大学英语综合课程知到智慧树章节测试课后答案2024年秋运城学院

大学英语综合课程知到智慧树章节测试课后答案2024年秋运城学院第一章单元测试

Generallyspeaking,businesscourseinvolvesawiderangeofsubjectssuchasmarketing,finance,(),businesslaw,businesscommunication,economicsandstatistics.()

A:administrationmanagement

B:informationmanagement

C:organizationbehavior

D:quantitativeanalysis

答案:administrationmanagement

；informationmanagement

；organizationbehavior

；quantitativeanalysis

Hewasjailedfortwoyearsfor().

A:kindness

B:fraud

C:deception

D:loyalty

答案:fraud

；deception

Feesandexpensesareanimportantconsiderationinselectinga()becausethesechargesloweryourreturns.

A:mutualfund

B:pensionfund

C:shares

D:compensationfund

答案:mutualfund

Intelligenton-demandproductsprovide()solutionsforcustomerstolowercost.

A:simpler

B:cheaper

C:faster

D:complex

答案:simpler

；cheaper

；faster

()iscompletedbypaymentofthefee.

A:Thebusiness

B:Themarketing

C:Thepromotion

D:Thetransaction

答案:Thetransaction

Thebank’screditratinghasbeendowngradedbecauseofconcernsabout().

A:deposit

B:deception

C:undercapitalization

D:fraud

答案:undercapitalization

Whetheryouwanttoobtainpart-timeemploymenttopaycollegeandlivingexpenses,(),orstartabusiness,youmustbringsomethingtothetablethatmakesyoudifferentfromthenextperson.

A:startyourcareerasapart-timeemployee

B:begintobecomeabetter-informedinvestor

C:beginyourcareerasafull-timeemployee

D:begintobecomeabetter-informedconsumer

答案:beginyourcareerasafull-timeemployee

Forinvestors,studyingbusinesshelpsthemunderstandthebasicsofbusinesssoastobetterinvestforthefuture.()

A:错B:对

答案:对JoeDudleyisoneoftheworld’smostsuccessfulblackbusinessownerswhoisalsoawinneroftheHoratioAlgerAward—anawardgiventooutstandingindividualswhohavesucceededinthefaceofadversity.()

A:错B:对

答案:对MarkCubanstartedasmallInternetcompanycalledYahoo！Inc.thatprovidedhundredsofliveandon-demandaudioandvideoprogramsrangingfromrapmusictosportingeventstobusinesseventsovertheInternet.()

A:错B:对

答案:错

第二章单元测试

Therearefourdefinitionsofmarketinginthistext.()

A:对B:错

答案:对Marketingisanorganizationalfunctionandasetofprocessesforcreating,communicatinganddeliveringvaluetocustomersandformanagingcustomerrelationshipsinwaysthatbenefittheorganizationandits().

A:customer

B:stakeholders

C:managers

D:employees

答案:stakeholders

Marketingreferstothecore()thatdirectstheprocessesofidentifyingandfulfillingtheneedsofindividualsandorganizationsthroughexchangeswhichcreatesuperiorvalueforallparties.

A:value

B:organizationalfunction

C:benefits

D:businessphilosophy

答案:businessphilosophy

Inthefollowingsentences,theword“charged”means“filledwithastrongemotionsuchasindignationornervousness”in()

A:Manipulationisachargedword,especiallywhenwetalkaboutmanipulatingpeople.

B:Therestaurantchargedus440forthewine.

C:ahighlychargedpressconference

D:extracharge

答案:Manipulationisachargedword,especiallywhenwetalkaboutmanipulatingpeople.

；ahighlychargedpressconference

Imanipulatetoolsinmy()inhopesofenticingconsumertobuymyproduct.

A:toolkit

B:skill

C:method

D:Ways

答案:toolkit

TheAmericanMarketingAssociationdefinesthatmarketingisanorganizationalfunctionandasetofprocessesforcreating,communicatinganddeliveringvaluetocustomersandformanagingcustomerrelationshipsinwaysthatbenefittheorganizationanditsstakeholders.()

A:错B:对

答案:对Pleasefindouttheorganizationsthatdefinemarketing().

A:WorldMarketingAssociation

B:U.K.’sCharteredInstituteofMarketing

C:AmericanMarketingAssociation

D:EventMarketing

答案:WorldMarketingAssociation

；U.K.’sCharteredInstituteofMarketing

；AmericanMarketingAssociation

Theauthordefinesmarketingasthecorebusinessphilosophy.()

A:对B:错

答案:对WhichofthePisnotmentionedinourtext?()

A:Profit

B:Place

C:Promotion

D:Plan

答案:Plan

Accordingtotheauthor,whatcanPlacedoinmarketing?()

A:Placereferstowhereandhowyoudistributeyourproduct

B:Placecansetqualityexpectations.

C:Placereferstowhereandhowyousellyourproduct

D:Placereferstothewayyouchoosetopromoteyourproduct

答案:Placereferstowhereandhowyoudistributeyourproduct

；Placecansetqualityexpectations.

；Placereferstowhereandhowyousellyourproduct

第三章单元测试

Accordingto(),thepurposeofstrategywastogainanddefendsomeformofcompetitiveadvantage,andtherearethreegenericformsofcorporatestrategy.

A:Cohen

B:WilliamC:CharlesW.L.Hill

D:MichaelPorter

E:ClaraShih

答案:MichaelPorter

WhichofthefollowingsbelongstoMichaelPorter’sthreegenericformsofcorporatestrategy?()

A:Differentiationstrategy

B:CostLeadershipStrategy

C:Genericstrategy

D:Focusstrategy

答案:Differentiationstrategy

；CostLeadershipStrategy

；Focusstrategy

Mostpeoplepreferredtobuy()atlocalstores,particularlyitemslikemeat,tortillasandpandulcewhichdidn’tkeepwellovernight(manyMexicanslackedlargerefrigerators).

A:freshproduce

B:marineproduct

C:forestproduct

D:localproduce

答案:freshproduce

InallthreecountriesWal-Martfounditselfgoingheadtoheadagainstwell-establishedlocalrivalswhohadnicelymatchedtheirofferingsto().

A:discountstrategy

B:retailingopportunities

C:localshoppinghabits

D:consumerpreferences

答案:localshoppinghabits

；consumerpreferences

Wal-MarthadalsolearnedthatinChina,successrequiresittoembraceunions.()

A:对B:错

答案:对Thetextcouldbedividedintofourparts.()

A:错B:对

答案:错Wal-MartadapteditsmerchandisingandoperationsstrategiestomeshwithChinesecultureandtookmeasuressuchas().

A:buildingsmallerstores

B:displayingthemeatuncovered

C:hiringlocalmanagers

D:providingmorefreshproduce

答案:displayingthemeatuncovered

；providingmorefreshproduce

Atthesametime,Wal-Martcontinuedtolookforretailingopportunitieselsewhere,particularlyindevelopednationswhereitlackedstronglocalcompetitors,whereitcouldgraduallyaltertheshoppingculturetoitsadvantage,andwhereitslowpricestrategywasappealing.()

A:对B:错

答案:错ConsumersindevelopedcountriesseemedtohaveapreferenceforhigherqualitymerchandiseandwerenotasattractedtoWal-Mart’s()asconsumersintheUnitedStatesandMexico.

A:merchandisingstrategy

B:discountstrategy

C:growthstrategy

D:operationsstrategy

答案:discountstrategy

Wal-MartdiscoveredthattheChinesewerebargainhunters,andreluctanttothelowpricestrategyandwideselectionofferedatWal-Martstores.()

A:错B:对

答案:错

第四章单元测试

PeterDruckerwascalled“thefatherofmodernmanagement”.()

A:对B:错

答案:对Ashesawit,companieswereincreasinglydependentonthe(),atermhecreatedtodescribethenewworkforcewhosecontributionscamefrommentalratherthanmanualdexterity.

A:volunteers

B:partners

C:knowledgeworker

D:performers

答案:knowledgeworker

Leadershipinvolves().

A:coordinatingandbalancingtheconflictinginterestsofallmembersandstakeholders.

B:providingtheinformation,knowledgeandmethodstorealizethatvision

C:sharingthatvisionwithotherssothattheywillfollowwillingly

D:establishingaclearvision

答案:coordinatingandbalancingtheconflictinginterestsofallmembersandstakeholders.

；providingtheinformation,knowledgeandmethodstorealizethatvision

；sharingthatvisionwithotherssothattheywillfollowwillingly

；establishingaclearvision

Peter’sviewsonethicsrancontrarytosomeofwhatotherstaught.()

A:对B:错

答案:对Heresentedtalkof()anddidn’tlikethenotionofmanagingworkerseither.

A:thecostofmanufacturing

B:thecostofmaterial

C:thecostofproducts

D:thecostoflabor

答案:thecostoflabor

WhilewecannotknowforcertainwhyDruckerwasgladtotackleleadershipheadon,wedoknowthatasayoungman,DruckerwitnessedtheriseofHitler,whosetitle-Fuehrer-means“Leader”.()

A:错B:对

答案:错()werenecessaryforeffectiveleadership.

A:personalintegrity

B:goodcharacter

C:Businessethics

D:strategicplanning

答案:personalintegrity

；Businessethics

ThefirstpartofthetextmainlytalksaboutDrucker’sevolvingattitudestowardleadership.()

A:对B:错

答案:对In2004,Drucker’sattitudetowardsleadershipwas().

A:Leadershipcouldbelearned,anditshouldbepresentedasatopicseparateanddistinctfrommanagement.

B:Heabandonedhisearlierposition.Charismaticleadershipasneithergoodnorbadbutratherlike"theforce"inStarWars,witha"darkside"thatright-mindedleadersneededtoavoid.

C:Xenophon'sideasonmilitaryleadershipshouldbeadaptedbyexecutivestomodernmanagementpractice.

D:Hegavethewordleadershipprominence.

答案:Heabandonedhisearlierposition.Charismaticleadershipasneithergoodnorbadbutratherlike"theforce"inStarWars,witha"darkside"thatright-mindedleadersneededtoavoid.

PleaseselectPeterDrucker’sevolvingattitudesinthefollowings:().

A:Leadershipcouldbelearned,anditshouldbepresentedasatopicseparateanddistinctfrommanagement

B:managementcannotcreateleaders

C:Managementisleadership

D:Leadershipmustbelearnedandcanbelearned.

答案:Leadershipcouldbelearned,anditshouldbepresentedasatopicseparateanddistinctfrommanagement

；managementcannotcreateleaders

；Managementisleadership

；Leadershipmustbelearnedandcanbelearned.

第五章单元测试

Choosethedefinitionofe-businessfromthefollowings:()

A:Inmostcontextse-businessrefersexclusivelytoInternetbusinesses.

B:E-businessisatermusedtodescribebusinessesrunontheInternet,orutilizingInternettechnologiestoimprovetheproductivityorprofitabilityofbusiness.

C:Inamoregeneralsense,e-businessmaybeusedtodescribeanyformofelectronicbusiness.

D:Inamoregeneralsense,e-businessreferstoanybusinesswhichutilizesacomputer.

答案:Inmostcontextse-businessrefersexclusivelytoInternetbusinesses.

；E-businessisatermusedtodescribebusinessesrunontheInternet,orutilizingInternettechnologiestoimprovetheproductivityorprofitabilityofbusiness.

；Inamoregeneralsense,e-businessmaybeusedtodescribeanyformofelectronicbusiness.

；Inamoregeneralsense,e-businessreferstoanybusinesswhichutilizesacomputer.

B2Creferstobusiness-to-consumer,whichreferstoabusinesssellingtheirproductsorservicesdirectlytoanendcustomer.()

A:错B:对

答案:对Abusinessmodelrepresentsagroupofcommoncharacteristicsandmethodsofdoingbusinesstogeneratesalesrevenuesand().

A:increaseincomes

B:reduceexpense

C:reduceprofits

D:cuttingcost

答案:reduceexpense

Inadditiontoprovidinground-the-clockglobalaccesstoallkindsofproductsandservices,B2Cfirmsoftenattempttobuild()withtheircustomers.

A:goodrelationships

B:long-termrelationships

C:short-termrelationships

D:greatrelationships

答案:long-termrelationships

Inadditiontoprovidinground-the-clockglobalaccesstoallkindsofproductsandservices,B2Bfirmsoftenattempttobuildlong-termrelationshipswiththeircustomers.()

A:对B:错

答案:错Typicalinternalforcesincludeafirm’splanningactivities,()andavailablefinancing.

A:managementdecisions

B:informationdatabase

C:humanresources

D:organizationstructure

答案:managementdecisions

；informationdatabase

；humanresources

；organizationstructure

Thetextcanbedividedinto3parts,whichtellsustheFutureofE-Businessfromtheperspectivesofgrowth,opportunities,andChallenges.()

A:对B:错

答案:对AlargeportionofDell’sonlineordersarefromcorporateclients.()

A:对B:错

答案:对()referstobusiness-to-consumer,whichreferstoabusinesssellingtheirproductsorservicesdirectlytoanendcustomer.

A:B2B

B:B2C

C:C2C

D:O2O

答案:B2C

Externalforcesarefactorsaffectinge-businessplanningthatoriginatefromoutsidetheorganization.()

A:对B:错

答案:对

第六章单元测试

ThetitleofTextAofunit6is().

A:consumerbehaviorinfluencers

B:consumerservice

C:ConsumerbehaviorD:consumerattitudes

答案:consumerbehaviorinfluencers

Consumerrefersto().

A:Thepersonwhoownsstocksandsharesinabusiness

B:Thepersonwhoispaidtoworkforanorganization

C:Thepersonwhoischargeofanorganization

D:Thepersonwhobuysgoodsandservice

答案:Thepersonwhobuysgoodsandservice

Thebetterwecanunderstandtherational,emotionalandoftensubconsciousreasonsforconsumers'actions,thebetterwewillbeatcreatingeffective().

A:privateenterprises

B:corporatestrategies

C:marketingcampaigns

D:nationalorganizations

答案:marketingcampaigns

Theideathatyoucanselloneproducttomorethansixbillionpeoplewiththesame()getsaccountantsallexcited.

A:brandsB:packagingandadvertising

C:priceD:Spoken-man

答案:packagingandadvertising

Othersarefocusedongettingthebestdealsthrough()

A:couponsB:bargain

C:salesD:volumedeals

答案:coupons；sales；volumedealsThecloseritmovestocapitalismandthe()itinspires,thefasteritscultureracestowardamoreindividualistculturewhereyourvalueasahumanbeingismeasuredby().（）

A:financialsuccess

B:moneysuccess

C:consumer-drivenculture

D:manager-drivenculture

答案:financialsuccess

；consumer-drivenculture

Alaundrydetergentfullofbleachmaydeliverultra-whiteclothinginamarketobsessedwithcleanliness,andinanenvironmentallyconcernedmarketoramarketwheredrinkingwaterishardtocomeby,thisisOK.()

A:错B:对

答案:错Inthetext,theauthortellsustherearetwoinfluencersonconsumerbehaviorwhichdeserveourattention:environmentandculture.()

A:对B:错

答案:对ExampleforinfluenceofenvironmentinPara.7,aglassofmilkisinappropriateforbreakfast,butitmaybeappropriateinanightclub.()

A:对B:错

答案:错

第七章单元测试

Inancienttimes,abrandwasanironusedwhenred-hotforburningamarkintotheskinofadomesticanimalsothatitsownerwouldknowwhetheritbelongedtotheherdornot.What’sthemeaningoftheunderlinedword.()

A:品牌建设

B:品牌C:品牌故事D:烙铁

答案:烙铁Inthetext,thewritercitestwoexamplesofbrandexperiencetodrawtheconclusion:()

A:Abrandaffectsthethoughtprocessandtheemotionalresponsesofanaudience.

B:Abrandisarelationship.

C:Brandexperienceshouldbeconsistentandcontrolledbytheorganizationateverypointofcontact.

D:Abrandcreatesvalue.

答案:Brandexperienceshouldbeconsistentandcontrolledbytheorganizationateverypointofcontact.

(),services,andcompaniesareworthmoreandcarrymorerespectthannon-brandedonesbecausepeople,rightlyorwrongly,trustbrands.

A:Expensiveproducts

B:Normalproducts

C:Excellentproducts

D:Brandedproducts

答案:Brandedproducts

Ourplanwastosend()inseveralflightstoallthepeoplewholivedinthesuburbanareas

A:e-mailB:letterC:indirectmail

D:directmail

答案:directmailIt’sjustthatour()isquickerthanour()and,itisdifficulttorecognizeandexplainourfeelings.()

A:intuitionB:analyticminds

C:mindD:logic-processingfunction

答案:intuition；logic-processingfunctionThesayingthatyou“can’tbeallthingstoallpeople”istruebecauseweeachhavesuchadistinctadmixtureofvaluesderivedfromtheseoutsideinfluencesthatmakeusalldifferent.()

A:对B:错

答案:对Thisisparticularlytrueinthenegative,asittakesmanyimpressionstodestroytheaudience'simpressionofanorganizationanditsbrand.()

A:错B:对

答案:错Brandsareseenasimportantincreatingaconsumer’sindividualidentity,andgiveasenseofachievementandindividualitytoconsumer.()

A:对B:错

答案:对Thewritercitestwoexamplesofbrandexperience.Oneisaconsumerbank,whoseadvertisingisinconsistentwithbranchexperience.Theotherisaregionalcoffeecompany,whosecolorschemeofdirectmailsisinconsistentwithbranchexperience.()

A:对B:错

答案:对

第八章单元测试

Unfortunately,mostofthisexposurehas()thisnobleprofession.

A:beengoodfor

B:blewthrough

C:improvedtheimage

D:castanegativelighton

答案:castanegativelighton

TheSEChaspledgedtoreformaccountingrulesandgettoughonfraudand().

A:publiccompany

B:externalaudit

C:auditoversight

D:Internationalbusiness

答案:auditoversight

DespitethishistoricimplicationsoftheEnronScandal,theaccountingprofessionremains().

A:spineless

B:intriguing

C:boring

D:haleandhearty

答案:haleandhearty

Accountingallowsmanagersto(),lookattheorganization,andasseshowitisdoinganddeterminewhereitshouldbegoing.

A:thinkcarefully

B:takeastepback

C:chewoverthebusiness

D:leavethebusiness

答案:takeastepback

TheEnronscandalhasnotonlychangedtheperceptionofaccountantsintheeyesofthe(),butwillchangethefieldof()asweknowit.()

A:brandingB:publicC:marketing

D:accounting

答案:public；accounting()arediscussinghowtomaketheaccountingprofessionmorereliableandtoincreasetherespectofaccountingprofessionalsintheeyesofthepublic.

A:theSecuritiesandExchangeCommission(SEC)B:congressionalcommittee

C:otherregulatoryagencies

D:Thegovernment

答案:theSecuritiesandExchangeCommission(SEC)；otherregulatoryagencies

；Thegovernment

Moreimportantly,()arecombiningtochangetherolesofaccountants,creatingnewopportunitiesandspurringjobgrowthfortheprofession.

A:thewakeoftherecentfinancialcrisis

B:theincreaseduseoftechnology

C:thegrowthofinternationalbusiness

D:therisingcomplexityofcorporateactivities

答案:theincreaseduseoftechnology

；thegrowthofinternationalbusiness

；therisingcomplexityofcorporateactivities

Accountingisasystembywhicheconomicinformationisidentified,recorded,summarizedandreportedfortheuseofdecisionmakers.()

A:对B:错

答案:对Inparagraphone,thewritergivesusthetraditionalviewonaccounting:Boring,horribledebilitatingdisease,appallinglydull,unimaginative,timid,lackinginitiative,spineless,easilydominated,nosenseofhumor,irrepressiblydrab.()

A:错B:对

答案:对AccountinghasenteredthepublicconsciousnesslikeneverbeforebecauseoftheEnronscandal,whichwasafinancialscandalEnronCorporationwasinvolvedin.()

A:错B:对

答案:对

第九章单元测试

MymemoriesofthoseyearsarefilledwithalotofpeakexperiencesthatIwouldn't()atanyprice.

A:tradeforB:tradeoffC:tradein

D:tradeaway

答案:tradeawayItwasmindless,thoughtlessspending-thetypeofthingsthat()whenyoudothem,butfillsyouwithregretlaterwhenyourealizeyourwalletisempty.

A:bringsregret

B:bringshappiness

C:bringsdeepsorrow

D:bringsareallyquickrush

答案:bringsareallyquickrush

Thegapissimplythedifferencebetweenyourincomeandyour()---themoneyleftoverwhenyou’vetakencareofthebareessentials.

A:miscellaneousexpenses

B:physicalneeds

C:requiredbills

D:physiologicalneeds

答案:requiredbills

The“gap”isalsothesourceofoursavingsfor(),fordebtrepayment,andforotherfinancialgoals.

A:thefutureB:theluxuriouslife

C:thehappylifeD:thepast

答案:thefutureI’llbethelastpersontotellyouthatyoushouldjustcutallofthatnon-essentialspendingandlivea(),()grassandlivinginashackwithonlyadeckofcardsforentertainment.()

A:stoicexistenceB:luxuriousexistenceC:subsistingonD:dependingon

答案:stoicexistence；subsistingonThroughleaningthefoursubheadings:Spendinglessthanyouearn,(),(),budgeting,thewritergetstheconclusion:moneymanagementisaboutdecision-making,notaboutthetechniques.()

A:Wantsandneeds

B:Gapconsideration

C:Desiresandnecessities

D:Mindthegap

答案:Wantsandneeds

；Mindthegap

Impulsivebuyingmayleadtoproblemssuchas(),(),()ordisappointment.()

A:afeelingofguilt

B:familydisapproval

C:satisfiedfeeling

D:financialdifficulties

答案:afeelingofguilt

；familydisapproval

；financialdifficulties

However,abudgetisoftensaddledwithmuchmorethanitcaneverliveupto.()

A:对B:错

答案:对“Mindingthegap”doesn’tmeandroppingallofyourfunexpensesandputtingitallinthebank.Instead,itsimplymeanssteppingbackandlookingatyourcorevaluesforamoment.()

A:错B:对

答案:对Therearethreesubheadingsinthetext,eachrepresentsadistinctaspectofthetopic,whichishowtomanageyourpersonalsurplus.()

A:对B:错

答案:错

第十章单元测试

Foralmostaweek,Istruggledinternallywithwhetherthis“promotion”wasreally()meandwhetheritadvancedmycareer—VPtitlenotwithstanding.

A:badto

B:busywithC:blessedwithD:beneficialto

答案:beneficialtoWhydidIrelinquishthestatusofworkingasa()tomoveintothemuchmalignedHRdepartment?

A:Vice-president

B:corporateattorney

C:generalattorney

D:generalcounsel

答案:corporateattorney

Wewerenotgoingtobethe()butwouldworkcollaborativelywiththeseniormanagementteamandemployeestopursuebusinesssuccess.

A:independentapartment

B:lonewolf

C:supportingapartment

D:leadingsector

答案:lonewolf

Afterthecuttingofretirees’benefitsbecameknown,thestaffandthecommunitywere().

A:angryB:happyC:satisfied

D:upinarms

答案:upinarmsItremindsmeofHerbKelleher,thefounderofSouthwestAirlines,sayingthathiscompanywasn’tintheairlinebusiness,butinthe()and().()

A:peoplebusinessB:marketingC:customerserviceD:corporatestrategies

答案:peoplebusiness；customerserviceHavingworkedincorporateAmericaforseveralyears,IhadavisionofwhatHRcouldaccomplish.IknewHRcouldbeonthe()ofmakingacompany().()

A:thrive

B:down

C:edgeposition

D:cuttingedge

答案:thrive

；cuttingedge

Shecouldn’tunderstandwhyIwasrelinquishingthestatusthatcomeswithbeing()and()tomoveintoHR.()

A:anattorney

B:CFO

C:associategeneralcounsel

D:CEO

答案:anattorney

；associategeneralcounsel

Theauthor’sgrandmotherunderstandwhyhegaveupattorneyandassociategeneralcounseltomoveintoHRwhichgetslittlerespect.(错)

A:错B:对

答案:错Inthelastparagraph,staffmemberswrotee-mailstotheCEO,thelocalnewspaperreportedthestory,theyunderstandthecompany’sheart.()

A:错B:对

答案:错

第十一章单元测试

HowmanyprinciplesarediscussedinTextA?()

A:3

B:1

C:2

D:4

答案:2

Whichofthefollowingstatementistrue?()

A:Rationalpeopleknowthatdecisionsinlifearerarelyblackandwhite.

B:Whenrationalpeoplemakedecisionsinlife,theyareverycertainofthechoice.

C:Decision-makingisveryeasyforrationalpeople.

D:Rationalpeopleknowthatdecisionsinlifearereallyblackandwhite.

答案:Rationalpeopleknowthatdecisionsinlifearerarelyblackandwhite.

Whenthepriceofanapplerises,whatactionwillpeopletake?()

A:Theownersoftheappleorcharddecidetohiremoreworkers.

B:Sellersdecidetoharvestmoreapples.

C:Sellersdecidetoharvestfewerapples.

D:Peopledecidetoeatfewerapples.

答案:Theownersoftheappleorcharddecidetohiremoreworkers.

；Sellersdecidetoharvestmoreapples.

；Peopledecidetoeatfewerapples.

Whichofthefollowingstatementsaboutseatbeltlawaretrue?()

A:Seatbeltsreducethebenefitsofslowandcarefuldriving.

B:Theresultofaseatbeltisfewaccidents.

C:Theresultofaseatbeltisalargenumberofaccidents.

D:Seatbeltsmakeaccidentlesscostly.

答案:Seatbeltsreducethebenefitsofslowandcarefuldriving.

；Theresultofaseatbeltisalargenumberofaccidents.

；Seatbeltsmakeaccidentlesscostly.

Economistsnormallyassumethatpeopleareirrational.()

A:错B:对

答案:错Marginalchangesaresmallgradualchangesofthepresentplanofanaction.()

A:对B:错

答案:对Atthetimeofexamination,studentshavetodecidehowtousealltheirtimestudying.()

A:错B:对

答案:错Theexampleofthestandbyflyistoldtoshowhowcostcanbeignored.()

A:对B:错

答案:错Thegasolinetaxhasaneffectonpeople’schoiceofcars.()

A:错B:对

答案:对Policymakersneedtotakeintoconsiderationthelessobviousindirecteffectsofapolicy.()

A:对B:错

答案:对

第十二章单元测试

Learningtothinklikeaneconomistwillnottaketime.

A:对B:错

答案:错Tobeginnersitdoesn’tseemoddtoclaimthateconomicsisascience.()

A:对B:错

答案:错Itisveryeasyforeconomiststogenerateusefuldatalikeaphysicist.()

A:对B:错

答案:错Assumingthemarblefallsinavacuumgreatlysimplifiestheproblem,butitaffectstheanswer.()

A:错B:对

答案:错Theydevisetheories,collectdata,andthenanalyzethesedata()verifyorrefutetheirtheories.()

A:toapplytoB:inanattempttoC:tofittogether

D:tomistakefor

答案:inanattempttoWhichtermreferstotheabilitytoproduceagoodataloweropportunitycostthananotherproduct.()

A:highinflation

B:elasticityC:comparativeadvantageD:vectorspace

答案:comparativeadvantageWhichtermreferstothefallintotalsurplusthatresultsfromamarketdistortion.()

A:theoryofinflationB:quantityofmoneyC:basicanatomy

D:deadweightloss

答案:deadweightlossEconomists,likeastronomersandevolutionarybiologists,usuallyhaveto()whateverdatatheworldhappenstogivethem.()

A:lieinB:slowdown

C:basicanatomyD:makedowith

答案:makedowithWhichstatementsaretrueaccordingtotextA?()

A:Economicmodelsincludeeveryfeatureoftheeconomy.

B:Economistsapproachthestudyoftheeconomy.

C:Aphysicistapproachesthestudyofmatter.

D:Abiologistapproachesthestudyoflife.

答案:Economistsapproachthestudyoftheeconomy.

；Aphysicistapproachesthestudyofmatter.

；Abiologistapproachesthestudyoflife.

第十三章单元测试

Evenifwecannotavoidfrictionalunemployment,wecanaffecttheextentoffrictionalunemployment.()

A:错B:对

答案:对Onewaytojudgetheseriousnessofunemploymentsituationistoconsiderwhethertheunemploymentisshort-termorlong-termcondition.()

A:错B:对

答案:对Thewriterdividestheproblemofunemploymentintothreecategories.()

A:错B:对

答案:错Onereasonwhyeconomyexperiencesunemploymentisjobsearch.()

A:错B:对

答案:对Policymakerscan’thelptheunemployment.()

A:错B:对

答案:错()referstotheyear-to-yearfluctuationsinunemploymentarounditsnaturalrate,anditiscloselyassociatedwiththesort-runupsanddownsofeconomicactivity.()

A:Frictionalunemployment

B:SectoralshiftC:CyclicalunemploymentD:GDP

答案:CyclicalunemploymentThefasterinformationspreadsabout____andworkeravailability,themorerapidlytheeconomycanmatchworkersandfirms.()

A:jobcandidatesB:newspaperadsC:jobopenings

D:Internetjobsites

答案:jobopenings

Anotherwayisthroughpublictrainingprograms,whichaimtoeasethetransitionofworkersfromdecliningtogrowingindustriesandtohelp____escapepoverty.()

A:disadvantagedgroupsB:privatemarketC:laid-offworkers

D:on-the-jobtrainin