国家开放大学本科《商务英语4》一平台机考真题及答案(第二套)

国家开放大学本科《商务英语4》一平台机考真题及答案第二套说明：整理于2024年8月14日；适用于国家开放大学本科学员一平台期末机考考试；前5个题相同则整套相同。第一部分、试题原题第一大题、交际用语(单选题)本大题共包含5小题，每小题2分，共计10分。阅读对话，从A、B、C三个选项中选择一个能填入空白处的最佳选项。1.—__________—Yes,Ithinkso.A.Willyouflybusinessclass?B.Whendoyouplantoleave?C.WhereshallImakehotelreservation?2.—I’llbeawayonabusinesstrip.Wouldyoumindsigningformyexpressdelivery?—__________A.Ihavenotime.B.Yes,Ido.C.I’dbehappyto.3.—Howistheweatherinautumn?—__________A.Ilikesunnydays.B.Itisalwayssunny.C.Ihateit.4.—Thanksforinvitingme,John,butI’vealreadymadeotherplans.—__________Maybeanothertime.A.Ihopeyouenjoyit.B.That’sgood.C.Oh!I’msorrytohearthat.5.—I’mreallyfedupwithLarry!—__________A.Hey,what’sup?B.Really?C.I’msorrytohearthat.第二大题、词汇与结构(单选题)本大题共包含15小题，每小题2分，共计30分。阅读句子，从A、B、C三个选项中选择一个能填入空白处的最佳选项。1.Eventhoughhe’s__________outofcollegeandstillabitgreen,heisagreatco-worker.A.fleshB.freshC.flash2.Ireally__________theeffortyouhavemadefortheproject.A.thankB.gratefulC.appreciate3.Theyexchangedtalesof__________ordisappointingnewsofpopularitemssoldoutminutesafterthespreebeganatmidnight.A.bargainsB.dealsC.goods4.Itwill__________abouteightpercentmorethaninitiallyprojected.A.spendB.payC.cost5.Theinstructiondescribescompletelythe__________anditssafetybasis.A.facultyB.facilitateC.facility6.Manyofthebanksandtravelservicesinthewesterncountriesprovideconvenienceforthetravelersbyissuingtraveller’s__________.A.checksB.cashC.creditcards7.Wedidn’tunderstandhowdifficultitwasto__________suchabreakfast.A.districtB.distributeC.distract8.Theproprietorownsallofthepropertyofthebusinessandisresponsible__________everything.A.toB.forC.at9.Thatmightbeacceptable__________youhandletheinsurancefees.A.ifB.whetherC.evenif10.Henryisoftenseen__________Englishaloudeverymorningintheclassroom.A.toreadB.readsC.beingread11.Lookingyourcustomersintheeyeshowsthatwearelisteningtothemandhearing__________theyaresaying.A.whyB.howC.what12.Customerswon’tfindstoreclerkssittingaround__________.A.watchingTVorplayingcardsB.towatchTVorplaycardsC.watchingTVortoplaycards13.Youcanshowrespecttoyourteammates__________everyonefairlyandequally.A.totreatB.treatedC.bytreating14.Wecan’tmanagethat__________youpayfortheinstallation.A.ifB.whenC.unless15.JohnworkedinaAmericancompany.So__________I.A.doB.didC.doing第三大题、阅读理解(单选题)(本大题共包含5小题，每小题4分，共计20分。阅读短文，从A、B、C三个选项中选择一个正确答案。)1.Advertisementcanbethoughtof“asthemeansofmakingknowninordertobuyorsellgoodsorservices”.Advertisementaimstoincreasepeople’sawarenessandarouseinterest.Ittriestoinformandtopersuade.Themediaareallusedtospreadthemessage.Thepressoffersafairlycheapmethod,andmagazinesareusedtoreachspecialsectionsofthemarket.Thecinemaandcommercialradioareusefulforlocalmarket.Television,althoughmoreexpensive,canbeveryeffective.Publicnoticesarefairlycheapandmorepermanentintheirpowerofattraction.Otherwaysofincreasingconsumerinterestarethroughexhibitionsandtradefairsaswellasdirectmailadvertisement.Therecanbenodoubtthatthegrowthinadvertisementisoneofthemoststrikingfeaturesofthewesternworldinthiscentury.Manybusinessessuchasthosehandlingfrozenfoods,liquor,tobaccoandmedicineshavebeenbuiltuplargelybyadvertisement.Wemightaskwhetherthecostofadvertisementispaidforbytheproducerorbythecustomer.Sinceadvertisementformspartofthecostofproduction,whichhastobecoveredbythesellingprice,itisclearthatitisthecustomerwhopaysforadvertisement.However,iflargescaleadvertisementleadstoincreaseddemand,productioncostsarereduced,andthecustomerpaysless.Itisdifficulttomeasureexactlytheinfluenceofadvertisementonsales.Whenthemarketisgrowing,advertisementhelpstoincreasedemand.Whenthemarketisshrinking,advertisementmaypreventabiggerfallinsalesthanwouldoccurwithoutitssupport.Whatisclearisthatbusinesseswouldnotpaylargesumsforadvertisementiftheywerenotconvincedofitsvaluetothem.特别提醒：本题共5个小题,需要拉动答题框右边的滚动条使5个试题显示出来做答！！[单选题]◆Advertisementisoftenusedto__________.A.deceivecustomersB.increaseproductionC.pushthesale[单选题]◆Theword“media”(inthefirstparagraph)includes__________.A.thepress,magazineB.television,radioC.alloftheabove[单选题]◆Advertisementismainlypaidforby__________.A.thecustomerB.theproducerC.increasedsales[单选题]◆Advertisementcanincreasedemand__________,A.inashrinkingmarketB.inanycircumstancesC.inagrowingmarket[单选题]◆Fromthelastsentenceofthispassageweconcludethat_________.A.businessesusuallydonotpaymuchforadvertisementB.businessmenknowwellthatadvertisementcouldbringthemmoreprofitsC.advertisementcouldhardlyconvincepeopleofthevalueofthegoods第四大题、阅读理解(判断题)(本大题共包含5小题，每小题4分，共计20分。阅读短文，判断句子正误，正确选“T”,错误选“F”。)1.Ifyouwanttobecomeafranchisee,thetipsbelowcanhelpyoutofindtheperfectopportunity.Befocusedonyourpreference.Onthestageofdecision-making,thebottomlineis:Don’truleoutabusinesswithoutlearningorseeingwhattheday-to-daywilllooklike.Forinstance,thinkaboutamomreturningtotheworkforcewhoknowsshewantstointeractwithchildrenonadailybasis.Amongthehundredsofoptionsthere,sheneedstodecideifshewouldliketobehandsonasateacherorifshewouldrathermanageafacilitythattutorschildreninmath.Decidingbetweenthetwoiseasyifsheconsiderswhichday-to-daypositionshewouldpreferandhowthatwillimpactherothergoals.Beproactivewithyourresearch.Afteryou’vedeterminedwhatroleyouwantinafranchise,it’simportanttostartresearchingdifferentoptions.Physicallyvisitmanydifferentfranchiselocationsandbrowsethewebandthendeterminewhatwillbeafitinyourcommunity.Makesurethefranchiserhasexperience.Beforesigningontoafranchise,itisessentialtoaskthefranchiserabouttheexecutiveteamanditspastindustryexperience.Findoutifthecompanyleadershavehadsignificantexperienceatanotherfranchiseandarenowapplyingthatknowledgesuccessfully.Readthefranchisedisclosuredocumentcarefully.Thefirstthingtolookatishowmuchafranchisewouldcosttopurchase.Makesureyouhaveafinancialadviserwhocanlookatthatitemwithyouandseethetypeofprofitafranchiseecanmakeonaverage.It’salsoimportanttotakealookatthepost-terminationclauseintheagreementtomakesurethatwhenyouwanttoleavethebusiness,youknowthetermswellandyourinterestsareproperlyprotected.特别提醒：本题共5个小题，需要拉动答题框右边的滚动条使5个试题显示出来做答！！[判断题]◆Decideonabusinesswithlearningorseeingwhattheday-to-daywilllooklike.[判断题]◆Beforeyou’vedeterminedwhatroleyouwantinafranchise,it’stimetostartthebusiness.[判断题]◆Beforesigningontoafranchise,theessentialjobistoaskthefranchiserabouttheexecutiveteamanditspastindustryexperience.[判断题]◆

Thefirstthingtolookatishowlongafranchisewouldtaketopurchase.[判断题]◆Tomakesurethatwhenyouwanttoleavethebusiness,youhavemadeenoughmoneyandyouaresatisfiedwiththat.第五大题、写作(问答题)(写作题大题共计20分。根据要求，完成一篇作文。)Accordingtothefollowinginformation,pleasewriteaninvitationlettertoyourbusinesspartnersandinvitethemtoyourcity.1.Yournameandposition:CatherineLee,ManagerofBeijingFriendshipCo.,Ltd2.Yourbusinesspartners:Ms.MarySmith3.Timeofvisit:thefirstMondaynextmonth4.Purposeofvisit:negotiationonbusiness5.Expensestobeborneby:yourbusinesspartners第二部分、试题及答案第一大题、交际用语(单选题)本大题共包含5小题，每小题2分，共计10分。阅读对话，从A、B、C三个选项中选择一个能填入空白处的最佳选项。1.—__________(红色字体为本题正确答案选项)—Yes,Ithinkso.A.Willyouflybusinessclass?B.Whendoyouplantoleave?C.WhereshallImakehotelreservation?2.—I’llbeawayonabusinesstrip.Wouldyoumindsigningformyexpressdelivery?(红色字体为本题正确答案选项)—__________A.Ihavenotime.B.Yes,Ido.C.I’dbehappyto.3.—Howistheweatherinautumn?(红色字体为本题正确答案选项)—__________A.Ilikesunnydays.B.Itisalwayssunny.C.Ihateit.4.—Thanksforinvitingme,John,butI’vealreadymadeotherplans.(红色字体为本题正确答案选项)—__________Maybeanothertime.A.Ihopeyouenjoyit.B.That’sgood.C.Oh!I’msorrytohearthat.5.—I’mreallyfedupwithLarry!(红色字体为本题正确答案选项)—__________A.Hey,what’sup?B.Really?C.I’msorrytohearthat.第二大题、词汇与结构(单选题)本大题共包含15小题，每小题2分，共计30分。阅读句子，从A、B、C三个选项中选择一个能填入空白处的最佳选项。1.Eventhoughhe’s__________outofcollegeandstillabitgreen,heisagreatco-worker.(红色字体为本题正确答案选项)A.fleshB.freshC.flash2.Ireally__________theeffortyouhavemadefortheproject.(红色字体为本题正确答案选项)A.thankB.gratefulC.appreciate3.Theyexchangedtalesof__________ordisappointingnewsofpopularitemssoldoutminutesafterthespreebeganatmidnight.(红色字体为本题正确答案选项)A.bargainsB.dealsC.goods4.Itwill__________abouteightpercentmorethaninitiallyprojected.(红色字体为本题正确答案选项)A.spendB.payC.cost5.Theinstructiondescribescompletelythe__________anditssafetybasis.(红色字体为本题正确答案选项)A.facultyB.facilitateC.facility6.Manyofthebanksandtravelservicesinthewesterncountriesprovideconvenienceforthetravelersbyissuingtraveller’s__________.(红色字体为本题正确答案选项)A.checksB.cashC.creditcards7.Wedidn’tunderstandhowdifficultitwasto__________suchabreakfast.(红色字体为本题正确答案选项)A.districtB.distributeC.distract8.Theproprietorownsallofthepropertyofthebusinessandisresponsible__________everything.(红色字体为本题正确答案选项)A.toB.forC.at9.Thatmightbeacceptable__________youhandletheinsurancefees.(红色字体为本题正确答案选项)A.ifB.whetherC.evenif10.Henryisoftenseen__________Englishaloudeverymorningintheclassroom.(红色字体为本题正确答案选项)A.toreadB.readsC.beingread11.Lookingyourcustomersintheeyeshowsthatwearelisteningtothemandhearing__________theyaresaying.(红色字体为本题正确答案选项)A.whyB.howC.what12.Customerswon’tfindstoreclerkssittingaround__________.(红色字体为本题正确答案选项)A.watchingTVorplayingcardsB.towatchTVorplaycardsC.watchingTVortoplaycards13.Youcanshowrespecttoyourteammates__________everyonefairlyandequally.(红色字体为本题正确答案选项)A.totreatB.treatedC.bytreating14.Wecan’tmanagethat__________youpayfortheinstallation.(红色字体为本题正确答案选项)A.ifB.whenC.unless15.JohnworkedinaAmericancompany.So__________I.(红色字体为本题正确答案选项)A.doB.didC.doing第三大题、阅读理解(单选题)(本大题共包含5小题，每小题4分，共计20分。阅读短文，从A、B、C三个选项中选择一个正确答案。)1.Advertisementcanbethoughtof“asthemeansofmakingknowninordertobuyorsellgoodsorservices”.Advertisementaimstoincreasepeople’sawarenessandarouseinterest.Ittriestoinformandtopersuade.Themediaareallusedtospreadthemessage.Thepressoffersafairlycheapmethod,andmagazinesareusedtoreachspecialsectionsofthemarket.Thecinemaandcommercialradioareusefulforlocalmarket.Television,althoughmoreexpensive,canbeveryeffective.Publicnoticesarefairlycheapandmorepermanentintheirpowerofattraction.Otherwaysofincreasingconsumerinterestarethroughexhibitionsandtradefairsaswellasdirectmailadvertisement.Therecanbenodoubtthatthegrowthinadvertisementisoneofthemoststrikingfeaturesofthewesternworldinthiscentury.Manybusinessessuchasthosehandlingfrozenfoods,liquor,tobaccoandmedicineshavebeenbuiltuplargelybyadvertisement.Wemightaskwhetherthecostofadvertisementispaidforbytheproducerorbythecustomer.Sinceadvertisementformspartofthecostofproduction,whichhastobecoveredbythesellingprice,itisclearthatitisthecustomerwhopaysforadvertisement.However,iflargescaleadvertisementleadstoincreaseddemand,productioncostsarereduced,andthecustomerpaysless.Itisdifficulttomeasureexactlytheinfluenceofadvertisementonsales.Whenthemarketisgrowing,advertisementhelpstoincreasedemand.Whenthemarketisshrinking,advertisementmaypreventabiggerfallinsalesthanwouldoccurwithoutitssupport.Whatisclearisthatbusinesseswouldnotpaylargesumsforadvertisementiftheywerenotconvincedofitsvaluetothem.特别提醒：本题共5个小题,需要拉动答题框右边的滚动条使5个试题显示出来做答！！[单选题]◆Advertisementisoftenusedto__________.(红色字体为本题正确答案选项)A.deceivecustomersB.increaseproductionC.pushthesale[单选题]◆Theword“media”(inthefirstparagraph)includes__________.(红色字体为本题正确答案选项)A.thepress,magazineB.television,radioC.alloftheabove[单选题]◆Advertisementismainlypaidforby__________.(红色字体为本题正确答案选项)A.thecustomerB.theproducerC.increasedsales[单选题]◆Advertisementcanincreasedemand__________.(红色字体为本题正确答案选项)A.inashrinkingmarketB.inanycircumstancesC.inagrowingmarket[单选题]◆Fromthelastsentenceofthispassageweconcludethat_________.(红色字体为本题正确答案选项)A.businessesusuallydonotpaymuchforadvertisementB.businessmenknowwellthatadvertisementcouldbringthemmoreprofitsC.advertisementcouldhardlyconvincepeopleofthevalueofthegoods第四大题、阅读理解(判断题)(本大题共包含5小题，每小题4分，共计20分。阅读短文，判断句子正误，正确选“T”,错误选“F”。)1.Ifyouwanttobecomeafranchisee,thetipsbelowcanhelpyoutofindtheperfectopportunity.Befocusedonyourpreference.Onthestageofdecision-making,thebottomlineis:Don’truleoutabusinesswithoutlearningorseeingwhattheday-to-daywilllooklike.Forinstance,thinkaboutamomreturningtotheworkforcewhoknowsshewantstointeractwithchildrenonadailybasis.Amongthehundredsofoptionsthere,sheneedstodecideifshewouldliketobehandsonasateacherorifshewouldrathermanageafacilitythattutorschildreninmath.Decidingbetweenthetwoiseasyifsheconsiderswhichday-to-daypositionshewouldpreferandhowthatwillimpactherothergoals.Beproactivewithyourresearch.Afteryou’vedeterminedwhatroleyouwantinafranchise,it’simportanttostartresearchingdifferentoptions.Physicallyvisitmanydifferentfranchiselocationsandbrowsethewebandthendeterminewhatwillbeafitinyourcommunity.Makesurethefranchiserhasexperience.Beforesigningontoafranchise,itisessentialtoaskthefranchiserabouttheexecutiveteamanditspastindustryexperience.Findoutifthecompanyleadershavehadsignificantexperienceatanotherfranchiseandarenowapplyingthatknowledgesuccessfully.Readthefranchisedisclosuredocumentcarefully.Thefirstthingtolookatishowmuchafranchisewouldcosttopurchase.Makesureyouhaveafinancialadviserwhocanlookatthatitemwithyouandseethetypeofprofitafranchiseecanmakeonaverage.It’salsoimportanttotakealookatthepost-terminationclauseintheagreementtomakesurethatwhenyouwanttoleavethebusiness,youknowthetermswellandyourinterestsareproperlyprotected.特别提醒：本题共5个小题，需要拉动答题框右边的滚动条使5个试题显示出来做答！！[