法国儿童媒体行业市场前景及投资研究报告-培训课件外文版2024.6

INDUSTRIES

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MARKETSChildrenandmediainFranceCHAPTER

01OverviewNumberofhoursspentonascreenbyFrenchyouthduringadayin2024,byagegroupDailyscreentimeofyouthinFrancein2024,byageLessthanonehourOnetotwohours38%Threeandmorehours100%18%57%90%80%70%60%50%40%30%20%10%0%73%15%50%12%25%12%7to12yearsold13to15yearsold16to19yearsold3Description:Asof2024,18percentofFrenchchildrenagedbetween7to12yearsoldspentthreehoursormoreonascreenoutsideofschool.Forteenagersaged16to19yearsold,thatshareexplodestoreach73percentthatsameyear.

ReadmoreNote(s):France;January25toFebruary2,2024;1,500respondents;7-19yearsSource(s):CNL;IpsosNumberofhoursspentlookingatascreenbychildrenandteenagersinFrancein2022,bymediaandagegroup(inhours.minutes)WeeklyscreentimeofFrenchchildrenandteens2022,bymediaWebGamingTelevision201816141210817.489.259.049.088.556.296.086.0764.064201to6yearsold7to12yearsold13to19yearsold4Description:In2022,Frenchchildrenagedsixandyoungerspentonaveragesixhourswatchingtelevisionorontheinternetperweek,whilethegamingscreentimeslightlysurpassedfourhours.Teenagersspentatotalscreentimeof17hoursand48minutesonlineeveryweekinFrancethatsameyear.ReadmoreNote(s):France;2022;19yearsandyoungerSource(s):Bayard;Ipsos;Offremedia;UniqueHeritageMediaPreferredsocialmediaactivitiesofFrenchchildrenaged11to18in2020and2022TypesofsocialnetworkactivitiesamongstchildreninFrancein2020-202220202021202290%78%80%70%60%50%40%30%20%10%0%75%73%58%54%53%30%29%29%CommunicatewithfriendsorfamilyWatchvideosPostandsharepicturesandvideos5Description:AccordingtoasurveyconductedinFrancein2022,78percentofchildrenstatedthatcommunicatingwithfriendsandfamilywasthemainreasonforusingsocialmedia,whilst53percentreportedthattheirmainreasonforusingsocialmediawastowatchvideos.Overall,almostathirdofchildreninFrancesaidthattheirmainreasonforusingsocialmediawastopostandsharepicturesandvideos.ReadmoreNote(s):France;September1,2021toJanuary21,2022;17,013respondents;11-18years;FrenchchildrenSource(s):GénérationnumériqueNumberofhoursspentontheinternetbyFrenchyouthduringadayasofMarch2022,byagegroupDailytimespentonlinebyyouthinFranceinMarch2022,byage7to19yearsold20to25yearsold70%60%50%40%64%37%35%28%28%30%20%10%0%8%LessthanonehourOnetotwohoursThreeandmorehours6Description:Inthebeginningof2022,the"Centrenationaldulivre"(CNL)launchedasurverytoexaminethereadinghabitsoftheyouthinFranceandtohaveabetterunderstandingoftheirreadingmotivationortheirlackofit.Inthiscontext,therespondentsofthesurveywerealsoaskedhowmanyhourstheyarespendingontheInternetduringaday.Ashareof65percentoftherespondentsaged7to19yearsoldclaimedtospendmorethananhourontheInternetperday,comparedto64percentof[...]

ReadmoreNote(s):France;January27toFebruary6,2022;1,500respondents;7-25years;overthepastthreemonthsSource(s):CNL;IpsosCHAPTER

02TV&FilmVideocontentconsumptionamongchildreninFrancefrom2017to2023,byplatformVideoconsumptionamongchildreninFrance2017-2023,byplatformLiveTVStreaming91%ReplaySVODVOD93%92%64%95%85%75%65%55%45%35%25%15%5%88%76%88%75%84%76%73%63%71%63%70%70%67%62%66%65%62%62%41%28%25%16%25%23%22%18%2017201920202021202220238Description:Asof2023,76percentofFrenchchildrenaged4to14consumedvideocontentonSVODplatforms.Onlysixyearsearlier,thatvalueamountedto25percentofchildrenofthatagebeforeskyrocketingduringthepandemic.Ontheotherhand,childrenwatchingliveTVslightlydecreasedoverthatsameperiodoftime.ReadmoreNote(s):France;2017to2023;4-14yearsSource(s):Gulli;HarrisInteractive;M6BreakdownofmoviegoersinFrancefromJanuary2019toJuly2024,byagegroupBreakdownofmoviegoersinFrance2019-2024,byagegroup3-10years11-14years15-24years25-34years35-49years50-59years60yearsandover27.3%100%90%80%70%60%50%40%30%20%10%0%19.3%21.6%24.7%27%26.6%15%11.6%17%12.4%12.2%12.9%13.1%15.3%16.5%12%12.2%9.3%14.1%10.2%13%11.6%14.4%18.9%10.3%17.2%24.9%21.9%17.3%18.6%6.8%7%5.6%5.6%5.8%5.2%9.1%12.9%11.8%10.5%10.2%11.1%Jan.2019Jan.2020July2021Jan.2022Jan.2023Jan.20249Description:AsofJanuary2024,lessthanaquarterofmoviegoerswere60orolderinFrance.Moviegoersaged15to24yearsoldaccountedfor18.9percentthatsameyear,aslightincreaseincomparisontothepreviousyear.In2022,FrancewastheleadingEuropeancountryintermsofcinematicketssold.ReadmoreNote(s):France;January2019toJanuary2024;Individualswhowenttothecinemainthelast7daysSource(s):CANAL+;Centrenationalducinémaetdel’imageanimée;Mediavision;VertigoResearchBreakdownofanimatedmovieattendanceinFrancein2022,byagegroupBreakdownofanimatedmovieattendanceinFrance2022,byagegroup50yearsoldandolder14%3-14yearsold43.7%25-49yearsold26.2%15-24yearsold16.1%10Description:ThisstatisticpresentsthebreakdownofanimatedmovieattendanceinFrancein2022,byagegroup.In2022,43.7percentofthegeneralaudienceofanimatedmovieswereaged3and14yearsoldinFrance.

ReadmoreNote(s):France;2022Source(s):Centrenationalducinémaetdel’imageanimée;HarrisInteractive;VertigoResearchDistributionoftheFrenchpopulationaccordingtothenumberofhoursspentwatchingtelevisionperweekin2022,byageNumberofhoursperweekspentwatchingtelevisioninFrance2022,byageNone14%7hoursorless8to14hoursFrom15to21hours10%22to35hoursMorethan35hoursDonotknow100%90%80%70%60%50%40%30%20%10%0%16%15%6%18%14%20%13%3%8%2%9%5%7%16%18%21%14%13%20%16%24%18%27%24%17%18%18%10%38%8%34%34%11%13%10%3%60-69yearsold5%6%5%2%12-17yearsold18-24yearsold25-39yearsold40-59yearsold70andolder11Description:Asof2022,Frenchpeopleaged70andolderweretheconsumerswhowatchedthemosttelevisionperweek.While14percentofthemwatchedtelevisionmorethan35hoursaweek,twopercentofconsumersagedbetween12and17yearsolddidthesame.ReadmoreNote(s):France;2022;4,184respondents;12yearsandolder;MetropolitanFranceSource(s):ARCEP;CRÉDOC;DélégationnationaledelaluttecontrelafraudeCHAPTER

03PrintmediaFavoritetypeofbooksreadbyFrenchyouthaged7to19yearsoldasofMarch2022,bygenreReadingpreferenceofyouthaged7to19yearsoldinFranceinMarch2022,bygenreShareofrespondents010203040506055Franco-Belgiancomicbooks(bandesdessinées)Novels46Mangas40Illustratedyouthbooks27Documentaries,encyclopedias19Activitybooks(coloringbooks,creativeactivites,...)17ComicsBiographiesPoetry15128TheaterplaysOthergenres61113Description:Inthebeginningof2022,the"Centrenationaldulivre"(CNL)launchedasurverytoexaminethereadinghabitsoftheyouthinFranceandtohaveabetterunderstandingoftheirreadingmotivationortheirlackofit.Inthiscontext,respondentsofthesurveyaged7to19yearsoldwerealsoaskedwhichtypeofbookstheyhadbeenreadingmostfrequently.ThefavouritebookgenresreadbyyouthreadersinFrancearebandesdessinées(Franco-Belgiancomicbooks),withashareof55percent[...]

ReadmoreNote(s):France;January27toFebruary6,2022;1,500respondents;7-19years;overthelastthreemonthsSource(s):CNL;IpsosNumberofhoursspentonreadingbyFrenchyouthinaweekin2024,byagegroupWeeklyreadingtimeofyouthinFrancein2024,byageLessthanonehourOnetotwohours35%Threeandmorehours100%90%80%70%60%50%40%30%20%10%0%30%43%35%41%38%27%27%24%7-12yearsold13-15yearsold16-19yearsold14Description:Asof2024,24percentFrenchchildrenagedbetween7to12yearsoldreadlessthanahouraweek,foratotalof25minutesadayforthatgroupage.Accordingtothesource,thetimespentreadingamongyoungFrenchpeopledroppedby31minutesincomparisonto2022.ReadmoreNote(s):France;January25toFebruary2,2024;1,500respondents;7-19yearsSource(s):CNL;IpsosNumberofbooksreadbyFrenchyouthforpleasureasofMarch2024,byagegroupandgenderLeisurereadingquotaofyouthinFranceinMarch2024,bygenderandageGirlsBoys97.78765432107.36.54.84.44.23.73.57to9yearsold10to12yearsold13to15yearsold16to19yearsold15Description:Inthebeginningof2023,the"Centrenationaldulivre"(CNL)launchedasurverytoexaminethereadinghabitsoftheyouthinFranceandtohaveabetterunderstandingoftheirreadingmotivationortheirlackofit.Therespondentsofthesurveywereaskedhowmanybookstheyhadbeenreadinginthepreviousthreemonth,eitherforpersonalpleasure,orforschoolandwork.Accordingtothesource,thenumberofbooksreadformerepleasuredeclinesmoreorlessdrasticallywiththe[...]

ReadmoreNote(s):France;January25toFebruary2,2024;1,500respondents;7-19years;overthelastthreemonthsSource(s):CNL;IpsosShareofFrenchyouthhavingreaddigitalbooksasofMarch2024Penetrationrateofe-booksamongFrenchyouthinMarch2024Ididn'tknowitwaspossible4%Yes,several25%No47%Yes,butonlyone24%16Description:Inthebeginningof2024,the"Centrenationaldulivre"(CNL)launchedasurveytoexaminethereadinghabitsoftheyouthinFranceandtohaveabetterunderstandingoftheirreadingmotivationortheirlackofit.Inthiscontext,therespondentsofthesurveywereaskedwhetherornottheyhaveeverreadabook(includingcomicsandmanga)asadigitalversion.Accordingtothesource,ashareof44percentoftheFrenchyouthstatedtohavereadatleastonbookonascreen.

ReadmoreNote(s):France;January25toFebruary2,2024;1,500respondents;7-19yearsSource(s):CNL;IpsosAveragenumberofcopiessoldperissueofthemagazineScienceetVieJuniorinFrancebetween2016and2023AveragenumberofScience&VieJuniorcopiessoldinFrance2016-2023180,000159,820160,000140,000120,000100,00080,00060,00040,00020,0000147,882135,846122,015116,951110,49293,54382,50420162017201820192020*2021*2022202317Description:Science&VieJunioristhemostpopularsciencemagazineforchildrenandteenagersinFrance.However,theaveragenumberofcopiessoldperissuehasbeendecliningslightlysince2016:82,504copiesweresoldin2023onaverageinFrance,whereasthatvaluereachedalmost160,000copiesin2016.ReadmoreNote(s):France;2016to2023;*Thesourceaddsthefollowinginformation:'Duetothehealthcrisis,themonthsofMarch,April,MayandJunearenottakenintoaccountinthecalculationoftheaverage."ReadmoreSource(s):ACPMRankingofthebest-sellingeducationalpressmagazinesforteenagersinFrancein2022,bynumberofissueMostpopulareducationalmagazinesforteenagersinFrance2022,byissuessoldNumberofissues40,000

50,000010,00020,00030,00060,00070,00080,00090,000100,000Science&VieJuniorOkapi93,69647,282Julie29,915VocableAnglaisLeMondedesAdos28,44622,83618Description:YoungFrenchreadersenjoyawidevarietyofbooksandmagazines,bothintermsofformatandgenres.Theeducationalpresshasbeenabletocarveoutitsplaceamongthehabitsofyoungreaders.ThesciencemagazineScience&VieJunioristhemostpopularmagazineinthiscategorywithmorethan90,000magazinessoldperissuein2022.ReadmoreNote(s):France;2022Source(s):ACPMAveragenumberofcopiessoldperissueofthemagazineGéoAdoinFrancebetween2016and2023AveragenumberofGéoAdocopiessoldinFrance2016-202340,00033,61735,00030,00025,00020,00015,00010,0005,000030,71628,10925,91325,54724,06922,46819,16220162017201820192020*2021*2022202319/statistics/1197375/geo-ado-average-number-copies-sold-franceGéoAdoisoneofthemostpopularsciencemagazinesforchildrenandteenagersinFrance.Theaveragenumberofmagazinessoldperissuehasbeendecreasinginrecentyears,fromanaverageofmorethan33,000copiesin2016toaround19,162in2023.ReadmoreNote(s):France;2016to2023;*Thesourceaddsthefollowinginformation:'Duetothehealthcrisis,themonthsofMarch,April,MayandJunearenottakenintoaccountinthecalculationoftheaverage."ReadmoreSource(s):ACPMDevicesbeingusedbyFrenchyouthforreadingdigitalbooksasofMarch2024,bydeviceDeviceuseforreadinge-booksamongFrenchyouthinMarch202460%50%40%30%20%10%0%57%30%30%22%15%11%3%SmartphoneLaptopTabletE-BookreaderComputerGamingconsoleIdon'tremember20Description:Inthebeginningof2024,the"Centrenationaldulivre"(CNL)launchedasurveytoexaminethereadinghabitsoftheyouthinFranceandtohaveabetterunderstandingoftheirreadingmotivationortheirlackofit.Inthiscontext,therespondentsofthesurveywereaskedwhichdevicestheyusetoreaddigitalliterature.Accordingtothesource,themostcommonlyuseddeviceisthesmartphone(57percent),followedbylaptopsandtablets.Onlynearlyoneoutoffiverespondentsstatedto[...]

ReadmoreNote(s):France;January25toFebruary2,2024;1,500respondents;7-19yearsSource(s):CNL;IpsosCHAPTER

04AudioShareofFrenchyouthhavinglistenedtoaudiobooksasofMarch2024PenetrationrateofaudiobooksamongFrenchyouthinMarch2024Ididn'tknowitwaspossible2%Yes,several25%No56%Yes,butonlyone17%22Description:Inthebeginningof2024,the"Centrenationaldulivre"(CNL)launchedasurveytoexaminethereadinghabitsoftheyouthinFranceandtohaveabetterunderstandingoftheirreadingmotivationortheirlackofit.Inthiscontext,therespondentsofthesurveywereaskedwhetherornottheyhaveeverlistenedtoanaudiobook,includingthoserecordedonstoryboxes.Accordingtothesource,ashareof42percentoftheFrenchyouthstatedtohavealreadylistenedtoanaudiobook-the[...]

ReadmoreNote(s):France;January25toFebruary2,2024;1,500respondents;7-19yearsSource(s):CNL;IpsosShareofFrenchyouthhavinglistenedtopodcastsasofMarch2024PenetrationrateofpodcastsamongFrenchyouthinMarch2024Ididn'tknowitwaspossible4%Yes,several28%No53%Yes,butonlyone15%23Description:Inthebeginningof2023,the"Centrenationaldulivre"(CNL)launchedasurveytoexaminethereadinghabitsoftheyouthinFranceandtohaveabetterunderstandingoftheirreadingmotivationortheirlackofit.Inthiscontext,therespondentsofthesurveywereaskedwhetherornottheyhaveeverlistenedtoapodcast.Accordingtothesource,ashareof43percentoftheFrenchyouthstatedtohavelistenedtoatleastonepodcastsofar-thehighestsharecomparedtothoseofdigital[...]

ReadmoreNote(s):France;January25toFebruary2,2024;1,500respondents;7-19yearsSource(s):CNL;IpsosShareofFrenchyouthwhoenjoylisteningtoaudiobooksasofMarch2024ShareofaudiobookloversamongFrenchyouthinMarch2024Ihateit2%Idon'treallylikeit20%Ireallyloveit26%Ilikeit52%24Description:Inthebeginningof2024,the"Centrenationaldulivre"(CNL)launchedasurveytoexaminethereadinghabitsoftheyouthinFranceandtohaveabetterunderstandingoftheirreadingmotivationortheirlackofit.Inthiscontext,therespondentsofthesurveywereaskedwhetherornottheyhaveeverlistenedtoanaudiobook,includingthoserecordedonstoryboxes.Thosewhodidwerethenaskedwhetherornottheyenjoydoingit.Accordingtothesource,78percentofaudiobook[...]

ReadmoreNote(s):France;January25toFebruary2,2024;1,500respondents;7-16yearsSource(s):CNL;IpsosBenefitsoflisteningtoaudiocontentaccordingtochildreninFrancein2022PerksofconsumingaudiocontentaccordingtochildreninFrance202260%51%50%40%36%30%28%30%20%10%0%26%Calm,relaxedCaptivatedFocusedCurious,interestedAmused25Description:In2022,morethanhalfofFrenchchildrenaged4to14wholistenedtoaudiocontentclaimedthatitkeptthemcalmandrelaxed.Lessthanathirdofthemmentionedfeelinginterestedintheaudiocontenttheylistenedto.ReadmoreNote(s):France;2022;612respondents;4-14years;childrenwholistentoaudiocontentSource(s):Gulli;HarrisInteractive;M6ListeningfrequencyofaudiocontentamongchildreninFrancein2022,byagegroupAudiocontentlisteningfrequencyofchildreninFrance2022,byageEverydayAtleast2to3timesaweekTotallistentoaudiocontent80%70%60%50%40%30%20%10%0%76%70%68%61%54%50%47%40%30%26%26%23%4to6yearsold7to10yearsold11to14yearsoldTotal26Description:In2022,68percentofFrenchchildrenlistenedtoaudiocontent,thatsharebeingmuchhigheramongtherespondentsagedfourtosixyearsold.Lessthanaquarterofchildrenaged11to14yearsoldlistenedtoaudiocontenteveryday.

ReadmoreNote(s):France;2022;892respondents;4-14yearsSource(s):Gulli;HarrisInteractive;TheMediaLeaderCHAPTER

05SocialmediaTikTokusageamongkidsandteenagersinFranceasofJanuary2022,bygenderKidsandteensusingTikTokinFrance2022,bygender70%66%60%60%50%40%30%20%10%0%GirlsBoys28Description:AccordingtoasurveyofchildrenandteenagersinFrance,asofJanuary2022,approximately66percentmaleyoungeruserswereengagingwiththemobilevideoappTikTok.Bycomparison,60percentoffemaleusersagedbetween11and18yearsoldreportedusingthepopularsocialvideoplatform.ReadmoreNote(s):France;September1,2021toJanuary21,2022;17,013respondents;11-18yearsSource(s):GénérationnumériqueDistributionofInstagramusersinFranceasofJanuary2024,byagegroupFranceInstagramusers2024,byagegroup35%29.5%28.9%30%25%20%15%10%5%18.2%12.4%45-546.7%4.3%65+0%18-2425-3435-4455-6429Description:InJanuary2024,almost30percentofInstagramusersinFrancewereagedbetween25and34years,makinguptheplatform'slargestaudienceinthecountry.Usersaged18to24yearsmadeup28.9percentofusers,and4.3percentofInstagramusersinFrancebelongedtothegroupaged65yearsandolder.ReadmoreNote(s):France;January2024;18yearsandolderSource(s):NapoleonCatNumberofTikTokusersinFrancefrom2017to2027(inmillions)TikTokusersinFrance2017-20272018.9718.7518.4417.981816141210817.241613.9610.864.9442.731.51202017201820192020202120222023*2024*2025*2026*2027*30Description:In2022,therewerearound16millionTikTokusersinFrance.By2027,itisestimatedtherewillbecloseto19mill