picotba locall550提案发现不再为而

LOCAL

DISCOVERY

SPORT

R&D

EVENTPROPOSALProposed

by

Pico

TBAVersion

1.01CONCEPT2VENUES3MEDIAPROGRAM5EVENTLOGISTIC6PICO

TBA4DEALERPROGRAMCONCEPTTHIS

IS

THE

NEW

AGE

OF

DISCOVERY这是发现的新纪元DISCOVERY

IS

NO

LONGER

ABOUT发现不再为BUT

ABOUT而是为WINNING

SOMEBODY MOVING

SOMEBODY打败谁

打动谁NO

LONGER

ABOUT不再为BUT

ABOUT而是为BECOMING

SOMEBODY BECOMING

HIMSELF成为谁

我是谁NO

LONGER

ABOUT更不为BUT

ABOUT而是为AN

INDIVIDUAL THE

INDIVIDUAL

ONES成就谁

成就他的谁THIS

IS

THE

NEW

DISCOVERY这就是新发现THIS

IS

THE

NEW

DISCOVERY这就是新发现LET’S

CELEBRATETHE

SPIRIT

OF

DISCOVERING让我们为发现精神喝彩AND

EMBRACE

THE

SPIRIT

OF

CREATING

NEW

ONES也为创造新的发现而努力NEW

DISCOVERIES

FAR

BEYOND

BOUNDARIES创新的宏远无边无际AT

THE

SAME

TIME

CLOSE

TOHEART同在咫尺近于心VENUESUGGESTIONHOTEL

FOR

MEDIA

–

PULLMAN

LIJIANG

RESORT

&SPAHOTEL

FOR

MEDIA

–

PULLMAN

LIJIANG

RESORT

&SPAINFORMATIONOpen

in

2011Adjacent

to

Shuhe

Old

Town10

min

driving

distance

from

downtown

Lijiang

&

Dayan

Oldtown30

km

from

Lijiang

Sanyi

Airport12

km

from

Jade

Dragon

Snow

Capped

MountainHOTEL

FOR

MEDIA

–

PULLMAN

LIJIANG

RESORT

&SPAFLOORPLANEasy

access

to

main

road,suitable

for

on-road

test-driveHOTEL

FOR

MEDIA

–

PULLMAN

LIJIANG

RESORT

&SPAOUTDOOR

WITH

THE

VIEW

OF

JADE

DRAGON

MOUNTATINView

from

PullmanCamellia

lake

in

PullmanHOTEL

FOR

MEDIA

–

PULLMAN

LIJIANG

RESORT

&SPAGUEST

ROOMRoom

Rate:

from

1300

RMB

/

nightHOTEL

FOR

MEDIA

–

PULLMAN

LIJIANG

RESORT

&

SPAAREA

FOR

E

DINNER

&

MEDIA

PRODUCT

PRESENTATIONCar

Display

Platformon

the

lakeTransparentTentHOTEL

FOR

DEALER–

LIJIANG

GUANFANG

HOTELHOTEL

FOR

DEALER–

LIJIANG

GUANFANG

HOTELINFORMATIONLijiang

Guanfang

Hotel

丽江官房大酒店5

starsOpen

in

20031.7

km

from

downtown

Lijiang

&

Dayan

Oldtown24.5

km

from

Lijiang

Sanyi

Airport10

km

from

Lijiang

Park23.5

km

from

Jade

Dragon

Snow

Mountain9th

Sep

2015HOTEL

FOR

DEALER–

LIJIANG

GUANFANG

HOTELBALLROOM

&

RESTAURANTRestaurantBuffet:

168

RMB

/

PersonGrand

BallroomHOTEL

FOR

DEALER–

LIJIANG

GUANFANG

HOTELGUEST

ROOMRoom

Rate:

King

bedroom

520

RMB

/

nightTwin

bedroom

330-520

RMB

/

nightGrand

Ballroom

会盟厅：35m*13m,separate

intotwo

training

classroomsParking

area:

outdoor

tents

for

competitor

&comparison

training

classrooms9th

Sep

2015 MKT

OPS

EVENT

TEAMParking

areaHOTEL

FOR

DEALER–

LIJIANG

GUANFANG

HOTELTRAINING

AREAMEDIAPROGRAMSCHEDULE2-Nov3-Nov4-Nov5-Nov6-Nov7-Nov8-Nov9-Nov10-Nov11-Nov12-Nov13-Nov14-Nov15-Nov16-NovDay

1Arrive

&CarPresentation

&DinnerM1M2M3M4Day

2Test

Drive

&DepartM1M2M3M4Day

0ArriveDIHT/DSC1DIHT/DSC2DIHT/DSC3DIHT/DSC4DSM/DMM1DSM/DMM2DSM/DMM3DSM/DMM4Day

1In

HouseTrainingDIHT/DSC1DIHT/DSC2DIHT/DSC3DIHT/DSC4DSM/DMM1DSM/DMM2DSM/DMM3DSM/DMM4Day

2Test

Drive

&DepartDIHT/DSC1DIHT/DSC2DIHT/DSC3DIHT/DSC4DSM/DMM1DSM/DMM2DSM/DMM3DSM/DMM4GROUPMAX

PAX

PERROTATIONROTATIONSTOTAL

PAXMEDIA

(M)504200DEALER

IN-HOUSE

TRAINER

/SALESCONSULTANT(DIHT/DSC)1054420SALES

MANAGER/

MARKETING

MANAGER(SM/

MM)1054420TOTAL

GUESTS1040RUNDOWNMEDIAGROUP

(50

PAX

MAX)VENUEA

(25

PAX)B

(25

PAX)DAYTIMEACTIVITYDAY

1AfternoonArrivalHotelHotel

Check-in1900-2100e

DinnerDAY

20730Morning

Call0745-0830Breakfast0830-0910Land

Rover

Products

Introduction0910-0930Safety

Briefing0930-0940Grouping0940-1010On

Road（Hotel-Baisha-Jade

Dragon）Shuttle（Hotel-Lijiang

Park）Outdoor1010-1230Off

Road1230-1330Lunch(

Local

Restaurant

near

Jade

Dragon

Snow

Mt)Local

restaurant1330-1340Group

Switch1340-1610Off

RoadOn

Road（Jade

Dragon-Baisha-Hotel）Outdoor1610-1640Shuttle(Lijiang

Park-Hotel）1640-DepartureCAR

DISPLAY

@

PULLMAN

ENTRANCEHOTEL

RECEPTION

@

PULLMAN

ENTRANCEFLOOR

PLAN

@

PULLMAN

LIJIANGCar

Display

Platformon

the

lakeTransparentTent

CarDisplayPlatformon

the

lakeSliding

LED

ScreenStageSeatsTransparent

TentImage

WallDecoration

SurfaceFlagsCocktail

Table3D

LetteringsEVENTLAYOUTMEDIA

DAY

1

–

EDINNER3D

LETTERINGSMEDIA

DAY

1

-

EDINNERVIEW

FROM

OUTDOORMEDIA

DAY

1

-

EDINNERVIEW

FROM

OUTDOORMEDIA

DAY

1

-

EDINNERINSIDE

TRANSPARENT

TENTMEDIA

DAY

1

-

EDINNERSLIDING

LED

SCREEN

OPENINGMEDIA

DAY

1

-

EDINNERCAR

UNVEILINGMEDIA

DAY

1

-

E

DINNERRUNDOWNTimeProgramRemark18:30-19:00Cocktail

ReceptionJazz

Band19:00-19:03Opening

Video19:03-19:05Car

Unveiling19:05-19:08Emcee

Opening19:08-19:13JLR

Executive

Speech19:13-19:15Contemporary

Dance

Performance19:15-19:18Emcee

Closing19:18-21:00DinnerJazz

BandMEDIA

DAY

1

-

E

DINNEREMCEE

SUGGESTION

-

CHANG

ANMC

Name

：Chang

AnHeight：180cmExperience:2013

Jaguar

XF/XJ

China

Launch2013

Benz

Golf2013

Reiz

Press

ConMEDIA

DAY

1

-

E

DINNERPERFORMANCE

SUGGESTION

-

CONTEMPORARY

DANCEChoreography：Contemporary,

Powerful,

Concise,

EthnicTone:

Clean,

Bright,

NaturalMEDIA

DAY

1

-

WELCOME

DINNERPERFORMANCE

SUGGESTION

–

JAZZ

BAND2010

Shows

for

Audi

around

China,

shows

on

Expo

20102011

Many

music

events

for

Mercedes,

Loreal,

BMW2012

Avene-fashion

show,

many

music

events

around

all

ChinaSetting：Saxphone,

Guitar,

Keyboard

(3

Males)Costume:

Black

suit,

black

shirt

and

LR

green

pocket

squareTheme

of

glacier

&

snow

mountainTone:Cool,

Nature,

CalmMEDIA

DAY

1

-

E

DINNERTABLE

SETTINGMEDIA

DAY

2

-

PRODUCT

PRESENTATION&

SAFTY

BRIEFINGTRANSPARENT

TENTMEDIA

DAY

2

-

OFF

ROAD

R&DLIJIANG

PARK

丽江雪山户外运动乐园Size:

1000

hectaresRoute：500mActivity:

Bumpy

Road(凹凸路面),Soft

Road(软底泥路),Sand(松软沙地),Inclination(转角斜坡),Water

wading(500mm积水),Humped

Road(连续驼峰),Steep

road(30度陡坡),Hill

ascent

&

Diagonal

decent(爬升与缓降)The

road

condition

can

be

adjusted

based

on

R&D

program.MEDIA

DAY

2

-

ON

ROAD

R&DROUTE

PLANStart

point:

Pullman

Lijiang6km-1st

Stop：Lijiang

Baisha

Oldtown（白沙古镇）8km-2nd

Stop：Rift

Valley（大裂谷）21km-Destination：Jade

Dragon

Golf

Course（玉龙雪山高尔夫俱乐部）Switch

Point

&

Lunch

：Snow

Kitchen

（雪厨）Time:

3

hours•BaishaoldtownOff-Road

VenueLijiangParkRiftValleyJadeDragonGolfCourseMEDIA

DAY

2

-

ON

ROAD

R&D1ST

STOP

–

BAISHA

OLDTOWNBaisha

Oldtown

is

where

the

Lijiang

King-

Mu’s

Family

originated,

full

of

Naxi

traditionalarchiteture

style

and

well-preserved

Naxi

ancient

village,

great

for

media

shooting.MEDIA

DAY

2

-

ON

ROAD

R&D2ND

STOP

-

RIFT

VALLEYThe

rift

valley

is

generated

by

a

strong

earthquake

happened

in

1996.The

scenery

of

rift

valley

is

magnificent

and

great

for

media

shooting.MEDIA

DAY

2

-

ON

ROAD

R&DDESTINATION

STOP

-

JADE

DRAGON

GOLF

COURSELocated

at

Ganhaizi,

the

only

snowmountain

golf

course

in

Asia,

withextraordinary

view.Activity

1:

Hot-air

balloon

RideGuests

will

be

divided

into

groups

of

fiveand

they

can

capture

the

car

convoy

froma

spectacular

view

on

board

the

balloonActivity

2:

Media

photo

shootingGroups

at

the

ground

level

can

capturethe

cars

with

the

hot

air

balloon

in

thebackground.MEDIA

DAY

2

-

ON

ROAD

R&DSWITCH

POINT

&

LUNCH

-

SNOW

KITCHENTraditional

naxi

style

yak

hotpot,

in

individual

portionsAnti-altitude

sickness

and

replenish

strength

for

guestDEALERPROGRAMSCHEDULE2-Nov3-Nov4-Nov5-Nov6-Nov7-Nov8-Nov9-Nov10-Nov11-Nov12-Nov13-Nov14-Nov15-Nov16-NovDay

1Arrive

&CarPresentation

&DinnerM1M2M3M4Day

2Test

Drive

&DepartM1M2M3M4Day

0ArriveDIHT/DSC1DIHT/DSC2DIHT/DSC3DIHT/DSC4DSM/DMM1DSM/DMM2DSM/DMM3DSM/DMM4Day

1In

HouseTrainingDIHT/DSC1DIHT/DSC2DIHT/DSC3DIHT/DSC4DSM/DMM1DSM/DMM2DSM/DMM3DSM/DMM4Day

2Test

Drive

&DepartDIHT/DSC1DIHT/DSC2DIHT/DSC3DIHT/DSC4DSM/DMM1DSM/DMM2DSM/DMM3DSM/DMM4GROUPMAX

PAX

PERROTATIONROTATIONSTOTAL

PAXMEDIA

(M)504200DEALER

IN-HOUSE

TRAINER

/SALESCONSULTANT(DIHT/DSC)1054420SALES

MANAGER/

MARKETING

MANAGER(SM/

MM)1054420TOTAL

GUESTS1040RUNDOWNDIHT

&

DSC

DAY

1-2GROUP

(105

PAX

MAX)VENUEA

(28PAX)B

(26PAX)C

(28PAX)D

(26PAX)DAYTIMEACTIVITYDAY

1AfternoonArrivalHotelHotel

Check-in1900-2100DinnerDAY

20700Morning

Call0715-0750Breakfast0800-0830Training

Course

Opening0830-1200In

HouseTraining1200-1250Lunch1300-1630In

HouseTraining1630Closing1800DinnerRUNDOWNDIHT

&

DSC

DAY

3GROUP

(105

PAX

MAX)VENUEA

(28PAX)B

(26PAX)C

(28PAX)D

(26PAX)DAYTIMEACTIVITYDAY

30700MorningCallHotel0715-0750Breakfast0800-0830Safety

briefing0830-1200Classroom

TrainingOn

Road+

OffRoadClassroomTrainingOn

Road+

OffRoadHotel/Outdoor1200-1300Lunch1300-1630On

Road+

OffRoadClassroom

TrainingOn

Road+

OffRoadClassroom

Training1630-DepartureRUNDOWNDSM&DMM

DAY1-2GROUP

(105

PAX

MAX)VENUEA

(22PAX)B

(22PAX)C

(22PAX)D

(23PAX)DAYTIMEACTIVITYDAY

1AfternoonArrivalHotelHotel

Check-in1900-2100DinnerDAY

20700Morning

Call0715-0750Breakfast0800-0830Training

Course

Opening0830-1200In

HouseTraining1200-1250Lunch1300-1630In

HouseTraining1630Closing1800DinnerRUNDOWNDSM&

DMM

DAY3GROUP

(105

PAX

MAX)VENUEA

(22PAX)B

(22PAX)C

(22PAX)D

(23PAX)DAYTIMEACTIVITYDAY

30730MorningCallHotel0745-0820Breakfast0830-0850Safety

Briefing0850-0900Grouping0900-0930On

Road（Hotel-Jade

Dragon-Hotel）Shuttle（Hotel-Lijiang

Park）On

Road（Hotel-Jade

Dragon-Hotel）Shuttle（Hotel-Lijiang

Park）Outdoor0930-1130Off

RoadOff

Road1130-1200Shuttle（Lijiang

Park-Hotel）Shuttle（Lijiang

Park-Hotel）1200-1300Lunch

(Hotel)1300-1330Shuttle(Hotel-Lijiang

Park)On

Road（Hotel-Jade

Dragon-Hotel）Shuttle(Hotel-Lijiang

Park)On

Road（Hotel-Jade

Dragon-Hotel）1330-1530Off

RoadOff

Road1530-1600Shuttle(Lijiang

Park-Hotel)Shuttle(Lijiang

Park-Hotel)1600-DepartureTRAINING

CLASSROOM

ALLOCATIONTrainingRoom1TrainingRoom2TrainingRoom3TrainingRoom4RemarkVenueOutdoor

TentHotelBallroomHotelMeetingRoomCapacity303010530DateNov

7-16Nov

7-16LayoutIslandIslandClassroomIslandProgramTrainingCourseTrainingCourseOpeningTrainingCourseSafety

BriefingClosingVehicle4200Vehicle

TypeL550*1Competitor*3L550*2Projection1111Screen1111Loudspeaker2222MIC2222Logo

forMIC2222IBM

Table1111Banner4464DLR

DAY

2

–

TRAINING

@

GUANFANG

HOTELOUTDOOR

VIEW

OF

TRAINING

TENTDLR

DAY

2

–

TRAINING

@

GUANFANG

HOTELLAYOUT

OF

OUTDOOR

TRAINING

TENTTraining

Room

1For

competitor

trainingTraining

Room

2For

comparison

trainingDLR

DAY

2

–

TRAINING

@

GUANFANG

HOTELINDOOR

VIEW

OF

TRAINING

TENTDLR

DAY

2

–

TRAINING

@

GUANFANG

HOTELLAYOUT

OF

TRAINING

ROOM

IN

HOTEL

BALLROOMTraining

Room

3For

opening,

safety

briefing&

closingTraining

Room

4For

training

courseBRIEFING

效果图DLR

DAY

2

–

TRAINING

@

GUANFANG

HOTELTRAINING

ROOM

3

FOR

TRAINING

OPENINGDLR

DAY

2

–

TRAINING

@

GUANFANG

HOTELDESIGN

FOR

TRAINING

BANNERSDLR

DAY

3

-

ON

ROAD

R&DROUTE

PLANStart

point:

Guanfang

Hotel

（丽江官房大酒店）28KM-Switch

Point：Jade

Dragon

Golf

Course（玉龙雪山高尔夫俱乐部）Destination：Guanfang

Hotel

（丽江官房大酒店）Time:

2

hours•JadeDragonGolfCourseGuanfangHotelDLR

DAY

3

-

ON

ROAD

R&DLIJIANG

PARK

丽江雪山户外运动乐园Size:

1000

hectaresRoute：500mActivity:

Bumpy

Road(凹凸路面),Soft

Road(软底泥路),Sand(松软沙地),Inclination(转角斜坡),Water

wading(500mm积水),Humped

Road(连续驼峰),Steep

road(30度陡坡),Hill

ascent

&

Diagonal

decent(爬升与缓降)The

road

condition

can

be

adjusted

based

on

R&D

program.EVENTLOGISTICSCheck

the

name

withdata,

distribute

badge,ekit,etcCheck

the

name

withdata,

distribute

badge,ekit,etcWorking

staff

greetingin

hotel

lobbyforregistration

directionWorking

staff

greetingin

hotel

lobbyforregistration

directionGuests

have

a

restand

ready

to

attendthe

eDinnerGuests

have

a

restand

ready

to

attendthe

eDinner3

weeksbeforeLR

send

outthe

e-invitationLR

send

outthe

e-invitation2

weeksbeforeClassification

and

update

of

name

listRoom

arrangements

with

special

requirementsTransportation

arrangementsReturn

to

theconfirmationlettersReturn

to

theconfirmationletters10

daysbeforeThe

1stroundreminding

call

&Log

in

RSVP

systemThe

1stroundreminding

call

&Log

in

RSVP

system3

daysbeforeThe

Secondroundreminding

callThe

Secondroundreminding

callPre

eventOn

sitePermanent

supporting

for

guests

checkin24h

hotline

for

event

informationRSVP

PROCESSONLINE

RSVP

SYSTEMAfter

register

with

JLR

training

system,

dealers

can

login

into

online

rsvp

system

to

process

their

Hospitality

booking.

This

system

is

easy

to

manage

and

monitor

rsvp

process

and

secure

hotel

reservation.Step

1:

Fill

in

guest

namewith

dealer

codeStep

2:

Fill

in

personal

informationfor

hotel

reservation

andpick-up

serviceStep

3:

reservation

confirmationand

online

payment

for

depositWECHAT

TESTING

&

FEEDBACK

SYSTEMInstead

of

a

paper

format,

guest

can

easily

use

theirown

mobile

to

login

customized

wechat

system

tofinish

training

tests

and

training

feedback.The

system

can

also

ensure

tests

time,

supportdigital

score

sheets

and

data

analysisFLAGSCAR

STICKEREVENT

BADGEEVENTSIGNAGEEVENT

UNIFORMWaterproof

and

anti-UV

light

windbreaker防水防晒轻型风衣GIFT

SUGGESTIONLand

Rover

iPhone6

casingRMB

168Discovery

Sport

MugRMB

228PICO

TBAOur

creative

designd

are

as

distinctive

and

bold

similar

to

the

DiscoverySport.

They

are

modern,

stylish

and

yet

Above

&

Beyond.

From

themanagement

of

JLR

regional

auto

shows,

we’ve

study

the

brand

in

detailand

understand

the

premium

standards

of

the

brand.PREMIUMDESIGNSVERSATILITY

&CAPABILITIESAdventure

is

part

of

our

DNA

as

well.

We

are

excited

to

take

on

thechallenge

to

manage

this

project

together

with

IMSS

and

CJLR.

Our

teamis

versatile

in

handling

diverse

situations

and

have

great

experience

indealing

with

R&D

activations,

training

events

and

media

hospitality.EXPERIENCETEAMOur

team

has

successfully

delivered

the

Jaguar

XE

Media

and

Dealer

TestDrive

a

month

ago.

Therefore

we

have

great

understanding

in

therequirements

from

the

various

teams

from

training,

events

marketing,vehicle

operations

and

drive

experience.

The

same

team

handling

the

lastevent

will

be

handling

this

project

as

well.Nov

2014

–

Jan

2015,

Shanghai,

Beijing,

Chengdu,

GuangdongJaguar

Driving

Challenge

IIIOver

1,000

participants,

service:

Experience

design,

Structure

setup

&

dismantle,

Event

management,

Venue

man