美国国家公园旅游行业市场前景及投资研究报告-外文版培训课件优胜美地黄石

CONSUMERS

&

BRANDSNationalparktourismintheU.S.CHAPTER

01IndustryoverviewMarketsizeofnationalparksandothernatureinstitutionsintheUnitedStatesin2022and2023(inbillionU.S.dollars)MarketsizeofnationalparksandothernatureinstitutionsintheU.S.2022-20231.61.41.41.311.21.00.80.60.40.20.0202220233Description:In2023,themarketsizeofnationalparksandothernatureinstitutionsintheUnitedStatesreached1.4billionU.S.dollars.Thisshowedagrowthof6.2percentoverthepreviousyear'smarketsize.

ReadmoreNote(s):UnitedStates;2022to2023Source(s):IBISWorldNumberofnationalparksandothernatureinstitutionsintheUnitedStatesin2022and2023,withaforecastfor2024NumberofnationalparksandothernatureinstitutionsintheU.S.2022-20241,4001,2891,2701,231.91,2001,00080060040020002022202320244Description:Therewereapproximately1,270nationalparksandothernatureinstitutionsoperatingintheUnitedStatesin2023,showingathreepercentincreaseoverthepreviousyear.Thisfigurewasforecasttoincreaseby2024.

ReadmoreNote(s):UnitedStates;2022and2023Source(s):IBISWorldNumberofemployeesinnationalparksandothernatureinstitutionsintheUnitedStatesin2022and2023,withaforecastfor2024EmploymentinnationalparksandothernatureinstitutionsintheU.S.2022-202412,00010,62810,3779,899.6610,0008,0006,0004,0002,00002022202320245Description:Therewereapproximately10.4thousandemployeesinnationalparksandothernatureinstitutionsintheUnitedStatesin2023.Thisshowsanincreaseof4.6percentoverthepreviousyear.Thisfigurewasforecasttogrowagainin2024.

ReadmoreNote(s):UnitedStates;2022to2023Source(s):IBISWorldNumberofrecreationalvisitstoNationalParkServicesitesintheUnitedStatesfrom2010to2023(inmillions)U.S.NPSsitesvisitation2010-2023350330.97330.88327.52325.5318.21311.99307.25297.12292.830025020015010050281.3282.77278.94273.63237.060201020112012201320142015201620172018201920202021202220236Description:ThenumberofrecreationalvisitstoU.S.NationalParkServicesitesincreasedin2023overthepreviousyear.Thisriseinvisitation,therecordedfigureofroughly326millionalmostreachedpre-pandemiclevels.

ReadmoreNote(s):UnitedStates;2010to2023Source(s):NationalParkServiceNumberofvisitstoNationalParkServicesitesintheUnitedStatesin2023,byregion(inmillions)NationalparkvisitationintheU.S.2023,byregion8073.6770605040302010057.656.1755.3454.0825.383.25SoutheastregionPacificWestregion

Nationalcapitalregion

Intermountainregion

NortheastregionMidwestregionAlaskaregion7Description:TheregionintheUnitedStatesthathadthehighestNationalParkServicevisitationwastheSoutheast,withapproximately73.7millionvisitorsin2023.ThisregionincludesthefamousGreatSmokyMountains.Thesecond-mostvisitedregionwasthePacificWest,hometoYosemiteNationalPark.ReadmoreNote(s):UnitedStates;2023Source(s):NationalParkServiceNumberofvisitorstonationalparksandsitesintheUnitedStatesfrom2018to2023,bytypeofpark(inmillions)NumberofvisitorstonationalparksandsitesintheU.S.,bytype2018-2023201885.8851.0238.1129.8533.1618.3322.188.66201989.8252.1137.6530.1934.7320.2722.418.85202067.9348.2215.5727.8420.2318.039.08202192.2550.3729.4830.7723.7321.7813.795.91202288.6650.2239.7630.7426.2120.8519.097.17202392.3951.4441.1532.3227.6523.0119.778.08NationalParkNationalRecreationAreaNationalMemorialNationalParkwayNationalHistoricalParkNationalSeashoreNationalMonumentNationalHistoricSiteNationalPreserve4.133.434.013.995.655.895.08NationalMilitaryParkNationalRiver4.354.383.163.754.064.194.924.873.773.913.73.94NationalLakeshoreNationalBattlefieldPark2.712.673.153.332.682.763.533.563.42.732.272.498Description:In2023,thenumberofvisitorstonationalparksandsitesintheUnitedStatesvariedbytype.Therewereapproximately92.39millionvisitorstoNationalParksintheU.S.in2023.ReadmoreNote(s):UnitedStates;2018to2023Source(s):NationalParkServiceDistributionofrecreationalvisitstonationalsitesintheUnitedStatesin2023,bysitedesignationShareofvisitstoU.S.nationalsites2023,bysitedesignationDistributionofvisits10%

15%0%5%20%25%30%NationalParkNationalRecreationAreaNationalMemorialNationalParkway28%16%13%10%NationalHistoricalParkNationalSeashoreNationalMonumentMiscellaneous8%7%6%5%NationalPreserveNationalHistoricSitePark(Other)2%2%2%9Description:NationalparkswerethemostvisitedtypeofparkintheUnitedStatesin2023.Overall,28percentofrecreationalvisitstonationalsitesintheNorthAmericancountryweretonationalparks,whereasnationalmonumentsrecordedjustsixpercentoftotalvisitsthatyear.ReadmoreNote(s):UnitedStates;20233;*MiscellaneousincludesthosedesignationsundertheNationalParkSystembutnotbrokenoutinthisfigure:internationalhistoricsite,nationalbattlefield,nationalbattlefieldpark,nationallakeshore,national[...]ReadmoreSource(s):NationalParkServiceCHAPTER

02VisitorspendingValueaddedofnationalparkvisitorspendingtotheeconomyintheUnitedStatesfrom2012to2022,byeconomicactivity(inbillionU.S.dollars)EconomiccontributionofnationalparkvisitorspendingintheU.S.2012-2022LodgingRestaurantsandbarsRetailestablishmentsGroceryandconveniencestoresOtheramusementandrecreationindustriesCampingandotheraccommodationsTransitandgroundtransportationservicesGasstations14121086420201220132014201520162017Year2018201920202021202211Description:U.S.nationalparkvisitorsin2022addedavalueof6.14billionU.S.dollarstothecountry'seconomyin2022throughspendinginlodging,themostofanyofthemaineconomicactivities.Restaurantswerethesecondlargestactivity,with2.42billiondollarsinthesameyear.ReadmoreNote(s):UnitedStates;2012to2022;NationalParkServicesitesSource(s):NationalParkServiceVisitorspendingatnationalparksintheUnitedStatesin2022,bycategory(inbillionU.S.dollars)VisitorspendingatnationalparksintheU.S.2022,bycategory108.9998765432104.622.62Gas2.061.941.61.540.51LodgingRestaurants&barsRecreationindustriesRetailLocaltransportationGroceriesCampingfees12/statistics/220982/breakdown-of-spending-in-us-national-park-areasIn2022,nationalparkvisitorsintheUnitedStatesspentacombinedtotalof23.9billionU.S.dollarsonlocalgatewayeconomies.Parkvisitorsspentthemostamountofmoneyonlodging,whichconstituted37.6percentoftotalexpendituresthatyear.ReadmoreNote(s):UnitedStates;2022;NationalParkservicesitesSource(s):NationalParkServiceExpenditureofvisitorstonationalparksintheUnitedStatesfrom2012to2022,bytriptype(inbillionU.S.dollars)NationalparkvisitorspendingintheU.S.2012-2022,bytriptypeLodgeoutsideparkNon-localdaytripCampoutsideparkLocaldaytripNPScampgroundNPSlodgeOther302520151050201220132014201520162017Year2018201920202021202213Description:VisitorstoU.S.nationalparksin2022spent17.54billionU.S.dollarsinlodgesoutsidesaidparks.Meanwhile,theexpenditureofU.S.nationalparkvisitorsonnon-localdaytripsamountedtoroughly2.1billiondollarsthatsameyear.

ReadmoreNote(s):UnitedStates;2012to2022;NationalParkServicesitesSource(s):NationalParkServiceAveragevisitorspendingperday/nightatnationalparksintheUnitedStatesfrom2010to2022,bycategory(inU.S.dollars)DailynationalparkvisitorspendingintheU.S.2010-2022,bycategoryYear2010201120122013201420152016201720182019202020212022NPS

lodge340.55330.7Lodge

outside

park262.41Camp

outside

park115.51NP239.13119.86375.73391.31402.71411.48432.97421.28439.16446.84444.98489.18516.26263.11118.94271.57121.64276.66123.45283.89126.04291.62128.36284.44126.51328.79134.81330.82135.21320.64134.25350.88149.32391.4154.0314Description:In2022,U.S.nationalparkvisitorsspentanaverageofover516U.S.dollarsperdayonlodgeswithintheparksthemselves.Meanwhile,lodgesoutsidetheparksamountedtoroughly391U.S.dollarsperpersonperday.

ReadmoreNote(s):UnitedStates;2010to2022;NationalParkServicesitesSource(s):NationalParkServiceCHAPTER

03VisitationfiguresMostvisitedNationalParkServicesitesintheUnitedStatesin2023(inmillions)MostvisitedNationalParkServicesitesintheU.S.2023Numberofvisits0BlueRidgeParkway(NC,VA)2468101214161816.76GoldenGateNationalRecreationArea(CA)GreatSmokyMoutainsNationalPark(TN,NC)GatewayNationalRecreationArea(NY,NJ)GulfIslandsNationalSeashore(MS)LincolnMemorial(DC)14.9513.38.718.288.1GeorgeWashingtonMemorialParkway(MD,VA,DC)NatchezTraceParkway(MS,AL,TN)LakeMeadNationalRecreationArea(NV,AZ)GlenCanyonNRA7.396.785.85.2116Description:Withapproximately16.8millionrecreationalvisitsin2023,theBlueRidgeParkwayinNorthCarolinaandVirginiawasthemostvisitedNationalParkServicesiteintheUnitedStates.Meanwhile,theGoldenGateNationalRecreationAreainCaliforniawasthesecondmostvisitedsiteinthecountry.ReadmoreNote(s):UnitedStates;2023Source(s):NationalParkServiceNumberofrecreationalvisitorstoGoldenGateNationalRecreationalAreaintheUnitedStatesfrom2008to2023(inmillions)NumberofvisitorstoGoldenGateNationalRecreationalAreaintheU.S.2008-20231815.6415.6416141210815.2215.041514.981514.9514.8914.5514.5714.5414.2714.2913.7112.46420200820092010201120122013201420152016201720182019202020212022202317/statistics/253880/number-of-visitors-to-the-golden-gate-national-recreational-area-in-the-usThisstatisticshowsthenumberofrecreationalvisitorstoGoldenGateNationalRecreationalAreaintheUnitedStatesfrom2008to2023.ThenumberofvisitorstoGoldenGateNationalRecreationalAreaamountedtoapproximately14.95millionin2023.ReadmoreNote(s):UnitedStates;2008to2023Source(s):NationalParkServiceNumberofrecreationalvisitorstotheGreatSmokyMountainsNationalParkintheUnitedStatesfrom2008to2023(inmillions)NumberofvisitorstotheGreatSmokyMountainsNationalParkintheU.S.2008-20231614.161413.312.9412.5512.41210811.3111.3411.4210.7110.19.699.499.469.359.049.016420200820092010201120122013201420152016201720182019202020212022202318Description:TheGreatSmokyMountainsNationalParkreacheditshighestnumberofrecreationalvisitorsin2021,reporting14.161millionvisitors,anincreasefromthepreviousvalueofaround12.4millionin2020.

ReadmoreNote(s):UnitedStates;2008to2023Source(s):NationalParkServiceNumberofrecreationalvisitorstotheGatewayNationalRecreationAreaintheUnitedStatesfrom2008to2023(inmillions)NumberofvisitorstotheGatewayNationalRecreationAreaintheU.S.2008-2023109.439.49.199.249.019.068.828.738.718.6598765432108.47.76.396.196.025.04200820092010201120122013201420152016201720182019202020212022202319/statistics/253869/number-of-visitors-to-the-gateway-national-recreation-area-in-the-usThisstatisticshowsthenumberofrecreationalvisitorstotheGatewayNationalRecreationAreaintheUnitedStatesfrom2008to2023.ThenumberofvisitorstotheGatewayNationalRecreationAreaamountedtoapproximately8.71millionin2023.ReadmoreNote(s):UnitedStates;2008to2023Source(s):NationalParkServiceNumberofrecreationalvisitorstotheGeorgeWashingtonMemorialParkwayintheUnitedStatesfrom2008to2023(inmillions)NumberofvisitorstotheGeorgeWashingtonMemorialParkwayintheU.S.2008-20231210.3210864207.477.567.497.427.437.367.47.397.297.287.016.946.936.826.24200820092010201120122013201420152016201720182019202020212022202320Description:ThisstatisticshowsthenumberofrecreationalvisitorstotheGeorgeWashingtonMemorialParkwayintheUnitedStatesfrom2008to2023.ThenumberofvisitorstotheGeorgeWashingtonMemorialParkwayamountedtoapproximately7.39millionin2023.ReadmoreNote(s):UnitedStates;2008to2023Source(s):NationalParkServiceNumberofrecreationalvisitorstoNatchezTraceParkwayintheUnitedStatesfrom2008to2023(inmillions)NumberofvisitorstoNatchezTraceParkwayintheU.S.2008-2023876.786.556.546.366.46.336.36.125.935.915.895.855.755.775.7965432105.56200820092010201120122013201420152016201720182019202020212022202321Description:ThisstatisticshowsthenumberofrecreationalvisitorstoNatchezTraceParkwayintheUnitedStatesfrom2008to2023.ThenumberofvisitorstoNatchezTraceParkwayamountedtoapproximately6.78millionin2023.

ReadmoreNote(s):UnitedStates;2008to2023Source(s):NationalParkServiceNumberofrecreationalvisitorstotheGrandCanyonNationalParkintheUnitedStatesfrom2008to2023(inmillions)NumberofvisitorstotheGrandCanyonNationalParkintheU.S.2008-202376.386.255.975.9765432105.524.764.734.744.564.534.434.424.394.354.32.9200820092010201120122013201420152016201720182019202020212022202322Description:ThenumberofrecreationalvisitorstotheGrandCanyonNationalPark(GCNP)intheU.S.reachedatotalof4.74millionin2023.Thisfigureshowsaslightincreaseoverthepreviousyear'stotalof4.73million.

ReadmoreNote(s):UnitedStates;2008to2023Source(s):NationalParkServiceNumberofrecreationalvisitorstotheVietnamVeteransMemorialintheUnitedStatesfrom2008to2023(inmillions)NumberofvisitorstotheVietnamVeteransMemorialintheU.S.2008-202365.65.35.075.044.895432104.724.564.584.444.424.44.244.144.023.641.59200820092010201120122013201420152016201720182019202020212022202323Description:ThisstatisticshowsthenumberofrecreationalvisitorstotheVietnamVeteransMemorialintheUnitedStatesfrom2008to2023.ThenumberofvisitorstotheVietnamVeteransMemorialamountedtoapproximately5.04millionin2023.

ReadmoreNote(s):UnitedStates;2008to2023Source(s):NationalParkServiceNumberofrecreationalvisitorstoYosemiteNationalParkintheUnitedStatesfrom2008to2023(inmillions)NumberofvisitorstoYosemiteNationalParkintheU.S.2008-202365.0354.424.344.1543.953.93.883.93.85432103.743.693.673.433.292.27200820092010201120122013201420152016201720182019202020212022202324Description:In2023,YosemiteNationalParkwelcomedatotalof3.9millionvisitors.Thiswasanincreasefromthepreviousyearwhentheparkhad3.67millionvisitors.However,the2023figurewasstilllowerthanthevisitationratesexperiencedbeforethecoronavirus(COVID-19)pandemic,whenoverfourmillionvisitorspassedthroughYosemite'sgatesbetween2015and2019.ꢀYosemiteNationalParkYosemiteNationalParkisalargenationalforestlocatedincentralCalifornia.Itwasfoundedin[...]

ReadmoreNote(s):UnitedStates;2008to2023Source(s):NationalParkServiceNumberofrecreationalvisitorstoYellowstoneNationalParkintheUnitedStatesfrom2008to2023(inmillions)NumberofvisitorstoYellowstoneNationalParkintheU.S.2008-20236.05.04.864.54.264.14.124.124.023.814.03.02.01.00.03.643.513.453.393.33.293.193.07200820092010201120122013201420152016201720182019202020212022202325/statistics/254231/number-of-visitors-to-the-yellowstone-national-park-in-the-usYellowstoneNationalParkintheUnitedStates–thecountry’soldestnationalpark-attractedatotalofapproximately4.5millionvisitorsin2023.Theparkreceivedoverthreemillionvisitorsannuallysince2008andreacheditsvisitationpeakin2021.ReadmoreNote(s):UnitedStates;2008to2023Source(s):NationalParkServiceCHAPTER

04OutdoorrecreationNumberofcampingparticipantsintheUnitedStatesfrom2010to2023(inmillions)CampingparticipationintheU.S.2010-2023RegularcampingRVcamping605016.516.8417.8316.3716.6540302010016.2815.1114.5614.6315.4314.715.9815.8616.1638.57202337.43202236.08202035.96202132.67201031.96201129.98201229.27201328.66201427.74201527.42201828.18201926.47201626.26201727Description:Over50millionU.S.Americasabovetheageofsixyearsoldwentcampingin2022and2023.Thisfigurerepresentsahighincreaseversustheannualparticipationratesrecordedinthe2010s.Campingintentswasmorepopularthanusingrecreationalvehicles.ReadmoreNote(s):UnitedStates;6yearsandolder;includingpeoplewhoparticipatedintheactivityatleastonceineachgivenyear;*Totalnumberofrespondentsin2023.Figureswererounded.

ReadmoreSource(s):OutdoorFoundation;SFIA;SportsMarketingSurveysUSALeadingcampingaccommodationusedinNorthAmericafrom2018to2022,bynumberofhouseholds(inmillions)MostusedcampingaccommodationinNorthAmerica2018-2022,bynumberofhouseholdsTentsRVsCabins/glamping40353025201510535.330.830.423.523.115.214.81312.311.39.46.76.35.14.802018201920202021202228/statistics/415969/most-popular-camping-destination-types-north-americaIn2022,30.4millionNorthAmericancamperssaidthattentsweretheirprimarytypeofcampingaccommodation.Meanwhile,RVs,alsoknownasrecreationalvehicles,weretheleadingcampingaccommodationforexactlyhalfasmanycampersthatyear.ReadmoreNote(s):Canada,UnitedStates;2018to2