加拿大美容与个人护理行业市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES

&

MARKETSBeautyandpersonalcaree-commerceinCanadaCHAPTER

01MarketoverviewRevenueinthebeauty,health,personal&householdcaresegmentofthee-commercemarketCanadafrom2019to2029(inbillionU.S.dollars)Revenueinthebeauty,health,personal&householdcaresegmentCanada2019-20293.53.132.983.02.52.01.51.00.50.02.792.482.171.891.661.571.521.251.04201920202021202220232024202520262027202820293Description:Therevenueinthebeauty&personalcareE-commercemarketinCanadawasforecasttocontinuouslyincreasebetween2024and2029byintotal1.2billionU.S.dollars(+63.49percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach3.13billionU.S.dollarsandthereforeanewpeakin2029.Notably,therevenueofthebeauty&personalcareE-commercemarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Canada;2019to2029Source(s):MarketInsightsRevenuechangeinthebeautyandpersonalcaree-commercemarketinCanadafrom2019to2029Revenuechangeinthebeauty&personalcaree-commercemarketinCanada2019-20292522.1519.972015.0114.381510513.8912.298.36.825.565.162.970201920202021202220232024202520262027202820294Description:Therevenuechangeinthebeauty&personalcareE-commercemarketinCanadawasforecasttocontinuouslydecreasebetween2024and2029byintotal8.7percentagepoints.Accordingtothisforecastin2029,theindicatorwillhavedecreasedforthefourthconsecutiveyearto5.16percent.ReadmoreNote(s):Canada;*forecastSource(s):Beautyandpersonalcaree-commercemarketrevenueinCanadafrom2018to2029,bysegment(inmillionU.S.dollars)Beautyandpersonalcaree-commercerevenueinCanada2018-2029,bysegmentPersonalCareSkinCareCosmeticsFragrancesBeautyTech3,5003,0002,5002,0001,5001,00050002018201920202021202220232024202520262027202820295Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforallfivedifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentPersonalCare,whichhasthehighestvalueof1.5billionU.S.dollars.ReadmoreNote(s):CanadaSource(s):Averagerevenueperuserinthebeautyandpersonalcaree-commercemarketinCanadafrom2018to2029,bysegmentARPUinthebeautyandpersonalcaree-commercemarketCanada2018-2029,bysegmentCosmeticsSkinCare202.95PersonalCare200.68FragrancesBeautyTech253.3530025020015010050279.05276.31270.86233.97216.07213.97182.41177.04173.96120.08116.57117.61112.64110.35111.96112.8617.84108.83105.25101.582.46100.29102.8597.495.494.3713.8393.5784.5854.3383.5782.880.0969.7657.2416.2217.3317.6712.4513.5712.9512.8314.9811.8111.7710.33202710.61202810.639.98.888.268.559.089.775.25.16.83020182019202020212022202320242025202620296Description:Thearpuisforecasttoexperiencesignificantgrowthinallsegmentsin2029.Aspartofthepositivetrend,theindicatorachievesthemaximumvalueacrossallfivedifferentsegmentsbytheendofthecomparisonperiod.Notably,thesegmentCosmeticsstandsoutwiththehighestvalueof279.05U.S.dollars.ReadmoreNote(s):CanadaSource(s):SalesgrowthofthebeautymarketinCanadafromJanuarytoSeptember2023,bysegmentSalesgrowthofthebeautymarketinCanadabysegment2023Salesgrowth0%5%10%15%20%25%HaircareMakeup21%20%SkincareFragrance17%15%7/statistics/1423917/sales-growth-of-the-beauty-market-in-canada-by-segmentFromJanuarytoSeptember2023,skincaresalesinCanadagrewby17percent,whereassalesofprestigefragrancesgrewbyabout15percent.However,thecategorywiththegreatestgrowththatyearwashaircare,registeringanincreaseby21percent.ReadmoreNote(s):Canada;JanuarytoSeptember,2023Source(s):CircanaYear-on-year(YoY)salesgrowthofbeautyandcosmeticse-commerceinNorthAmericafromJulytoDecemberin2023Monthlye-commercesalesgrowthforbeautyandcosmeticsinNorthAmerica202310%8%9%6%4%4%2%3%0%0%-1%-2%-4%-6%-4%JulyAugustSeptemberOctoberNovemberDecember8Description:FromJulytoDecember2023,year-on-year(YoY)e-commercesalesgrowthofbeautyandcosmeticsfluctuatedinNorthAmerica.TheYoYsalesgrowthincreasedtothehighestvalueofninepercentinNovember.InDecember2023,theYoYsalesgrowthwasatnegativefourpercent.ReadmoreNote(s):NorthAmerica;JulytoDecember2023Source(s):SignifydCountrieswiththefastestgrowingonlinebeautyandcosmeticsindustriesworldwidein2022,bytotaltrafficvolumeFastestgrowingonlinebeautyandcosmeticsmarketsglobally2022,bytrafficCountryChinaTraffic

growth

YoY

(%)*Total

visits

(in

millions)Traffic

share

(%)7.5441.3117.4115.4413.518.381500717.9253.5261.7885.2907.6389.9322India3.58ThailandSaudiArabiaRussia1.261.314.41Brazil7.324.53CanadaSpain6.621.945.351.61NetherlandsUnitedStates4.47175.338000.874.2518.879Description:In2022,thecountrywiththelargestyear-over-year(YoY)trafficgrowthintheonlinebeautyandcosmeticsindustrywasChinaatmorethan41percent,significantlymorethananyothercountry.IndiawasinsecondplacewithYoYgrowthof17.41percent,followedbyThailandandSaudiArabiaat15.44and13.51percent,respectively.ReadmoreNote(s):Worldwide;2022;consumervisitsondesktopandmobilewebSource(s):SimilarWebCHAPTER

02LeadingplayersToponlinestoresinthebeautysegmentinCanadain2022,bye-commercenetsales(inmillionU.S.dollars)LeadingonlinebeautystoresinCanada2022,bye-commercenetsalesE-commercerevenueinmillionU.S.dollars050100150200250300350400450laroche-posay.ca403.232.325.918.917.811Description:SwasthetoponlinebeautystoreinCanadain2022.Sgeneratedapproximately403millionU.S.dollarsine-commercenetsalesinCanada.Thesecond-rankedsite,,hadtotalnetsalesofmorethan32millionU.S.dollars.Bfollowed,withe-commercenetsalesofabout25millionU.S.dollars.ꢀForanextendedrankingorrankingsinotherproductcategories,pleasevisitecommerceDB.com.

ReadmoreNote(s):Canada;2022Source(s):ecommerceDB.com;ToponlinestoresinthepersonalcaresegmentinCanadain2022,bye-commercenetsales(inmillionU.S.dollars)Canada:Top10personalcareonlinestores2022E-commercerevenueinmillionU.S.dollars01002003004005006007008009001,000shoppersdrugmart.cawalmart.caamazon.cacostco.ca864.5415403.2345.3127.682.6pharmaprix.ca72.866.857.739.3well.caclearly.ca12Description:Shoppersdrugmart.caistheleadingpersonalcareonlinestoreinCanada,withe-commercenetsalesof864.5millionU.S.dollarsin2022.Walmart.carankedsecond,withe-commercenetsalesof415millionU.S.dollars,followedbySwith403.2millionU.S.dollarsgeneratedinCanada.ReadmoreNote(s):Canada;2022Source(s):ecommerceDB.com;MostvisitedbeautyandcosmeticswebsitesinCanada2023(inmillions)MostpopularbeautyandcosmeticswebsitesinCanada2023,bywebsitetrafficNumberofvisitsinmillions012345678shoppersdrugmart.ca7.337.14pharmaprix.ca1.931.611.010.680.67perfumeonline.cafragrancebuy.cabillie.ca0.520.510.4813Description:InDecember2023,shoppersdrugmart.cawasthemostvisitedbeautyandcosmeticswebsiteinCanada.Thatmonth,shoppersdrugmart.caattractedaround7.3millionwebsitevisits.Withjustoversevenmillionwebsitevisitors,Scameinsecond,followedbywith1.9millionvisitors.ReadmoreNote(s):Canada;December2023Source(s):SemrushMostvisitedbeautyandcosmeticswebsitesinCanada2023,bypagespervisitMostpopularbeautyandcosmeticswebsitesinCanada2023,bypagespervisitPagespervisit0123456787.595.935.91fragrancebuy.caperfumeonline.ca5.684.444.422.982.872.81shoppersdrugmart.capharmaprix.cabillie.ca1.4514Description:Shoppersdrugmart.cawasthemost-visitedbeautyandcosmeticssiteinCanadainDecember2023.Duringthatmonth,shoppersdrugmart.cawebsiteusersvisitedanaverageof2.87pagespervisit.F,however,scoredahigherengagementrate,withanaverageof7.59pagespervisit.ReadmoreNote(s):Canada;December2023Source(s):SemrushMostvisitedbeautyandcosmeticswebsitesinCanada2023,bybouncerateMostpopularbeautyandcosmeticswebsitesinCanada2023,bybouncerateBouncerate30%0%10%20%34.52%40%50%60%70%fragrancebuy.caperfumeonline.ca40.78%41.07%44.51%47.5%50.64%54.52%54.56%56.41%pharmaprix.cashoppersdrugmart.cabillie.ca64.87%15Description:InDecember2023,shoppersdrugmart.cawasthemost-visitedbeautyandcosmeticssiteinCanada.Thatmonth,shoppersdrugmart.carecordedabouncerateofroughly54.56percent.OutofthetenmostvisitedbeautywebsitesinCanada,fragrancebuy.cahadthebestbouncerateof34.52percent.Thebounceratemeasureshowmanyvisitorsenterasite,thenleave,or"bounce",withoutexploringotherpages.

ReadmoreNote(s):Canada;December2023Source(s):SemrushNumberofmonthlyappdownloadsofSephorainCanadafromJanuary2020toDecember2023(in1,000s)Sephora:monthlyappdownloadsinCanada2020-202316014012010080604020016Description:TheSephoraapphasexperiencedanincreaseindownloadssinceSeptember2022inCanada.Thatmonth,around37,000appdownloadswererecorded,risingtoapeakofapproximately142,000inNovember2023.Thisrepresentsa176percentincreaseindownloads.InDecember2023,therewereroughly93,000downloadsoftheSephoraappinCanada.ReadmoreNote(s):Canada;January2020toDecember2023;freeappdownloadsfromallappstoresSource(s):AppMagicNumberofmonthlyappdownloadsofShoppersDrugMartinCanadafromJanuary2021toDecember2023(in1,000s)ShoppersDrugMart:monthlyappdownloadsinCanada2021-2023555045403530252017Description:DuringthesurveytimefromJanuary2021toDecember2023,appdownloadsofShoppersDrugMartpeakedinDecember2022.Inthatmonth,mobilephoneusersinCanadadownloadedtheappover50,000times.Ayearlater,inDecember2023,theShoppersDrugMartapprecordedaround32,000downloads.Shoppersdrugmart.caistheleadingpersonalcareonlinestoreinCanada.In2022,theonlinestoregeneratedroughly866millionU.S.dollarsine-commercenetsales.

ReadmoreNote(s):Canada;January2021toDecember2023;freeappdownloadsfromallappstoresSource(s):AppMagicCHAPTER

03ConsumptionMostusedpersonalcareproductbycategoryinCanadaasofDecember2023MostusedpersonalcareproductbycategoryinCanada2023Shareofrespondents0%

10%20%30%40%50%60%70%80%76%Personalhygieneproducts(bathandshowerproducts,deodorants,shavingcream&gel,etc.)Oralanddentalcare(toothpaste,mouthwash,etc.)Skincare(facialcare,handcare,bodycare,etc.)Haircareandhairstylingproducts75%60%55%Perfume,fragrances38%Decorativecosmetics(makeup,lipsticks,nailpolish,etc.)Noneoftheabove32%6%19Description:76percentofCanadianrespondentsansweroursurveyon"Mostusedpersonalcareproductbycategory"with"Personalhygieneproducts(bathandshowerproducts,deodorants,shavingcream&gel,etc.)".Thesurveywasconductedin2023,among2,025consumers.ReadmoreNote(s):Canada;JanuarytoDecember2023;2025respondents;18-64yearsSource(s):ConsumerInsightsMostpopularcategoriesforonlinepurchasesinCanadaasofDecember2023MostpopularcategoriesforonlinepurchasesinCanada2023Shareofrespondents10%

15%0%5%20%25%30%35%40%45%ClothingShoes43%25%Books,movies,music&games(excludingdownloads)Cosmetics&bodycare22%21%20%19%Bags&accessoriesFood&beverages(excl.restaurantdelivery)Consumerelectronics(e.g.,TV,smartphones)Accessories17%16%Drugstore&healthproductsPetproducts16%16%Toys&babyproductsFurniture&householdgoodsStationery&hobbysupplies12%11%10%20Description:Thevarietyofproductsthatcanbepurchasedonlineiscontinuouslygrowing.AmongCanadianconsumersthetwomostpopularcategoriesforonlinepurchasesareClothingandShoes.43percentand25percentofconsumersrespectivelychosetheseanswersinourrepresentativeonlinesurvey.Thesurveywasconductedonlineamong2,025respondentsinCanada,in2023.

ReadmoreNote(s):Canada;JanuarytoDecember2023;2025respondents;18-64yearsSource(s):ConsumerInsightsMostreturnedonlinepurchasesbycategoryinCanadaasofDecember2023MostreturnedonlinepurchasesbycategoryinCanada2023Shareofrespondents0%10%20%30%40%50%60%ClothingShoesBags&accessories19%11%10%AccessoriesConsumerelectronics(e.g.,TV,smartphones)Food&beverages8%7%7%6%6%5%Cosmetics&bodycareFurniture&householdgoodsBooks,movies,music&games(excludingdownloads)Householdappliances5%5%5%5%PetproductsSports&outdoorproductsToys&babyproducts21Description:Whenaskedabout"Mostreturnedonlinepurchasesbycategory",mostCanadianrespondentspick"Clothing"asananswer.19percentdidsoinouronlinesurveyin2023.ReadmoreNote(s):Canada;JanuarytoDecember2023;2025respondents;18-64yearsSource(s):ConsumerInsightsNumberofusersinthebeautyandpersonalcaree-commercemarketinCanadafrom2018to2029(inmillionusers)Usersinthebeautyandpersonalcaree-commercemarketinCanada2018-202918161415.5114.9114.2713.441210.549.969.471088.98.167.47.066.39642020182019202020212022202320242025202620272028202922Description:Thenumberofusersinthebeauty&personalcareE-commercemarketinCanadawasforecasttocontinuouslyincreasebetween2024and2029byintotal5.6millionusers(+56.22percent).Aftertheeleventhconsecutiveincreasingyear,theindicatorisestimatedtoreach15.51millionusersandthereforeanewpeakin2029.Notably,thenumberofusersofthebeauty&personalcareE-commercemarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):CanadaSource(s):Penetrationrateinthebeautyandpersonalcaree-commercemarketinCanadafrom2018to2029Penetrationrateinthebeautyandpersonalcaree-commercemarketCanada2018-20294540353040.3839.2137.9336.1228.6527.426.425.1425201510523.3421.4820.8518.6020182019202020212022202320242025202620272028202923Description:Thepenetrationrateinthebeauty&personalcareE-commercemarketinCanadawasforecasttocontinuouslyincreasebetween2024and2029byintotal13percentagepoints.Aftertheeleventhconsecutiveincreasingyear,theindicatorisestimatedtoreach40.38percentandthereforeanewpeakin2029.Notably,thepenetrationrateofthebeauty&personalcareE-commercemarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):CanadaSource(s):DistributionofmobilebeautyshoppersinCanadaasofMarch2023,byagegroupBeautyshoppers'mobileaudienceshareinCanada2023,byage50%43.9%45%40%35%30%25%20%15%10%5%33.5%10.8%35-447.1%55+4.8%0%18-2425-3445-5424/statistics/1328929/beauty-shoppers-mobile-audience-canada-ageInMarch2023,thelargestshareofmobilebeautyshoppersinCanadaconsistedofpeopleaged18to24(43.9percent),basedongeolocateduserdata.Adultsbetweentheagesof25and34madeup33.5percentofthebeautyshoppingmobileaudience.ReadmoreNote(s):Canada;March2023;basedonanaudiencesizeof1,126,477mobileusersSource(s):Start.ioDistributionofmobilebeautyshoppersinCanadaasofMarch2023,bygenderBeautyshoppers'mobileaudienceshareinCanada2023,bygenderMale47.4%Female52.6%25Description:InCanada,datafromMarch2023basedongeolocatedusersrevealedthatwomenmadeupthelargestshareofmobilebeautyproductshoppers(52.6percent).Incomparison,menmadeupa47.4percentshare.

ReadmoreNote(s):Canada;March2023;basedonanaudiencesizeof1,126,477mobileusersSource(s):Start.ioCHAPTER

04Spotlight:ShoppersDrugMartE-commercenetsalesofshoppersdrugmart.cafrom2015to2024(inmillionU.S.dollars)shoppersdrugmart.ca:e-commercenetsales2015-20241,000900800700600500400300937.7915.5864.5823.6577293.620192001000163.12016156.62017161.82018145.420152020202120222023*202427Description:TheonlinestoreofShoppersDrugMart,shoppersdrugmart.ca,witnessedasignificantincreaseinitse-commercenetsalesfromapproximately145.4millionU.S.dollarsin2015to864.5millionU.S.dollarsin2022.Onlinesalesareforecasttoincreasefurtherto937.7millionU.S.dollarsby2024.ꢀꢀGainmorein-depthinsightsaboutleadingstoresat.ReadmoreNote(s):Canada;2015to2022;*ForecastdataSource(s):ecommerceDB.comDistributionofshoppersdrugmart.cae-commercenetsalesin2022,byproductcategoryShareofshoppersdrugmart.canetsales2022,byproductcategoryHomeware8%Furniture3%Electricalappliances4%Healthcare30%Consumerelectronics15%Personalcare40%28Description:Shoppersdrugmart.caistheleadingpersonalcareonlinestoreinCanada.In2022,theonlinestoregeneratedaround864.5millionU.S.dollarsinnetsales.Thecareproductcategoryrepresentsthelargestshareofe-commercenetsales.Personalcareproductscompriseapproximately40percentoftotale-commercesales,followedbyhealthcareproducts,whichaccountforapproximately30percent.ꢀFormoreinformation,pleasevisitꢀecommerceDB.com.

ReadmoreNote(s):Canada;2022Source(s):ecommerceDB.com;Numberofvisitstoshoppersdrugmart.cafromOctobertoDecember2023(inmillions)Monthlywebtraffictoshoppersdrugmart.cain202365.354.5443210Oct'23Nov'23Dec'2329/statistics/1448128/monthly-web-visits-shoppersdrugmartInthethirdquarterof2023,thehighestonlinetraffictoshoppersdrugmart.cawasrecordedinDecember.Thatmonth,thewebsitereceivedatotalof5.3milliondesktopandmobilevisits,ariseofapproximately800,000comparedtothepreviousmonth.Readmore