[语言类考试复习资料大全]剑桥商务英语中级分类模拟29

1、书山有路勤为径，学海无涯苦作舟。祝愿天下莘莘学子：学业有成，金榜题名！语言类考试复习资料大全剑桥商务英语中级分类模拟29剑桥商务英语中级分类模拟29SPEAKING问题:1. 吸引客户 What is important when.? Attracting clients Package Advertisement 答案:参考范例 First and foremost, package is one of the most important factors when you manage to attract clients. Package catches clients eyes by

2、its delicate outer image, appropriate packing materials and smart profile, and is always used to get clients recognition to a product. Furthermore, its also important to attract customers attraction by advertising. A new product may easily build up its image and brand awareness in consumers mind by

3、impressive advertising design or logo. Last but not least, price is also a key factor when it comes to attracting customers. It seems that lower prices always have a strong appeal to some consumers.解析 本题需要发言的主题是“吸引客户”。根据已有的要点1“Package包装”，可以联想到包装是能否成功吸引客户的关键。根据已有的要点2“Advertisement广告”，可以联想到这是促销(promot

4、e)的必要步骤。我们还可以补充一些回答的要点，例如，Price，价格有助于客户最终决定是否购买商品；再如，Promotion，促销活动可以提升产品的销量(boost the sales)。 问题:2. 维系客户 What is important when.? Maintaining customers Service Quality products 答案:参考范例 When maintaining customers, its important to offer good service. Good service can not only keep regular customers,

5、 but it can also attract potential customers. So a company must provide service which can meet or even exceed customers expectations. Meanwhile, you should also pay equal attention to providing quality products. Why would customers be loyal to your products? Because theyre easily operated, safe and

6、durable. So its an essential element to keep customer defection rate low. Whats more, its also important to carry out customer satisfaction survey. The purpose is to provide your company with the information which is necessary to evaluate customers needs. Its helpful to improve customer satisfaction

7、.解析 本题需要发言的主题是“维系客户”。根据已有的要点1“Service服务”，可以联想到提供良好的服务对维系和吸引客户(keep and attract customers)至关重要。根据已有的要点2“Quality products高品质的产品”，可以联想到高品质的产品可以防止客户流失(keep low customer defection rate)。另外我们还可以补充一些回答的要点，例如，Customer satisfaction survey，进行客户满意度调查可以获取有价值信息，更好地满足客户的需求(meet their needs)；再如，Discounts，打折有助于促销商品

8、(buy your products)。 问题:3. 营销方案 What is important when.? Selecting promotion mix Advertising Demographic characteristics 答案:参考范例 In the first place, choosing advertisement is important. Within its coverage, it can reach millions of people here and there. Advertisement can attract many people to noti

9、ce your products, just through cost-effective channel, Internet, billboard, television and so on. Besides, taking demographic characteristics into consideration is also very necessary. Such characteristics contain many elements, such as ones age, income, education, social class, etc., which play a d

10、ecisive role in your selection. For example, using Internet for teenagers, using newspapers or magazines for educated people, etc. Lastly, sales promotion is also important. Company can make use of free samples, loyalty schemes and trade shows to attract more existing customers and potential customers.解析 本题需要发言的主题是“选择营销组合方案”。根据已有的要点1“Advertising广告”，可以联想到广告对于开拓市场(explore your market)十分重要。根据已有的要点2“Demographic characteristics人口分布特点”，可以联想到其原因是满足客户的不同需求(meet different need