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TEMPERAMENTBusinessDesign西安•大华1935设计方案服务书Beijing
Senleiyuan
nning
&
Architectural
Design
Co.,
.西安.大华1935置业设想Fromthedesigntoshapetheclassic亚蓝
提出了“Temperament
Business”的理念，在大众的视线中与传统商业明显区隔出来。将大华
.1935项目建设成一个充满现代科技、文化创意、体验互动、绿色环保、人文生态元素，融合餐饮、休息、
和购物的国际时尚新地标！cityBeijing
Senleiyuan
nning
&
Architectural
Design
Co.
.西安.大华1935项目定位Beijing
Senleiyuan
nning
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Architectural
DesignCo.,——置业设想——总体概况——案例研究——项目愿景——设计理念——平面规划——设计意向——景观意向Beijing
Senleiyuan
nning
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Architectural
Design
Co.
.总体概况-区位关系Project
Profile1.42km90
m600
m3.3kmBeijing
Senleiyuannning
&
Architectural
Design
Co.,总体概况-交通人流动线Project
ProfileBeijing
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nning
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Architectural
DesignCo.,总体概况-潜在客群Project
Profile附近小区Beijing
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nning
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Architectural
DesignCo.,总体概况-整体规划示意Project
ProfileBeijing
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nning
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Architectural
DesignCo.,总体概况-现有体块交通分析Project
ProfileBeijing
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nning
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Architectural
DesignCo.,CASE
RESEARCH案例研究Beijing
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nning
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Architectural
Design
Co.
.案例研究-三里屯太古汇Case
ResarchBeijing
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Architectural
Design
Co.,Beijing
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nning
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Architectural
Design
Co.
.案例研究-Case
ResarchBeijing
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nning
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Architectural
DesignCo.,案例研究-K11Case
Resarch艺术走廊Beijing
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Architectural
Design
Co.,案例研究-商场
区Case
ResarchBeijing
Senleiyuan
nning
&
Architectural
DesignCo.,项目愿景-标志性建筑Project
VisionDesignBeijing
Senleiyuan
nning
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Architectural
DesignCo.,项目愿景-吸引不同游客Project
VisionBeijing
Senleiyuan
nning
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Architectural
DesignCo.,项目愿景-多种体验Project
VisionBeijing
Senleiyuan
nning
&
Architectural
DesignCo.,项目愿景-24小时体验Project
VisionBeijing
Senleiyuan
nning
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Architectural
DesignCo.,大华.1
9
35商业新体验Beijing
Senleiyuan
nning
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Architectural
DesignCo.,建筑与室内融为一体和谐共生舒适愉悦回归自然FLOW
ROCK设计理念DESIGN
CONCEPTBeijing
Senleiyuannning
&
Architectural
Design
Co.,西安-城市印象CtiyImpression回溯光廕，寄情山水，千年古都，一方净土Beijing
Senleiyuannning
&
Architectural
Design
Co.,印象大华-设计元素CtiyImpression线，是柔滑细腻的，犹如波浪般律动。它又是坚韧强劲的，与设计师所热衷的建筑元素融合、共鸣。Beijing
Senleiyuannning
&
Architectural
Design
Co.,大华-纺织厂印象CtiyImpression历程：棉花-粗纱-筒纱-染色印花-针织品。棉花，犹如天上的白云掉落人间，絮白无瑕。看不到的细小纤维正是将棉花纺成线、织成布的本体之源。将棉花纺成线的过程是一个视觉享受的旅程，一根根棉线并列排放，空间的秩序性与线条的肌理性产生了一种视觉冲击力。将这种秩序性引入商场各个空间，带给客人的感觉即沉稳又活发。将线织成布的过程同样是美丽的。从染色到印花，再到布料纹理的不同组合排列，无一不是艺术上的陶冶与升华Beijing
Senleiyuannning
&
Architectural
Design
Co.,印象大华-设计元素CtiyImpression将棉花纺成线、织成布的过程诠释入更抽象的设计理念。线的排列组合、纹理的放大重组、布料的拉伸
，经过这些设计动作，呈现了一场线与图形之间的视觉盛宴。Beijing
Senleiyuannning
&
Architectural
Design
Co.,大华1935设计-
诠释FLOW
ROCKBeijing
Senleiyuan
nning
&
Architectural
DesignCo.,二次装修对原建筑的尊重Protective
RenovationN1奢华新概念名品风尚馆N3童趣N4体验新鲜馆联网（互联）地带N2时尚新主张潮流时尚馆E1动感新科技多E2文创新组合文创孵化器S
1S
2S
3S
4S
1
–
S
4美食新元素饕餮地带S
5展示新自我艺术汇N7酒店图例保护性改造程度比Beijing
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&
Architectural
Design
Co.,设计Design
KeywordBeijing
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nning
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Architectural
DesignCo.,N4参观工厂Beijing
Senleiyuan
nning
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Architectural
DesignCo.,LAYOUTNNING
平面规划Beijing
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nning
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Architectural
DesignCo.,方案平面规划图-1FRENDERINGDesignBeijing
Senleiyuan
nning
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Architectural
DesignCo.,方案平面规划图-1FRENDERINGDesignBeijing
Senleiyuan
nning
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Architectural
DesignCo.,Design方案地面规划图-1FRENDERINGBeijing
Senleiyuan
nning
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Architectural
DesignCo.,方案平面规划图-2FRENDERINGDesignBeijing
Senleiyuan
nning
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Architectural
DesignCo.,方案夹层规划图-2FRENDERINGDesignBeijing
Senleiyuan
nning
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Architectural
DesignCo.,方案地面规划图-2FRENDERINGDesignBeijing
Senleiyuan
nning
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Architectural
DesignCo.,主立面次立面1F2F商业夹层1.5F原楼板1.5F1F方案立面规划图RENDERING3.6503.650Beijing
Senleiyuan
nning
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Architectural
DesignCo.,方案立面规划图RENDERING1.5F1F2F2.5F3.650Beijing
Senleiyuannning
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Architectural
Design
Co.,空间意向图RENDERINGDesignBeijing
Senleiyuan
nning
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Architectural
DesignCo.,LAYOUTNNING设计意向Beijing
Senleiyuan
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Architectural
Design
Co.
.设计理念RENDERINGDesignBeijing
Senleiyuan
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Architectural
DesignCo.,Design设计理念RENDERINGBeijing
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Architectural
DesignCo.,空间意向图RENDERINGDesignBeijing
Senleiyuan
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Architectural
DesignCo.,Design空间意向图RENDERINGBeijing
Senleiyuan
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Architectural
DesignCo.,空间意向图RENDERINGDesignBeijing
Senleiyuan
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Architectural
DesignCo.,空间意向图RENDERINGDesignBeijing
Senleiyuan
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Architectural
DesignCo.,材料示意图RENDERINGDesignBeijing
Senleiyuan
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Architectural
DesignCo.,材料示意图RENDERINGDesignBeijing
Senleiyuan
nning
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Architectural
DesignCo.,材料示意图RENDERINGDesignBeijing
Senleiyuan
nning
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Architectural
DesignCo.,材料示意图RENDERINGDesignBeijing
Senleiyuan
nning
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Architectural
DesignCo.,材料示意图RENDERINGDesignBeijing
Senleiyuan
nning
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Architectural
DesignCo.,N4参观工厂Beijing
Senleiyuan
nning
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Architectural
DesignCo.,LAYOUTNNING平面规划Beijing
Senleiyuan
nning
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Architectural
Design
Co.
.N2方案平面规划图-1FRENDERINGDesignBeijing
Senleiyuan
nning
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Architectural
DesignCo.,N2方案天花规划图-1FRENDERINGDesignBeijing
Senleiyuan
nning
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Architectural
DesignCo.,N2方案地坪规划图-1FRENDERINGDesignBeijing
Senleiyuan
nning
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Architectural
DesignCo.,N2方案平面规划图-2FRENDERINGDesignBeijing
Senleiyuan
nning
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Architectural
DesignCo.,N2方案平面规划图-2F夹层RENDERINGDesignBeijing
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nning
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Architectural
DesignCo.,N2方案天花规划图-2FRENDERINGDesignBeijing
Senleiyuan
nning
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Architectural
DesignCo.,N2方案地坪规划图-2FRENDERINGDesignBeijing
Senleiyuan
nning
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Architectural
DesignCo.,N2方案平面规划图-2-5FRENDERINGDesignBeijing
Senleiyuan
nning
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Architectural
DesignCo.,Design方案平面规划图-平面动线分析RENDERINGBeijing
Senleiyuan
nning
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Architectural
DesignCo.,Design方案平面规划图-主要立面RENDERINGBeijing
Senleiyuan
nning
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Architectural
DesignCo.,LAYOUTNNING设计意向Beijing
Senleiyuan
nning
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Architectural
Design
Co.
.空间意向图-效果图RENDERINGDesignBeijing
Senleiyuan
nning
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Architectural
DesignCo.,空间意向图-效果图RENDERINGDesignBeijing
Senleiyuan
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Architectural
DesignCo.,空间意向图-效果图RENDERINGDesignBeijing
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Architectural
DesignCo.,空间意向图-效果图RENDERINGDesignBeijing
Senleiyuan
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Architectural
DesignCo.,空间意向图-效果图RENDERINGDesignBeijing
Senleiyuan
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Architectural
DesignCo.,空间意向图-效果图RENDERINGDesignBeijing
Senleiyuan
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Architectural
DesignCo.,空间意向图-效果图RENDERINGDesignBeijing
Senleiyuan
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Architectural
DesignCo.,空间意向图-效果图RENDERINGDesignBeijing
Senleiyuan
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Architectural
DesignCo.,空间意向图-效果图RENDERINGDesignBeijing
Senleiyuan
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Architectural
DesignCo.,空间意向图-效果图RENDERINGDesignBeijing
Senleiyuan
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Architectural
DesignCo.,空间意向图-效果图RENDERINGDesignBeijing
Senleiyuan
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Architectural
DesignCo.,空间意向图-效果图RENDERINGDesignBeijing
Senleiyuan
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Architectural
DesignCo.,空间意向图-效果图RENDERINGDesignBeijing
Senleiyuan
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Architectural
DesignCo.,空间意向图-效果图RENDERINGDesignBeijing
Senleiyuan
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Architectural
DesignCo.,空间意向图-效果图RENDERINGDesignBeijing
Senleiyuan
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Architectural
DesignCo.,空间意向图-效果图RENDERINGDesignBeijing
Senleiyuan
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Architectural
DesignCo.,空间意向图-效果图RENDERINGDesignBeijing
Senleiyuan
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Architectural
DesignCo.,空间意向图-卫生间（一）RENDERINGDesignBeijing
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Architectural
DesignCo.,空间意向图-休息区RENDERINGDesignBeijing
Senleiyuan
nning
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Architectural
DesignCo.,材料示意图RENDERINGDesignBeijing
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Architectural
DesignCo.,Beijing
Senleiyuan
nning
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Architectural
DesignCo.,N3+7童玩心天地：生命之树/绿植/历史文化/工业感/小清新//职业体验/儿童拓展/童趣餐饮/亲子互动Beijing
Senleiyuan
nning
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Architectural
DesignCo.,方案平面规划图-1FLayputn-1FN3Beijing
Senleiyuannning
&
Architectural
Design
Co.,方案平面规划图-2FLayputn-2FN3Beijing
Senleiyuannning
&
Architectural
Design
Co.,地面做法示意图-1FPavingn
-1FN3Beijing
Senleiyuannning
&
Architectural
Design
Co.,地面做法示意图-1FPavingn
-2FN3Beijing
Senleiyuannning
&
Architectural
Design
Co.,N3
空间设计概念Beijing
Senleiyuan
nning
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Architectural
DesignCo.,空间示意图-阶梯舞台RENDERINGBeijing
Senleiyuan
nning
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Architectural
DesignCo.,空间示意图-阶梯舞台RENDERINGBeijing
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nning
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Architectural
DesignCo.,空间示意图-阶梯舞台RENDERINGBeijing
Senleiyuan
nning
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Architectural
DesignCo.,空间示意图-生命树RENDERINGBeijing
Senleiyuan
nning
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Architectural
DesignCo.,空间示意图-生命树RENDERINGBeijing
Senleiyuan
nning
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Architectural
DesignCo.,空间效果图RENDERINGBeijing
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nning
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Architectural
DesignCo.,空间示意图-花廊空桥RENDERINGBeijing
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nning
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Architectural
DesignCo.,空间示意图-示意IMAGE
PICTUREBeijing
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nning
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Architectural
DesignCo.,N7方案平面规划图-1FLayputn-1FBeijing
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Architectural
Design
Co.,N7方案平面规划图-2FLayputn-2FBeijing
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Architectural
Design
Co.,N7方案平面规划图-3FLayputn-3FBeijing
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Architectural
Design
Co.,N7方案平面规划图-3FLayputn-3F
Beijing
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&
Architectural
Design
Co.,地面做法示意图-1FPavingn
-1FN7Beijing
Senleiyuannning
&
Architectural
Design
Co.,N7
空间设计成果Beijing
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nning
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Architectural
DesignCo.,空间示意图RENDERINGBeijing
Senleiyuan
nning
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Architectural
DesignCo.,空间示意图RENDERINGBeijing
Senleiyuan
nning
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Architectural
DesignCo.,空间示意图RENDERINGBeijing
Senleiyuan
nning
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Architectural
DesignCo.,空间示意图RENDERINGBeijing
Senleiyuan
nning
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Architectural
DesignCo.,空间示意图RENDERINGBeijing
Senleiyuan
nning
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Architectural
DesignCo.,空间示意图RENDERINGBeijing
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nning
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Architectural
DesignCo.,空间示意图IMAGEBeijing
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nning
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Architectural
DesignCo.,空间示意图IMAGEBeijing
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nning
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Architectural
DesignCo.,空间示意图RENDERINGBeijing
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nning
&
Architectural
DesignCo.,N4参观工厂Beijing
Senleiyuan
nning
&
Architectural
DesignCo.,N4
电子与生活休验馆Beijing
Senleiyuan
nning
&
Architectural
Design
Co.
.Design方案平面规划图-平面动线规划RENDERINGN41F平面图Ｂ1F平面图Beijing
Senleiyuannning
&
Architectural
Design
Co.,Design方案平面规划图-天花彩图RENDERINGN41F天花图Ｂ1F天花图Beijing
Senleiyuannning
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Architectural
Design
Co.,Design方案平面规划图-地坪彩图RENDERINGN41F地面图Ｂ1F地面图Beijing
Senleiyuannning
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Architectural
Design
Co.,Design方案平面规划图-平面动线分析RENDERING1F平面图Ｂ1F平面图主要动线次要动线N4Beijing
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nning
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Architectural
DesignCo.,Design方案平面规划图-主要立面RENDERINGBeijing
Senleiyuan
nning
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Architectural
DesignCo.,Design方案平面规划图-主要立面RENDERINGBeijing
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nning
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Architectural
DesignCo.,Design方案平面规划图-主要立面RENDERINGBeijing
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nning
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Architectural
DesignCo.,Design方案平面规划图-主要立面RENDERINGBeijing
Senleiyuan
nning
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Architectural
DesignCo.,LAYOUTNNING
设计意向Beijing
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nning
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Architectural
DesignCo.,天花意向图-RENDERINGDesignBeijing
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Architectural
DesignCo.,地面意向图-RENDERINGDesignBeijing
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nning
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Architectural
DesignCo.,空间意向图-效果图RENDERINGBeijing
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nning
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Architectural
DesignCo.,空间意向图-效果图RENDERINGBeijing
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nning
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Architectural
DesignCo.,空间意向图-效果图RENDERINGBeijing
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nning
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Architectural
DesignCo.,空间意向图-效果图RENDERINGBeijing
Senleiyuan
nning
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Architectural
DesignCo.,Design方案平面规划图-卫生间平面图RENDERINGBeijing
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nning
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Architectural
DesignCo.,空间意向图-卫生间RENDERINGDesignBeijing
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Architectural
DesignCo.,主要材料示意图RENDERINGDesign木纹砖
水泥板
仿木纹铝方通
钢板氟烤漆Beijing
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nning
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Architectural
DesignCo.,SOFT
FURNISHING
软装意向Beijing
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Architectural
DesignCo.,N4参观工厂Beijing
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nning
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Architectural
DesignCo.,LAYOUTNNING
平面规划Beijing
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nning
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Architectural
DesignCo.,方案平面规划图-1FRENDERINGDesignBeijing
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nning
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Architectural
DesignCo.,方案平面规划图-1FRENDERINGDesignBeijing
Senleiyuan
nning
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Architectural
DesignCo.,LAYOUTNNING
设计意向Beijing
Senleiyuan
nning
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Architectural
DesignCo.,空间意向图-效果图RENDERINGDesignBeijing
Senleiyuan
nning
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Architectural
DesignCo.,材料示意图RENDERINGDesignBeijing
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nning
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Architectural
DesignCo.,N4参观工厂Beijing
Senleiyuan
nning
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Architectural
DesignCo.,LAYOUTNNING
平面规划Beijing
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nning
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Architectural
DesignCo.,功能分布RENDERINGDesignBeijing
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nning
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Architectural
DesignCo.,视觉动线分析RENDERINGDesignBeijing
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Architectural
DesignCo.,Design功能分布RENDERINGBeijing
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Architectural
DesignCo.,Design地面铺装RENDERINGBeijing
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Architectural
DesignCo.,Design天花造型RENDERINGBeijing
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Architectural
DesignCo.,LAYOUTNNING
设计方案Beijing
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Architectural
DesignCo.,西效果图RENDERINGDesignRenderingsBeijing
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Architectural
Design
Co.,东南效果图RENDERINGDesignRenderingsBeijing
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Architectural
Design
Co.,A区走廊RENDERINGDesignRenderingsBeijing
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nning
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Architectural
DesignCo.,A区咖啡区RENDERINGDesignRenderingsBeijing
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Architectural
DesignCo.,B区视觉点RENDERINGDesignRenderingsBeijing
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Architectural
DesignCo.,C区视觉点RENDERINGDesignRenderingsBeijing
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nning
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Architectural
DesignCo.,C区休息区RENDERINGDesignRenderingsBeijing
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Architectural
DesignCo.,C区视觉点RENDERDesignRenderingsBeijing
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Architectural
DesignCo.,空间意向图-休息区RENDERINGDesignBeijing
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Architectural
DesignCo.,空间意向图-休息区RENDERINGDesignBeijing
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Architectural
DesignCo.,材料示意图RENDERINGDesign材质柚木橡木钢板氟碳漆灰色花岗岩水泥抛光青砖花岗岩拼花拼花瓷砖Beijing
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Architectural
DesignCo.,Design空间照明意向RENDERINGBeijing
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Architectural
DesignCo.,灯具选型RENDERINGDesignBeijing
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Architectural
DesignCo.,N1轻奢商业N2时尚商业N3儿童天地N7E2文创商业E1动感新科技S5艺术中心Beijing
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nning
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Architectural
Design
Co.
.S5馆LAYOUTNNING平面规划Beijing
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nning
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Architectural
DesignCo.,S5
平面规划图-1FRENDERINGDesign项目群概念发展区艺术用品店大型活動區/走秀展览厅1艺术书店艺术咖啡调整门片位置新增橱窗新增货梯新增户外平台艺术用品店艺术用品店艺术书店S5Beijing
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Architectural
Design
Co.,S5
平面规划图-2FRENDERINGDesign艺术书店宴會厅临时展厅1活动舞台艺术用品店新增夹层大型活動區挑空阳台阳台廚房休息室仓库项目群概念发展区轻食餐厅S5Beijing
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