拉丁美洲奈飞网飞公司Netflix市场前景及投资研究报告-外文版培训课件

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BRANDSNetflixinLatinAmericaCHAPTER

01GlobaloverviewSubscriptionvideo-on-demand(SVOD)revenueworldwidefrom2016to2028(inbillionU.S.dollars)SVODrevenueworldwide2016-20281401201008012499676036.052018402517.2220020162017202020222028*3Description:Dataontheglobalsubscriptionvideo-on-demand(SVOD)marketshowedthatrevenuemorethantripledbetween2017and2022,growingfrom25billionU.S.dollarsto99billionU.S.dollars.Furtherrapidgrowthispredictedtocontinueinthefuture,andbytheyear2028,therevenueisexpectedtosurpass124billionU.S.dollars.ReadmoreNote(s):Worldwide;2016to2022;forecastbasedonDecember2022results;*Forecast.Figureshavebeenrounded.Somefigurescomefromseparatereports.

ReadmoreSource(s):DigitalTVResearchNetflix'sannualrevenuefrom2002to2023(inmillionU.S.dollars)Netflix'sannualrevenue2002-202340,00035,00030,00025,00020,00015,00010,0005,00002002

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20234Description:In2023,thetotalrevenueofthevideostreamingplatformNetflixamountedtoapproximately33.7billionU.S.dollars,havinggrownfrom3.4billionU.S.dollarsadecadeago.TheAmericanmediacompany'snetincomein2023stoodat5.41billionU.S.dollars,withatotalof13,000employeesworkingatthecompanyworldwide.ReadmoreNote(s):Worldwide;2002to2023Source(s):NetflixRevenuegeneratedbyNetflixfrom1stquarter2013to1stquarter2024(inmillionU.S.dollars)Netflix'squarterlyrevenue2013-202410,0009,0008,0007,0006,0005,0004,0003,0002,0001,00005Description:Inthefirstquarterof2024,Netflixgeneratedtotalrevenueofnearly9.4billionU.S.dollars,upfromabout8.2billioninthecorrespondingquarterof2023.Thecompany'sannualrevenuein2023amountedtoaround33.7billionU.S.dollars,continuingtheimpressiveyear-on-yeargrowthNetflixhasenjoyedoverthelastdecade.ReadmoreNote(s):Worldwide;Q12013toQ12024Source(s):NetflixRevenuegeneratedbyNetflixworldwidein2023,byregion(inmillionU.S.dollars)Netflix'sglobalrevenue2023,byregion16,00014,873.7814,00012,00010,0008,0006,0004,0002,000010,556.494,446.463,763.73U.S.andCanadaEurope,MiddleEast,andAfricaLatinAmericaAsiaPacific6Description:In2023,Netflixreportedarevenueofnearly15billionU.S.dollarsintheUnitedStatesandCanada,upfromaround14billioninthepreviousyear.TherevenuegeneratedintheNorthAmericancountrieswasmorethantripletheamountbroughtinfromLatinAmericaandAsiaPacific.ReadmoreNote(s):Worldwide;2023Source(s):NetflixNetflix'saveragemonthlyrevenueperstreamingcustomerworldwidein2023,byregion(inU.S.dollars)NetflixARPUworldwide2023,byregion1816.2816141210.871088.667.646420U.S.andCanadaEurope,MiddleEast,andAfricaLatinAmericaAsiaPacific7Description:In2023,Netflixreportedlygeneratedanaverageof16.28U.S.dollarsofrevenueperpayingstreamingcustomerinNorthAmerica,upfrom15.86dollarsinthepreviousyear.MonthlyaveragerevenuesfromstreamingsubscriptionsinEurope,theMiddleEast,andAfricaamountedto10.87dollarsin2023,downslightlyfrom2022.ReadmoreNote(s):Worldwide;2023;year-endSource(s):NetflixCHAPTER

02FinancialsinLatinAmericaNetflix'sannualrevenueinLatinAmericafrom2017to2023(inbillionU.S.dollars)Netflix'sannualrevenueinLatinAmerica2017-20235.04.54.03.53.04.454.073.583.172.82.52.01.51.00.50.02.241.6420172018201920202021202220239Description:Throughout2023,Netflixgeneratedapproximately4.45billionU.S.dollarsinrevenuewithitsoperationsacrossLatinAmerica,upfrom4.07billiondollarsayearearlier-anannualgrowthofaboutninepercent.The2023figureaccountsforaround13.2percentofNetflix'sglobalrevenuethatyear.ReadmoreNote(s):2017to2023Source(s):NetflixNetflix'srevenueinLatinAmericafrom1stquarter2017to4thquarter2023(inmillionU.S.dollars)Netflix'squarterlyrevenueinLatinAmerica2017-20231,4001,2001,0008006004002000Q1

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'2310Description:Inthelastquarterof2023,Netflix'srevenueinLatinAmericaamountedtoroughly1.16billionU.S.dollars,upfrom1.02billionU.S.dollarsinthecorrespondingperiodof2022.Comparedtothethirdquarterof2023,therewasanincreaseofonly1.2percent.Netflix'sglobalrevenuesurpassedeightbilliondollarsinthefourthquarterof2023.ReadmoreNote(s):Q12017toQ42023Source(s):NetflixNumberofNetflixpayingstreamingsubscribersinLatinAmericafrom2017to2023(inmillions)NumberofNetflixpayingsubscribersinLatinAmerica2017-2023504540354641.739.9637.5431.423025201510526.0819.720201720182019202020212022202311Description:Attheendof2023,nearly46millionpeopleinLatinAmericapaidforaNetflixsubscription,upfromapproximately42millionpayingmembersrecordedayearearlier.Thisrepresentsanannualincreaseof9.5percent.Meanwhile,Netflix'saveragemonthlyrevenueperpayingstreamingmembership(ARPU)inLatinAmericagrewbytwopercentin2023.ReadmoreNote(s):2017to2023;attheendofeachyearSource(s):NetflixNetflix'saveragemonthlyrevenueperpayingstreamingmembershipinLatinAmericafrom2017to2023(inU.S.dollars)Netflix'smonthlyARPUinLatinAmerica2017-20231098.668.488.198.218.097.738765432107.45201720182019202020212022202312Description:In2023,Netflixgenerated8.66U.S.dollarsinmonthlyrevenueperpayingstreamingsubscriberinLatinAmerica.Thisisapproximatelytwopercenthigherthanthe8.48-dollarmonthlyARPUrecordedoneyearbefore.Meanwhile,Netflix'srevenueinLatinAmericaincreasedbyninepercentin2023.ReadmoreNote(s):2017to2023Source(s):NetflixCHAPTER

03CompetitorsRevenuegeneratedbyover-the-top(OTT)platformsinLatinAmericain2028(inmillionU.S.dollars)OTTTVrevenueLatinAmerica2028,byplatform65.254.42432.652101.23HBO1.21.09NetflixDisney+Paramount+GloboPlayOther14Description:Datafrom2023showsthattheOTTrevenuesinthe19countriesinLatinAmericawillreach16billionU.S.dollarsin2028.ThatyearNetflixwillaccountforthelargestpartoftherevenues,atover4.4billiondollars.ReadmoreNote(s):LAC;March2023;figuresareforecast;includesAVODandSVOD;*Forecast.ReadmoreSource(s):DigitalTVNews;DigitalTVResearchVideo-ondemandrevenueinLatinAmericain2029,bymonetizationmodel(inbillionU.S.dollars)AVODandSVODrevenueinLatinAmerica2029Ad-supported-video-on-demandSubscription-video-on-demand8.07.06.05.04.03.02.01.00.02.544.21.810.80.30.60.40.2HBONetflixDisney+Paramount+Other15Description:Itwasforecastthatin2029,Netflixwillgeneratearound600millionU.S.dollarsfromad-supported-video-on-demandoperationsinLatinAmerica,whileitssubscriptionbusinesswillbringinfourbilliondollarsthatyear.ForDisney+,thesefigureswillamountto400millionand1.8billion,respectively.ReadmoreNote(s):LAC;2023;forecastSource(s):DigitalTVResearchNumberofuniquetelecommunicationspartnersofselectedOTTservicesinLatinAmericain2ndquarter2023OTTservicesandtelecommunicationspartnersinLatinAmericaQ2202310087908070605040302010086504835302497Paramount+MaxDisney+StarLionsgatePrimeVideoNetflixYouTubePremiumGloboplay16Description:Itwasfoundthatinthesecondquarterof2023,Paramount+had87uniquepartnersamongtelecommunicationscompaniesinLatinAmericainpursuitofbundlingservicesandenhancingtheircustomerreach.Netflixrankedseventhatthattime,with24partnershipswithtelcosintheregion.ReadmoreNote(s):LAC;Q22023Source(s):DataxisCHAPTER

04LibraryLibrarysizeofNetflixinselectedcountriesinLatinAmericaasofJuly2023LibrarysizeofNetflixinselectedcountriesinLatinAmerica2023Numberoffilmsandseries01,0002,0003,0004,0005,0006,0007,000PeruUruguayBrazil5,9805,9705,9105,9065,8485,794ColombiaMexicoHondurasArgentinaBolivia5,7865,7805,7625,7475,7395,7135,711EcuadorCostaRicaParaguayChileGuatemalaVenezuela5,63018Description:AsofJuly2023,PeruhadthelargestNetflixlibraryinLatinAmerica-nearly5.99thousandtitleswereavailableonthestreamingserviceinthatcountry.Uruguay,Brazil,andColombiafollowed,allwithover5.9thousandtitles.Meanwhile,Netflix'slibraryinVenezuelahadfewerthan5.7thousandfilmsandseries.TherevenueofNetflixinLatinAmericagrewby14percentin2022comparedtopreviousyear.

ReadmoreNote(s):LAC;asofJuly2023Source(s):ComparitechAmountofcontentavailableonNetflixinMexicoasofSeptember2023,bytypeAmountofcontentavailableonNetflixinMexico2023,bytypeSeries2,501Movies4,08919Description:AsofSeptember2023,Netflixofferedmorethan6.5thousandvideosinMexico,ofwhichalmosttwo-thirds(alittleoverfourthousand)werefilms.Roughly2.5thousandvideosontheplatformwereseries-related.Similarly,thenumberofNetflixvideosavailableinBrazilsurpassed6.6thousandin2023.ReadmoreNote(s):Mexico;asofSeptember19,2023Source(s):AmountofcontentavailableonNetflixinBrazilfromOctober2017toSeptember2023AmountofcontentavailableonNetflixinBrazil2017-20238,0007,0006,0005,0006,6766,2365,4894,4374,3504,2754,0003,0002,0001,0000October2017September2019August2020September2021October2022September202320Description:AsofSeptember2023,Netflixofferedmorethan6.6thousandvideosinBrazil,upfromabout6.2thousandinOctober2022-agrowthofsevenpercent.MostofNetflixcontentinBrazilconsistedofmovies,asopposedtoseries.

ReadmoreNote(s):Brazil;October2017toSeptember2023Source(s):AmountofcontentavailableonNetflixinArgentinaasofSeptember2023,bytypeAmountofcontentavailableonNetflixinArgentina2023,bytypeSeries2,509Movies4,05521Description:AsofSeptember2023,Netflixofferedmorethan6.5thousandvideosinArgentina,ofwhich61percent(4.01thousand)werefilms.Approximately2.5thousandvideosontheplatformwereseries-related.Meanwhile,thenumberofNetflixvideosavailableinMexicoalsosurpassed6.5thousandin2023.ReadmoreNote(s):Argentina;asofSeptember19,2023Source(s):CHAPTER

05ViewershipbenchmarksNumberofhoursviewedofTVshowsonNetflixinselectedcountriesinLatinAmericain1stquarter2023(inmillions)NumberofhourswatchedofNetflixTVseriesinLatinAmericaQ120233,0002,8292,5002,0001,5001,0005002,1109308632822352350BrazilMexicoColombiaAgentinaPeruChileEcuador23Description:Inthefirstquarterof2023,NetflixusersinBrazilwatchedcloseto2.83billionhoursofTVseriesonthestreamingplatform.Mexicorankedsecond,with2.1billionhoursofTVshowsviewedinthecountryatthattime.ChileandEcuadoreachrecordedfewerthan250millionhours,bycomparison.ReadmoreNote(s):Argentina;Q12023Source(s):PlumResearch;Showlabs.tvbyPlumResearchNumberofuniqueviewersofTVshowsonNetflixinselectedcountriesinLatinAmericain1stquarter2023(inmillions)NumberofuniqueviewersofNetflixTVseriesinLatinAmericaQ120237063.96050.950403023.117.6201006.35.63.9BrazilMexicoColombiaAgentinaPeruChileEcuador24Description:Inthefirstquarterof2023,BrazilrankedfirstamongLatinAmericancountriesbasedonthenumberofviewersofTVshowsonNetflix,withcloseto64millionindividualsviewingseriesonthestreamingplatformatthattime.Ecuadorwaslastamongthemeasuredcountries,atjustbelowfourmillionuniqueviewers.ReadmoreNote(s):Argentina;Q12023Source(s):PlumResearch;Showlabs.tvbyPlumResearchNumberofuniqueviewersofTVshowsonNetflixinMexicofromMaytoSeptember2023,bydevice(inmillions)DevicesusedtowatchNetflixTVseriesinMexico2023TVScreenMobileComputerUnknownOther3025201510525.22422.722.52215.814.41414.113.69.87.7776.62.82.72.82.82.910.030.060.10.16September0MayJuneJulyAugust25Description:ThemostpopulardeviceforwatchingNetflixTVshowsinMexicowastheTVscreen,withover25.2millionuniqueviewersinSeptember2023.Mobiledevices,rankingbehindinsecondposition,countedaround15.8millionuniqueusers.

ReadmoreNote(s):Mexico;MaytoSeptember2023Source(s):PlumResearchNumberofuniqueviewersofTVshowsonNetflixinBrazilfromMaytoSeptember2023,bydevice(inmillions)DevicesusedtowatchNetflixTVseriesinBrazil2023TVScreenMobileComputerUnknownOther353025201510532.932.630.730.729.324.521.92221.221.315.111.811.210101.41.41.51.51.51.20.47September0.050.150.270MayJuneJulyAugust26Description:Accordingtoastudy,theTVscreenwasthefavoritedevicetowatchNetflixTVshowsinBrazilinthepastmonths,withnearly40millionuniqueusersinSeptember2023.Further24.5millionuniqueviewerswatchedNetflixepisodesonmobiledevices,makingitthesecondmostuseddeviceinthecountry.Computersrankedthirdwitharound15.1millionusers.ReadmoreNote(s):Brazil;MaytoSeptember2023Source(s):PlumResearchNumberofuniqueviewersofTVshowsonNetflixinArgentinafromMaytoSeptember2023,bydevice(inmillions)DevicesusedtowatchNetflixTVseriesinArgentina2023TVScreenMobileComputerUnknownOther141210811.811.51110.810.36.66.46.14.36.165.564.54.14420.46

0.530.480.490.480.50.040.050.060.08September0MayJuneJulyAugust27Description:DuringSeptember2023,theTVscreenwasthefavoritedevicetowatchNetflixTVshowsinArgentina,witharound11.5millionuniqueviewers,upfrom10.3millionviewersinthepreviousmonth.Mobiledevicesandcomputersrankedsecondandthird,with6.6and5.5millionviewers,respectively.ReadmoreNote(s):Argentina;MaytoSeptember2023Source(s):PlumResearchCHAPTER

06OutlookOver-the-top(OTT)TVandvideorevenueinLatinAmericafrom2021to2027(inbillionU.S.dollars)OTTTV&videorevenueinLatinAmerica2022-202716141214.3312.9511.7110.589.56108.64864207.2720212022*2023**2024**2025**2026**2027*29Description:Itwasestimatedthat,in2022,theover-the-top(OTT)TVandvideorevenueinLatinAmericaamountedtoover8.6billionU.S.dollars,upfromlessthan7.3billiondollarsayearearlier.Thisrepresentsanannualgrowthofalmost19percent.Thefigurewasprojectedtocontinuetoincreaseinthefollowingyears,surpassing14billiondollarsby2025.Accordingtoanothersource,OTTvideoservicesinBrazilgenerated875milliondollarsinrevenuein2022.

ReadmoreNote(s):LAC;2021;includingsubscriptionvideo-on-demand(SVOD),downloadtoown(DTO),rental,andadvertisingvideo-on-demand(AVOD)services;*Forecast.**Forecast.Anexponentialdevelopmentofthevalueswasassumedtoestimate[...]

ReadmoreSource(s):DigitalTVEurope(@digitaltveurope);DigitalTVResearch;Estimatedsubscriptionvideo-on-demand(SVOD)revenueinLatinAmericafrom2021to2027(inbillionU.S.dollars)ForecastSVODrevenueinLatinAmerica2021-2027988.547.817545.985.485.0120212022*2023*2024*2025*2026*2027*30Description:Thesourceestimatedthat,bytheendof2022,subscriptionvideo-on-demand(SVOD)services'annualrevenueinLatinAmericawouldamounttoalmost5.5billionU.S.dollars.Thefigurewasprojectedtoincreasebynearly56percentinthefollowingfiveyears,surpassing8.5billiondollarsby2027.ThenumberofSVoDsubscriptionsinLatinAmericawasforecasttogrowby67percentbetween2022and2027.

ReadmoreNote(s):LAC;2021;*Forecast.Anexponentialdevelopmentofthevalueswasassumedtoestimatetheannualvaluesbetween2021and2027,whichwereprovidedbythesource.Numbershavebeenrounded.

ReadmoreSource(s):DigitalTVNews;DigitalTVResearch;Estimatednumberofsubscriptionvideo-on-demand(SVOD)subscribersinLatinAmericafrom2021to2027(inmillions)NumberofSVODsubscriptionsinLatinAmerica2021-202716014013912512011310210080604020092837520212022*2023*2024*2025*2026*2027*31/statistics/562214/number-subscription-video-on-demand-subscriptions-latamThesourceestimatedthat,bytheendof2022,therewouldbe83millionsubscribersofsubscriptionvideo-on-demand(SVoD)servicesinLatinAmerica.Thefigurewasforecasttogrowby67percentinthefollowingfiveyears,reaching139millionby2027.ReadmoreNote(s):2021;*Forecast.Anexponentialdevelopmentofthevalueswasassumedtoestimatetheannualvaluesbetween2021and2027,whichwereprovidedbythesource.Numbershavebeenrounded.

ReadmoreSource(s):DigitalTVNews;DigitalTVResearch;Forecastrevenueofselectedsubscriptionvideo-on-demand(SVOD)platformsinLatinAmericain2027(inmillionU.S.dollars)ForecastrevenueofselectedSVODplatformsinLatinAmerica2027RevenueinmillionU.S.dollars05001,0001,5002,0002,5003,0003,5003,4984,000NetflixDisney+1,795HBOMax817AmazonPrimeVideoParamount+Star+619609324265ClaroVideoAppleTV+125Other48832Description:Thesourceestimatedthat,in2027,Netflix'sannualrevenueinLatinAmericawouldamounttonearly3.5billionU.S.billiondollars.Thatwouldamounttoaround41percentofLatinAmerica'stotalsubscriptionvideo-on-demand(SVoD)forecastrevenuethatyear.Disney+andHBOMaxwillfollowwithrevenuesof1.8billionand817milliondollars,respectively.ReadmoreNote(s):LAC;2021Source(s):DigitalTVNews;DigitalTVResearchEstimatedrevenueofNetflixinLatinAmericafrom2021to2027(inbillionU.S.dollars)EstimatedrevenueofNetflixinLatinAmerica2021-20274.03.733.653.673.613.583.553.53.53.02.52.01.51.00.50.020212022*2023*2024*2025*2026*2027*33Description:Thesourceestimatedthat,bytheendof2022,Netflix'sannualrevenueinLatinAmericawouldamountto3.65billionU.S.dollars.Thefigurewasforecasttopeakat3.73billiondollarsinthefollowingyear,onlytodecreasebysixpercentby2027,whenitwouldstandat3.5billiondollars.Meanwhile,totalsubscriptionvideo-on-demand(SVoD)revenueinLatinAmericawasprojectedtoincreasebyabout56percentbetween2022and2027.

ReadmoreNote(s):LAC;2021;*Forecast.Anexponentialdevelopmentofthevalueswasassumedtoestimatetheannualvaluesbetween2021and2023,andbetween2023and2027,whichwereprovidedbythesource.Numbershavebeenrounded.

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