牛津译林版必修4 Unit 1Advertising 词汇短语句型精讲

1、Unit1Advertising重点词汇1persuadevt.说服，劝说；使信服persuadesb.todosth./intodoingsth.说服某人做某事persuadesb.nottodosth./outofdoingsth.说服某人不要做某事persuadesb.ofsth./persuadesb.that.使某人相信(1)语段语法填空Theotherday，myhusbandtriedtopersuademenot(buy)thatcoatashethoughtitwastoolong.However，theassistanttriedhardtopersuademeitsgoo

2、dqualityandfashionablestyle.Therefore，Icouldnthelp(persuade)tobuyit.Soyoucanseehoweasyitistopersuadeawomaninto(buy)thethingsthatarentsuitableforher.2.aimvt.&vi.以为目标；瞄准，对准；旨在n目标，目的；瞄准(1)aimatsb./sth.瞄准；对准beaimedat(doing)sth.旨在(做)某事aimtodosth.aimatdoingsth.力求做某事(2)aimlessadj.无目的的aimlessly(withoutaim)a

3、dv.无目的地(1)随堂练习TheproposalputforwardbyDobrindtaims(help)promotefullyautomaticdriving.Janemoved(aimless)downthetree-linedstreet，notknowingwhereshewasheading.这项活动的目的是提高学生的听说能力。3.benefitvt.&vi.使受益；得益于n利益；救济金；奖金(1)benefitfrom(getbenefitfrom)从中获益(2)beofbenefitto.对有益(3)bebeneficialto.对有益(1)随堂练习Alargenumber

4、ofstudentswillbenefitthenewteachingmethod.Itwasthebenefitofyourcompanythatwedidthat.这个新规定对所有相关的人都有好处。4.consultvt.咨询；请教；商量consultsb.aboutsth.向某人咨询某事consultadictionary/amap查阅字典/查看地图(1)随堂练习Consultyourdoctorhowmuchexerciseyoushouldattempt.Beforegoingonadiet，itisadvisable(consult)adoctor.他经常去办公室向老师请教关于学习

5、英语的方法。5recommendvt.推荐；建议，劝告；介绍(1)recommendsth.tosb.(recommendsb.sth.)向某人推荐某物(2)recommendthatsb.(should)dosth.recommend(ones)doingsth.recommendsb.todosth.建议某人做某事(1)随堂练习ItissuchagreathotelthatIwouldrecommendittoanyfriendofminewhoisgoingtoBeijing.我建议你在做任何决定之前要认真考虑。6.appealvi.有吸引力；呼吁，恳请n吸引力；呼吁，恳求(1)appe

6、alto呼吁；上诉；恳求；对有吸引力，使感兴趣appealtosb.todosth.呼吁/恳求某人做某事(2)appealingadj.吸引人的；引起兴趣的【随堂练习】Sporthasbecomeanimportantformofentertainment,appealingbothmenandwomen.Weappealedtoallstudentsandteachers(keep)theenvironmentcleanandtomakeourschoolabeautifulhome.为建造这座桥，我们呼吁村民捐款。7.urgevt.敦促，力劝；竭力主张n强烈的欲望，冲动(1)urgesb.

7、todo/intodoingsth.敦促/力劝某人做某事urgethat.(should)do.敦促/主张做(2)urgentadj.紧急的，急迫的urgencyn紧急情况【随堂练习】Weallhavetheurge(possess)somethingthathasaestheticvalue，andthatiswhywetreasurepaintingsorfinefurniture.Theattackaddedanew(urgent)tothepeacetalks.词汇拓展1vt.咨询；请教n顾问2vt.&vi.使受益；得益于n益处；奖金；救济金adj.有益的，有帮助的3vt.说服，劝说；

8、使信服adj.有说服力的；劝诱的n劝说，说服(力)4n震惊，惊愕vt.使震惊，使惊愕adj.令人震惊的adj.震惊的决5vt.确定，查明；决定adj.坚决的，果断的，有决心的n心，果断随堂练习用所给词的适当形式填空1Hetriedtoherbutfailed.Itappearedthathiswasntatall.(persuade)2Cyclingishighlytoourhealth.Thatistosay，wecangetmuchfromcycling.(benefit)3Hewasatthenews，forIcouldseehislookonhisface.(shock)4Sheisa

9、girl，soweknowthatonceshetodosomething，shewillmakeherdreamcometruewithgreat.(determine)5Therearesomeinourclub.Ifyouhaveanyquestion，youcanthemwithoutdelay.(consult)高频短语1旨在，目的是3涉及；处理，应付2提前4劝阻某人5欺骗；愚弄随堂练习选用上面短语的适当形式填空Whenitcomestoadvertisements，weknowthatpublic-interestadvertisementsservethepublic.Theyd

10、ontus，butwidespreadsocialconcerns.Theyaimtoteachusandhelpusleadbetterlives.6免费8欺骗某人做某事7把某事表达清楚9上的当，受的骗随堂练习选用左边短语的适当形式填空Moreandmorecheatshavefocusedtheireyesontheelderly.Theytheoldpeoplebuyingwhatarecalledhealthcareproducts.Eveniftheirchildrenthetruthtotheold，someofthemstillthecheats.10相信12弄懂；计算出11死于

11、13吸引，呼吁14关心；挂念随堂练习选用左边短语的适当形式填空Ourclassdidmarketresearchonsmokingseveraldaysago，andallofuswereamazedbythefactthatsomanypeoplediseasesrelatedtosmoking.Weitthatwearedeterminedtolaunchacampaigntopeopletostopsmoking.短语拓展1“v.for”短语大团圆fallforheadforleaveforseekforsearchforstandfor2.否定后缀“-less”形容词集锦无望的粗心的无

12、害的无色的，苍白的没用的无止境的无家可归的重点句型1evenif引导让步状语从句:Evenifanaddoesnotlie，itdoesnotmeanitisaltogetherinnocent.即使你很忙，你也要尽力把所有的事情做好。2.whenitcomesto（doing）.“当谈及的时候”:Whenitcomestoadvertisements，wemustalluseourintelligenceandnotbeaslavetothem！我会使用电脑，但谈到修电脑，我一无所知。3.“疑问词不定式”结构:ThereareevenPSAstoteachushowtolivehealthy

13、lives.他在考虑下一步干什么。4bemeantto旨在，目的是(1)随堂练习Ivebeenmeaningtoask(ask)youifyouwanttocomeforamealnextweek.Whathesaiddoesntmeantrying(try)tofigureoutwhatswrongwiththeotherperson.这些广告旨在提高公司的形象。【课文语法填空】Advertisements，whichoftenusewordsandpicturestopersuadepeopleinto1(buy)aproductorservice，orbelievinginanidea，

14、2.(play)animportantpartinourlives.Therearetwomaintypesofadvertisements.Oneiscalledcommercialadvertisements，ductorservice.Buttheydonttell4.(customer)thecompletetruth.TheotheroneiscalledPSAs，5aremadetouse6.(attract)picturesandcleverlanguagetoservethepublic.Theyaim

15、7.(teach)usandhelpusleadbetterlives.ThereareevenPSAstoteachus8.tolivehealthylives.Ourgovernmenthasbeenusingthemtoeducatepeopleformanyyears.Inmyopinion，estoadvertisement，wemustalluseour10.(intelligent)andnotbeaslavetothem.【综合练习用动词正确形式填空】1Thenumberofdeathsfromheartdiseasewillbereducedgreatlyifpeoplear

16、epersuaded(eat)morefruitandvegetables.2Ifthisproductdoesnotgiveyoucompletesatisfaction，pleasereturnittothemanufacturer，statingwhenit(purchase)3Theyputan(advertise)inTheMorningNews，offeringahighsalaryfortherightperson.4(please)withtheeffectofthecolorchange，thewomansmiledwithsatisfaction.5His(determin

17、e)looktoldusthathecoulddoitwell.6Theyshouldabandonplayingcomputergamesand(cheat)intheexams.7Theprojectaims(get)kidsastagecalled“deepreading”，wheretheycanreadtolearn.8Asaretiredeardoctor，IheartilyrecommendTVEarspeoplewithnormalhearingaswellasthosewithhearingloss.参考答案重点词汇1persuade(1)语段语法填空：tobuy；of；be

18、ingpersuaded；buying2.aim(1)语段语法填空：tohelp；aimlesslyThisactivityisaimedatimprovingstudentsabilityoflisteningandspeaking.(aimv)Theaimofthisactivityistoimprovestudentsabilityoflisteningandspeaking.(aimn)3.benefit(1)单句语法填空：fromforThenewregulationwillbebeneficialtoeveryoneconcerned.(beneficial)Thenewregul

19、ationwillbenefiteveryoneconcerned.(benefitvt.)Everyoneconcernedwillbenefitfromthenewregulation.(benefitvi.)4.consult：abouttoconsultHeoftengoestotheofficetoconsulthisteacheraboutthemethodoflearningEnglish.5Recommend：toIrecommendyourthinkingcarefullybeforeyoumakeanydecision.(recommendonesdoingsth.)Ire

20、commendyoutothinkcarefullybeforeyoumakeanydecision.(recommendsb.todosth.)Irecommendthatyou(should)thinkcarefullybeforeyoumakeanydecision.(recommendthat从句)6.appeal：to；tokeepWeappealedtothevillagersformoneytobuildthebridge.(appealv)Wemadeanappealtothevillagerstodonatemoneytobuildthebridge.(appealn)7.u

21、rge:toposses;urgency词汇拓展1.consultconsultant2benefitbeneficial3persuadepersuasivepersuasion4.shockshockingshocked5determinedetermineddetermination随堂练习1.persuade；persuasion；persuasive2.beneficial；benefit3.shocked；shocking；shocked4.determined；hasdetermined；determination5.consultants；consult高频短语1bemeantto2inadvance3dealwith4discouragesb.from.5playtrickson6forfre