携程网英语财务分析

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2、avel坝 servic澳e provi吧der tha懊t offer唉s hotel笆 reserv扳ations,暗 airlin哀e ticke翱ts and 百package奥d tours拔 to bus班iness a百nd leis邦ure tra爸velers 邦in 颁China拔. Ctrip败 aggreg澳ates in癌formati耙on on h熬otels, 疤flights斑 and va拔cation 挨package哎s, and 摆enable 氨the cus扳tomers 哎to make懊 inform熬ed and 氨cost-ef爱fecti

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4、y吧 fee, w皑hich is阿 the ma稗in sour岸ce of p办rofit C按trip. W搬hile Ct把rip als岸o clear耙 front-肮line pa皑yment a盎nd pay 哎the dif爸ference巴, but m哀ost of 疤the hot啊el fron哎t desk 罢only to隘 the de班stinati罢on that癌 paymen半t metho捌d. So, 岸Ctrips佰 hotel 稗booking绊 agency凹 costs 叭is basi袄cally t捌he prof耙it from罢 th

5、e de俺stinati扒on hote搬l dis柏counts 安in retu背rn obta芭ined;安 澳T矮icket b吧ooking 凹fee, wh埃ich is 袄the boo唉king fe奥e from 半the cus癌tomer t碍o obtai半n, is e搬qual to坝 the cu疤stomer 班booking霸 fee an傲d airli叭ne tick碍et pric哎e diffe板rence;哎Walks i芭n the h邦otel an拌d busin跋ess tra爱vel, ai背r ticke搬t booki碍ng agen绊

6、cy fees翱, the i熬ncome a拜pproach碍 is con皑sistent斑 with t版he prev般ious tw背o;癌O啊nline a懊dvertis爱ing;靶SUMMARY搬 靶OF ACCO扮UNTING 澳AND FIN罢ANCIAL 唉INFORMA爸TION罢朗爱Ctrip f扳inancia傲l analy岸sis昂哎袄2010胺2009把increas矮e败Income 澳Stateme罢nt罢Total i柏ncome蔼2,881.2唉3叭1,988.0坝1挨44.93%奥G霸ross pr搬ofit百2,255.9澳7百1,537.4袄0八

7、46.74%爸Net罢 扒 profit笆1,048.0跋7案658.97皑59.05%斑Balance扮 Sheet稗C蔼urrent 艾assets暗4,570.9捌1蔼2,306.3凹0办98.19%版Total a澳ssets拜8,1跋16.20哎4,156.7澳6奥95.25%懊C版urrent 哀liabili捌ties矮1,880.9肮0瓣1,158.5把4凹62.35%捌Total l斑iabilit颁ies哀2,012.5半1芭1,231.7伴1靶63.39%岸E拜quity笆6,103.6绊9巴2,925.0百5巴108.67%肮Cash Fl案ow暗Net pro叭fit

8、蔼1,051.9吧9拜666.77埃57.77%罢O奥peratin澳g蔼 按activit靶ies罢1,550.2跋2隘1,027.5八9懊50.86%版investi芭ng acti把vities板-2,440.隘40笆-762.37奥220.11%爱financi啊ng acti背vities拌1,625.3皑5败96.86肮1578.04吧%坝Net Cha啊nge in 矮Cash凹719.32奥364.79安97.19%胺Through邦 t芭he tabl邦e 挨above邦，班 蔼we 暗can see白 班that癌,肮 斑in 2010碍 隘Ctrip斑捌s搬 吧reven

9、ue斑s邦 袄grew by肮 俺44.93%拜, indic扮ating 扮the sca暗le of摆 挨the bus般iness邦 罢has exp啊anded白.胺 矮W昂ell-con半trolled鞍 挨operati艾ng cost鞍s疤 芭result芭ed哀 in巴 按the 瓣growth 摆of gros伴s margi芭n背 案rate罢, etc败,蔼 熬reasona伴ble啊 爱cost co袄ntrol扮 敖ultimat巴ely稗 板lead 百the奥 摆net pro氨fit摆 邦increas斑e岸d by唉 哎59.05%敖, 矮which a搬 g

10、reat扮 奥symbol矮 半of comp鞍any疤澳s版 袄 百good co颁ndition八.邦Finance鞍 白Index唉 捌analysi昂s皑败白Ctrip20板10捌Ctrip20绊09半Increas埃e懊Main in把dex ent隘ry岸Current盎 ratio办2.43 皑1.99 奥0.22 皑Current佰 Assets耙 Turnov蔼er矮0.84 拜0.86 板-0.03 敖Net pro凹fit mar吧gin瓣35.31%癌34.22%笆3.19%拜Operati鞍ng marg埃i拔n安37.13%笆36.59%柏1.48%挨Return

11、拌on aver叭age ass啊ets翱4.11%哎16.06%搬-74.41%捌Return 巴on aver霸age equ巴ity巴20.32%氨3.22%柏531.06%瓣Every d罢ollar o肮f opera扮ting pr凹ofit ma颁rgin, s澳aid net柏 sales 懊revenue扒 in loo耙king fo办r, the 扒higher 把the rat疤io, ind挨icating办 the ch岸arge th熬rough t芭he abil捌ity to 邦expand 摆sales t把o get s挨tronger拌. Enter拜p

12、rises 唉in thei熬r effor坝ts to e稗xpand s捌ales, i翱ncrease袄 the am绊ount of绊 sales 胺revenue跋, while颁 manage摆ment mu盎st be i挨mproved靶 to red邦uce cos唉ts, to 澳a corre敖spondin坝g incre隘ase in 板net pro矮fit, th板e sales皑 volume扮 remain巴ed unch扮anged o耙r incre靶ased. F扒rom the鞍 table 跋data sh稗owed ne佰t sales挨 rela

13、ti芭vely st白able, i傲ndicati般ng the 暗relativ摆ely sta拌ble bus哀iness c矮onditio捌ns, mar敖ket com埃petitiv板e, but 凹also in安to a ri笆sing tr癌end, wi凹th an a颁verage 蔼return 爸on equi按ty is h碍igh, in班dicatin按g the c安ompany白s growt隘h poten罢tial版Ctrip a癌nd eLon扒g integ扒rated f皑inancia耙l index吧 analys碍is版啊盎Ctrip20靶

14、10昂ELong20哀10敖Ctrip20扮09靶ELong20盎09傲Main in伴dex ent八ry跋Current靶 ratio按2.43 拔1.63 哎1.99 奥1.30 百Current耙 Assets奥 Turnov袄er柏0.84 柏2.67 唉0.86 办1.08 稗Net pro颁fit mar案gin扮35.31%熬4.03%拌34.22%搬3.18%奥Operati跋ng marg阿i柏n矮37.13%氨9.19%班36.59%霸9.58%捌Return 叭on aver肮age ass碍ets坝4.11%氨1.68%邦16.06%傲0.33%搬Return 矮on

15、 aver傲age equ背ity胺20.32%按1.93%胺3.22%拌0.54%傲显示对应的拉丁澳字符的拼音字典Coda八All abo板ve, Ctr般ip is 澳a 芭well-kn熬own ent耙erprise隘 which 背is obvi霸ously b疤etter t佰han Elo般ng from啊 the da绊ta. Mor啊eover, 埃The 靶quality唉 of lif碍e and 矮travel敖 拌s盎ervices哀,跋today 澳,案is advo版cat佰ed.It皑安s that 凹to say,邦 t胺he熬 唉quality敖 of se

16、r伴vice an霸d conve扮nient t安ravel哎 are mo埃re and 肮more im艾portant拜. Ctrip绊 has re摆alized 爱this ea翱rly. Th邦ey have颁 paid a哀ttentio芭n to ke搬ep bett俺er 拌quality班 of ser翱vice pr埃oducts.笆From 袄the哎 analys爸is板 above，版we can 把see绊 柏that, i隘n 2010 傲，跋Ctrips瓣 按revenue跋 have a隘 great 艾growth 按, indic扮ating 绊the sca扒le of搬 胺the bus斑iness拜 皑has exp俺anded跋. 按Well-co唉ntrolle按d拜 吧operati跋ng cost艾s班 按resulte爱d in疤 the 埃growt