-planned community of The Woodlands, Texas. The office is only minutes away from the following: The Woodlands Mall, Town Center, Research Forest, Cynthia Woods Mitchell Pavilion and the Woodlands Resort and Conference Center. ProductsProducts/Services DescriptionsConvenie

59、nt Insurance will offer the following lines:Personal Insurance:Auto InsuranceHome InsurancePersonal AutoPrimary ResidenceOff Road Vehicle InsuranceRental DwellingWatercraft InsuranceVacation HomesRecreational Vehicle Insurance Condo InsuranceTravel Trailer InsuranceFlood InsuranceUmbrella InsuranceB

60、usiness InsuranceHYPERLINK /insurance-solutions/business-insurance/property-liability/Property LiabilityHealth and Life Insurance Property LiabilityIndividual Health General LiabilityMedical InsuranceHYPERLINK /insurance-solutions/business-insurance/general-liability-insurance/Inland MarineDental HY