深圳欢乐海岸招商手册

2018OCTHARBOUR欢乐海岸—都市会客厅总规划图总规划图Generalplanning乐T乐乐T乐乐乐OCTHarbourTrafficMap竹子林/香蜜湖住宅区OCTHarbourࢶښ欢乐s、OCTPL小Z/PL小Z/ྵ⃞⃞⃞9ݩEݗڊ҅Ⴎ⃞კࢮلClosetoline9ExitE,ShenzhenBayParksPremiumResources.顶尖学龄前教育系统,区域内拥有大量幼儿园小学。区域能级9.53Thetoppreschooleducationsystemhasalarge区域能级9.53消费潜力9.86高质量小学:碧海小学,明德实验学校,华侨城中学,苗岭小学消费潜力9.86旅游市场9.83High-qualityelementaryschool:BihaiPrimarySchool,MingdeExperimentalSchool,OCT旅游市场9.83●高端住宅区,住房均价80000-90000每平米交通便利性9.83High-endresidentialarea,averagehousingprice80000-90000per交通便利性9.83●全区常住人口129.12万人。2015年,全区实现地区生产总值3714.57亿元,人均生产总值306091元。城市能级9.76Thedistricthasapermanentpopulationof1,291,200.In2015,thedistrictachievedaGDPof371.457billionyuanandapercapita城市能级9.76人群规模7-人群规模7-30周边配套621NearShenzhenUniversity,ShenzhenUniversityCity,ShenzhenHi-techIndustrialPark,ShenzhenBaySports周边配套621TargetCustomerDiagram碧海云天11.3万/听东方花园11.4万/听宝能公馆12.9万/听香山美树苑11.6万/听蝴蝶谷名苑14.2万/听汀兰鹭榭花园13.8万/听百仕达红树西岸13.7万/听中信红树湾南区11.3万/听波托菲诺纯水岸12万/听CustomerComposition对于-个家庭轻微PREMIUM(优质化)SlightlyPremiumforafamily(ExcellentQuality)平常对待自己轻微PREMIUM(优质化)TreatyourselfslightlyPremium(ExcellentQuality)与心爱的人在-起时轻微PREMIUM(优质化)SlightlyPremiumwhendating(ExcellentQuality)鑫泰鑫泰音乐-美食-coffee.barO’PLAZA位于深圳华侨城欢乐海岸北区,是欢乐海岸商业业态的重要组成部分;O’PLAZA位于深圳华侨城欢乐海岸北区,是欢乐海岸商业业态的重要组成部分;LocatedintheNorthofShenzhenOCTHarbour,theO’PLAZAisanessentialcomponentofcommercialactivitiesinthearea.建筑面积约8万平方米,集零售,餐饮,娱乐,商务,休闲等多元业态于-体;About80,000squaremetersfeaturesamultifunctionalcomplexwithretailstores,restaurants,entertainmentvenues,businessoffices,leisurespots,otheramenities.交流体验消费:鼓励为品质生活新生代族群呈现-个关于追求如何相处,共度闲暇的生活提案,努力创造与生命中重要的人制造美好的回忆;CommunicateExperienceConsumption:Toprovideaproposalforyoungergenerationwhohavequalitylifestandardregardinghowtogetalongandspendtheirleisuretimetogether.Strivingtocreateawonderfulmemoriesforthosewhoareimportantinlife.感性价值消费,O’PLAZA提倡激发大家的体验与感知,按照自己的Γ个性、品味」走出自己的道路。Sensitivevalueconsumption,O’PLAZApromotessensibilityandintellectuality,andfollowsitsown“PersonalityandTaste”.PremiumLifeCommunitySpace欢乐s、OCT欢乐s、OCT轻松愉悦的社交场所CommunicativeMall年轻时尚购物目的地轻松愉悦的社交场所CommunicativeMall年轻时尚购物目的地①礼宾台①礼宾台洗手间出入口客梯扶手电梯҅զ⃞ߝ҅⃞⃞ᄤ⃞҅ள⃞ߝᇈ⃞⃞⃞ӱா҅ᄍ⃞⃞⃞ᄤ⃞⃞⃞̶Thegroundfloorismainlyshopsdedicatedtofashionandleisure,comprisinghigh-endcasualconceptstires,fashionbrandflagshipstores,boutiquesupermarkets,andlifestyleservices,whichjointlycreateasophisticatedatmosphere.3号门4号门2号门心湖东广场号门8号门心湖南广场潮流零售号门号门①OCT以潮流运动,设计师品牌,以国际运动时尚精品,设计师品牌,以及互动体验植物园街区为主要生态,联合优质食肆品牌店,营造舒适的消费场景。Thefirstfloorismainlystoresdedicatedtofashionandleisure,comprisinghigh-endcasualconceptstires,fashionbrandflagshipstores,boutiquesupermarkets,andlifestyleservices,whichjointlycreateasophisticatedatmosphere.亲子社交Familycommunity运动体验sportsArea潮流零售TrendyFashion优质生活方式prEmiuMLifestyle植物园街区BotanicGardenwalk美食REstaurant①礼宾台扶手电梯洗手间客梯出入口二层营造高品质亲子娱乐,服务配套空间。拥有南中国最大的水母主题乐园—“海洋奇梦馆”,以及贯穿L1Thesecondfloorassembleshigh-endservicesforfamilyentertainment.Inthemeanwhile,theDreamAquarium,thelargestcoralthemeparkinthesouthofChina,andBotanicGardenWalkthroughfloor1,whichmakeO’PLAZAbecomethecommercialspacewithexcellententertainmentexperience.-乐、s、OCT15号门①主力店海洋馆礼宾台客梯洗手间儿童零售配套①主力店海洋馆礼宾台客梯洗手间Aquarium大型餐饮RestaurantAquarium大型餐饮Restaurant扶手电梯出入口植物园街区扶手电梯出入口BotanicGardenwalk欢乐、s、OCT顶层蓝楹坊,拥有近3万平方米华南区最大的空中花园,尽享深圳湾-线海景,主要业态为高端餐饮、艺术生活以及跨界体验。BlueJacarandaisthelargestroofgardeninSouthernChina,withanestimatedareaof30,000squaremeters.ItoccupieshetopfloorofO’PLAZA,whereconsumerscanenjoybreath-takingseaviewsoverShenzhenBay.Themainvendorsarespecialtyrestaurant,homefurnishingboutiques,andcrossoverexperiences.①①礼宾台客梯洗手间High-endRestaurant扶手电梯出入口扶手电梯出入口High-endv5号门v5号门间间1号门1号门4号门①7号门>7号门>BotanicGarden位于购物中心东侧,由日本Garde公司设计,精心打造全国唯-的植物主题交流空间。该主题街区被大量植被包围,真植覆盖率高,为年轻客提供舒适的交流空间,传达出BotanicGarden崇尚自然,有机,舒适与BotanicGardenWalkislocatedontheeastofshoppingcentre,designedbyGardeJapantocreatetheonlyplant-themecommunicationspaceinthecountry.Surroundedbyvariousdifferentplants,BotanicGardenWalkprovidesacomfortablespacetocommunicateforyoungcustomers,whichconveythevalueofBotanicGardenWalk(Natural,Organic,Comfortable,Fashionable).outdoorArea:700нintotalCyberGarden整体环境1FRenderingView1F整体环境2FRenderingView2F整体环境RenderingView整体环境RenderingView被植物所包围的主题街区,由日本Garde公司主持设计,为年轻客群打造-个在全国唯-的植物园主题社交空间。BotanicGardenwalkisathemeparksurroundedbyplants,designedbyaJapanesecompany‘Garde’,whichtargettoprovideasophisticatedsocialspaceforyounggeneration.ShenzhenFashionWeekMembershipActivities截至2018年8月,欢乐海岸已拥有22万忠诚会员,以消费能力分未来,我们将重点打造基于智慧营销理念的新-代会员体系,力争为欢乐海岸会员提供更优质化、年轻化、智能化的O2O零售体验,亦为商户提供多渠道的新零售解决方案。为实现这-目标,我们已完成了-期项目的开发,落地了电子礼品卡、电子优惠券、电子预付卡、基于大数据算法实现的“千人千面”活动信息ByAugust2018,OCTHarbourhasalreadyrecruitedmorethan220,000loyalmembers,whomaredividedintothreelevels,RegularVIP,WhiteDiamondVIPandBlackDiamondVIPbytheirconsumption.WedevotetobuildanewgenerationofmembersystembasedonSmartRetailConception,seekingtoenhanceshoppingexperiencebyhighqualityO2Omethods,andprovidemuti-channelonlineretailsolutionsforourmerchants.Toachieveourgoal,wehavealreadyreachedthefirstmilestone,bytheapplicationofonlineGiftCard,ElectronicCoupons,ElectronicPrepaidCard,AccurateEventInformationDeliveryusingBigData.欢乐海岸改。欢乐海岸改。un●商业CreatorofQualityLife华侨城集团是隶属于国务院国资委管理的大型中央企业,拥有房地产、酒店开发经营、旅游及相关文化产业经营、电子及配套包装产品制造三项核心主业,是中国旅游产业的第-品牌。AsoneofthelargestnationalenterprisesubordinatestoSASAC,theOCTGroupcomprisesthreemajorbusiness:1.Realestate&hoteldevelopmentandoperations.2.Tourismandrelatedculturalindustryoperations.3.Themanufacturingofelectronicsandset-packageproducts.ItisthenumberonebrandinChinesetourism.29年来,培育了华侨城地产、华侨城旅游、华侨城亚洲、华侨城酒店、康佳及锦绣中华、世界之窗、欢乐谷、波托菲诺、茵特拉根小镇、华侨城大酒店、威尼斯酒店、城市客栈等-批著名Overthepast29years,thegrouphascreatedOCTRealestate,OCTtourism,OCTAsia,OCTHospitality,KonkamSplendidChina,WindowoftheWorld,HappyVally,Portofino,InternationalShenzhenHotel,OCTHotel,VenetianHotel,CityInn,andanumberofotherwell-knowcompaniesandbrands.由深圳华侨城都市娱乐投资公司开发建设的欢乐海岸项目,隶属于华桥城集团旗下的华桥城地产。作为华侨城创想文化与优质生活方式在商业领域的-次全新尝试,欢乐海岸将成为华侨城继主题公园、主题地产、主题酒店、主题演艺之后,在“主题商业”领域的又-次经典之作。SubordinatetoOCTRealEstate,undertheOctgroup,OCTHarbourisdevelopedbyShenzhenOCTMetropolitanEntertainmentCompany.Asabrandnewinitiativepromptinginnovativecultureandqualitylifestyleinthebusinesswor