法国广播行业市场前景及投资研究报告-培训课件外文版2024.6

INDUSTRIES

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MARKETSRadiomarketinFranceCHAPTER

01OverviewAveragedailyradiolisteningtimeinFrancefrom2015to2022(inminutes)RadiolisteningtimeperdayinFrance2015-2022200175180160140120100801721701701671661621576040200201520162017201820192020202120223Description:TheaveragedailyradiolisteningtimehasslowlybeendeclininginFrancesince2016.Indeed,thatvaluehasdecreasedeachyearsince2017andhasreachedatotalvalueof157minutesoflisteningtimein2022.

ReadmoreNote(s):France;2015to2022;13yearsandmore;Monday-Friday,5am-24pmSource(s):Arcom;MédiamétrieRadioadvertisingrevenueinFrancefrom2017to2023(inmillioneuros)RadioadvertisingrevenueinFrance2017-2023800722714702702699686700600500400300200100062320172018201920202021202220234Description:RadioadvertisingrevenueinFrancegrewby3.1percentto722millioneurosin2023comparedto2022.Thepre-pandemiclevelsforradioadrevenueinFranceoscillatedaround700millioneuros.

ReadmoreNote(s):France;2017to2023Source(s):FrancePub;IREP;KantarBreakdownofdailylisteningtimeofaudiocontentinFranceasofFebruary2023,bytypeAudiocontentwithhighestdailylisteningtimeinFrance2023,bytype60%52%50%40%30%21%20%10%8%10%0%5%2%1%LiveradioMusicstreaming(audio)MusicvideostreaminginthebackgroundPersonalmusicRadiopodcastsWebpodcasts(radioexluded)Audiobooks5Description:AccordingtoasurveyledinFrancein2023,52percentofconsumers'dailylisteningtimeofaudiocontentwasdedicatedtoliveradio.Musicstreamingcameinsecondpositionwithmorethan20percentoflisteningtime.ReadmoreNote(s):France;February2023;4,005respondents;15-80years;internetusersSource(s):CBNews;MédiamétrieRevenueintheTV,Radio&MultimediamarketfordifferentsegmentsFrancefrom2018to2028(inmillionU.S.dollars)RevenueintheTV,Radio&MultimediamarketFrance2018-2028TelevisionsSpeakersDigitalCamerasHeadphonesRadios6,0005,0004,0003,0002,0001,0000201820192020202120222023202420252026202720286Description:Significantfluctuationsareestimatedforallsegmentsovertheforecastperiodfortherevenue.Theindicatorisforecasttofollowpredominantlyanegativetrend.Acloserexaminationrevealsthatthevaluesdecreaseinmoresegmentsthantheyincrease.Forexample,thesegmentTelevisionsexperiencesanexceptionallystrongdecreaseat2028,withavalueof39.5millionU.S.dollars.ReadmoreNote(s):FranceSource(s):MarketInsightsAveragepriceperunit(PPU)intheTV,radio&multimediasegmentoftheconsumerelectronicsmarketFrancefrom2018to2028PriceintheTV,radio&multimediasegmentFrance2018-2028300250200150100500201820192020202120222023202420252026202720287Description:Thepriceperunitinthe'TV,Radio&Multimedia'segmentoftheconsumerelectronicsmarketinFrancewasforecasttocontinuouslyincreasebetween2024and2028byintotal1.1U.S.dollars(+0.46percent).Aftertheseventhconsecutiveincreasingyear,theindicatorisestimatedtoreach241.57U.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):France;2018to2028Source(s):MarketInsightsCHAPTER

02CompanyfiguresAnnualbudgetofRadioFranceinFrancefrom2016to2024(inmillioneuros)BudgetallocatedtoRadioFranceinFrance2016-2024660650640630653623620612.3608.8606.82016610600590580604.72019599.62020591.42021589201720182022202320249Description:RadioFranceisacompanyownedbytheFrenchstate,whichmanagespublicradiostations,severalmusicgroups,andarecordlabel.Since2016,thebudgetallocatedtoRadioFrancehasslowlybeenrisingbeforeexperiencingaslightdecreasein2018,andincreasedagaintoreach653millioneurosin2024.Comparedtothepreviousyear,thisrepresentanincreaseoffivepercent.

ReadmoreNote(s):France;2016to2024Source(s):Senate(France)AnnualbudgetofFranceTélévisionsinFrancefrom2016to2024(inmillioneuros)BudgetallocatedtoFranceTélévisionsinFrance2016-20242,6002,567.92,547.72,5682,543.12,5502,5002,4502,4002,3502,509.82,481.92,43120232,421.120212,407202220162017201820192020202410Description:FranceTélévisionsisaFrenchcompanywhosepurposeistocontributetotheproductionandbroadcastingofgovernment-ownedpublictelevision.Since2016,thebudgetallocatedtoFranceTélévisionshasslowlybeenrising,beforeexperiencingaslightdecreasein2019andrecoveringtoatotalofalmost2.6billioneurosin2024.Comparedtothepreviousyear,thisrepresentsanincreaseofsixpercent.

ReadmoreNote(s):France;2016to2024Source(s):Senate(France)AnnualrevenueoftheNRJgroup'sradiodivisioninFrancefrom2015to2023(inmillioneuros)RevenueofNRJ'sradiodivisioninFrance2015-2023245235225215205240.5240.6236.7235229.3216.3197.2193.5195185191.520202015201620172018201920212022202311Description:NRJGroupisaFrenchaudiovisualgroupthatfirstdevelopedaroundtheradiostationNRJ,whichisoneofthemostlistenedtoradiostationsinFrance.Therevenueofthegroup'sradiosegmenthasbeenslowlyincreasingoverthepastyearsbeforesharplydecreasingin2020.Asof2024,thatsegmentrecordedaslightreboundandrevenueof240.6millioneuros.ReadmoreNote(s):France;2015to2023Source(s):NRJGroupRevenuesoftheRadioFrancegroupfrom2017to2022(inmillioneuros)RevenuesofRadioFrance2017-2022800681.5673.97006005004003002001000671.2661.2656654.320172018201920202021202212Description:RadioFranceistheleadingFrenchpublicbroadcastinggroupintermsofradiocontent.Foundedin1975,RadioFranceisaFrenchstate-ownedcompanyresponsibleformanagingpublicradiostationsinFrance.In2022,itsrevenuehasreachedaround681.5millioneuros.ReadmoreNote(s):France;2017to2022Source(s):RadioFranceCHAPTER

03DigitalradioRankingofthemostlistenedtodigitalradiostationsinFranceinMarch2024,bynumberofplaysLeadingdigitalradiostationsrankedbyreachinFrance2024Numberofactiveplays15,000,000

20,000,00034,121,40905,000,00010,000,00025,000,00030,000,00035,000,00040,000,000FranceInterRMC25,280,952franceinfoRTL17,844,27016,570,57711,858,405NRJEurope1NostalgieFranceCultureFip11,335,58110,093,4926,275,3725,941,9015,828,8464,884,2744,633,420ChérieFMSkyrockRadioOrient14Description:InMarch2024,FranceIntertoppedthelistwithmorethan34millionplays,followedbyRMCandFranceInfowithrespectivelyaround25and18millionplays.ReadmoreNote(s):France;March2024Source(s):ACPMRankingofthemostlistenedtodigitalradiogroupsandnetworksinFranceinMarch2024,bynumberofplaysLeadingdigitalradiogroupsrankedbyreachinFrance2024Numberofactiveplays010,000,00020,000,00030,000,00040,000,00050,000,00060,000,00070,000,00080,000,00090,000,000GroupeRadioFrance(Radio)GroupementLesIndésRadiosGroupeNRJGroupeAlticeMediaGroupeRTLGroupeLagardèreGroupeEspaceGroupGroupe1981GroupeLaMaisonFGGroupeHPIGroupeRadioPublicSantéGroupeRosselRadio15Description:InMarch2024,theRadioFranceGrouptoppedthelistwith78.36millionplays,followedbyLesIndésRadiosandNRJwithrespectivelyaround40.05and39.64millionplays.TheRadioFranceGroupalsoaccountedforthehighestnumberofhoursoflisteningtimeoverthatsameperiodoftime.ReadmoreNote(s):France;March2024Source(s):ACPMRankingofthemostlistenedtoFrenchdigitalradiostationsinMarch2024,bynumberofhoursLeadingFrenchdigitalradiostationsrankedbylisteningtime2024Numberofhours10,000,00005,000,00015,000,00020,000,00025,000,000FranceInterRTLRMCfranceinfoNostalgieNRJFipEurope1ChérieFMRFMRTL2FranceCulture16Description:InMarch2024,FranceIntertoppedthelistwithmorethan19millionhoursoflisteningtime,followedbyRTLandRMCwithrespectivelyaround14.8and14.13millionhours.Overthatsameperiodoftime,FranceInteralsowastheonlineradiostationwiththehighestnumberofplaysinFrance.ReadmoreNote(s):France;March2024Source(s):ACPMRankingofthemostlistenedtodigitalradiogroupsandnetworksinFranceinMarch2024,bynumberofhoursLeadingdigitalradiogroupsrankedbylisteningtimeinFrance2024Numberofactiveplays05,000,000

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55,000,000GroupeRadioFrance(Radio)GroupeNRJGroupementLesIndésRadiosGroupeRTLGroupeAlticeMediaGroupeLagardèreGroupeEspaceGroupGroupe1981GroupeHPIGroupeLaMaisonFGGroupeRadioScoopGroupeRosselRadio17Description:InMarch2024,theRadioFranceGrouptoppedthelistwithmorethan48millionhours,followedbytheNRJGroupandRTLwithrespectivelyaround31and24millionhours.Overthatsameperiodoftime,theRadioFranceGroupalsowastheonlineradiogroupwiththehighestnumberofplays.ReadmoreNote(s):France;March2024Source(s):ACPMNumberofonlineradioandmusicadvertisersinFrancefrom2019to2023NumberofonlineradioandmusicadvertisersinFrance2019-20232,0001,8001,6001,4001,2001,0008001,7636001,08920224006604702000415201920202021202318Description:ThenumberofonlineradioandmusicadvertisersinFrancegrewfrom2019andreached1,763advertisersbetweenJanuaryandDecember2023.Thatvaluegrewbyalmost700incomparisontothepreviousyear.

ReadmoreNote(s):France;2019to2023Source(s):Acast;Altice;Deezer;Lagardère;M6(M6Publicité);NRJGroup;Spotify;TargetSpotCHAPTER

04ApplicationsNumberofvisitstotheFranceInterapplicationinFranceinMarch2024,bydeviceNumberofvisitstotheFranceInterappbydeviceinFrance2024MobileTabletTotal16,000,00014,000,00013,658,22812,783,34812,223,77411,448,35112,000,00010,000,0008,000,0006,000,0004,000,0002,000,0000874,880Total775,423Franceonly20Description:FranceInteristhemostlistened-todigitalradiostationinFranceandfiguresrelatedtoradioapplicationsconfirmthistrend.TheboomofonlineradiolisteninghasindeedbroughtaboutasignificantchangeinthewayFrenchpeopleconsumeaudiocontent.InMarch2024alone,theFranceInterapplicationcountedmorethan13millionvisits,mostofthemonmobilephones.ReadmoreNote(s):France;March2024Source(s):ACPM;FranceInterNumberofvisitstotheEurope1applicationinFranceinMarch2024,bydeviceNumberofvisitstotheEurope1appbydeviceinFrance2024MobileTabletTotal2,500,0002,133,9152,000,0002,280,9062,042,4751,916,1441,500,0001,000,000500,000146,991126,3310TotalFranceonly21Description:Europe1isoneofthemostlistened-todigitalradiostationsinFranceandfiguresrelatedtoradioapplicationsconfirmthistrend.TheboomofonlineradiolisteninghasindeedbroughtaboutasignificantchangeinthewayFrenchpeopleconsumeaudiocontent.InMarch2024alone,theEurope1applicationcountedmorethantwomillionvisits,mostofthemonmobilephones.ReadmoreNote(s):March2024Source(s):ACPM;Europe1NumberofvisitstotheNRJapplicationinFranceinMarch2024,bydeviceNumberofvisitstotheNRJappbydeviceinFrance2024MobileTabletTotal2,500,0002,000,0001,500,0001,000,000500,00002,105,3042,114,3761,886,4431,894,1329,072Total7,689Franceonly22Description:NRJisoneofthemostlistened-todigitalradiostationsinFranceandfiguresrelatedtoradioapplicationsconfirmthistrend.TheboomofonlineradiolisteninghasindeedbroughtaboutasignificantchangeinthewayFrenchpeopleconsumeaudiocontent.InMarch2024alone,theNRJapplicationcountedmorethantwomillionvisits,mostofthemonmobilephones.ReadmoreNote(s):France;March2024Source(s):ACPM;NRJGroupNumberofvisitstotheRMCapplicationinFranceinAugust2022,bydeviceNumberofvisitstotheRMCappbydeviceinFrance2022MobileTabletTotal8,000,0006,811,9537,000,0006,000,0005,000,0004,000,0003,000,0002,000,0001,000,00006,686,6116,191,4946,081,571125,342Total109,923Franceonly23Description:RMCisoneofthemostlistened-todigitalradiostationsinFranceandfiguresrelatedtoradioapplicationsconfirmthistrend.TheboomofonlineradiolisteninghasindeedbroughtaboutasignificantchangeinthewayFrenchpeopleconsumeaudiocontent.InAugust2022alone,theRMCapplicationcountedalmostsevenmillionvisits,mostofthemonmobilephones.ReadmoreNote(s):France;August2022Source(s):ACPM;RMCNumberofvisitsontheFranceBleuapplicationinFranceinFebruary2022,bydeviceNumberofvisitsontheFranceBleuappinFrance2022,bydeviceMo