公益广告基础知识英语版课件

1、公益广告基础知识英语版公益广告基础知识英语版Definitions from WiktionaryAdvertisementA commercialsolicitationdesigned to sell somecommodity,serviceor similar.Apublicnotice. A recommendation of a particular product, service or person.Definitions from WiktionaryAdv The advertisers are usually manufacturers, retailers and sa

2、lesmen. Their merchandise（商品） needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure. The advertisers are usuallShoesShoesDiamondsDiamondsBe

3、verageBeverageCosmeticCosmeticWhat are the important characteristics of PSAs? Public service advertising can take many forms, but it must be designed to reach out to a target audience. Public organizations, nonprofits and private sponsors might work together, or alone, to educate the public about im

4、portant issues through print, billboards, Internet, radio, broadcast/cable, vehicle and mobile communications ads.What are the important charact40 Effective and Inspiring Ads from WWF WWF (World Wildlife Fund) was started back in 1961 with the purpose to conserve the worlds biological diversity. Cur

5、rently there are more than 1300 WWF conservation projects underway around the world. WWF is also well-known for its creative advertising where each advertisement is strong and effective. 40 Effective and Inspiring AdsThe Tsunami（海啸）killed 100 times more people than 9/11.The Tsunami（海啸）killed 100 tim

6、eExploiting the ecosystem also threatens human lives. Exploiting the ecosystem also Exploiting the ecosystem also threatens human lives. Exploiting the ecosystem also What will it take before we respect the planet?What will it take before we reWhat will it take before we respect the planet?What will

7、 it take before we reWhat will it take before we respect the planet?What will it take before we reWhat will it take before we respect the planet?What will it take before we reSupport our fight against illegal hunting. Dont buy leopard(豹) skin jackets or items made from protected species.Support our

8、fight against illeSupport our fight against illegal hunting, Dont buy sealskin shoes or items made from protected species.Support our fight against illeStop cruelty to animals.Stop cruelty to animals.公益广告基础知识英语版公益广告基础知识英语版For a living Baltic Sea(波罗的海).For a living Baltic Sea(波罗的海)15km2 of rain fores

9、t disappears every minute.Before its too late15km2 of rain forest disappear公益广告基础知识英语版Save the panda! Its now or never.Save the panda! Its now or Save the tiger! Its now or never.Save the tiger! Its now or Save the gorilla! Its now or never.Save the gorilla! Its now oSi ei hielo cae, caemos todos. (

10、If the glaciers melt）Si ei hielo cae, caemos todos.Global warming is changing the worlds climate rapidly .Icebergs are rising, nature is revolting . Act now, conserve energy and treat the planet with respect , or well have a world at sea. Global warming is changing theThere is a lot of life in a tre

11、e. Imagine in an forest.There is a lot of life in a trThere is a lot of life in a reef. Imagine in an ocean.There is a lot of life in a reTurn off the lights. Help turn off the problem.Turn off the lights. Help turnThey are looking to you for the answers. They are looking to you for They are looking

12、 to you for the answers. They are looking to you for They are looking to you for the answers. They are looking to you for Its your turn.Its your turn.Its your turn.Its your turn.Its your turn.Its your turn.You cant afford to be slow in an emergency. You cant afford to be slow in15km2 of rain disappears every minute.forest15km2 of rain diStop climate change before it changes you.Stop climate change befo