电大《商务英语 3 》期末机考总题库

2023年国开电大《商务英语3》期末机考总题库说明：适用于国开电大2023年期末一平台机考。第一大题交际用语A题目：―Andcouldyougivemeyoursignaturehere?―___________________[答案]:B.Sorry?I'mafraidIdidn'tquitecatchthat.题目：―________________―Accordingtolaw,theyrefertotransportation,construction,finance,insuranceandthelike.[答案]:C.Whatdoyoumeanbytaxableservices?题目：―________________―Alright,Iwilltrymybest.[答案]:C.Canyougivemeabriefintroductionaboutbusinesstax?B题目：―Bytheway,whatdoyouwantmetodothere?―___________________[答案]:C.Youhavetogiveapresentationonwhatourproductsare.题目：―Butwhatdoyouwantmetodothere?―___________________.[答案]:B.Youhavetogiveapresentationonwhatourproductsare.C题目：―Canyoushowmetheschedule?―___________________.[答案]:B.Sure,atightscheduleasusualD题目：―Don'thesitatetoclickonourwebsitewhenyouneedus.―__________.Thankyou.[答案]:B.Iwill题目：―Doesmodernlogisticsmeantransportationanddelivery?―____________,Modernlogisticsismoreabouteffectiveandefficientflowofmaterialsandinformation.[答案]:B.No,it'snotthewholestoryE题目：―Excuseme,______________.―Itstandsforstrengths,weaknesses,opportunitiesandthreats.[答案]:B.whatdoyoumeanbySWOT?F题目：―________________―Forindividualincometax,itiswithinthefirst7days.[答案]:A.Whatisthedeadlinefortaxdeclaration?G题目：―Goodmorning.FarEastLogisticsCompany.__________.―Goodmorning.ThisisMaggieBonner.Iwouldliketoknowmoreaboutyourproducts.[答案]:C.MayIhelpyou?题目：―Goodafternoon.CanIhelpyou?―___________________―Adepositaccountoracurrentaccount?[答案]:C.Yes,I'dliketoopenanaccount.题目：―Goodmorning.______________Madam?―Goodmorning!IneedachecktosendtomypublisherinNewYork.[答案]:A.WhatcanIdoforyou,题目：―Goodmorning.FarEastLogisticsCompany.__________.―Goodmorning.ThisisMaggieBonner,Iwouldliketoknowyourfreightforwardingbusiness.[答案]:A.MayIhelpyou?H题目：―Hello,thisisStevenSmith.Nicetohearyourvoiceagain.―Hi,Mr.Smith.________[答案]:C.Iwouldliketoknowmoreaboutthecoverageofyourfreightforwardingbusiness.题目：―Hello,thisisStevenSmith.Nicetohearyourvoiceagain.―Hi,Mr.Smith.__________thecoverageofyourfreightforwardingbusiness?[答案]:C.Iwouldliketoknowabout题目：―Hello!__________?―Hello,thisisMichaelfromTianjinVanguardTradingInc.[答案]:C.Whoisthat?I题目：―Ithinkabusstopadvertisementisaverywisechancetopromoteourproducts.―___________________.[答案]:A.Yousaidit.题目：―I'mafraidweputlessemphasisontheoveralldesignofthewholeproject.―___________________[答案]:C.Ourmaingoalistoestablishhourbrandnameamongourtargetaudience.题目：_________Itincludesmerchantdise,packagingandshipping,dutyifrequired,anytaxesandinsurance.[答案]:B.Whatdoestheestimateinclude?K题目：―Kathy,I'dlikeyoutomeetMaggieJacobs.―_________,Maggie.You'redoingagreatjob.[答案]:A.I'mpleasedtomeetyouM题目：―Morning,Maggie.Couldyoutalkbrieflyaboutyourcareerdevelopment?―___________________.[答案]:C.Thanksforgivingmethisopportunity.Istartedasaclerkinthe…题目：―MayIsuggestthesalesstartonoraboutOctober1?―___________________[答案]:C.Great.Wecanstarttoprepareforthebigevent.O题目：―___________________―OK.Wehave8majorretailersrunningdemonstrationsatmostbranches,and…[答案]:C.Let'sgooverourpromotionplansagain,shallwe?[答案]CT题目：―________________―Theyrefertotheroyalties,includingpatentright,copyright,trademarkright,andsoon.[答案]:A.Whatareintangibleassets?题目：―________________―Thankyou.ImustsayIhaveagreatstaff.[答案]:C.It'sapleasuretomeetyou,Ben.Soyou'retheoneresponsibleforthoseoutstandingsalesfiguresI'veseen.题目：―Then,whatkindofmusicareyougoingtohaveinthebackground?―___________________[答案]:B.We'dbetteruselightones.Theymaketheaudiencefeelcomfortable.U题目：―________________―Usually,thesimilarcontractssignedwithotherconsigneesarebasedon12months.[答案]:B.Howlongisyourconsignmentterm,normally?W题目：―WewouldliketoplaceanorderforsomeofyourC&-Zdeskunits.―___________________[答案]:A.Great!Wekeepalargesupplyinstock.题目：―________________―WeareheadquarteredinShanghai.[答案]:C.Whereareyourheadquarters?题目：―WewouldliketoplaceanorderforsomeofyourC&.Zdeskunits.―___________________[答案]:A.Certainly,wekeepalargesupplyinstock题目：―WewouldliketoplaceanorderforsomeofyourC&Zdeskunits.―___________________.[答案]:A.Thankyouverymuch.Wekeepalargesupplyinstock.题目：―________________―Weofferspecialservicessuchaspersonalbelongings,express,holidaypick-upanddeliveryservicesandsoon.[答案]:A.Whatkindofspecialservicesdoyouoffer?题目：―________________―Well,itisaseparatedepartment.Buttherearetwolaboratories,oneateachproductionplant.[答案]:C.WhatabouttheResearchandDevelopmentDepartment?题目：―Whataboutthecommission?―___________________.[答案]:C.I’mafraidyouhavetotellme,first,howlargeyourorderisgoingtobe.题目：―Whataboutthecommission?―___________________[答案]:C.I'mafraidyouhavetotellmehowlargeyourorderisgoingtobe.题目：―Whataboutthecommission?―___________________[答案]:B.I'mafraidyouhavetotellmehowlargeyourorderisgoingtobe题目：―Whatarethey?________?―It'sasecret.ButI'llgiveyousomehints,anyway.[答案]:B.CanIhaveanideaaboutthem题目：―WhatcanIdoforyou,Madam?―_______remit500YuanincashtomysoninBeijingUniversity.[答案]:B.I'dliketo题目：―WhatcanIdoforyou,Madam?―___________________[答案]:B.I'dliketoremit500YuanincashtomysoninBeijingUniversity.题目：―WhatcanIdoforyou,Madam?―_______500YuanincashtomysoninBeijingUniversity.[答案]:B.I'dliketoremit题目：―WhatdoesCIFreferto?―___________________.[答案]Itreferstocost,insuranceandfreight题目：―Whydidyouchooseourcompany?―___________________.[答案]:C.Sorry,Ididn'tcatchthat.Wouldyousayitagain?题目：―Whatisitinparticularyou'reinterestedin?―___________________.[答案]Yourkitchenware,Isuppose.题目：―Whatisthecriminallimit?―___________________.[答案]Theamountexceeds10%oftheamountthatheshoulddeclare.题目：―Whatkindofmusicareyougoingtohaveinthebackground?―Lightones._________.[答案]:B.Itmakestheaudiencefeelcomfortable.Y题目：―________________―Yes,Iwilltrymybest.[答案]:B.Canyougivemeabriefintroductionaboutvalueaddedtax题目：―YouneedtopayavisittoourimportantcustomersfromChamberlainAutomationSystemsCompanyinWashington.―________________[答案]:A.Sorry,canyourepeatthenameofthecompany?题目：―________________―Yes,Iwilltrymybest.[答案]:C.Canyougivemeabriefintroductionaboutit?题目：―________________―Yes,certainly.Weareamediumfirmwithabouttwothousandpeopleintwodifferentplants.[答案]:B.Couldyoutellmehowyourcompanyisactuallyorganized?第二大题词汇与结构A题目：Asalesdepartment_________manypeoplewhoarebasedindifferentpartsofthecountryortheworld.[答案]:A.consistsof题目：Accordingtolaw,taxableservicesrefertotransportation,________,finance,insuranceandthelike.[答案]:B.construction题目：Amarketer_________buyers’needsanddesiresinordertodecidewhatproductstomakeavailable.[答案]:A.focuseson题目：_________avacationisalwaysagoodwaytogetrelaxationandrefreshment.[答案]:C.Taking题目：_________aneffectivemanagerliesinknowingtherightmanagementstyle.[答案]:C.Being题目：Agoodsalespersonisgoodatlisteningtoandtakingnoteof_________differentpeopletellhim.[答案]:A.what题目：Aletterof_________isadocumentissuedbyafinancialinstitution.[答案]:credit题目：Accordingtolaw,theyrefertotransportation,construction,finance,insuranceand_________.[答案]:C.thelike题目：Accountingerrorswillhappenfromtimetotimebutmanycommonaccountingmistakes_____withproperplanningandpreparation.[答案]:B.canbeavoided题目：Additionally,makesurethatyourpasswordislongenoughto________easilybeinghacked.[答案]:A.preventitfrom题目：Additionally,makesurethatyourpasswordislongenoughto________easilybeinghacked.[答案]:A.preventyouraccountfrom题目：Afterhavingseenthe___________andsamples,Jennymakesthespecificinquiry.[答案]:B.catalog题目：Allthepricesonthelistaresubject___________ourfinalconfirmation.[答案]:A.to题目：Arethereanyotherfeaturesworth_________abouttheorganizationofthecompany?[答案]:A.mentioning题目：Assetsappearonyourbalance_________.[答案]:A.sheet题目：Anexampleofsoftsellisto_________freesamplestowhichcustomersoftenrespondfavorably.[答案]:A.distribute题目：AnITsystematapersonalcomputermanufacturermayhelpamanager_________theinformationandRecommendanaction.[答案]:B.analyze题目：Anexampleofsoftsellistodistributefreesamples_________customersoftenrespondfavorably.[答案]:A.towhichB题目：BeingAn_________managermeansknowingwhentousetherightmanagementstyle.[答案]:C.effective题目BeforeIcametoAmerica,I______asanexecutivesecretarywithatradingcompanyforoneyearinBritain.[答案]:B.hadworked题目：BusinessesCanusefreesamplestobuildrapportand_______customers_______productsorservices.[答案]:B.engage…in…题目：Businessescanusefree________tobuildrapportandengagecustomersinproductsorservices.[答案]:C.samplesD题目：Doesthatincludetheturnover_________inadvance?[答案]:B.receivedF题目：Firmsholdregularsalesconferences_________theirentiresalesforcecanmeet,receiveinformationandaskquestionsaboutnewproductsandreceivetraining.[答案]:where题目：Finally,theyreturnthe_________tothepeoplewhoboughtsharesinthecompany.[答案]:C.profitsG题目：Generally_________,businesstaxisbasedontaxableservices,thetransferofintangibleassetsandsaleofimmovablepropertywithinChina.[答案]:speaking题目：Goodmannersmaybevaried_________culturalbackgrounds.[答案]:duetoH题目：Headhuntersor_________searchfirmsspecializeinfindingtherightpersonfortherightjob.[答案]:executive题目：Havingbeenworkinginlogisticsfor3years,heismore_________thanheusedtobe.[答案]:confidentI题目：Ithinkabusstopadvertisementisaverychoiceto_________ourproducts.[答案]:promote题目：Ithinkourmarketingteamis_________andtheafter-salesserviceisfastandeffective.[答案]:qualifying题目：Iplantousethemediamixtoreachour_________.[答案]:targetmarket题目：Iusuallygetacommissionofabout6%fortheimports,It’sageneral_________everywhereelse.[答案]:practice题目：Ican’tattendthemeetinginWashingtonnextweeksoI_________youasthemostablesubstitute.[答案]:haveproposed题目：Ididn’tknowyou_________aprevioussupplier.[答案]:were题目：Ihavemonthlyremittances_________tomefromtheCanadaEmbassyandI’dliketohavethemoneypaidintoanaccount.[答案]:sent题目：Iledand_________asalesteamof20people.[答案]:motivated题目：Iwas_________devisingsalesstrategiesandtargetsfortheWestRegion.[答案]:responsiblefor题目：I’dlike75unitsbytheendofthemonth.CouldIgetan_________beforeplacinganorder?[答案]:estimate题目：Ideallyanegotiationshouldbeawin-winsituationsobothyouandyourcustomerwillprobablyhaveto_________onsomepoints.[答案]:A.givein题目：Ideallya_________shouldbeawin-winsituationsobothyouandyourcustomerwillprobablyhavetogiveinonsomepoints.[答案]:B.negotiation题目：I'll______theexchangerateandservicechargeandthentypeupthecheckforyou.[答案]:C.figureout题目：Importingandexportingistransferringgoodsfromonecountrytoanotherwhileattention______tothelawsandrequirementsofbringinggoodsoutorintothatcountry.[答案]:B.paying题目：Inasoftsellapproach,thesalespersontriestobuildtrustwithconsumersbyrecommendingaproductandlettingtheconsumers_________theirowndecisions.[答案]:C.aboutwhom题目：IfyouneedothertaxregistrationsinadditiontotheABN,youmayneedtoprovide_____information.[答案]:B.additional题目：Ideallya_________shouldbeawin-winsituationsobothyouandyourcustomerwillprobablyhavetogiveinonsomepoints.[答案]:B.negotiation题目：Ifthecasereachesthecriminallimit,thetaxpayermybeaccused______criminalresponsibilities.[答案]ofS题目：Someofyourproductsare________.Theymightfindareadymarketinmycountry.[答案]:B.uniqueindesign题目：Sometimesyourbodylanguage,gesturesandexpressionsmaytellpeople________aboutyouthanthewordsyouuse.[答案]:A.more题目：SheistheCEOofRostonSportAccessories________Itoldyou.[答案]:C.aboutwhom题目：SoIhaveanumberofother________upmysleeve,aswell.[答案]:A.tricks题目：Sometimesasituationwill________adirectstyleofmanagement.[答案]:B.callfor题目：Sometimesasituationwill________adirectstyleofmanagement.[答案]:C.callfor题目：Sometimesyourbodylanguage,gesturesandexpressionsmaytellpeople________aboutyouthanthewordsyouuse.[答案]:B.moreT题目：Themanagementstyleyouselectwill_____yourpeopleskillsandknowledge,andavailableresources.[答案]:A.dependon题目：Themanageraskedme________Icouldfinishmyworkbeforetheweekend.[答案]:B.whether题目：Thenewly-designedadvertisement____ahigherclickthroughratebytheendofnextmonth,Isuppose.[答案]:C.willbringabout题目：Thefollowinghintsmayhelpyoustayenergized,oratleast______untilyoucanmakethetimeforrest.[答案]:B.getyougoing题目：Themajorityofyourbodyis________water.Ifyoudon'thydrate,you'regoingtofeeltired.[答案]:B.madeof题目：________thelaw,theyrefertotransportation,construction,finance,insuranceandthelike.[答案]:A.Accordingto题目：Telephonesellingmayusethesalespeople'stimeof“ontheroad”more________,butaface-to-facemeetingismoreeffective.[答案]:C.productively题目：Thatcanlead________abiggerpersonalincome-taxbill.[答案]to题目：Thatisthereason________we'velostsomanycustomers.[答案]:A.why题目：Thebank________granddoorfacessouthisBankofChina.[答案]:C.whose题目：Thenewly-designedadvertisement______broughtaboutahigherclickthroughratebytheendofnext[答案]:C.willhave题目：TheonlythingIhaveisthisbill________thepublisher’snameandaddress________it.[答案]:A.with…on题目：Theorganizationstartedwithasmallnumberofchildren________tentotwelve.[答案]:B.aged题目：Thepaymentismadebyanirrevocable________letterofcreditinourfavour.C.sight题目：Thepriceofcommodities________onmanyfactorslikequality,demand,supply,etc.[答案]:C.isbased题目：Thiswillmake________easiertotransfermoneyandmakeloanpaymentsonline.[答案]:B.it题目：Throughresearch,marketers________findouttheneedfornewproduetsandservices.[答案]:A.may题目：Toomanydebtsinacompanyeasily________bankruptcy.[答案]:C.resultin题目：Tradinggloballyallowsustoexpandourmarketsforbothgoodsandservicesthatotherwisemaynothavebeen________tous.[答案]:C.available题目：Therelationshipyouhavewithaperson________thekindoflanguageyouuse.[答案]:A.determines题目：ThetotalcostinlogistiesinChinaisstillhigherthanthatinmanyother________countries.[答案]:A.industrialized题目：ThetotalcostinlogisticsinChinaisstillhigherthan________inmanyotherindustrializedcountries.[答案]:B.that题目：Thetotal________inlogisticsinChinaisstillhigherthanthatinmanyotherindustrializedcountries.[答案]:C.cost题目：The________youhavewithapersondeterminesthekindoflanguageyouuse.[答案]:A.relationship题目：Theyhavesignedthe________toexporttextiles.[答案]:B.contract题目：Theyusethemoneytobuythematerialstheyneedtomaketheirproduct,________theythensell.[答案]:C.which题目：ThisisBen,theoneresponsibleforthose________salesfiguresyouhaveseen.[答案]:C.outstanding题目：Thisisthebestbusinessprogram________hasbeenaccomplishedthisyear.[答案]:C.that题目：They______theroyalties,includingpatentright,proprietarytechnology,copyright,trademarkright,andsoon.[答案]:B.referto题目：ThereisthePlanningDepartment-ChowFungis________that.[答案]:B.inchargeof题目：Theyaretalkingabouthowtomakeuseofadvertisingto________theproducts.[答案]promote题目：They______overatgreatlengththematterofhowtoincreasethesaleofyourproductslastnight.[答案]:C.talkedU题目：Usually,thesimilarcontracts________withotherconsigneesarebasedon12months.[答案]:A.signedW题目：WiththerapideconomicgrowthinChina,thelogisticsindustryis________greatly.[答案]:A.expanding题目：Whentalkingtopeoplewithinyourcompany_______don’tspeakyourlanguage,youmayhavetouseEnglish.[答案]:A.who题目：Weusuallykeepalargesupply________stock.[答案]:C.in题目：WeWill________anorderwithyourcompanyfordigitalcameras.[答案]:C.place题目：Weworkclosely________everylargeairlinelikeAirChina,AirFranceandAmericanAirlines.[答案]:A.with题目：Wewillhaveflownfor13hoursbythetimewe________toNewYork.[答案]:A.willget题目：―Whatisyouropinionforpromotionofourproducts?[答案]Whydon’twetrytheonlineadsforourproducts?题目：Wearealargechainofretailersandarelookingforamanufacturer________couldsupplyuswithalargequantityofsmartphonesfortheteenagermarket.[答案]:C.who题目：Weareengagedinthedevelopmenttofreal________.[答案]:C.estate题目：Wehave________inmostmajorcitiesinChina.[答案]:B.subsidiaries题目：Wesellinsurancecover,the________youpaywilldependonthecoveryourequire.[答案]:C.charge题目：WiththeRMBaccountyoucan________anddepositRMBcashdirectly.[答案]:B.withdraw题目：Withoutinformation,amanagerwillnotknowwhatconsumerswant,howmuchinventoryis____andwhenmoreproduetsshouldbeproducedandshipped.[答案]:A.instock题目：What________wedoifthecompanycutdownonads?[答案]:C.shall题目：Whenpeopleinyourteamknowwheretheyfitinthebigpicture,they'remorelikely_____tocompletethetask.[答案]:A.tobemotivated题目：Whetheryouleavetownforadayorforaweek,havingsomethingfunyou______willexciteyouandstimulateenergy.[答案]:A.havebeenlookingforwardto题目：Whenyousentinyourreport,youalsohavetofileareport________yourtrip.[答案]:B.summarizing题目：Whenyousetupyouronlinebanking,besure________allofyouraccountsatthebankarelisted.[答案]:C.thatY题目：______yourpricebecompetitiveanddateofshipmentacceptable,weintendtoplacealargeorderwithyou.[答案]:B.Should题目：YoucanapplyforanAUSkey,whichmeansyoucan________onlinewithusandupdateyourdetailsonline.[答案]:B.transact题目：Youcangetthegoods________toyourdoorsoquicklynowadays.[答案]:C.delivered题目：__________yougotovisitanewcustomertonegotiateasale,youshouldfindoutasmuchasyoucanaboutthem.[答案]:C.Before题目：__________youhavesaidisveryimportanttous.[答案]:A.What题目：__________you'dhavetotellmehowlargeyourorderisgoingtobe.[答案]:C.I'mafraid题目：Youaretherightpersonforthejobthat________yourapplicationtotheadvertisement.[答案]:A.relates题目：Youngpeoplecanlearnhowentrepreneurshipworksby________theirowncompanies.[答案]:B.operating题目：YourT-shirtsfoundareadymarketintheeasternpartofourcountry________2014.[答案]:B.in题目：Youaretherightpersonforthejobthat________yourapplication________theadvertisement.[答案]:C.relates…to…题目：Youcansendthemgifts________yourmostloyalcustomers.[答案]:C.inhonorof题目：Youjustsendthefaultyproductbacktothemandthey________itfreeofcharge.[答案]:A.willreplace题目：Youcaninformyourembassyofyouraccountnumbersothatyourmoneycanbe________directly.[答案]:A.transferred题目：Youcansendthemgifts________yourbestclients.[答案]:B.inhonorof题目：Yousee,withtherapideconomicgrowthnowadaysinChina,thelogisticsindustry________greatly.[答案]:C.isexpanding第三大题阅读理解选择题BBeinganeffectivemanagermeansknowingwhentousetherightmanagementstyle.Somestyles,forinstance,aremorepeople-oriented,whileotherstendtofocusonaprojectorproduct.Themanagementstyleyouselectwilldependonyourpeopleskillsandknowledge,availableresources(liketimeandmoney),desiredresults,and,ofcourse,thetaskbeforeyou.Thecommonmanagementstylescanbesummarizedintothreecategories.Theparticipatorystyleisthefirstofitskind.Here,itiscriticaltogiveeachemployeeanentiretasktocomplete.Ifthat'snotpossible,makesuretheindividualknowsandunderstandshisorherpartasitrelatestotheprojectortask.Whenpeopleinyourteamknowwheretheyfitinthebigpicture,they'remorelikelytobemotivatedtocompletethetask.Followingthat,wehavethedirectingstyle.Sometimesasituationwillcallforadirectstyleofmanagement.Perhapsatightdeadlinelooms,ortheprojectinvolvesnumerousemployeesandrequiresatop-downmanagementapproach.Here,amanageranswersfivequestionsfortheemployees:What?Where?How?Why?andWhen?Letemployeesknowwhattheyneedtodo,howthey'regoingtodoit,andwhenthequestionsmustbefinished.Thelastoneistheteamworkstyle.Ifyouwanttospeedupaprojectandchoosethebestprocessforcompletingthatproject,managingbyteamworkisthewaytogo.Whenyoumotivatepeopletopooltheirknowledge,theresultsmayexceedyourexpectations.Often,teamscantackleproblemsmorequicklythanwhatyoucanaccomplishonyourown.Thegive-and-takecancreateaprocessthatyoucanrepeatinotherprojects.1.Beinganeffectivemanagerliesinknowingtheright_________.[答案]:C.managementstyle2.WhichofthefollowingisNOTmentionedasafocusofdifferentmanagementstyles?[答案]:B.Customers.3.Whichofthefollowingcan’tbeinferredfromthepassage?[答案]:A.Themanagementstyleislikelytochangebecausethemanagerhasbeenreplaced.4.Whenpeopleinyourteamknowwheretheyfitinthebigpicture,theyaremorelikelytobe_________tocompletethetask.[答案]:C.inspired5.Ifyouwanttospeedupaprojectandchoosethebestprocessforcompletingthatproject,youcanresortto_________.[答案]:A.teamworkHHardsellandsoftsellareimportantbusinesstermsandusefulstrategiesforsalesstafftoknowandunderstand.Bothofthemcanwork.Theeffectdependsonthetypeofcustomersandthetypeofproducts.Ahardsellisakindofmoredirectandforcefulsalestactics.ThesalespersonjustkeepsexplaininghowgoodTheproductis,whypeopleshouldbuyitandevenhowthepricesmightinereaseiftheconsumerwalksoff.Asoftsellisadifferentapproach.Thesalespersontriestobuildtrustwithconsumers.Hedoesn'tputpressureonthemtobuythings,justrecommendingaproductandlettingtheconsumersmaketheirowndecisions.Anexampleofsoftsellistodistributefreesamplestowhichcustomersoftenrespondfavorably.Businessescanusefreesamplestobuildrapportandengagecustomersinproductsorservices,Recommendingproductsbetweenfriendsisalittlebitlikedoingsoftselling.Peopledon'treallycareifsomeoneelsebuystheproduct.Theyarejustgivingtheirhonestopinionsandtryingtobehelpful.Humorinadvertisingisalsousedtoattraettheconsumer'sattentionandgettheminterestedintheproductsorservices.Customersoftenresisthardsalestactics,thusmakingsoft-sellingmuchmoreeffectiveforsuccess.1.Customersoften_________hardsalestactics,thusmakingsoft-sellingmoreeffectiveforsuccess,[答案]:A.resist2.Examplesofsoftsellmentionedinthepassageinclude_________.[答案]:B.recommendingproductsamongfriends3.Makinghumorousadvertisementsisoneoftheapproachescompaniesuseto_________.[答案]:B.attractpeople'sinterests4.Accordingtothepassagetheauthorindicatesthat_________.[答案]:A.softsellispreferredbybusinesscompanies5.What'sthetopicandmainideaofthepassage?_________[答案]:C.SellingStrategyHardSellandSoftSellStrategiesHardsellandsoftsellareimportantbusinesstermsandusefulstrategiesforsalesstafftoknowandunderstand.Bothofthemcanwork.Theeffectdependsonthetypeofcustomersandthetypeofproducts.Ahardsellisakindofmoredirectandforcefulsalestactics.ThesalespersonjustkeepsexplaininghowgoodTheproductis,whypeopleshouldbuyitandevenhowthepricesmightincreaseiftheconsumerwalksoff.Asoftsellisadifferentapproach.Thesalespersontriestobuildtrustwithconsumers.Hedoesn'tputpressureonthemtobuythings,justrecommendingaproduetandlettingtheconsumersmaketheirowndecisions.Anexampleofsoftsellistodistributefreesamplestowhichcustomersoftenrespondfavorably.Businessescanusefreesamplestobuildrapportandengagecustomersinproductsorservices.Recommendingproductsbetweenfriendsisalittlebitlikedoingsoftselling.Peopledon'treallycareifsomeoneelsebuystheproduct.Theyarejustgivingtheirhonestopinionsandtryingtobehelpful.Humorinadvertisingisalsousedtoattracttheconsumer'sattentionandgettheminterestedintheproductsorservices.Customersoftenresisthardsalestactics,thusmakingsoft-sellingmuchmoreeffectiveforsuccess.1.What'sthetopicandmainideaofthepassage?[答案]:C.SellingStrategy-HardSellandSoftSellStrategies.2.Customersoften___________hardsalestactics,thusmakingsoft-sellingmoreeffectiveforsuccess.[答案]:A.resist3.Examplesofsoftsellmentionedinthepassageinclude___________.[答案]:C.alltheabove4.Makinghumorousadvertisementsisoneoftheapproachescompaniesuseto___________.[答案]:B.attractpeople'sinterests5.Accordingtothepassagetheauthorindicatesthat___________.[答案]:A.softsellispreferredbybusinesscompaniesHardsellandsoftsellareimportantbusinesstermsandusefulstrategiesforsalesstafftoknowandunderstand.Bothofthemcanwork.Theeffectdependsonthetypeofcustomersandthetypeofproducts.Ahardsellisakindofmoredirectandforcefulsalestactics.ThesalespersonjustkeepsexplaininghowgoodTheproductis,whypeopleshouldbuyitandevenhowthepricesmightincreaseiftheconsumerwalksoff.Asoftsellisadifferentapproach.Thesalespersontriestobuildtrustwithconsumers.Hedoesn’tputpressureonthemtobuythings,justrecommendingaproductandlettingtheconsumersmaketheirowndecisions.Anexampleofsoftsellistodistributefreesamplestowhichcustomersoftenrespondfavorably.Businessescanusefreesamplestobuildrapportandengagecustomersinproductsorservices.Recommendingproductsbetweenfriendsisalittlebitlikedoingsoftselling.Peopledon'treallycareifsomeoneelsebuystheproduct.Theyarejustgivingtheirhonestopinionsandtryingtobehelpful.Humorinadvertisingisalsousedtoattract