学术英语Unit-6-课后练习答案课件

学术英语管理Consumer

Behavior学术英语管理ConsumerBehaviorTextA─CriticalreadingandthinkingOverviewSupplementaryinformation─Languagebuilding-upSpecializedvocabularyFormalEnglishConsumerBehaviorInfluencersUnit6

ConsumerBehaviorTextA─CriticalreadingandUnit6

ConsumerBehaviorTextAOverview

—TextanalysisCriticalreadingandthinkingDifferentkindsofconsumerbehavior(Para.3)Some______________________________________________________

Others_____________________________________________________

Others_____________________________________________________

Stillothers_________________________________________________arefocusedpeopleonamissiontryingtofulfillaspecificlistofgoods.slowlycompareproductssidebyside,decidingwhattheywantastheygoalong.wandertheaisleslookingforinspirationastowhattheyshouldpreparefortheweek.arefocusedongettingthebestdealsthroughsales,couponsandvolumedeals.Unit6

ConsumerBehaviorTextACriticalThinkingThereareotherinfluencersonConsumerBehaviorforexample,customerservice,asmentionedinTextB.Whatcategorydoyouthinkitbelongsto,environmentfactorsorculturefactors?CriticalThinkingThereareothUnit6

ConsumerBehaviorTextALanguageSupportCriticalreadingandthinking1.Othersarefocusedon…preparefortheweek.(Line4,Para.3)

其他人正集中精力通过购买打折产品、使用优惠券和大批量采购的方式买到最实惠的东西。另外，还有人在走道上徘徊，寻思着本周还有什么要准备的。Unit6

ConsumerBehaviorTextAUnit6

ConsumerBehaviorTextALanguageSupportCriticalreadingandthinking2.…thisfamilywasintheknowandcouldaffordexpensiveWesternbrands.(Line3,Para.10)

Thisfamilyisfamiliarwiththehigh-gradeandexpensiveWesternbrandsandcouldpayforit.

intheknow:informed,aware知内情的Unit6

ConsumerBehaviorTextAUnit6

ConsumerBehaviorTextALanguageSupportCriticalreadingandthinking3.Alaundrydetergentfullofbleachmaydeliver…,thismaybeahugedisaster.(Line4,Para.18)

含有大量漂白剂的洗衣粉可以为一味追求洁净的市场提供超白的衣物，但是对于一个有环保意识，或者饮用水匮乏的市场来说，这恐怕是一场大灾难。Unit6

ConsumerBehaviorTextAUnit6

ConsumerBehaviorTextALanguagebuilding-up

Collocations

1.marketingcampaign

市场营销（活动）

Aneffectivemarketingcampaignhelpsdeterminethesuccessofaproductorpromotionallaunch.

Exceptionallycreativeandappealingmarketingcampaignscanwinnewcustomersforthebusiness,andhelpthecompanytooutperformitscompetitorsand

dominatethemarkets.Unit6

ConsumerBehaviorTextAUnit6

ConsumerBehaviorTextALanguagebuilding-up

Collocations

2.stemfrom

（起）源于

Nervousillnesscanstemfrombeingtreatedinconsideratelyinchildhood.Doyourmoneyproblemsstemfromaddictivebehavior?Overspending,gamblingandotheraddictivebehaviorscandrainyourbankaccount.Unit6

ConsumerBehaviorTextAUnit6

ConsumerBehaviorTextALanguagebuilding-up

Collocations

3.intheknow

知内情的

Ihavegottofindsomeoneintheknow,soIcangetmybusinessofftheground(=tosucceedinitially).

I’msurehe’sgoingtoresign,foritwastoldmebysomeonewhoisintheknow.Unit6

ConsumerBehaviorTextAUnit6

ConsumerBehaviorTextALanguagebuilding-up

Collocations

4.holdtruefor

适用于

Somepoliticalstereotypesholdtrueforliberalsand

conservatives.Keynes’stheorydoesnotalwaysholdtrueforalleconomicproblems.Unit6

ConsumerBehaviorTextAUnit6

ConsumerBehaviorTextALanguagebuilding-up

Collocations

5.beobsessedwith

痴迷于

Brandsshouldbeobsessedwithcreatingconceptinnovations.

Thedictatorwasobsessedwiththeillusionofaworldconquest.Unit6

ConsumerBehaviorTextAUnit6

ConsumerBehaviorSpecializedvocabularyTextALanguagebuilding-upMatchthewordsinColumnAwiththoseinColumnBandthentranslatethe

collocationsyouhavegotintoChinese.

adfhbcgeUnit6

ConsumerBehaviorSpeciaUnit6

ConsumerBehaviorSpecializedvocabularyTextALanguagebuilding-upMatchthewordsinColumnAwiththoseinColumnBandthentranslatethe

collocationsyouhavegotintoChinese.

adfhbcge消费者行为消费驱动的文化打零工的人经济上的成功区域性品牌营销活动流动性大的社会大批量交易Unit6

ConsumerBehaviorSpeciaUnit6

ConsumerBehaviorSpecializedvocabularyTextALanguagebuilding-upCompletethefollowingsentenceswiththecorrectform

ofthetermsinthebox.

aspecificlistofgoodsglobalbrandactualproductUnit6

ConsumerBehaviorSpeciaUnit6

ConsumerBehaviorSpecializedvocabularyTextALanguagebuilding-up

statussymbol

comparingproductspackagingandadvertising

GoodmarketingUnit6

ConsumerBehaviorSpeciaUnit6

ConsumerBehaviorTextALanguagebuilding-upSignpostlanguage

—Classification

Herearesomecommonclassificationtransitionsandcluewordsforyourreference.thefirst(kind/type/group/class,etc.)…;thesecond…;thethird…some…;other…sort,classify,categorizeform,category,group,class,kindUnit6

ConsumerBehaviorTextAUnit6

ConsumerBehaviorTextALanguagebuilding-upSignpostlanguage

—Classification

Keytotheexercises(P129)1.differentkinds;some;others;Others;stillothers2.two3.one;another4.Some;otherUnit6

ConsumerBehaviorTextAUnit6

ConsumerBehaviorFormalEnglishTextALanguagebuilding-upThefollowingsentencesareselectedfromTextA.Replacetheunderlinedformalwordswithlessformalones.

taskrulessymbolobservedachievementUnit6

ConsumerBehaviorFormalUnit6

ConsumerBehaviorFormalEnglishTextALanguagebuilding-upuncontrolledthrownawayfairlylargegreatdevelopingclimaxUnit6

ConsumerBehaviorFormalUnit6

ConsumerBehaviorTextB

TheCustomers’RevengeCriticalthinkingandreadingSupplementaryanalysisCollocationsSuggestedanswersUnit6

ConsumerBehaviorTextBUnit6

ConsumerBehaviorTextBLanguageSupportCriticalreadingandthinking1.Inthefinalsequence,theman…probabilities.(Line1,Para.3)

Inthelastpartofthevideo,themensaidalotofchanceratesaboutthehappeningsofcertainthingsquicklywithoutpause.

reelsth.off:sayorrepeatsth.rapidlywithouthavingtostoporthinkaboutit一口气说或重复某事

Unit6

ConsumerBehaviorTextBUnit6

ConsumerBehaviorTextBLanguageSupportCriticalreadingandthinking2.NorwillweeverbeifIcanhelpit,Jimthought,ashesnappedhislaptopshut.(Para.5)

Jimtoldhimselfhewouldtryhisbesttoavoidsuchbadserviceinhiscompanywhenheshutdownhislaptopwithasnap.Unit6

ConsumerBehaviorTextBUnit6

ConsumerBehaviorTextBLanguageSupportCriticalreadingandthinking3.Anothernailintheircoffin,hethought.(Line4,Para.6)

Thephrase“anailinone’scoffin”meanssth.thatmakestheendoffailureofanorganization,someone’splans,etc.Unit6

ConsumerBehaviorTextBUnit6

ConsumerBehaviorTextBLanguageSupportCriticalreadingandthinking4.Executiveshadhighhopesthat…wouldexciteWallstreet.(Line4,Para.8)

高管们迫切地希望，新上市的AndromedaXL车型目前的强劲销售势头能得到华尔街的青睐。

Unit6

ConsumerBehaviorTextBUnit6

ConsumerBehaviorTextBLanguagebuilding-up

Collocations

1.reeloff一口气说出Theheadmastercanreeloffthenamesofallthechildrenintheschool.HarrycanreeloffthenamesofallthePresidentsoftheUnitedStatesinlessthanaminute.Unit6

ConsumerBehaviorTextBUnit6

ConsumerBehaviorTextBLanguagebuilding-up

Collocations

2.inunison完全一致地

E.U.mustactinunisonforclimatechangenegotiations.Militaryleadershavelongknownthatmarching

inunisonmakesforatight-knit(紧密团结的)platoon(军队,队伍).Unit6

ConsumerBehaviorTextBUnit6

ConsumerBehaviorTextBLanguagebuilding-up

Collocations

3.onthereceivingendof遭受

Thepartyinpowersoonlearnswhatit'sliketobeonthereceivingendofpoliticalsatire.Inansweringthisquestion,youmightwanttodrawonanyexperiencesyouhavehadofbeingonthereceivingend

of“racialisation”(种族化)ofthiskind.Unit6

ConsumerBehaviorTextBUnit6

ConsumerBehaviorTextBLanguagebuilding-up

Collocations

4.takerevengeon

报复Inordertotakerevengeontheenemywhokilledhisfather,hehasbeenenduringhumiliationinordertosurvive.Adentisttakesrevengeonex-boyfriendbypullingoutallhisteethduringdentalsurgeryjusttwodaysafterhedumpedherforanotherwoman.Unit6

ConsumerBehaviorTextBUnit6

ConsumerBehaviorSuggestedanswersTextBInTextB,theauthorprovidesthreeexamplesofcustomerservice.Readthetextandthencompletethefollowingtable.

treatingpassengerslikeprisonersoverbookingitsseatssurlyattendantslostbaggage

Unit6

ConsumerBehaviorUnit6

ConsumerBehaviorSuggestedanswersTextB

offeringacomprehensivewarrantyonallitsnewvehiclesaspartofitsmassivelypromotedRedCarpetprogram,coveringeverythingfromtransaxlerepairstothepaintwork;anAtidacreditcardrewardingcustomerswithaccessoriesfortheircarsandapparelsportingtheAtidalogo;providingreturningcustomerswithafreesatelliteradio;buildingacallcentertoreducecostsandcall-waitingtimes,standardizingandstreamliningserviceforcustomers.

Unit6

ConsumerBehaviorUnit6

ConsumerBehaviorSuggestedanswersTextBItseemslikeeverytimeMichellecallstogethelp,theyreferhertosomenewidiotwhodoesn'tknowanything,andshehastoexplaineverythingalloveragain.Unit6

ConsumerBehaviorUnit6

ConsumerBehaviorListening

Unit6

ConsumerBehaviorListenUnit6

ConsumerBehaviorListeningDealingwithunfamiliarwordsIfthewordsdonothinderyourunderstandingofthemajorpoints,justskipthemover.Usecontextualinformation,commonsenseandbackgroundinformationtoguessthewordmeaning.Sometimes,thespeakermightuseparaphrasesordefinitionstoexplainnewterms.Ifyoufailtofigureoutthemeaningofanimportantword,justmoveonandlistenattentivelytothespeaker.Neverletanynewworddistractyourattentionfromthetalk.Unit6

ConsumerBehaviorListenUnit6

ConsumerBehaviorListeningListentoapartofalecturegivenbyJosephPine,awriterandveteranconsultanttoentrepreneursandexecutivesalike.Thendefinethefollowingwordsaccordingtothecontextualinformation,commonsenseorbackgroundinformation.

thingsthatyougrowintheground,raiseonthegroundorpulloutofthegroundremove/totakeorgetsthoutbeingtreatedlikeacommoditymakingaccordingtorequirementstheeconomywhereexperiencesarebecomingthepredominanteconomicofferingUnit6

ConsumerBehaviorListenUnit6

ConsumerBehaviorListeningListentothelectureagainandthenanswerthefollowingquestions.

Four.Theyareagrarian,industrial,service-basedandexperienceeconomies.

Weusedcommoditiesasarawmaterialtobeabletomakeormanufacturegoods.Unit6

ConsumerBehaviorListenUnit6

ConsumerBehaviorListeningListentothelectureagainandthenanswerthefollowingquestions.

Goods