联想宏观环境分析-商业策划-

Pestel

AnalysisTeam

membersCompany

Background

Inner

Mongolia

Yili

Industrial

Group

Co.,

Ltd.

isone

of

the

leading

enterprises

of

national

dairyindustry,

the

headquarters

is

located

in

Hohhot,Inner

Mongolia

Jinchuan

Development

Zone,consists

of

four

divisions,

more

than

30

affiliatedenterprises,

is

the

country"s

520

key

industrialenterprises

and

national

eight

ministriesone

ofthe

first

identified

151

leading

enterprises

ofagricultural

industrialization.Macro

environment

Macroeconomic

environment,

also

known

as

the

generalenvironment,

the

various

macroeconomic

forces

affecting

alindustries

and

enterprises.PoliticalEconomicLegalSocialTechnologicalEnvironmentalPestlePolitical

factorsDefinition·

An

activity

related

to

government

policy

and

itsadministrative

practices

that

can

have

an

effect

on

something.

Most

business

operators

willkeepa

watchful

eye

on

any

political

factor,suchas

new

legislation

,which

could

have

a

substantial

impact

on

how

their

company

operates

and

its

bottom

line.Policies

promulgated

by

the

state《Food

Safety

Law》《Dairy

production

Ordinance》

《Work

on

further

strengthening

the

dairyquality

and

safety

notice》

《The

dairy

industrial

policy(2009Amendment)》The

impact

of

the

national

policyon

Erie

Industrial

upgrading,

resource

integrationand

reorganization

of

assets

to

providedirect

policy

guidance

and

protection

.

Change

single

dairy

product

structure,"actively

develop

high-quality,

large

marketdemand

for

dairy

products,

to

meet

theneeds

of

the

high-end

market

.What

economic

environment·

The

so-called

economic

environmentconstitute

corporate

survival

anddevelopment

of

the

socio-economicsituation

and

the

country"s

economic

policy,the

factors

that

affect

consumer

purchasingpower

and

spending

patterns,

includingchanges

in

income,

changes

in

consumerspending

patternsYILI1Timing

contains

the

first-mover

advantage时机蕴含的先动优势Ensure

quality保证品质2The

flexible

shaping

the

dynamic

capabilities柔性塑造的动态能力（Advanced

processing

techniques先进的加工身产技术）3Competition

actually

together

guidelines

interactive竟合指引的竞争互动4the

industry

chain

value

given

access

to产业链给予的价值获取Each

step

to

be

perfect5Business

portfolio

strategy

overflow业务组合的战略溢出Make

kinds

of

productionsLegal

environment

analysis

In

order

to

implement

the

"Food

Safety

Law

of

thePeople"s

Republic

of

China"

opinions

"of

the

StateCouncil

on

promoting

the

sustained

and

healthydevelopment

of

the

dairy

industry,

dairy

qualityand

safety

supervision

and

managementregulations",

Build

a

comprehensive

and

orderlycompetition,

development

of

coordination,

growthcontinued,

the

modern

dairy

industry

cycle

savings,to

protect

the

safety

of

China"s

dairy,

enhance

thestatus

and

competitiveness

of

China"s

dairyindustry

in

the

international

In,

In

the

dairyprocessing

industry

access

conditions

","

dairyindustry

industrial

policy

based

on

combining

therelevant

laws

and

regulations,

amendments

to

theformation

of

industrial

policySocial

and

cultureenvironmentDefinitionanalysis 3.exampleDefinition

Social

and

cultural

environment,

includingcultural

traditions,

social

habits,

populatstructure

and

changes

in

trends,

culture,education,

values,

social

structureSocial

and

cultural

environmentanalysis

Any

business

in

the

corporate

marketingactivities

will

be

subject

to

certain

socio-cultural

environment,

where

the

social

andcultural

environment

and

constraints.

Forthis

reason,

enterprises

should

understandand

analyze

the

social

and

culturalenvironment,

to

develop

different

marketing

strategies

for

different

culturalenvironment,

organizations

of

differentmarketing

activities.Educational

Status

definitionReligious

Belief

definitionThe

Values

definition

Analysis

of

Consumption

PracticesdefinitionCommitment

to

social

responsibilitygrassland

culture

heritage

Yili

Group

has

always

adhered

to

the"social

and

environmental

value

greaterthan

commercial

profits,

the

safety

andhealth

of

more

than

material

wealth"business

philosophy,

while

the

healthydevelopment

of

enterprises,

and

activelyjoin

the

public

welfare,

social

responsibilTechnological

Enterprise

technology

environment

isa

collection

of

elements

of

scienceand

technology

in

the

socialenvironment

in

which

the

enterpriseand

directly

related

to

the

elementsof

various

social

phenomena.Technological

Yili

Group"s

state-of-the-arttechnology

environment,

it

greatlyreduces

waste

milk

cooling

and

wasteheat

recovery

system.Environmental

The

natural

environment

refers

to

the

sum

of

humansurvival

and

development

depends

on

a

va