牛津译林版 模块四 advertising M4U1 welcome to this unit

Unit1AdvertisingWhatistheusageofadvertising?Doyoulikeit?Whyorwhynot?Thecityisinyourhands.Doyouknowotherformsofadvertisements?Let’senjoytwovideoclips~FindyourgreatnessHaveyoueverseensuchadvertisement?Whatkindofideadoesitwanttoconveyorexpress?伟大的反义词不是而是publicserviceadvertisementWhatdoyouwanttosayafterwatchingit?Freetalk1.What’sadvertising?Anadvertisementprovidesinformationandusespersuasive_________andexciting________toencouragepeopleto___________orserviceor______anidea.languageimagesbuyaproductbelievein2.Wherecanwefindtheseads?Onbillboards,ontheInternet,innewspapers/magazines,onTV,inleaflets,inbuses,etc.TVadvertising

billboardadvertising

广告牌；告示牌busadvertising

Newspaperadvertising

Typesofadvertisements

CommercialadvertisementsTheaim/goal/purpose:Topromoteaproductorservice.Publicserviceadvertisements(PSAs)Theaim/goal/purpose:Toeducatepeopleabouthealth,safetyoranyotherproblemwhichaffects

publicwelfare.社会福利Lookatthefouradsinthetextbook.Trytoanswerthesequestions:Whatimagescanyouseeoneachposter?Whatcanyoureadoneachposter?Whatdoeseachadvertisementtrytotellus?Thisposterisacommercialadvertisement.Itofferstheairlineservice.Ituses“IlovetoflywithOxlinAirlines.Poster1Thisposterstrikesusalot.Itistryingtoshowusthatthebirdshavenowhereelsetobuildtheirnests.Theyhavetobuildtheirnestsintheskybecauseallthetreeshavebeencutdown.Itsendsusaseriouswarningandtellsusthatweshouldprotecttheenvironment

fromnowon.

Poster2pollutionglobalwarmingThisposterisintendedtoeducatepeopleabouthealthandtheproblemsinsocietyandcallsonpeopletomakeananti-drugscampaignanditalsotellsusnottoignoretheproblemaroundus.Thisposteristargetingyoungpeople,especiallygirls,becausetheypaymoreattentiontotheirappearance.Itusespersuasivewords“Shinethatlastsfordays”goodadscreativeattractivepersuasiveimaginativebeautifulfunnyhumorousmovingsignificanti