2015春夏茄克开发方案 自动保存的

2015春季外套开发规划2015SPRINGOUTWEARDEBELOPMENTPLANNING2015春季茄克开发规划——目录2015SPRINGJACKETDEBELOPMENTPLANNING----DIRECTORY2015春季茄克目标销售人群定位2015春季茄克面料品类占比2015春季茄克色彩2015春季茄克流行趋势

2015春季茄克版型2015春季茄克领型2015春季茄克款式风格与细节2015springjacketsalestargetgrouppositioning2015Springjacketfabricscategoryaccountedfor2015Springjacketcolor2015Springjacketfashiontrend2015Springjackettypeversion2015Springjacketcollar2015Springjacketstyleanddetails2015春季茄克目标销售人群定位2015springjacketsalestargetgrouppositioning25-30岁25%此人群是偏较年轻的消费人群，主要以化纤，主题元素印花压花面料，净色棉面料为主，颜色偏亮，款式简洁，强调面料主题，版型以时尚Y版为主。Thepopulationisrelativelyyoungconsumergroups,mainlyinchemicalfiber,thematicelementstheembossedprintingfabric,asnetcolorcottonfabric,colorisbright,stylesimple,emphasizingthethemeoffabric,versiontypetofashionYversion.2015春季茄克目标销售人群定位2015springjacketsalestargetgrouppositioning30-40岁60%此人群，主要以化纤，印花，棉磨毛，毛针织，绒类，仿皮，功能性风格面料为主。版型以时尚Y版为主。Thegroup,mainlyinchemicalfiber,cottonprinting,sanding,woolknitting,fabric,leather,themainfunctionalfabric.VersiontypetofashionYversion.2015春季茄克目标销售人群定位2015springjacketsalestargetgrouppositioning40-45岁15%此人群，主要以进口化纤，棉磨毛，TR磨毛，绒类，毛针织，半精纺毛料为主。款式简洁，强调面料主题，版型以时尚Y版为主。颜色偏深灰。Thegroup,mainlyimportsofchemicalfiber,cottonsanded,TRsanding,velvet,woolknitting,semiworsted.Stylesimple,emphasizingthethemeoffabric,versiontypetofashionYversion.Colorslantsdark.二.2015春季茄克开发面料品类占比2015Springjacketfabriccategoryaccountedfor化纤类Chemicalfibre针织类Knitting棉麻Cottonandlinen磨毛Sanding仿皮类Imitationleather进口交织净色印花提花毛针织棉针织棉锦棉涤棉麻净面肌理40%20%11%14%5%10%风格性面料Function面料二次创新特殊肌理风格锦纶磨毛麂皮三.2015春季茄克茄克色彩2015Springjacketcolor五.2015春季茄克版型——版型开发规划占比2015Springjackettypeversion——Versiontypedevelopmentplanningratio尺寸：化纤175/92A后衣长：66胸围：114袖长：63肩宽：46.5袖肥：20袖口(平袖口):13.5(针织袖口):12.5后背宽：44.5袖肘：17标准A版（70%）时尚Y版（30%）化纤、仿皮175/92A后衣长：66胸围：110袖长：63肩宽：46袖肥：19.5袖口(平袖口):13.5(针织袖口):12.5后背宽：43.5袖肘：15.6仿皮175/92A后衣长：65胸围：112袖长：62肩宽：46袖肥：19.6袖口(平袖口):12(针织袖口):10后背宽：44袖肘：16.5针织175/92A后衣长：65胸围：108袖长：62肩宽：45.5袖肥：19袖口(平袖口):12(针织袖口):10后背宽：43.5袖肘：15.6尺寸：五.2015春季茄克领型——领型开发规划占比2015Springjacketcollar——Collartypedevelopmentplanningratio低领领高：2~3cm高领领高：4~5cm创新领型领高：3~5cm常规V领后领高：3.5cm创新V领后领高：4~5cm创新领型后领高：3~4cm常规翻领角度：75度领高：4cm大翻领角度：45度领高：6cm立翻领角度：90度领高：5cm立领70%V领20%翻领10%七.2015春季茄克款式开发风格与细节——化纤类风格占比2015Springjacketstyledevelopmentstyleanddetails——

Chemicalfibertypestyleaccountedfor净色化纤Netcolorfiber

50%肌理化纤Thetextureofchemicalfiber40%印花化纤PrintingChemicalfiber10%七.2015春季茄克款式开发风格与细节——化纤类设计规划2015Springjacketstyledevelopmentstyleanddetails1、彩色系列——（立领、V领）2、超薄可收纳（无里布、超薄化纤面料）

①净面设计

②局部撞色（拉链、辅料、袋眉点缀）3、设计风格

③净面撞色（同类面料、不同色系）

④面料拼插（化纤为主，针织、仿皮做插色）4、印花化纤（定位印花）5、肌理化纤（结构设计）Colorseries—(Vcollar,collar)Ultrathincanreceive—(withoutlining,ultrathinfabrics)DesignstyleThenetsurfacedesignLocalhitcolor(zipper,accessories,bagsofeyebrowornament)Thenetsurfacehitcolor(similarfabrics,differentcolor)Fabricsplicing(chemicalfiber,knitting,imitationleatherdoincolor)Printingchemicalfiber(positioningprinting)Chemicalfiber(fabricstructuredesign)七.2015春季茄克款式开发风格与细节——进口交织净色化纤彩色系列2015Springjacketstyledevelopmentstyleanddetails——Importwovennetcolorfibercolorseries立领（Standcollar）V领（Vcollar）七.2015春季茄克款式开发风格与细节——进口交织净面化纤(超薄、可收纳）2015Springjacketstyledevelopmentstyleanddetails——Importedwovennetsurfacechemicalfiber(thin,canreceive)七.2015春季茄克款式开发风格与细节——半里、无里2015Springjacketstyledevelopmentstyleanddetails——Half,no.无里结构主题印花料包边NostructureThethemeofprintingmaterialwrapping半里结构净面、肌理网眼里布HalfstructureThenetsurface,textureandmeshlining七.2015春季茄克款式开发风格与细节——净面化纤(结构设计）2015Springjacketstyledevelopmentstyleanddetails——Thenetsurfacechemicalfiber(Design)七.2015春季茄克款式开发风格与细节——净面化纤(辅料撞色、点缀）2015Springjacketstyledevelopmentstyleanddetails——Thenetsurfacechemicalfiber(hitcolor,decorativeaccessories)七.2015春季茄克款式开发风格与细节——同类化纤撞色拼插2015Springjacketstyledevelopmentstyleanddetails——Similarchemicalhitcolorinserting七.2015春季茄克款式开发风格与细节——不同材质化纤顺色拼插2015Springjacketstyledevelopmentstyleanddetails——DifferentmaterialsofchemicalfiberCIScolorinserting七.2015春季茄克款式开发风格与细节——小肌理细纹化纤2015Springjacketstyledevelopmentstyleanddetails——Smalltexturefinechemicalfiber七.2015春季茄克款式开发风格与细节——肌理暗纹渐变化纤2015Springjacketstyledevelopmentstyleanddetails——Texturedarklinesgradedfiber七.2015春季茄克款式开发风格与细节——印花化纤(颜色定位花）2015Springjacketstyledevelopmentstyleanddetails——Printingchemicalfiber(colorflower)七.2015春季茄克款式开发风格与细节——针织风格占比及设计规划2015Springjacketstyledevelopmentstyleanddetails——Knittingstyleaccountingandthedesignandplanning毛针织Woolknitting50%棉针织Knittedcotton50%1、棉针织净面小肌理（领子、袖口、下摆做设计变化）Cottonnetsurfacetexture(smallcollar,cuffs,hemdesignchange)2、毛针织拼插化纤（前后拼）Woolknittingsplicingfiber(beforeandafterthespell)七.2015春季茄克款式开发风格与细节——棉针织2015Springjacketstyledevelopmentstyleanddetails——Knittedcotton七.2015春季茄克款式开发风格与细节——毛针织拼插（前片拼插化纤）2015Springjacketstyledevelopmentstyleanddetails——Woolknittingsplicing(frontinsertingfiber)七.2015春季茄克款式开发风格与细节——棉麻风格占比及设计规划2015Springjacketstyledevelopmentstyleanddetails——Cottonstyleaccountingandthedesignandplanning棉麻Cottonandlinen20%棉锦/涤Cotton/polyester80%1、棉锦/涤（局部撞色拼插）Cotton/polyester(localhitcolorinserting)2、棉麻（结构版型设计，款式简洁）Cotton(structureversionofthedesign,simplestyle)七.2015春季茄克款式开发风格与细节——棉锦2015Springjacketstyledevelopmentstyleanddetails——Cotton肩部细节Shoulderdetails口袋撞色设计Pockethitcolordesign七.2015春季茄克款式开发风格与细节——棉麻提花2015Springjacketstyledevelopmentstyleanddetails——Cottonjacquard棉麻类透气，领子下摆针织点缀Cottonandlinenbreathable,collarSubhemknittingembellishment七.2015春季茄克款式开发风格与细节——仿皮风格占比及设计规划2015Springjacketstyledevelopmentstyleanddetails——Leatherstyleaccountingandthedesignandplanning肌理Skintexture40%净色Netcolor60%1、净面仿皮（款式简洁，做结构设计，深色罗纹针织点缀）Thenetsurfaceleather(simplestyle,structuredesign,darkribknitadorn)2、肌理仿皮（肌理仿皮料与净面仿皮料、化纤料做拼贴设计）Textureofleather(leatherimitationandnetsurfacetextureofleathermaterial,chemicalfibermaterialdocollagedesign)七.2015春季茄克款式开发风格与细节——净面仿皮2015Springjacketstyledevelopmentstyleanddetails——Thenetsurfaceleather七.2015春季茄克款式开发风格与细节——肌理仿皮2015Springjacketstyledevelopmentstyleanddetails——Textureofleather七.2015春季茄克款式开发风格与细节——磨毛类风格占比2015Springjacketstyledevelopmentstyleanddetails——Sandingstyleaccountedfor麂皮绒磨毛Suedesuede40%锦纶磨毛Nylongrinding60%1、锦纶磨毛（与细平纹/小肌理针织拼插）Nylongrinding(andfineplain/smalltextureknittedtoy)2、麂皮绒（款式简洁，版型做时尚Y版）Suede(simplestyle,fashionversionofYversion)七.2015春季茄克款式开发风格与细节——麂皮（净色色彩）2015Springjacketstyledevelopmentstyleanddetails——Suede(netcolorcolor)七.2015春季茄克款式开发风格与细节——锦纶磨毛2015Springjacketstyledevelopmentstyleanddetails——Nylongrinding下摆设计（Bottomhem）领型（Thecollar）七.2015春季茄克款式开发风格与细节——