陈文讲座学习教案

1、会计学1陈文陈文(chn wn)讲座讲座第一页，共33页。Page 21.Introduction 2.Strategy - 适应还是预谋3.案例:IBM 公司的服务战略(zhnl)的制定4.BU Strategy Framework 部门操作型战略(zhnl)的制定模板5.案例2:IBM 金融服务业务的增长战略(zhnl)6.7.Strategy management - 布局行动与持续管理8.案例3:战略(zhnl)性行为的解读实例9.Discussions第1页/共33页第二页，共33页。Page 3第2页/共33页第三页，共33页。Page 41.Introduction 2.Stra

2、tegy - 适应还是预谋3.案例:IBM 公司的服务战略的制定4.BU Strategy Framework 部门操作型战略的制定模板5.案例2:IBM 金融服务业务的增长战略6.7.Strategy management - 布局行动与持续(chx)管理8.案例3:战略性行为的解读实例9.Discussions第3页/共33页第四页，共33页。Page 5At IBM, we strive to lead in the invention, development and manufacture of the industrys most advanced information tech

3、nologies, including computer systems, software, storage systems and microelectronics.We translate these advanced technologies into value for our customers through our professional solutions, services and consulting businesses worldwide. 第4页/共33页第五页，共33页。Page 6第5页/共33页第六页，共33页。Page 7growthNEW strateg

4、y n3 years late, eBusiness strategy announced第6页/共33页第七页，共33页。Page 8CorporateGlobal ServicesSoftware GroupServer Group164+ CountriesSales & Distribution GroupTechnology GroupStorage Systems GroupIBM Organization第7页/共33页第八页，共33页。Page 9business model第8页/共33页第九页，共33页。Page 10Core Business ServicesIT

5、 Productivity ServicesStrategic Outsourcing ServicesCore functionsNon-core functionsBusiness ServicesIT ServicesBusiness Process ServicesCustomers express needs in four areas第9页/共33页第十页，共33页。Page 11第10页/共33页第十一页，共33页。Page 12IGS will pursue a global strategy, but execute with offerings tailored to ea

6、ch geography.Build on existing strengths in services that improve the value of customers IT systems, including outsourcingAggressively expand services that directly create business value (e.g., e-business, SCM, BI)Invest to serve customers who prefer bundled solutions and partners, rather than best-

7、of-breed vendorsCreate new organizational entities to promote focus, speed, innovation, and operational excellenceStrengthen our industry dimensionIBM Global Services vision.to be the premier business and IT services organization in the world.IBM Global Services strategy第11页/共33页第十二页，共33页。Page 13第12

8、页/共33页第十三页，共33页。Page 14Largest IT services provider$43 billion in revenue Leader in privacy and security servicesWorld leader in business continuity services210,000 Skilled professionals in 164 countriesWorlds largest e-business infrastructure stress-testing center of its kindIBM Global Services cap

9、abilitiesIBM Global Services 2003 第13页/共33页第十四页，共33页。Page 15第14页/共33页第十五页，共33页。Page 161.Introduction 2.Strategy - 适应还是预谋3.案例(n l):IBM 公司的服务战略的制定4.BU Strategy Framework 部门操作型战略的制定模板5.案例(n l)2:IBM 金融服务业务的增长战略6.7.Strategy management - 布局行动与持续管理8.案例(n l)3:战略性行为的解读实例9.Discussions第15页/共33页第十六页，共33页。Page 1

10、7第16页/共33页第十七页，共33页。Page 18Market ResultsPerformanceOpportunityGap Brand ElementsCritical TasksFormal OrganizationClimate & CultureTalentBusiness DesignMarketplace InsightInnovation FocusStrategic IntentStrategyExecutionLeadershipIBM Business Leadership第17页/共33页第十八页，共33页。Page 19第18页/共33页第十九页，共33

11、页。Page 20Selected SegmentsValue PromiseValue-add DeliveryValue CaptureStrategic ControlBusiness Design ( Sample )第19页/共33页第二十页，共33页。Page 21People Management in PBC ProcessLeadManageMotivateDo What kind of culture (behavior) we want to foster? What kind of climate we want to create? How do we communi

12、cate mission and expectation to the team? 第20页/共33页第二十一页，共33页。Page 22第21页/共33页第二十二页，共33页。Page 231.Introduction 2.Strategy - 适应还是预谋(ymu)3.案例:IBM 公司的服务战略的制定4.BU Strategy Framework 部门操作型战略的制定模板5.案例2:IBM 金融服务业务的增长战略6.7.Strategy management - 布局行动与持续管理8.案例3:战略性行为的解读实例9.Discussions第22页/共33页第二十三页，共33页。Page

13、24第23页/共33页第二十四页，共33页。Page 25nWhy? nIndustry specialized business consultancy competency enhancementnTurn IBM into a business solution companynHow is will work together? nWhat about now? nTransformation? 第24页/共33页第二十五页，共33页。Page 26nWhy? nFocus strategynTransform IBM to business solutionsnReaction in

14、 Strategy subjectnOperationally: Could it work for Lenovo? nIBM to lose a brand recognition? nWho will do PC business better: Lenovo or IBM?nSpecialization or Diversification nTop Line concern? 第25页/共33页第二十六页，共33页。Page 27nProducts -Services - e Business - ON Demand - Transformation leader 第26页/共33页第

15、二十七页，共33页。Page 28第27页/共33页第二十八页，共33页。Page 291.Introduction 2.Strategy - 适应还是预谋3.案例:IBM 公司的服务战略的制定4.BU Strategy Framework 部门操作型战略的制定模板5.案例2:IBM 金融服务业务的增长(zngzhng)战略6.7.Strategy management - 布局行动与持续管理8.案例3:战略性行为的解读实例9.Discussions第28页/共33页第二十九页，共33页。Page 30第29页/共33页第三十页，共33页。Page 31第30页/共33页第三十一页，共33页。Page 32nLeaders and Second tiers companys strategy different perspective nOffensive nDefensive nCom